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Which Media Categories Have the Highest Brand Equity With Consumers?Gen Z are the real disruptors in video.July 11, 2016TV networks continue to top all media categories in brand equity, says The Harris Poll in releasing new data from its EquiTrend Study. However, video streaming subscriptions are catching up, and actually take the lead among the youngest respondents. The... READ MORE
Radio Revenues Dipped Slightly in 2014Digital radio revenues continue to grow (albeit at a slower rate than last year), but overall industry revenues declined by 1%. February 23, 2015Source: Radio Advertising Bureau (RAB) [pdf] Notes: Increases in off-air (+16%) and digital (+9%) revenues were almost enough to offset decreases in spot (-3%) and network (-4%) revenues last year, as overall radio revenues slipped by 1% to slightly more... READ MORE
Radio Revs Fall in Q2The 3% year-over-year drop in Q2 follows 5 consecutive quarters of flat results, and is due to a 5% decline in spot spend as several top categories moderated their investments. August 18, 2014Source: Radio Advertising Bureau (RAB) [pdf] Notes: Radio revenues fell by 3% year-over-year in Q2 as gains in digital (+9%) and off-air (+13%) were unable to offset a 5% decline in spot revenues. Automotive remained the top category, as it was in Q1, with... READ MORE
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