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Mobile Now Accounts For At Least Half of E-Commerce Spending in 5 CategoriesAlmost one-quarter (23%) of digital commerce dollars came from mobile devices in Q3.November 28, 2017Mobile commerce has grown to represent 23% of all digital commerce dollars in the US in Q3 2017, reveals comScore in its latest State of the Online Retail Economy report [download page]. That’s up from 20% share in the year-earlier period, as mobile... READ MORE
Back-to-School 2017: Stats & Research ReferenceA look at BTS spending trends and key data points, as well as links to several related research studies. August 14, 2017Back-to-school (BTS) and back-to-college (BTC) spending are generally forecast to climb again this year, according to recent reports. Although it may seem late for a review of back-to-school trends, past research has shown that late August features the top... READ MORE
1 in Every 6 Retail Dollars Spent Online Goes to Apparel & AccessoriesEven as the top e-commerce category, Apparel & Accessories continues to sport very strong growth rates.May 22, 2017Apparel & Accessories in 2016 consolidated its position as the top e-commerce product category, and new data from comScore [download page] shows how it has slowlyÂ gainedÂ a progressively larger share of online retail dollars inÂ the last few years, up... READ MORE
Email Click Rates Continued Their Slow Decline in Q4 2016Also inside, stats on subscriber activity, including half of the average email list having at least one open or click during 2016.April 18, 2017North American email click rates dropped on a year-over-year basis in Q4 2016 once again, dipping slightly to 3.1%, per Epsilon’s latest quarterly report [download page]. That means that click rates have either stayed steady or fallen on a... READ MORE
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