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The Majority of Our Time Online Is Spent With These Two Main Categories

The Majority of Our Time Online Is Spent With These Two Main CategoriesThink Millennials spend the most time with social media? Think again.November 29, 2017

American adults spend half of their online time with two content categories – Entertainment and Search Engines/Social Networking. That’s according to a new Nielsen report [download page], which shows that Search & Social is the leading... READ MORE
Mobile Now Accounts For At Least Half of E-Commerce Spending in 5 Categories

Mobile Now Accounts For At Least Half of E-Commerce Spending in 5 CategoriesAlmost one-quarter (23%) of digital commerce dollars came from mobile devices in Q3.November 28, 2017

Mobile commerce has grown to represent 23% of all digital commerce dollars in the US in Q3 2017, reveals comScore in its latest State of the Online Retail Economy report [download page]. That’s up from 20% share in the year-earlier period, as mobile... READ MORE
Back-to-School 2017: Stats & Research Reference

Back-to-School 2017: Stats & Research ReferenceA look at BTS spending trends and key data points, as well as links to several related research studies. August 14, 2017

Back-to-school (BTS) and back-to-college (BTC) spending are generally forecast to climb again this year, according to recent reports. Although it may seem late for a review of back-to-school trends, past research has shown that late August features the top... READ MORE
1 in Every 6 Retail Dollars Spent Online Goes to Apparel & Accessories

1 in Every 6 Retail Dollars Spent Online Goes to Apparel & AccessoriesEven as the top e-commerce category, Apparel & Accessories continues to sport very strong growth rates.May 22, 2017

Apparel & Accessories in 2016 consolidated its position as the top e-commerce product category, and new data from comScore [download page] shows how it has slowly gained a progressively larger share of online retail dollars in the last few years, up... READ MORE
Email Click Rates Continued Their Slow Decline in Q4 2016

Email Click Rates Continued Their Slow Decline in Q4 2016Also inside, stats on subscriber activity, including half of the average email list having at least one open or click during 2016.April 18, 2017

North American email click rates dropped on a year-over-year basis in Q4 2016 once again, dipping slightly to 3.1%, per Epsilon’s latest quarterly report [download page]. That means that click rates have either stayed steady or fallen on a... READ MORE

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