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Who Are America’s Affluents, And What Are Their Top Spending Categories?

Who Are America’s Affluents, And What Are Their Top Spending Categories?America's affluent population is growing in size: this research reveals the demographic composition of the affluent, as well as their primary consumer expenditures. September 22, 2014

Some 67.5 million American adults live in a household with annual income of at least $100,000 (“affluents”), a 5 million (or 8%) increase from last year, details Ipsos in its latest annual study of the affluent population. As such, 28% of the... READ MORE

Affluents Looking to Spend More on Luxury This YearJanuary 29, 2013

18% of affluents (adults 18+ with household income of at least $100k) plan to increase their luxury spending in the next 12 months, compared to 15% who expect to rein in such spending, finds Ipsos MediaCT in its latest Mendelsohn Affluent Barometer,... READ MORE

Consumers Narrowing Their Choice of CPG Shopping ChannelsAugust 13, 2012

Consumers rely upon multiple channels when shopping for CPG products, but they are beginning to narrow those channels, per an August 2012 study [download page] by SymphonyIRI. The percentage of consumers who relied upon fewer than 5 channels was up... READ MORE

Search, Email Leading Online ActivitiesAugust 10, 2011

Nine in 10 (92%) of online adults use search engines to find information on the web, including 59% who do so on a typical day, according to [pdf] data released in August 2011 by the Pew Internet & American Life Project. Pew research indicates 92% of... READ MORE

Consumer Sentiment NosedivesAugust 9, 2011

The August 2011 Consumer Sentiment Index of the Consumer Reports Index, which measures how consumers are feeling financially when compared with a year ago, fell to its lowest level since December 2009 and registered its sharpest drop in two years, according... READ MORE

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