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How Much Riskier is Programmatic Than Direct Publisher Buys?

How Much Riskier is Programmatic Than Direct Publisher Buys?Brand risk is twice as high for display when bought programmatically than direct. What about video?April 7, 2017

There’s been a lot of talk lately about brand safety, owing in part to brands’ ads being displayed in front of extremist videos on YouTube. Programmatic digital ad buyers indeed are prioritizing brand safety to a great degree, according to recent... READ MORE

3 in 4 Retailers Use SocNet Sites; Only 40% TextJanuary 25, 2013

When it comes to non-traditional marketing, North American retailers have mostly cottoned onto hosted social networking sites (75%), but are far less likely to have implemented other strategies such as SMS (40%), 2D barcode scanning by customer smartphones... READ MORE

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