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58% of Mobile-Local Search Click Actions Were Calls in Q1May 16, 2012

Placing a call to a local business was the leading secondary action after a mobile-local search ad click on the xAd network in Q1 2012, according to a report released by xAd in May 2012. 58% of secondary actions post-search click led to calls, ahead of maps... READ MORE

US Online Ad Spend to Grow 23.3% in 2012December 5, 2011

US online spend is forecast to grow 23.3% this year, according to a February 2012 forecast from eMarketer. The fastest-growing categories will be video (54.7%), sponsorships (27%), and search (27%), although banners (19.8%) and lead generation (18.5%) will... READ MORE

Locally-Sold Targeted Banner Ads Forecast to DoubleNovember 23, 2011

Locally-sold targeted banner advertising is forecast to double next year, from $1.5 billion to $3.1 billion, according to [download page] a November report from Borrell Associates. Data from “Budgeting for 2012: Local Online Advertising Forecasts and... READ MORE

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