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Entertainment Top Brand Category on Twitter, FacebookAugust 5, 2011

Entertainment is the brand category most followed/liked on both Twitter and Facebook, according to an August 2011 study from Performics and ROI Research. Data from “S-Net, The Impact of Social Media” indicates 46% of brand fans on both social... READ MORE
1 in 7 Women in the US Accesses the Internet Only Via Mobile Devices

1 in 7 Women in the US Accesses the Internet Only Via Mobile DevicesMobile-only internet access is generally higher among women than men, but doesn't seem correlated with age.November 7, 2017

Mobile users in the US spend around 2-and-a-half hours per day with their devices, a figure that is creeping up on TV viewing time and that is one of the highest averages across key markets. That’s according to a recent report [download page] from... READ MORE
Millennial Men Are Exerting Greater Influence in the Beauty Market

Millennial Men Are Exerting Greater Influence in the Beauty MarketMillennial men are almost as likely as Millennial women to talk about beauty and apparel brands.September 13, 2017

A sizable share of Millennial men have a skincare regimen – and many are likely to engage in online and offline conversations to influence others in their beauty product choices, according to a pair of new studies from YouGov and Engagement Labs. The... READ MORE
E-Commerce’s Share of FMCG Sales, by Category

E-Commerce’s Share of FMCG Sales, by CategoryE-commerce accounts for 8% dollar share of overall FMCG sales.July 17, 2017

E-commerce is contributing the lion’s share of growth in the FMCG market, according to a new report [download page] from Nielsen. In fact, online channels have fueled 89% of FMCG sales increases in the past year. So how influential is e-commerce in... READ MORE
Trade Marketer Wish List: Better Targeting, Measurement

Trade Marketer Wish List: Better Targeting, MeasurementE-commerce has the potential to be disruptive, but presents challenges.June 15, 2017

Shopper marketing has gained in importance over the past 5 years, according to a slight majority of survey respondents to a study from Criteo [download page] conducted by Millward Brown. Participants – all of whom have had budgetary authority over... READ MORE

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