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Friday Research Wrap, 5/20/16

Friday Research Wrap, 5/20/16A round-up of interesting data from recently-released research.May 20, 2016

Total luxury spending by affluent consumers globally is expected to decline by 0.9%, but Millennials will up their spending by 8%, reports YouGov in its 2016 inaugural Affluent Perspective Global Study [pdf]. That might suggest a greater focus on young... READ MORE
Which Content Categories Are Being Shared on Which Devices?

Which Content Categories Are Being Shared on Which Devices?Different content categories tend to see different sharing tendencies across social channels. As it turns out, they see distinct sharing activity across devices, too. October 14, 2014

How do consumers share various categories of content – such as business and finance or shopping? Recent research from ShareThis has demonstrated which social channels are preferred for different types of categories. Now, new data provided to... READ MORE

Which Verticals Are Most Active in Pro Sports Sponsorships?November 8, 2013

Sponsorship spending on sports is on the way up, predicted to rise by 6% this year, outpacing the rate of growth for spending on entertainment (5.1%), causes (4.8%) and the arts (3.3%), per recent data from IEG. With sports estimated to take in $13.8 billion... READ MORE

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