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Friday Research Wrap, 5/20/16A round-up of interesting data from recently-released research.May 20, 2016Total luxury spending by affluent consumers globally is expected to decline by 0.9%, but Millennials will up their spending by 8%, reports YouGov in its 2016 inaugural Affluent Perspective Global Study [pdf]. That might suggest a greater focus on young... READ MORE
B2B Buyers Increasingly Researching, Making Purchases OnlineSome 46% of B2B buyers report spending at least half of their procurement budgets online in the last year - but are suppliers missing out on all the fun? October 8, 2014Some 94% of B2B buyers report conducting some degree of research online before making a business purchase, including 55% who do so for at least half of their purchases, finds the the latest annual State of B2B Procurement study [download page] from Acquity... READ MORE
B2B Vendors Say Commerce Shifting Online to Meet Customer DemandSeptember 27, 2013B2B commerce is shifting from offline to online and self-service, say 57% of B2B vendors from the US and Europe responding to a recent study [download page] by Intershop. The survey details a “multifaceted transformation in B2B commerce,” with... READ MORE
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