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Which Verticals Are Most Active in Pro Sports Sponsorships?November 8, 2013

Sponsorship spending on sports is on the way up, predicted to rise by 6% this year, outpacing the rate of growth for spending on entertainment (5.1%), causes (4.8%) and the arts (3.3%), per recent data from IEG. With sports estimated to take in $13.8 billion... READ MORE

Tax, Travel Sites Lead Category GrowthFebruary 23, 2010

Tax, travel and career resource sites were the top-growing online site categories during January 2010, according to comScore Media Metrix. One of Two Sure Things in Life Taxes, traditionally linked to death as one of two sure things in life, were on the... READ MORE

Football Runs Up the Score with Sports FansFebruary 2, 2010

Professional football is favored by a wide margin among sports fans who follow more than one sport, according to a new poll from Harris Interactive. Of those who follow one or more sport, more than one-third (35%) say professional football is their favorite,... READ MORE

Clothing, Sports Drive August Coupon UseOctober 19, 2009

An online coupon for 15% off at apparel retailer received more than 5,000 clicks in August 2009, making it the most popular online offer at coupon aggregator RetailMeNot, which recently released its coupon-use data report (pdf) for the month. The... READ MORE
Which Content Categories Are Being Shared on Which Devices?

Which Content Categories Are Being Shared on Which Devices?Different content categories tend to see different sharing tendencies across social channels. As it turns out, they see distinct sharing activity across devices, too. October 14, 2014

How do consumers share various categories of content – such as business and finance or shopping? Recent research from ShareThis has demonstrated which social channels are preferred for different types of categories. Now, new data provided to... READ MORE

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