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Fewer People to Spend More on Grad GiftsMay 19, 2010

Fewer people will buy graduation gifts this year than last, but average gift spending per person will rise, according to a new survey from the National Retail Federation (NRF) and BIGresearch. Overall Spending to Remain Flat Total spending on graduation... READ MORE

Distasteful Ads Hurt Brand AppealMarch 26, 2010

More than one-third of Americans will not purchase a brand because of distasteful advertising, according to a new Adweek Media/Harris Poll. Advertising Can Prevent Purchases Thirty-five percent of respondents said they have chosen not to purchase a certain... READ MORE

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