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Hispanics’ Mobile Activity Spikes on WednesdaysJuly 24, 2013While the average mobile consumers’ device activity varies little throughout the week, Hispanic mobile owners show a different pattern, per results from a new Jumptap report. In particular, usage among Hispanics spikes on Wednesdays, at 17% of Hispanic... READ MORE
Ads Viewed During TV Shows Said More Effective When Watched OnlineFebruary 27, 2013Video ads viewed online during full episodes of TV shows have a higher impact than ads viewed on traditional TV or during short-form content online, finds Nielsen [pdf] in a study commissioned by the IAB and sponsored by Microsoft Advertising and Yahoo. The... READ MORE
43% of American Millennials Think They’re “Cool”June 6, 2012American Millennials (aged 15-25) seem to be pretty pleased with their “cool” factor, but they’re actually more modest about it than their counterparts in a variety of other countries, according to survey results released in May 2012 by... READ MORE
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