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On-Page Content Continues to be Considered the Most Effective SEO Tactic

On-Page Content Continues to be Considered the Most Effective SEO TacticLink-building is still considered valuable, but difficult to execute.November 14, 2017

SEO strategies are primarily concerned with increasing website traffic and improving search rankings, per results from an Ascend2 study [download page]. And in line with numerous reports on search ranking factors, marketers believe that content is the most... READ MORE
How and Where Marketers Are Using Video in 2017

How and Where Marketers Are Using Video in 2017There's plenty of enthusiasm about video marketing - though marketers would benefit from using more advanced metrics.November 13, 2017

Marketers are brimming with enthusiasm about video, according to “The State of Video Marketing 2017” study [download page] from Demand Metric in partnership with Vidyard. More than 9 in 10 believe that video content is becoming more important,... READ MORE
B2B Paid Search Slowly Gravitates Towards Smartphones

B2B Paid Search Slowly Gravitates Towards SmartphonesCosts-per-click declined for B2B advertisers on both Google and Bing.November 2, 2017

B2B advertisers continue to see most of their Google paid search clicks coming from desktops, but the device mix is slowly shifting towards smartphones. The latest quarterly Paid Search Trends report [download page] from iProspect shows that 42% of Google... READ MORE
B2B Marketers Shift Priorities From Generating Leads to Converting Them

B2B Marketers Shift Priorities From Generating Leads to Converting ThemOpportunities and pipeline are now the most-used metrics, but those using revenue as their primary measure of performance are more likely to expect budget increases.October 27, 2017

B2B marketers this year are more interested in converting leads to customers than in generating more leads and demand, a reversal from last year, when the opposite was true. That’s according to the latest annual State of Pipeline Marketing Report... READ MORE

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