Explore Our Insights
Customize Your Feed
Most People Need to Read More Than 3 Reviews Before Trusting A BusinessHalf won't use a business that has less than a 4-star rating.November 15, 2017Virtually all American adults (93%) read online reviews to determine if a business is good or bad, reveals BrightLocal in its latest annual Local Consumer Review Survey report. Reviews continue to be extremely important, as 94% of respondents use the... READ MORE
On-Page Content Continues to be Considered the Most Effective SEO TacticLink-building is still considered valuable, but difficult to execute.November 14, 2017SEO strategies are primarily concerned with increasing website traffic and improving search rankings, per results from an Ascend2 study [download page]. And in line with numerous reports on search ranking factors, marketers believe that content is the most... READ MORE
1 in 3 Buying More Private Label Brands Than Last YearThere seem to be some positive trends for CPG brands, but are they enough?September 26, 2017CPG brands have been challenged in recent years by the ascent of private label brands, and new research from The Integer Group finds little solace for name brands. The latest Checkout report [download page], based on a survey of 1,215 adults, finds that... READ MORE
Google PLA Conversion Rates Are 30% Higher Than Comparable Text Ads on DesktopsAdvertisers are also investing more in Amazon Sponsored Products.July 25, 2017Google Product Listing Ads (PLAs) have passed a couple of major milestones in recent months, and with good reason: advertisers are enjoying far higher conversion rates and revenues per click in comparison to non-brand text ads, according to a new Digital... READ MORE
Feel Like You're Always Playing Catchup?
Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear