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User Retention Still the Key Challenge for App MarketersRemarketing is becoming more popular with app marketers.September 12, 2017App marketers are twice as likely to count user acquisition as a goal than engaging and retaining their existing user base (70% and 35%, respectively), according to a survey from InMobi [download page]. But focusing their marketing on acquisition may be... READ MORE
Which Digital Channels Do B2B Buyers Use to Engage With Vendors?Websites and email remain the most commonly-used during all stages of the funnel.September 1, 2017There’s somewhat of a gap between expectations and reality when it comes to the B2B customer experience, according to a Marketo study [download page], with vendors less likely to provide a consistent experience than buyers are to value one. The good... READ MORE
Millennials’ Most Essential Mobile App? It’s Not A Social One.Google owns 3 of adults' 5 most essential apps.The mobile application that Millennials (18-34) are most likely to say they can’t go without isn’t Snapchat or Instagram. Not even close. In fact, it’s Amazon, according to a report from comScore [download page]. Indeed, more than one-third... READ MORE
Customer Satisfaction With Automobiles Dips Slightly, But Remains HighMore than three-quarters of the above-average nameplates are imports.August 31, 2017Customer satisfaction with automobiles has dropped by a point this year to an index of 81 on the American Customer Satisfaction Index’s 100-point scale, per the ACSI’s latest report [download page]. That still puts the automotive industry in the... READ MORE
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