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Banks Near Parity With Credit Unions in Customer SatisfactionCustomer satisfaction with retail banks continues to improve.November 16, 2017What was a 12-point gap in customer satisfaction as recently as 2011 has narrowed to a 1-point gap. The latest Finance and Insurance Report [download page] from the American Customer Satisfaction Index (ACSI) shows that retail bank satisfaction is up again... READ MORE
What Are Marketers Finding to be the Most Effective Email List Growth Tactics?Social ads are getting the job done.March 20, 2017Email continues to one of – if not the most – effective digital marketing tactics available. And while the recent focus has been on improving subscriber engagement amid declining click rates, list growth is obviously also a huge priority (and... READ MORE
Social Media Gets the Nod for Product LaunchesSocial is particularly valued for driving awareness prior to launch.December 9, 2016Senior marketers in the US, UK and Australia prioritize social media more than any other communications channels for product launches, according to a study [download page] from Five by Five. Indeed, social media figured among the top 5 channels (of more than... READ MORE
Which Conversion Rate Optimization Method Is Trending Most This Year?Website personalization is one of the biggest CRO trends this year. Find out which website areas are being tested and personalized, and where marketers are finding testing ideas. October 19, 2016A majority (55%) of client-side marketers (predominantly from the UK and Europe) believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy, and a similar percentage (53%) plan to increase their CRO budgets in the... READ MORE
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