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User-Generated Content Boosts Purchase Confidence, Online Shoppers SayAlmost three-quarters of shoppers say they've submitted some form of user-generated content.June 23, 2017User-generated content (UGC) has a strong influence on purchase decisions, according to a survey [download page] commissioned by TurnTo Networks and conducted by Ipsos. A slight majority of online shoppers surveyed noted that UGC is a very or extremely... READ MORE
Loyalty Programs Continue to Affect Shopping Behavior, Members SayThere's room to improve the program experience, though.May 31, 2017Member satisfaction with loyalty programs is gradually rising but could still use improvement, according to the latest annual “Loyalty Report” [download page] from Bond Brand Loyalty. Some 46% of respondents to the survey report being “very... READ MORE
And The Top Driver of Loyalty Program Member Satisfaction Is…Brand alignment is the most important attribute on average. What about for specific sector programs?June 10, 2016Few US and Canadian loyalty program members are very satisfied with their program experience, per results from a Bond Brand Loyalty study [download page] produced in association with Visa. Based on a survey of 12,000 US and 7,000 Canadian consumers, the... READ MORE
Consumers Not Fully Satisfied With Loyalty Programs, But Modify Behavior Based on ThemMillennials are more likely than Boomers to value programs that offer services such as a concierge.June 7, 2016Roughly 8 in 10 US and Canadian consumers say that loyalty programs make them more likely to continue doing business with certain companies, and almost 3 in 4 feel they’re more likely to recommend brands with good loyalty programs, details Bond Brand... READ MORE
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