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Most People Need to Read More Than 3 Reviews Before Trusting A Business

Most People Need to Read More Than 3 Reviews Before Trusting A BusinessHalf won't use a business that has less than a 4-star rating.November 15, 2017

Virtually all American adults (93%) read online reviews to determine if a business is good or bad, reveals BrightLocal in its latest annual Local Consumer Review Survey report. Reviews continue to be extremely important, as 94% of respondents use the... READ MORE
User-Generated Content Boosts Purchase Confidence, Online Shoppers Say

User-Generated Content Boosts Purchase Confidence, Online Shoppers SayAlmost three-quarters of shoppers say they've submitted some form of user-generated content.June 23, 2017

User-generated content (UGC) has a strong influence on purchase decisions, according to a survey [download page] commissioned by TurnTo Networks and conducted by Ipsos. A slight majority of online shoppers surveyed noted that UGC is a very or extremely... READ MORE
Loyalty Programs Continue to Affect Shopping Behavior, Members Say

Loyalty Programs Continue to Affect Shopping Behavior, Members SayThere's room to improve the program experience, though.May 31, 2017

Member satisfaction with loyalty programs is gradually rising but could still use improvement, according to the latest annual “Loyalty Report” [download page] from Bond Brand Loyalty. Some 46% of respondents to the survey report being “very... READ MORE
And The Top Driver of Loyalty Program Member Satisfaction Is…

And The Top Driver of Loyalty Program Member Satisfaction Is…Brand alignment is the most important attribute on average. What about for specific sector programs?June 10, 2016

Few US and Canadian loyalty program members are very satisfied with their program experience, per results from a Bond Brand Loyalty study [download page] produced in association with Visa. Based on a survey of 12,000 US and 7,000 Canadian consumers, the... READ MORE

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