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Halloween Spending Expected to Climb to Another Peak

Halloween Spending Expected to Climb to Another PeakCelebrants expect to spend an average of $86 each, with most of that going to candy and costumes.October 30, 2017

An estimated 179 million Americans will celebrate Halloween this year, according to a recent report from the NRF. Total Halloween-related spending is expected to reach $9.1 billion, the highest amount in the NRF survey’s history, and representing a... READ MORE
Instagram Grows As A Social Advertising Channel

Instagram Grows As A Social Advertising ChannelInstagram's advertiser base is growing - and early results for direct response marketers are promising.May 10, 2016

Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings, according to a new survey [download page]. The Social Fresh study – produced in collaboration with Firebrand Group and... READ MORE

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