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B2B Content Marketing: What’s Trending?Brand awareness is rising again as a content marketing priority, while sales falls down the rankings. October 10, 2016It’s that time: the latest annual B2B Content Marketing report [pdf] from the Content Marketing Institute (CMI) and MarketingProfs has been released, examining the state of content marketing among B2B marketers in North America. This is the seventh... READ MORE
B2B Content Marketing Is Becoming More Audience-Focused. Or Is It?One-third aren't always creating content for their audiences rather than their brand.October 2, 2017The latest annual B2B Content Marketing report [pdf] is out from the Content Marketing Institute, MarketingProfs and Brightcove. The headline result is that considerably more B2B content marketers this year than last are focused on building audiences. But... READ MORE
Here Are the Initiatives That Content Strategists Say They’ll Be Rallying AroundA look at 2017's top content initiatives for digital transformation leaders and strategists. November 2, 2016Content marketing is set to be more of a cross-departmental effort, according to a new study [download page] by Altimeter, a Prophet Company. Based on a survey of more than 500 content strategists in North America and Europe, the report looks at the level of... READ MORE
B2B Sales Content Hampered by Lack of Visibility Into Usage, EffectivenessThose using automatic distribution methods are more confident in their processes, which can help with ROI measurement.February 28, 2018Sales content is perceived to be important to closing the deal, but its effectiveness is dampened by poor distribution methods and a lack of information about its usage and effectiveness. That’s according to a report from Seismic and Demand Metric,... READ MORE
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