What Kind of Content Do Marketers Want from Creators?
Marketers aren’t so interested in hiring creators to produce trending topic commentary.
E-Commerce: It’s Much Easier to Convert A Shopper to A Repeat Purchase Than A First One
The more a shopper buys, the more likely they are to make another purchase.
Consumers Say Brands’ Actions with Data Can Improve Trust
Consumers are skeptical about brands’ transparency when it comes to use of personal data.
For Some Industries, People Are More Likely to Believe Bad Than Good News
A majority of people are likely to believe negative information about social media companies, while just a third are likely to believe positive news about them.
3 Points About American Adults And Their Smartphones
A slight majority of smartphone-owning adults ages 18-29 and 30-49 admitted that they would be anxious if they lost their device for a day.
More Marketers Are Swapping Out Homegrown for Commercial MarTech Applications
Marketing automation platforms were the most likely to be replaced.
Tech and Talent Hindering Full Realization of Data’s Potential
Marketers could use systems that connect data silos and boost accessibility.
Which Online Activities Do Smartphone Owners Prefer to Perform On Their Devices?
More smartphone owners rely primarily on their phones than their computers to compare prices and browse products.
Consumers Say Loyalty Programs Impact Customer Retention
Nine in 10 adults report having earned or redeemed a reward in the past 6 months.
Faced with Rising Costs, What Do Consumers Around the World Cut Back on First?
Eating out is the first casualty of cost-cutting.
The Average Brand Invests 3.8% of Revenues into Media. Is That Enough?
Digital display, social media, and linear TV are the most likely to be above-average at delivery on both revenue and brand metrics.
Back to Class Spending Expected to Reach Record High This Year
Tech spending is expected to decrease for back-to-school but increase for back-to-college.
Most Americans Recognize Familiar Songs in Ads
About 7 in 10 American adults say music is important to their identity, and roughly 6 in 10 say it’s important to their culture.
Americans Are Generally OK with Companies Marketing Around Holidays, with Some Exceptions
Few adults believe it’s appropriate for companies to market products tied to Juneteenth.
Vast Majority of B2B Buyers Say Vendor Content Impacts Purchase Decision
Buyers want vendor websites to provide easy access to content that speaks directly to their company.
Which App is More Engaging to Its Users: Instagram or TikTok?
They each lead all others in one metric.
Which Data Capabilities Are Still Out of Reach for Marketers?
Marketers are still trying to get a handle on real-time availability of insights.
How Can LGBTQ+ Inclusion Be Improved in Media and Advertising?
The LGBTQ+ community in the US believes that advertising is most inclusive for gay and lesbian identities, and least inclusive for transgender men and women.
Almost 1 in 4 US Adults Don’t Believe Brands’ Sustainability Claims
Skepticism is highest among the youngest adults.
Smart TV Penetration Continues to Grow
Half of this survey’s respondents said that their most-used TV set has a remote control with voice command capability.
US Online and Traditional Media Advertising Outlook, 2022-2026
A comprehensive look at 10 advertising markets in the US, including some milestones to come.
1 in 3 Marketers Say They’re Not Currently Using Enough Channels
The most-cited essential element of a successful multi-channel marketing strategy is accurate measurement of performance.
Older Women Don’t Feel Positively Represented in Advertising
Women ages 50 and older are more likely to feel that older women are portrayed negatively than positively in advertising.
Social Media Users Expect Quick Responses to Messages Posted on Brands’ Digital Channels
1 in 5 say it typically takes longer than 24 hours for brands to respond to messages.
Here’s What Motivates Gen Zers to Engage with New Brands on Social
Gen Z wants discounts on necessary products from trustworthy brands.