Select Page

Explore Our Insights

Go
Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Filter by Custom Post Type

Articles

Sponsored

Featured

External Link

Customize Your Feed
By Category
By Date

Customize Your Feed

US Median Household Income Falls for the First Time in Almost A Decade

US Median Household Income Falls for the First Time in Almost A Decade The US real median household income in 2020 shrunk by 2.9% over 2019, yet households in the 95th percentile saw incomes increase by 50%.

The real median household income in the US in 2020 was $67,521, representing a (statistically significant) decline of 2.9% year-over-year from 2019. This figure comes from a report released by the US Census Bureau based on official findings from the 2021... READ MORE
Few US Adults Say They Always Accept Cookies on Websites

Few US Adults Say They Always Accept Cookies on Websites Younger US adults are more likely than average to click "accept all" on website cookie requests.

While marketers struggle with the impact cookie deprecation will have on their marketing activities, it turns out that a majority of US adults do not always “accept all” when a website asks them about cookies. This is per a survey from YouGov that... READ MORE
Who Uses Ride-Hailing Apps?

Who Uses Ride-Hailing Apps? About one-third of adults surveyed have used a ride-hailing app.

While the use of ride-share apps more than doubled between 2015 and 2018 (15% vs. 36%), it appears the share of people using them has remained relatively steady since then. Some 1 in 3 (32% of) US adults claim they have used a ride-hailing app, per a report... READ MORE
Marketers Are Still Reliant on 3rd-Party Cookies

Marketers Are Still Reliant on 3rd-Party Cookies Half of senior marketers surveyed say that third-party cookies make up the majority of the data their company uses.

More than 8 in 10 (83% of) marketers say they are currently using third-party cookies. That’s despite third-party cookie deprecation being considered one of the top digital media challenges this year. Indeed, a report from Innovid reveals that a large... READ MORE
These Are the Most Common Activities on Mobile Phones

These Are the Most Common Activities on Mobile Phones About 8 in 10 consumers use their mobile phones to check email.

Some 85% of US adults own a smartphone, and they spend a lot of time using their devices. Mobile accounted for 8 in 10 minutes spent with digital in 2020, and 38% of consumers say they check their phone every few minutes. Mobile phone users turn to their... READ MORE
What are the Top Challenges to Building Trust in Business?

What are the Top Challenges to Building Trust in Business? Close to three-quarters of business executives recognize that trust in a business can strengthen customer loyalty.

Trust in a brand can lead consumers to buy more from it, as well as recommend the brand to others. However, a survey from PwC shows that building trust is not without its complications. The survey of more than 500 business executives and 1,000 consumers... READ MORE
Almost Half of OTT Viewing Households Have HHI of At Least $75K

Almost Half of OTT Viewing Households Have HHI of At Least $75K Not surprisingly, youth and Gen Xers are heavily featured in OTT households.

Since the start of the pandemic, more households have started using OTT video, and the number of hours spent viewing OTT content has also increased. This is per data [download page] from Comscore, which shows that OTT households in June of this year had... READ MORE
What Does A Good Data Experience Look Like Within An Organization?

What Does A Good Data Experience Look Like Within An Organization? About 9 in 10 US organizations surveyed have invested in data management in the last year.

A full 85% of US organizations are increasing their focus on data experience to become more data-driven as a business. This is per a report [download page] from Experian that examines how organizations are approaching data management and what makes for a... READ MORE
Some People Are Using Voice Search to Find Local Businesses, But Few Trust the Results

Some People Are Using Voice Search to Find Local Businesses, But Few Trust the Results In the last year, two-thirds of US consumers have used a business information site to find a new business to consider using.

More than 9 in 10 (94% of) consumers say they have used a business information site to find information about a local business in the last 12 months. But, what happens when information on these sites isn’t accurate? Here’s what a survey from BrightLocal... READ MORE
As DE&I Grows in Importance, Where Are Marketers Facing Obstacles?

As DE&I Grows in Importance, Where Are Marketers Facing Obstacles? More than two-thirds of senior marketers surveyed say that DE&I is a priority for their company.

US CMOs say that marketing spending on diversity, equity and inclusion (DE&I) has increased by an average of 10.6% in the last year. This is per the latest report from The CMO Survey, which also looked at the barriers of bringing DE&I into the core... READ MORE
1 in 5 CMOs Almost Never Measure Customer Lifetime Value

1 in 5 CMOs Almost Never Measure Customer Lifetime Value On the other hand, more than 3 in 4 consistently measure sales and revenues.

In the next 12 months, senior marketers anticipate significant growth in marketing spending. To justify spending, marketers use various metrics to evaluate the impact of marketing actions. The most recent report from The CMO Survey indicates that engagement... READ MORE
Companies Say They’re Capturing More Data Now. How?

Companies Say They’re Capturing More Data Now. How? About 8 in 10 have increased their use of websites and e-commerce.

While marketers strive to create optimal long-term relationships with customers by humanizing connections and understanding emotive drivers as well as by delivering more personalized, contextual experiences, in order to do so, they look to collect customer... READ MORE
45% of American Adults Say They Use Fintech Apps

45% of American Adults Say They Use Fintech Apps Nearly three-quarters are using them for banking.

Despite concerns over data security, mobile banking usage is on the rise. Per the latest Consumer Trends report [download page] from Jungle Scout, of the two-fifths (45%) of US adults who use fintech apps, close to three-quarters (73%) are using them for... READ MORE
How Do You Set and Justify Your Marketing Spend?

How Do You Set and Justify Your Marketing Spend? About 6 in 10 CMOs surveyed say they feel more pressure to prove marketing's value to the CEO.

While about 7 in 10 CMOs believe that the role of marketing has increased in importance over the past year, many also feel increased pressure to prove the value of marketing to others in the C-suite. The latest report from The CMO Survey reveals that 59% of... READ MORE
Quality Data’s a Problem for Data Management Strategies, but So Are Silos

Quality Data’s a Problem for Data Management Strategies, but So Are Silos Receiving executive buy-in is less of a challenge when implementing a data unification and management strategy.

Despite seeing the advantages to unifying data, many marketers are finding it complicated to implement a strategy to unify and manage data. In fact, 7 in 10 of the marketers surveyed for a report [download page] from Ascend2 and its Research Partners say... READ MORE
The Number of Cannabis Users in the US Continues to Grow

The Number of Cannabis Users in the US Continues to Grow Some 26% of US adults surveyed report having used cannabis in some form in the past year.

With the number of US states that have legalized cannabis for recreational use growing — the count is currently at 18 states and Washington DC — the number of American adults who consume cannabis products (including marijuana and CBD) has also increased. A... READ MORE
More Evidence Suggests Connected TV Penetration is Plateauing

More Evidence Suggests Connected TV Penetration is Plateauing The share of US broadband households with a CTV has only grown slightly from last year, echoing other similar findings.

In the second quarter of 2021, 86% of US broadband households had at least one internet-connected TV (CTV). However, the penetration of CTV in US households appears to be leveling off, per data from The Diffusion Group (TDG). The data shows that the share of... READ MORE
Here’s One Reason Why Marketers Obsess Over the Customer Experience

Here’s One Reason Why Marketers Obsess Over the Customer Experience More than 6 in 10 consumers around the world have decreased or stopped spending with an online retailer after a very poor experience.

While a good customer experience can induce consumers to purchase more from a company as well as instill trust in that company, the opposite is true when consumers have a less than satisfactory experience. A global consumer study [download page] by Qualtrics... READ MORE
Half of Local Ad Agencies Are Buying Streaming Audio

Half of Local Ad Agencies Are Buying Streaming Audio About three-quarters are also offering social media management.

To achieve their goals, marketers utilize an abundance of advertising media. Of these, video, search, social and display are considered the most valuable. With this in mind, it’s no surprise a new report [download page] from Borrell Associates found these... READ MORE
Chat Reported to Overtake Email in Customer Service Preference

Chat Reported to Overtake Email in Customer Service Preference However, phone remains the preferred channel for customer service issues.

When it comes to customer service, few consumers appear to be satisfied with their experiences. Indeed, per a report [download page] from Gladly, only 1 in 5 (19%) say customer service exceeds their expectations. Even though most consumers say they prefer to... READ MORE
Webinars Considered Most Effective for B2B Lead Nurture Programs

Webinars Considered Most Effective for B2B Lead Nurture Programs The majority of B2B marketers lack content exclusive to lead nurturing.

Only one-quarter of B2B executives say they have content that is exclusively used for lead nurturing. Instead, a report [download page] from Demand Gen Report and RollWorks finds that close to two-thirds (63%) say they only have multi-purpose content. Here’s... READ MORE
In the US, TikTok Getting More User Engagement than YouTube

In the US, TikTok Getting More User Engagement than YouTube Among Android owners, TikTok generated about 2 hours more user engagement per month than YouTube in June.

With more than half of US internet users saying they have access to more than 3 streaming services, it’s no surprise streaming apps are outpacing those that offer chat or photos and video when it comes to the number of downloads, according to the latest... READ MORE
B2B Marketers’ Biggest Go-to-Market Priority? Better Alignment with Sales

B2B Marketers’ Biggest Go-to-Market Priority? Better Alignment with Sales Others say their biggest priority is to expand their scope of responsibility to include full customer lifecycle marketing.

As marketing (hopefully) moves into a post-pandemic era, marketing professionals are updating their go-to-market priorities. Per a report [download page] from Demand Gen Report and Folloze, 3 in 10 (29%) B2B marketers say their biggest priority is achieving... READ MORE
Marketing and CX Execs Look to Emerging Tech to Gain A Competitive Edge

Marketing and CX Execs Look to Emerging Tech to Gain A Competitive Edge They will also be looking to create the next breed of content and experiences.

Marketing professionals had to think on their feet and implement new strategies during the pandemic. Now marketers are looking at new strategies to drive success in the next few years as the pandemic (hopefully) recedes. A report [download page] from... READ MORE
Out-of-Home Ad Revenues Register Uptick in Q2

Out-of-Home Ad Revenues Register Uptick in Q2 Out-of-home advertising revenues grew by 37.9% year-over-year in Q2.

After a full year of quarterly decreases in revenues, out-of-home advertisers (OOH) have something to smile about. The Out of Home Advertising Association of America (OAAA) reports that OOH advertising revenues for Q2 2021 grew by 37.9% year-over-year... READ MORE
What New Approaches Are B2B Execs Taking with Their Nurture Programs?

What New Approaches Are B2B Execs Taking with Their Nurture Programs? A majority of B2B executives surveyed say their lead nurturing initiatives need improvement or are inadequate.

More than 4 in 10 B2B executives rate their current lead nurturing initiatives as excellent (8%) or average (36%). However, an equal share (44%) say these initiatives need improvement, while another 12% say they are poor or inadequate. So, what new... READ MORE
Apple Remains the Brand Resonating Most with Consumers During COVID

Apple Remains the Brand Resonating Most with Consumers During COVID Google drops down to the #10 spot on the list.

With about half of consumers saying they have stopped using a brand during the COVID-19 pandemic, it’s important for brands to keep their place within the hearts and minds of consumers. Here’s a look at the brands that a study [download page] from brand... READ MORE
Few Americans Feel They’re Fully Represented in Advertising

Few Americans Feel They’re Fully Represented in Advertising Slightly fewer than 1 in 4 US adults agree that people like themselves are fully represented by people they see in ads.

Although a majority of US adults have said that diversity in advertising is important, fewer than one-quarter (23%) agree that people like themselves are fully represented by the people they see in advertisements. This is per a survey from YouGov that looks... READ MORE
Majority of Premium Digital Video Viewing Takes Place on a TV Set

Majority of Premium Digital Video Viewing Takes Place on a TV Set A full 60% of digital video ad views in H1 were viewed on CTV.

The majority of premium digital video in the US was viewed on the “big screen” during the first half of 2021, per a report from FreeWheel. Given the option to view video via mobile, desktop or on a TV set, it appears people are still opting for the bigger... READ MORE
Where Are Media Budgets Trending for Next Year?

Where Are Media Budgets Trending for Next Year? There's plenty of optimism when it comes to online video ad budgets.

After surpassing half of total global ad spending this year, digital media budgets are expected to see increases across the board in 2022. A survey from Kantar also shows that the majority of traditional media budgets will not be as fortunate. Online video... READ MORE
3 in 10 American Adults Struggle to Use the Internet

3 in 10 American Adults Struggle to Use the Internet Only about 4 in 10 adults with "lower tech readiness" say the internet has been essential to them during the pandemic.

Since the pandemic, many people are turning to the internet to do things such as communicate with family and friends, watch videos, listen to music and work remotely, to name a few. And, for close to 6 in 10 (58% of) US adults, the internet has been... READ MORE
Social Media Users Trust Their Connections Most for Product Advice

Social Media Users Trust Their Connections Most for Product Advice Consumers are more likely to take a product recommendation from an everyday social media user than an influencer.

Marketers in the US are expected to spend about $3.7 billion on influencers this year, but it appears consumers are more likely to turn to everyday social media users for product recommendations, according to new data from Bazaarvoice. The survey of 9,000... READ MORE
Consumers’ Preferred Sponsorship Areas Aren’t Limited to Sports

Consumers’ Preferred Sponsorship Areas Aren’t Limited to Sports However, consumers are most likely to say that football is where sponsorships will be meaningful to them.

After a tumultuous year, sponsorship of events like sports and festivals is ramping up again with advertisers foreseeing a return to sponsored in-person events in the coming months. A new report [download page] from The Integer Group reveals which sponsored... READ MORE
Who’s Drinking What?

Who’s Drinking What? Overall, beer is the alcoholic drink of choice for the largest share of those who partake.

The percentage of US adults who drink alcohol has, somewhat surprisingly given the stresses of the pandemic, decreased. A survey from Gallup shows that 6 in 10 adults in the US currently consume alcoholic beverages, compared to 65% who said the same two... READ MORE
These Are the Top Elements of the Customer Experience, per Execs

These Are the Top Elements of the Customer Experience, per Execs User experience heads the list of top elements of CX in the eyes of marketing and CX executives.

A good customer experience can prompt buyers to purchase more from a company, as well as increase the likelihood of them recommending and trusting a company. And, as marketers put more emphasis on retaining customers, some 7 in 10 (71% of) executives... READ MORE
Travel Marketers Envision Increase in Use of Machine Learning and AI

Travel Marketers Envision Increase in Use of Machine Learning and AI For the most part, travel marketers are using conversions/ROI to measure the success of their digital campaigns.

More than 8 in 10 (84% of) travel marketers rate artificial intelligence (AI) and machine learning for personalization as a very high or high priority across channels for their company. And, in the near future, they expect to see the usage of this type of ad... READ MORE
Service Providers Struggle with Resources, Tech

Service Providers Struggle with Resources, Tech More than 4 in 10 say that not having enough staff or resources stands in the way of providing consistent and quality engagement.

Great customer service is one of the top reasons consumers choose or remain loyal to specific service providers and, when engaging with service providers, half (51%) prefer to engage with a provider digitally the majority of the time. However, service... READ MORE
What Are B2B Marketers’ Biggest Challenges with Buyers?

What Are B2B Marketers’ Biggest Challenges with Buyers? A majority of B2B marketers are struggling to understand buyers' changing needs.

B2B marketing has never been a simple affair, and recent events have not made it easier. Many B2B buyers claim their purchase timeline has increased, and B2B salespeople are finding it harder to close deals. So, what are the biggest challenges B2B marketers... READ MORE
How Often Are You Calculating ROI?

How Often Are You Calculating ROI? Marketers are using 5 main data sets to calculate ROI.

Whether it be through strategies such as performance marketing, ABM or virtual events, marketers are on a quest to increase ROI. A report [download page] from Allocadia suggests there is a good reason for marketers wanting to improve ROI, with 84% saying... READ MORE

Feel Like You're Always Playing Catchup?

Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

marketing charts logo

Error: Please enter a valid email address

Error: Invalid email

Error: Please enter your first name

Error: Please enter your last name

Error: Please enter a username

Error: Please enter a password

Error: Please confirm your password

Error: Password and password confirmation do not match

Pin It on Pinterest