More than half of adults agree that the emergence of streaming has made TV watching less of a communal activity.
Streaming video penetration was also relatively flat during Q1.
Almost 1 out of every 2 instances of a user being shown the prompt results in that user consenting.
There are about 30 million 18-24-year-olds in the US, comprising just over 9% of the population.
Mover marketers are directing more of their efforts to digital than direct mail.
CTV is expected to account for 18% share of total video ad spend (linear TV included) this year.
1 in 5 American adults like shopping in-store less now than before the pandemic.
2 in 3 marketers believe it would be important for the sales team to access video viewing data to qualify leads, engage prospects, or influence specific deals.
3 in 4 Fortune 500 marketing leaders are introducing new use cases for AI.
91% are using some form of measurement to evaluate their UX efforts.
3D printing is the most promising technology, according to one metric, while the metaverse is one of the least promising.
Asia accounts for almost half (45%) of all online FMCG sales.
Last year was a bumper year for podcast ad spending.
For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
Also, customer acquisition is a more important objective this year than customer retention.
A slight majority say that increasing food prices are making it hard for them to afford the food they usually buy.
Half of Netflix subscribers also subscribe to Hulu.
Some 51% of CMOs at 100 of the most-advertised US consumer brands last year were women.
People spend more time accessing Entertainment content online than any other category.
Data quality is a key component, but something that marketers are struggling with.
3 in 10 are using a digital data onboarding provider to support targeting using their first-party data.
A majority of executives around the world question the sincerity of their organizations’ sustainability initiatives.
Video game content sales dropped by 7% year-over-year.
Not surprisingly, marketers are most bullish about digital media budgets, and are also enthusiastic about their effectiveness.