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Social, Video, Search Ad Growth Rate Expectations Up for 2018

Social, Video, Search Ad Growth Rate Expectations Up for 2018Almost half expect spending on search ads to increase by at least 10% next year.

Media, marketing and advertising executives around the world remain enthusiastic about the prospects for both social and mobile, according to AdMedia Partners’ 24th Annual Market Survey [pdf]. Some 85% of the respondents to the survey, which polled... READ MORE
What Are Marketers’ Top Industry Concerns Heading Into 2018?

What Are Marketers’ Top Industry Concerns Heading Into 2018?The duopoly is a concern. But it's not the biggest.December 11, 2017

Forget ad blocking – or even ad fraud. Those are low on the totem pole of industry issues causing concern for marketers and advertisers as they draw up their marketing plans for 2018. Instead, viewability and accurate measurement is the biggest cause... READ MORE
Social Media Marketing Tops Email in Perceived Effectiveness

Social Media Marketing Tops Email in Perceived EffectivenessMarketers this year are as focused on lead generation as they are on driving sales.

Marketers have long sung email’s praises as the most effective digital marketing tactic. But a new survey from Ascend2 [download page] sings a different tune: asked what will be their most effective tactic in a digital marketing plan next year,... READ MORE
Smart Speaker Penetration Expands

Smart Speaker Penetration ExpandsSmart Speaker households over-index in ownership of several other Smart Home devices.

Smart Speaker adoption reached 11% of US Wi-Fi households in October, marking a sizable increase from 8.1% in June, reports comScore in a recent data release. Penetration levels could surpass 15% – deemed a critical threshold – on the back of... READ MORE
Resource Constraints Holding Back Further Investments in Video Ads

Resource Constraints Holding Back Further Investments in Video AdsRoughly half would like more proven effectiveness before increasing their video investments.

Almost 8 in 10 brand marketers expect to increase their focus on video advertising next year, and more than 7 in 10 believe it will be easier to adopt digital video as a channel in 2018 and beyond, per an Innovid report [download page]. However budgets... READ MORE
How B2C and B2B Content Marketing Priorities and Tactics Compare

How B2C and B2B Content Marketing Priorities and Tactics CompareB2C and B2B content marketers share similar approaches, though the former relies more heavily on visual content.December 8, 2017

Some 86% of B2C and B2C/B2B for-profit companies in North America engage in content marketing, according to the latest study [pdf] from the Content Marketing Institute (CMI) and MarketingProfs. While B2C content marketers dedicate a smaller portion of their... READ MORE
Marketers’ Top Personalization Challenge? Data Quality.

Marketers’ Top Personalization Challenge? Data Quality.North American marketers seem more advanced in their use of personalization than UK marketers.

While personalization continues to provide an uplift to conversion rates across online and offline channels, marketers have broader strategic goals in mind for personalization, according to a Monetate study [download page]. In fact, marketers surveyed in... READ MORE
B2B Marketers Look to Improve Their Contact Data

B2B Marketers Look to Improve Their Contact DataMarketers want data that's tough to come across, including purchase timelines and budgets.December 7, 2017

The majority of B2B marketers and salespeople see room for significant improvement in their current data acquisition strategies, according to a Synthio-sponsored study from Demand Gen Report [download page]. These improvements are needed to help meet their... READ MORE
[Report] The State of Traditional TV Viewing

[Report] The State of Traditional TV ViewingA comprehensive data-driven examination of trends in traditional TV viewing - as well as TV's place in the broader video landscape.December 6, 2017

It’s a widely known fact that young Americans are watching less traditional TV – as noted in our ongoing quarterly analysis of traditional TV viewing. Our new report – The State of Traditional TV Viewing – takes things a step further,... READ MORE
Word-of-Mouth Said to Drive Almost One-Fifth of Consumer Sales

Word-of-Mouth Said to Drive Almost One-Fifth of Consumer SalesSocial media conversations alone drive an estimated 9% of consumer sales.December 5, 2017

Word-of-mouth has time and again been shown in research to be the top influencer of consumer’s purchase decisions. Now, a new study from Engagement Labs quantifies the extent to which word-of-mouth drives sales, finding that an estimated 19% of... READ MORE
Half of US Snapchat Users Also Use Instagram On Any Given Day

Half of US Snapchat Users Also Use Instagram On Any Given DayFewer than 1 in 10 Snapchat users in the US also use WhatsApp on a given day.

Research has suggested that only about 1 in 10 teen Snapchat users are unique to the platform and not also using Instagram. But to what extent do Snapchat users use other social platforms on a given day? Data released by App Annie offers some answers. App... READ MORE
CMOs’ Budgets in 2017: 5 Key Data Points

CMOs’ Budgets in 2017: 5 Key Data PointsAn examination of CMOs' budget shifts and spending priorities.December 4, 2017

Gartner has released its latest annual CMO Spend Survey, based on a survey of 353 marketing executives in North America and the UK working at companies with more than $250 million in annual revenues. Here are 5 key takeaways from the report, along with... READ MORE
Google and Amazon Maintain DSP Popularity Lead With Programmatic Advertisers

Google and Amazon Maintain DSP Popularity Lead With Programmatic AdvertisersConcerns over fraud are mounting, and some marketers are planning to bring programmatic in-house.

Google and Amazon lead the way in demand-side platform (DSP) popularity among advertisers, although many wouldn’t even characterize these platforms as DSPs, according to a study from Advertiser Perceptions. Roughly 4 in 10 advertisers surveyed who use... READ MORE
Adults Are Saving Money With Retirement, Travel in Mind

Adults Are Saving Money With Retirement, Travel in MindYouth are most likely to be saving for travel.

The vast majority (87%) of US adults claim to be saving money, according to a YouGov survey, and about one-third of US workers who save money put aside more than 10% of their paychecks for savings. The most common reasons for saving money are for retirement... READ MORE
Holiday 2017 Data Hub (Updated): Cyber Week Recap

Holiday 2017 Data Hub (Updated): Cyber Week RecapLooking at the 2017 holiday season, in numbers.December 1, 2017

With Thanksgiving weekend and Cyber Monday behind us, shopping results are coming out from several sources. Although the precise figures differ from one source to the next, it appears that once again the key takeaways include a new record for e-commerce... READ MORE
Podcasts for B2B Marketing? Some Decision-Makers on LinkedIn Listen In

Podcasts for B2B Marketing? Some Decision-Makers on LinkedIn Listen InEngagement with podcasts seems to be higher among senior-level executives on LinkedIn.

More than one-third (35%) of LinkedIn members around the world listen to podcasts, and fewer than 1 in 10 (8%) don’t know what a podcast is, according to results from a recent LinkedIn survey of more than 2,500 members. Respondents ages 18-34 are most... READ MORE
The Majority of Our Time Online Is Spent With These Two Main Categories

The Majority of Our Time Online Is Spent With These Two Main CategoriesThink Millennials spend the most time with social media? Think again.November 29, 2017

American adults spend half of their online time with two content categories – Entertainment and Search Engines/Social Networking. That’s according to a new Nielsen report [download page], which shows that Search & Social is the leading... READ MORE
Mobile Now Accounts For At Least Half of E-Commerce Spending in 5 Categories

Mobile Now Accounts For At Least Half of E-Commerce Spending in 5 CategoriesAlmost one-quarter (23%) of digital commerce dollars came from mobile devices in Q3.November 28, 2017

Mobile commerce has grown to represent 23% of all digital commerce dollars in the US in Q3 2017, reveals comScore in its latest State of the Online Retail Economy report [download page]. That’s up from 20% share in the year-earlier period, as mobile... READ MORE
1 in 5 US Millennials Moved Within the Past Year

1 in 5 US Millennials Moved Within the Past YearThe national mover rate of 11% continues to be at an all-time low.

Some 34.9 million people ages 1 and older in the US moved residences within the past year, resulting in a national mover rate of 11%, statistically unchanged from last year’s all-time low of 11.2%, according to data from the US Census Bureau. The mover... READ MORE
As Smart Speaker Usage Grows, Voice Increasingly Replaces Swiping and Typing

As Smart Speaker Usage Grows, Voice Increasingly Replaces Swiping and TypingThe longer they own their living room voice assistant, the more comfortable owners become with it. This has implications for brands.November 27, 2017

Roughly one-third of US households own a Smart Speaker, according to a new study from ThinkNow Research. And it seems that the longer they own them, the more likely they are to use them for tasks previously accomplished through typing or swiping, per... READ MORE
Almost 6 in 10 TV Households Now Have A Connected TV Device

Almost 6 in 10 TV Households Now Have A Connected TV DeviceAsian-Americans lead the way in adoption, while teens spend the most time with these devices.

More and more TV households are adopting technologies that enable streaming video to the TV set, reveals Nielsen in its latest Total Audience Report [download page] covering Q2 2017. The share of TV households with a Multimedia Device, Game Console and/or... READ MORE
Pay-TV Subscriber Losses Widen in Q3 2017

Pay-TV Subscriber Losses Widen in Q3 2017Satellite TV providers' subscribers are moving from their traditional offerings to their skinny bundles.

The country’s largest Pay-TV providers shed more than 400,000 subscribers during Q3, reports the Leichtman Research Group (LRG), leaving them with slightly more than 92 million subscribers at the end of the quarter. The losses would have been much... READ MORE
Smartphone Penetration’s Increasing Fastest Among Older Americans

Smartphone Penetration’s Increasing Fastest Among Older AmericansOlder Americans are the most frequent users of their smart watches.November 22, 2017

More than 8 in 10 US adults (82%) own or have ready access to a smartphone this year, up from 70% a couple of years ago, reports Deloitte in the US edition of its Mobile Consumer Survey [pdf]. While penetration is broadest – at 90% or higher –... READ MORE
Top 10 Charts of the Month – October 2017

Top 10 Charts of the Month – October 2017Stay on top of the latest trends with our top charts of the month.November 21, 2017

Get up to speed with the latest trends with our Top 10 Charts of October 2017, covering a variety of topics including teens’ favorite social platforms, changing media behaviors, top brands, and B2B’s shifting priorities. Head on over here to grab... READ MORE
Tech Brands Dominate List of America’s Most Valuable

Tech Brands Dominate List of America’s Most ValuableThe top 5 - all tech brands - account for one-third of the top 100's total brand value.

It’s a tech party at the top of the list of America’s most valuable brands [pdf], as calculated by BrandZ and WPP. Each of the 5 most valuable brands in the US is a tech brand, led by Google (brand value exceeding $286 billion) and Apple (almost... READ MORE
Consumers Favor Personalized Support Over Tailored Ads, Purchase Journeys

Consumers Favor Personalized Support Over Tailored Ads, Purchase JourneysPersonalization could improve staff interactions, which are important in building customer satisfaction.

Marketers tout personalization for its effect on conversion rates and email engagement, among others. But how do people feel about personalized experiences? As it turns out, when it comes to retail they greatly favor personalized support over personalized... READ MORE
Watching TV’s Still A Social Experience For Almost Everyone

Watching TV’s Still A Social Experience For Almost EveryoneIt's not just linear TV. People are watching content from OTT platforms together.

As the media landscape continues to fragment and people watch video across more devices, there’s a tendency to think of TV viewing as having lost its standing as a campfire experience. But a new study from the IAB [pdf] calls that into question,... READ MORE
3 Interesting Insights Into E-Commerce Customer Loyalty

3 Interesting Insights Into E-Commerce Customer LoyaltyThe more purchases a customer makes, the more likely they are to use a desktop.November 17, 2017

Monetate is out with its latest quarterly e-commerce benchmarks report [download page] for Q2 2017, and this edition highlights the behaviors of shoppers who make repeat purchases at e-commerce sites. Here are a few interesting takeaways from the analysis of... READ MORE
F500 B2C Marketers Report Increased Use of Messaging Apps, Chatbots

F500 B2C Marketers Report Increased Use of Messaging Apps, ChatbotsThere remains some skepticism about these platforms' potential, though.

Roughly 4 in 5 brand marketers at Fortune 500 companies in B2C industries agree that marketers must expand their definition of customer communications to include 2-way dialogue between brands and consumers, per a LiveWorld study [pdf]. The survey’s... READ MORE
Which Sports Do America’s Youngest Adults Enjoy?

Which Sports Do America’s Youngest Adults Enjoy?There seems to be an opportunity for brands to influence Gen Z by sponsoring basketball and soccer stars.November 16, 2017

Adult members of Generation Z – ages 18-20 – are avid runners and swimmers like their older Millennial counterparts, reports Nielsen in a recent data release. In fact, these activities are enjoyed by almost half (46%) of Gen Z respondents to the... READ MORE
Banks Near Parity With Credit Unions in Customer Satisfaction

Banks Near Parity With Credit Unions in Customer SatisfactionCustomer satisfaction with retail banks continues to improve.

What was a 12-point gap in customer satisfaction as recently as 2011 has narrowed to a 1-point gap. The latest Finance and Insurance Report [download page] from the American Customer Satisfaction Index (ACSI) shows that retail bank satisfaction is up again... READ MORE
The Majority of People’s Favorite TV Shows Are Now Found Online

The Majority of People’s Favorite TV Shows Are Now Found OnlineInvestments in original content are paying off for streaming services.November 15, 2017

Furious spending on original programming – coupled with large libraries of licensed content – seem to be paying off for subscription video-on-demand (SVOD) services and other online sources. In fact, these are now becoming the viewing... READ MORE
Email Marketing Performance in 2017

Email Marketing Performance in 2017Return Path, in partnership with Ascend2, fielded a survey of B2B and B2C business leaders and marketing decision makers to get their perspective on the state of email. November 14, 2017

[Sponsored by Return Path] Email offers a lot of value as a channel, yet it also requires significant effort from businesses to realize its full potential. To find out how the email channel is performing, Return Path, in partnership with Ascend2, fielded a... READ MORE
Bing Advertising Benchmarks, by Industry

Bing Advertising Benchmarks, by IndustryWordStream's analysis reveals average click-through, CPC, CPA and conversion rates, by industry.

Bing wants you to know that it’s “bigger than you think” – to the tune of 1 in every 3 searches conducted in the US. So what can you expect when advertising on Bing? WordStream is out with new benchmarks, noting that on average,... READ MORE
On-Page Content Continues to be Considered the Most Effective SEO Tactic

On-Page Content Continues to be Considered the Most Effective SEO TacticLink-building is still considered valuable, but difficult to execute.

SEO strategies are primarily concerned with increasing website traffic and improving search rankings, per results from an Ascend2 study [download page]. And in line with numerous reports on search ranking factors, marketers believe that content is the most... READ MORE
How and Where Marketers Are Using Video in 2017

How and Where Marketers Are Using Video in 2017There's plenty of enthusiasm about video marketing - though marketers would benefit from using more advanced metrics.November 13, 2017

Marketers are brimming with enthusiasm about video, according to “The State of Video Marketing 2017” study [download page] from Demand Metric in partnership with Vidyard. More than 9 in 10 believe that video content is becoming more important,... READ MORE
Youth Expect to Use Email More in the Future

Youth Expect to Use Email More in the FutureGen Z respondents are as likely to sign up to a company's newsletter as they are to download its app.

Email is a core form of communication among America’s youth, who generally expect to use email more in the future than they are now, per survey results [download page] from SendGrid and Egg Strategy. In fact, almost half (48%) of Gen Z respondents... READ MORE
Shoppers’ Biggest Concern With AI? Their Personal Info

Shoppers’ Biggest Concern With AI? Their Personal InfoMost youth would share their past purchase history for AI-powered recommendations, but far fewer would share other information.

Consumers in the US are far more likely to describe artificial intelligence (AI) in positive than negative terms, according to a study from The Integer Group [download page]. And those who describe it in positive terms have an outlook that’s generally... READ MORE
We Listen to Music For More Than 4 1/2 Hours A Day, Nielsen Says

We Listen to Music For More Than 4 1/2 Hours A Day, Nielsen SaysThe increased use of various devices is said to be fueling growth in music consumption.

Americans are spending on average more than 4.5 hours a day (32.1 hours per week) listening to music, says Nielsen in releasing new data on music consumption. That marks a substantial rise from less than 4 hours a day last year, per the report, which... READ MORE
4 Data Points About Mobile App User Acquisition & Spending

4 Data Points About Mobile App User Acquisition & SpendingUS iPhone users are expected to spend $63 per device this year on premium apps and in-app purchases. How much will it cost to acquire a user?November 10, 2017

A few studies have recently been released looking at the mobile app user market, not from a time spent basis (see here for the latest), but from an acquisition and spend standpoint. In this article, we highlight 4 data points from these studies along with... READ MORE

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