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About

MarketingCharts is first and foremost a hub of marketing data, graphics, and analyses.
Want to know the trended cost of a Super Bowl ad? How B2B marketers are tackling lead generation? How many Millennials there actually are – and if they’re still watching TV? You’ve come to the right place.

Part-database, part-publication, we’re a resource for professionals in and around marketing.
Our audience is committed to staying on top of the latest trends and using data to shape strategy and decision-making. Since launching in 2007, we’ve charted (pun intended) the course of the industry through daily analyses, reports, and, yes, thousands of charts.

MarketingCharts is much more than just charts, though: we publish charts with context.
That means independent and unbiased analyses that accompany the data – comparing and contrasting research, avoiding just parroting the PR line, and building domain knowledge.

We’ve got high ethical and business standards.
We always properly attribute our sources and keep our reader experience at the forefront. We avoid hype and fluff, and only feature about 5% of the hundreds of pieces of research that cross our desks every month, paying special attention to the details to weed out low-quality research.

That means you can trust the data you find here.
And you won’t be the only one. As a leading data site, we’re cited by news outlets and trade publications of all stripes, including Forbes, Fortune, CNBC, MediaPost, Business Insider, Harvard Business Review, AdAge, TechCrunch, Seeking Alpha, Fast Company, Digiday, International Business Times, The Next Web, Entrepreneur, and The Motley Fool, among others.

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