Average Ad Spending Per Capita: US Tops List

March 4, 2015

This article is included in these additional categories:

Advertising Trends | Asia-Pacific | Europe & Middle East | Global & Regional | Spending & Spenders | UK

StrategyAnalytics-Average-Ad-Spend-per-Capita-in-2014-Mar2015Source: Strategy Analytics

    Notes: Marketers spent an average of $567 advertising to each person in the US last year, according to Strategy Analytics’ calculations, with this topping the list of global markets analyzed, ahead of Australia ($486) and Norway ($472). By comparison, ad spend per capita is much smaller in China ($35 per capita) and India ($5), such that per capita spending in the US appears to be 16 times larger than in China. The report also finds that TV continues to capture the largest share (43%) of ad dollars in the US, while Australia leads in digital ad spend per internet user, a measure that has risen quickly in the US.

      Related: [Debrief] Advertising Channels With the Largest Purchase Influence on Consumers

        About the Data: The data is based on Strategy Analytics ad spend forecasts per country, divided by each country’s populations, and converted using average exchange rates for 2014.

        Chart-Library-Ad-1

        Explore More Articles.

        Which Skills Are Important in RevOps?

        Which Skills Are Important in RevOps?

        9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.

        Marketing Charts Logo

        Stay on the cutting edge of marketing.

        Sign up for our free newsletter.

        You have Successfully Subscribed!

        Pin It on Pinterest

        Share This