Average Ad Spending Per Capita: US Tops List

March 4, 2015

This article is included in these additional categories:

Advertising Trends | Asia-Pacific | Europe & Middle East | Global & Regional | Spending & Spenders | UK

StrategyAnalytics-Average-Ad-Spend-per-Capita-in-2014-Mar2015Source: Strategy Analytics

    Notes: Marketers spent an average of $567 advertising to each person in the US last year, according to Strategy Analytics’ calculations, with this topping the list of global markets analyzed, ahead of Australia ($486) and Norway ($472). By comparison, ad spend per capita is much smaller in China ($35 per capita) and India ($5), such that per capita spending in the US appears to be 16 times larger than in China. The report also finds that TV continues to capture the largest share (43%) of ad dollars in the US, while Australia leads in digital ad spend per internet user, a measure that has risen quickly in the US.

      Related: [Debrief] Advertising Channels With the Largest Purchase Influence on Consumers

        About the Data: The data is based on Strategy Analytics ad spend forecasts per country, divided by each country’s populations, and converted using average exchange rates for 2014.

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