Note: ComScore’s qSearch 2.0 figures are based on the five major search engines, including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
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Identifying and reaching target audiences will maximize ROI, and AI might help with that task.
Some 77% of CMOs agree that they need to recommit to brand. But 75% also agree that they need to double down on performance.
There’s strong positive momentum for online video ad spending, with social media also forecast for increases.
AI is being heralded for its potential use in content personalization.
Marketplaces are a highly used channel by buyers for both product discovery and purchasing.
Travel and Retail are expected to emerge as the industries with the fastest rates of digital ad spend growth.
Certainly not for the metaverse.
The biggest obstacle to greater martech utilization is the complexity/sprawl of organizations’ current marketing technology ecosystems.
YouTube is favored more by teen boys than girls, with the opposite true of TikTok.
Some 81% of senior marketers agree that their business will undergo a fundamental pivot in response to climate change.
The Retail industry will continue to be the biggest spender on advertising, but it will have one of the slowest rates of growth.
Despite a much smaller user base, a forecast calls for total daily minutes spent by US adults with TikTok to exceed those spent with Facebook.
Some 84% believe that every aspect of the customer journey can and should tell the brand story.
The ability to integrate with digital campaigns is one of the leading advantages of direct mail.
Consumers would distrust rather than trust TV ads more if they made wider use of AI.
Last year, Americans spent as much time visiting retail sites and apps as they did news sites and apps.
Global ad spending is expected to top $1 trillion next year, with 5 media owners alone vacuuming up more than half of that spend.
YouTube now accounts for more CTV streaming hours than Netflix, while ad-supported services are more popular than non-ad-supported ones.
About 1 in 7 (14% of) organizations are regularly using generative AI in marketing and sales.
Community engagement and interaction features are important to marketers.
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