Note: ComScore’s qSearch 2.0 figures are based on the five major search engines, including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Podcast Reach Grows, but Audience Profile Remains Largely the Same
Females and older adults are making some gains, but the podcast audience is still largely male, young, and well-educated.