Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min).
To Boost Conversion Rates, B2B Marketers Look to Better Understand Their Pipelines
Improving lead quality helps to boost conversion rates, but so does improving pipeline analysis.