Top 10 TV Engagement, Week of Mar. 12-18, 2012

March 28, 2012

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Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min).

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Top 10 TV Engagement, Week of Mar. 12-18, 2012

This article is included in these additional categories:

Article

Become a smarter marketer.

Success!

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To Boost Conversion Rates, B2B Marketers Look to Better Understand Their Pipelines

Consumers Express Preference for Contextually Relevant Ads

Very Few B2B Salespeople Say They Typically Deal With A Single Decision-Maker

B2B CMOs Make Meaningful Shifts in Priorities

How Big is Retail Media? Soon Bigger Than Linear TV Advertising, According to One Forecast

When People Talk About Convenience in Online Shopping, What Do They Mean?

B2B Marketers Plan Greater Use of Incentives in Channel Partner Programs

Here’s How Companies Are Measuring Their Direct Mail ROI

About 1 in 4 American Adults Buys Print Newspapers

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Top 10 TV Engagement, Week of Mar. 12-18, 2012

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