Source: Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.
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Celebrities and digital influencers aren’t top sources of shopping inspiration.
Inflation is cited as having the most negative impact on customer loyalty, though consumers may not necessarily agree.
4 in 10 salespeople reported that the number of stakeholders involved in the buying process has increased over the last year.
The top money-saving strategy used by consumers is to buy items on sale.
More will review after an excellent than terrible experience, but a significant portion will complain about the latter.
Users are highly satisfied with the quality and reliability of mobile shopping apps.
The focus has shifted from innovation and integration to growth and the customer experience.
In the US, people’s opinions are split on whether they are willing to spend extra for a brand with an image that appeals to them.
Retail media is expected to account for 17.8% share of US digital ad spending in 2024.
Sure, home delivery and free shipping are important. What about website search tools?
The pandemic gave a big boost to our appetite for Entertainment content online.
Almost two-thirds (64%) intend to increase their channel marketing budget, and virtually all expect partner-attributed revenue to grow.
Almost 6 in 10 will add new software and tools, and a similar portion will update their data infrastructure.
Only about one-third of marketers surveyed are able to determine the ROI of their company’s direct mail efforts.
US CPG sales grew by 8.4% last year.
Some 37% of adults ages 65 and older say they currently buy physical newspapers.
However, they’re less likely to be open to new brands in the personal electronics category, where Apple is a fixture.
Almost two-thirds don’t recommend alternative products when a search returns zero results.
Marketing sits in the middle of the various corporate functions for planned increases, but at the top for expected cuts.
Roughly 1 in 7 Gen Zers turns to TikTok when they want to start researching a major news event.
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