Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min).
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An analysis finds that Instagram Reels’ average engagement rate is 1.95%.
4 in 10 would pay $30 to stream a movie at the same time it’s released in theaters, up from a third last year.
The more distant the consumers’ relationship with the brand, the more direct mail is favored as a communication channel.
Welcome emails also have the strongest conversion rate among first purchase campaigns.
Marketers have the highest expectations when working with creators on TikTok.
Two-thirds agree that connected TV/OTT allows them to target in ways they cannot with linear TV.
Netflix and YouTube together account for more than one-eighth of total TV time.
People are also expressing less confidence in large technology companies.
Marketers aren’t so interested in hiring creators to produce trending topic commentary.
The more a shopper buys, the more likely they are to make another purchase.
Consumers are skeptical about brands’ transparency when it comes to use of personal data.
A majority of people are likely to believe negative information about social media companies, while just a third are likely to believe positive news about them.
A slight majority of smartphone-owning adults ages 18-29 and 30-49 admitted that they would be anxious if they lost their device for a day.
Marketing automation platforms were the most likely to be replaced.
Marketers could use systems that connect data silos and boost accessibility.
More smartphone owners rely primarily on their phones than their computers to compare prices and browse products.
Nine in 10 adults report having earned or redeemed a reward in the past 6 months.
Eating out is the first casualty of cost-cutting.
Digital display, social media, and linear TV are the most likely to be above-average at delivery on both revenue and brand metrics.
Tech spending is expected to decrease for back-to-school but increase for back-to-college.
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