Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete creates precise projections of the behavior of the entire U.S. Internet browser population on monthly and weekly basis. In addition, Compete provides daily estimates of share of consumer attention garnered by the top Internet sites and the velocity of change of this attention.
Youth Don’t Think Ads on TV Are That Effective, Regardless of Linear or Streaming
Email is considered the most effective overall, ahead of ads on live TV, streamed shows, and direct mail.
