Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete creates precise projections of the behavior of the entire U.S. Internet browser population on monthly and weekly basis. In addition, Compete provides daily estimates of share of consumer attention garnered by the top Internet sites and the velocity of change of this attention.
Almost 9 in 10 CMOs Around the World Agree That Brands Are Built Through Experiences
Some 84% believe that every aspect of the customer journey can and should tell the brand story.
