Ad Exchange Primer for Cynics | LinkedIn Adds Targeting | Google Eats Potential YouTube Competitor

July 25, 2014

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Robot Invasion:

  • George Simpson explains, only half-jokingly, how the industry got to where it is today (“akimbo” comes to mind) in regard to programmatic buying of various sorts. It is probably the most cynical and perhaps the accurate attempt to date.



  • Google’s YouTube property just bought one of the rising competitors, likely in a move to head off competition. Twitch, known more for its gaming features, also has been seeing explosive growth in the use of its video streaming.

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