AOL Doubles Down with Video Firm Purchase | Yahoo’s New Logo: Can It Get Worse? History Says Yes | Google Integrates Targeting Tools into “Display Planner”

August 7, 2013

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Video:

  • AOL Bought Adap.tv, pushing its fortunes further into the video ad realm. The deal is reportedly worth $405 million. At the same time, AOL announced it will close certain Patch sites, local news sites that it hoped would create a new critical mass for local newspaper-like information.

Yahoo Deathwatch:

  • Yahoo’s logo, even as it has changed over the years, has always managed to shout out “We are a very small company with a cousin who owns an old version of Microsoft Paint!” Well, they are changing the logo again, revealing the final version in 30 days’ time, hopefully not harkening to the style of CEO Marissa Mayer’s old firm Google’s logo, which has been just about as bad.

Search:

  • Google is combining several targeting tools together into a new, integrated tool it is calling Display Planner.

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