AOL to Open Native to Any Tom, Dick, Harry | LinkedIn Opens API | Google Gooses Keyword Planner

April 24, 2014

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Native Ads:

AOL is rolling out a native advertising product across its internal sites, such as TechCrunch and the Huffington Post that mom-and-pop advertisers will be able to buy, using AOL’s real-time bidding interface. Tests AOL ran reportedly garnered ludicrously high clickthrough rates ranging from six to eight percent.

Social:

LinkedIn launched its own API interface to media avails it generates, allowing third party technology, data and targeting firms to cook up different ways to slice LinkedIn users.

Search:

Google goosed its Keyword Planner with several new features, including some sexy looking visualization tools.

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3 Points About American Adults And Their Smartphones

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More Marketers Are Swapping Out Homegrown for Commercial MarTech Applications

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Tech and Talent Hindering Full Realization of Data’s Potential

Marketers could use systems that connect data silos and boost accessibility.

Which Online Activities Do Smartphone Owners Prefer to Perform On Their Devices?

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Consumers Say Loyalty Programs Impact Customer Retention

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Faced with Rising Costs, What Do Consumers Around the World Cut Back on First?

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Back to Class Spending Expected to Reach Record High This Year

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Most Americans Recognize Familiar Songs in Ads

About 7 in 10 American adults say music is important to their identity, and roughly 6 in 10 say it’s important to their culture.

Americans Are Generally OK with Companies Marketing Around Holidays, with Some Exceptions

Few adults believe it’s appropriate for companies to market products tied to Juneteenth.

Vast Majority of B2B Buyers Say Vendor Content Impacts Purchase Decision

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Which Data Capabilities Are Still Out of Reach for Marketers?

Marketers are still trying to get a handle on real-time availability of insights.

How Can LGBTQ+ Inclusion Be Improved in Media and Advertising?

The LGBTQ+ community in the US believes that advertising is most inclusive for gay and lesbian identities, and least inclusive for transgender men and women.

Almost 1 in 4 US Adults Don’t Believe Brands’ Sustainability Claims

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Smart TV Penetration Continues to Grow

Half of this survey’s respondents said that their most-used TV set has a remote control with voice command capability.

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AOL to Open Native to Any Tom, Dick, Harry | LinkedIn Opens API | Google Gooses Keyword Planner

This article is included in these additional categories:

Article

Become a smarter marketer.

Success!

View our privacy policy here

3 Points About American Adults And Their Smartphones

More Marketers Are Swapping Out Homegrown for Commercial MarTech Applications

Tech and Talent Hindering Full Realization of Data’s Potential

Faced with Rising Costs, What Do Consumers Around the World Cut Back on First?

Back to Class Spending Expected to Reach Record High This Year

Americans Are Generally OK with Companies Marketing Around Holidays, with Some Exceptions

Vast Majority of B2B Buyers Say Vendor Content Impacts Purchase Decision

Which Data Capabilities Are Still Out of Reach for Marketers?

Smart TV Penetration Continues to Grow

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AOL to Open Native to Any Tom, Dick, Harry | LinkedIn Opens API | Google Gooses Keyword Planner

This article is included in these additional categories: Article

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