AOL to Roboticize Vid Content Selection | Adwords Changes Afoot | Lowly Email Newsletters Plug Away

April 15, 2014

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  • AOL is attempting to pull a “Google News” in the video content space for women. With a combination of observed behavior, analytics and some good old human judgement, AOL will seek to roboticize the online video content jukebox.


  • Google is batching some Adwords announcements for next week. The notification of the upcoming announcement implies yet more deliberate intermingling of media from different devices and formats (Everyone does have lots of unsold mobile media nowadays.) and greater time specificity in targeting.


  • With the robots, mobile media made palatable and all the shiny, shiny new toys, sometimes BIA Kelsey analysts need to emerge occasionally and remind people that email newsletters still carry lots of water for brands.

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