Instagram Reels Outpacing Other Post Types in Engagement Rates
An analysis finds that Instagram Reels’ average engagement rate is 1.95%.
Marketing to Young City Solos
December 24, 2016
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More People Seem Willing to Pay to Stream Movies At Home
4 in 10 would pay $30 to stream a movie at the same time it’s released in theaters, up from a third last year.
3 Points About Consumers and Direct Mail
The more distant the consumers’ relationship with the brand, the more direct mail is favored as a communication channel.
Retail Email: Welcome Campaigns Registering Strong Engagement Rates
Welcome emails also have the strongest conversion rate among first purchase campaigns.
When Do Marketers Start Noticing Creators?
Marketers have the highest expectations when working with creators on TikTok.
What Do Advertisers Believe are the Top Audience-Related Benefits of CTV/OTT Ads?
Two-thirds agree that connected TV/OTT allows them to target in ways they cannot with linear TV.
Streaming Now Accounts for Almost A Third of TV Time
Netflix and YouTube together account for more than one-eighth of total TV time.
The Public’s Confidence in Big Business Drops to A Record Low
People are also expressing less confidence in large technology companies.
What Kind of Content Do Marketers Want from Creators?
Marketers aren’t so interested in hiring creators to produce trending topic commentary.
E-Commerce: It’s Much Easier to Convert A Shopper to A Repeat Purchase Than A First One
The more a shopper buys, the more likely they are to make another purchase.
Consumers Say Brands’ Actions with Data Can Improve Trust
Consumers are skeptical about brands’ transparency when it comes to use of personal data.
For Some Industries, People Are More Likely to Believe Bad Than Good News
A majority of people are likely to believe negative information about social media companies, while just a third are likely to believe positive news about them.
3 Points About American Adults And Their Smartphones
A slight majority of smartphone-owning adults ages 18-29 and 30-49 admitted that they would be anxious if they lost their device for a day.
More Marketers Are Swapping Out Homegrown for Commercial MarTech Applications
Marketing automation platforms were the most likely to be replaced.
Tech and Talent Hindering Full Realization of Data’s Potential
Marketers could use systems that connect data silos and boost accessibility.
Which Online Activities Do Smartphone Owners Prefer to Perform On Their Devices?
More smartphone owners rely primarily on their phones than their computers to compare prices and browse products.
Consumers Say Loyalty Programs Impact Customer Retention
Nine in 10 adults report having earned or redeemed a reward in the past 6 months.
Faced with Rising Costs, What Do Consumers Around the World Cut Back on First?
Eating out is the first casualty of cost-cutting.
The Average Brand Invests 3.8% of Revenues into Media. Is That Enough?
Digital display, social media, and linear TV are the most likely to be above-average at delivery on both revenue and brand metrics.
Back to Class Spending Expected to Reach Record High This Year
Tech spending is expected to decrease for back-to-school but increase for back-to-college.