Among the customer data sources used, transactional data and known digital identities are most commonplace.
B2B Digital Marketing Insights Report
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Microsoft had the fastest growth rate of the top 100 and moved past Amazon for the second spot.
Almost half of sports fans in the US are interested in watching the event. That pales in comparison with some other countries.
There are issues that arise in each stage of the typical data science workflow.
The average US household subscribed to more than 5 video streaming services during Q3.
More people now have no trust in the mass media than a great deal or fair amount of trust. That’s a first.
The most common AI-powered predictive capability that marketers want to access is predicting churn and retention on a customer level.
Close to one-third read print newspapers on a weekly basis.
People have mixed feelings about ads in audio streaming platforms.
Only 8% would definitely cut the cord if their favorite live TV sport moved exclusively to streaming.
High quality and unique stories are the primary ways to differentiate B2B content.
People are most concerned about the privacy and security of their data when allowing apps or websites access to their location data.
Almost two-thirds (64%) of so-called “leading marketers” report that their marketing organization is “extremely budget agile.”
The most successful B2B content marketers are doing much better than others in building audiences, nurturing leads, and generating revenue.
Exercise is the top activity that people monitor using technology.
US educational attainment rates have risen over the past decade: the Census Bureau reports that the percentage of...
Women ages 18-24 make up two-thirds of BeReal’s adult audience in the US.
Broadband-only homes tend to be younger, larger, and with slightly higher incomes than the average,
77% of virtual events leaders agree that these events are a permanent element of their organization’s event mix.
TV and online video are leading the way in price inflation.