Mar 9, 2022 | B2B, Business of Marketing, Content Marketing, Cross-Media & Traditional, Customer-Centric, Digital, Email, Industries, Lead Generation & Management, Marketing Budgets, Social Media, Trade Shows & Events, Video
The majority of B2B marketers surveyed say that marketing-generated leads account for more than 10% of firm revenues.
Mar 8, 2022 | Analytics, Automated & MarTech, B2B, Business of Marketing, Customer-Centric, Data-driven, Industries, Internal Collaboration
Only about 4 in 10 B2B sales and marketing leaders rate sales and marketing alignment in their organizations as very good or excellent.
Mar 8, 2022 | Industries, Retail & E-Commerce
Many Amazon sellers plan to launch new products this year.
Mar 7, 2022 | Boomers & Older, Cross-Media & Traditional, Digital, Industries, Media & Entertainment, Social Media, Teens & Younger, Television, TV Audiences & Consumption, Video, Videogames, Youth & Gen X
3 in 10 Americans are spending less time watching traditional TV and movies because of other screen options.
Mar 7, 2022 | Advertising Trends, Analytics, Automated & MarTech, B2B, Brand Loyalty & Purchase Habits, Brand Metrics, Brand-Related, Content Marketing, Creative & Formats, Cross-Media & Traditional, Customer Engagement, Customer-Centric, Data-driven, Digital, Industries, Lead Generation & Management, Social Media
Creating brand awareness is the most cited purpose of content marketing.