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Getting the tools right is important too, but can be challenging.
More than half of adults agree that the emergence of streaming has made TV watching less of a communal activity.
Streaming video penetration was also relatively flat during Q1.
Almost 1 out of every 2 instances of a user being shown the prompt results in that user consenting.
There are about 30 million 18-24-year-olds in the US, comprising just over 9% of the population.
Mover marketers are directing more of their efforts to digital than direct mail.
CTV is expected to account for 18% share of total video ad spend (linear TV included) this year.
1 in 5 American adults like shopping in-store less now than before the pandemic.
2 in 3 marketers believe it would be important for the sales team to access video viewing data to qualify leads, engage prospects, or influence specific deals.
3 in 4 Fortune 500 marketing leaders are introducing new use cases for AI.
91% are using some form of measurement to evaluate their UX efforts.
3D printing is the most promising technology, according to one metric, while the metaverse is one of the least promising.
Asia accounts for almost half (45%) of all online FMCG sales.
Last year was a bumper year for podcast ad spending.
For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
Also, customer acquisition is a more important objective this year than customer retention.
A slight majority say that increasing food prices are making it hard for them to afford the food they usually buy.
Half of Netflix subscribers also subscribe to Hulu.
Some 51% of CMOs at 100 of the most-advertised US consumer brands last year were women.
People spend more time accessing Entertainment content online than any other category.
Data quality is a key component, but something that marketers are struggling with.
3 in 10 are using a digital data onboarding provider to support targeting using their first-party data.
A majority of executives around the world question the sincerity of their organizations’ sustainability initiatives.
Video game content sales dropped by 7% year-over-year.
Not surprisingly, marketers are most bullish about digital media budgets, and are also enthusiastic about their effectiveness.
Almost 9 in 10 B2B buyers report having watched video in the last 3 months for the purpose of learning about a product or service.
Non-profits enjoyed growth in their email lists last year, with an average increase of 7% over 2020.
More US adults say that pricing options are important than original content when considering subscribing to a service.
One challenge: two-thirds admit that leads are assigned to the wrong owner either sometimes or more often.
Disney tops this latest list, while Amazon drops out of the top 10.
But… the types of categories where they see an impact from these ads are based in stereotypes.
Only 1 in 3 are very confident that they have a fully-detailed understanding and/or map of each customer’s digital journeys.
The number of Radio app downloads also declined in the US, bucking the global trend.
Celebrants expect to spend almost $250 each on Mother’s Day this year.
More than 4 in 10 adults ages 35-54 reported listening to a podcast in the previous month.
Mobile commerce had its first $100B+ quarter in Q4 2021.
Unexpected shipping costs continue to be the main culprit.
Globally, app downloads on the App Store and Google Play only rose by 1.1%.
30% of US teens’ daily video time is spent with Netflix, level with YouTube (30%) and way ahead of cable TV (6%).
Also, more 35-54-year-olds report using TikTok than Pinterest, LinkedIn, and Twitter.
Only 1 in 4 have intent data implemented and integrated into their overall strategy.
Digital out-of-home ad spend grew by almost 23% year-over-year.
Half of US adults surveyed have an unfavorable view of autonomous vehicles based on what they’ve seen, read, or heard about them.
Interestingly, fewer young people this year say they currently watch live streamed video games.
Instagram is the third-favorite, but the most widely used on a monthly basis.
3 in 4 Agile marketers believe it would be easier for them to work with other departments if they followed an Agile methodology.
Many consumers express concerns over the safety and security of their money when using digital financial services.
Just 1 in 5 consumers said they always look for specific brands when shopping online.
There’s a big jump in ownership starting at age 12, and again at age 14.
B2B buyers said they find research/survey reports to be their most valuable content type for researching purchases.
The most important factors in determining identity formation are life experience, health and fitness level, psychology, and religion/spirituality.
Half of larger US retailers report having adopted buyer journey-based personalization.
The most common hashtags and topics speak to the relationship between content and SEO.
Forget ratings and reputation. Insurance coverage is top of mind for patients.
Media usage among US teens has grown faster since the start of the pandemic than in the 4 years prior.
B2B buyers want short content that uses research and data to support claims.
It was a mixed bag for viewability in the US, but brand risk improved considerably.
Netflix could have three-quarters of a billion viewers tuning in monthly by 2025.
Marketers plan to invest in customer data platforms and segmentation and targeting solutions.
Advertisers think content-led campaigns are best for brand engagement, while agencies see the benefits of changing perceptions.
Infographics and exclusive data help move the needle.
Tech companies are also popular, being the leading type among the 25-34 and 35-44 age brackets.
About 3 in 4 retailers surveyed said that their KPIs in paid social have declined after the latest changes in iOS 14/15.
More people are planning an in-person celebration this year.
Millennials’ share of US household wealth, while small, has jumped recently.
1 in 3 are in the market for a new marketing automation tool in the coming year.
Of the events that were canceled, 3 in 4 instead offered digital events.
Millennials eye the mental health benefits of CBD use more than other adults.
Digital video is perceived to be a strong performer, particularly in the early stages of the funnel.
There is less need to voice support than to offer tangible assistance to humanitarian efforts, people say.
The insights community is still buzzing about storytelling and data visualization.
Doritos, Dove (Skincare), Hershey, M&M’s, and Reese’s were on the top 10 lists for Gen X, Gen Y, and Gen Z.
Despite a rebound last year, global box office revenues are about half of what they were before the pandemic.
For the first time, Netflix is on top among the older bracket too.
Information-heavy content types are associated with a greater likelihood for an immediate buying decision.
But worries around ROI and ROMI remain paramount.
By 2026, only slightly more than 4 in 10 US households are forecast to have a traditional pay-TV subscription.
There remains a large gap in print distributions and digital prints/clips, though, with the former around 18 times larger than the latter.
Content marketing strategy remains a sought-after topic, though it appears to have declined a little in importance.
2020’s top brands for online and offline word-of-mouth were both replaced in the latest rankings.
Physical product revenues made a comeback, with vinyl hitting a mark not seen in 35 years.
Non-store and online sales are expected to grow by 11-13%.
Half of social media users surveyed agree that they get overwhelmed by negative content online, including 54% of Millennials.
The number of publicly announced esports sponsorships deals reached 2,254 last year.
Marketing spending reportedly grew by 10.3% over the prior year, the first time in the survey’s 10-year history that a double-digit growth rate has been achieved.
There’s been a substantial increase in the share of consumers who would feel closer to a brand if it provided extra value to them to stay loyal.
Almost half of US adults reported watching movies through online subscriptions either every day or several times a week.
OTC brands are expected to allocate 49% of their ad budgets to digital by 2023.
Apple retains the top spot, yet again.
A majority of B2B marketing managers paying for training do so for employee retention and satisfaction.
Partner training/learning management solutions are popular, as are channel incentives and program management.
When researching a company before buying from it, US consumers are most likely to be found seeking information about product quality.
Some 39% say that MPP is already having a significant impact on their company, while another 50% believe it will within the next 1-12 months.
Spending on the top 100 non-game subscription apps by revenue was almost 3 times higher on the App Store than on Google Play.
Investments in data analytics have soared over the past year.
B2B customers report using 10 distinct channels to interact with suppliers over their decision journeys, up from 5 in 2016.
A critical indicator of a data-driven organization is a high level of trust in the quality of data.
44% of respondents last year said they saw themselves watching linear TV in 5 years, up from 34% the year prior.
Messaging services are also emerging as channels for brand interaction.
95% of marketers do not believe that consumers carefully read privacy notices.