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Businesses Most Likely to Use Text For Scheduling and Customer Support

A majority of businesses that use texting to engage with customers do so for scheduling purposes, with about half using the messaging tool for customer service and support. Companies’ preference for these and other use cases for texting generally aligns with how...

Data Hub: Coronavirus and Marketing [Updated]

Let's be clear from the outset: we're in the midst of a pandemic, and there are far more important things to be concerned about than marketing statistics. But this is a marketing data site, and to the extent that we continue to function normally (or as close to as...

For Marketers Adopting Agile, What’s the Draw?

Two-fifths (42%) of marketers say that they are now using at least some aspects of an Agile marketing approach, up from 32% last year. At the same time, the number of marketers using traditional marketing has dropped from 50% to 41%. So, why are marketers adopting a...

Almost 1 in 5 Emails from US Senders Failed to Reach the Inbox Last Year

Inbox placement rates have declined in the US, with an average of 82% of promotional emails from US senders reaching the inbox in the fourth quarter of 2019, down from 85% during the same quarter of 2018. This is according to Validity’s latest annual Email...

Video Ad Benchmarks in 2019: Completion Rates Rise

Video ad completion rates continue to improve even as click-through rates hit a new low. And, while connected TV remains the device to watch, tablets are closing the gap when it comes to completion rates, per the latest benchmarking data [download page] from Extreme...

2 in 3 Consumers Consider It A Risk to Give Personal Information to Companies

About 9 in 10 consumers are concerned about the privacy of their data, and 80% report they are more concerned about the privacy of their data than they used to be. Indeed, in a survey [download page] of more than 1,000 US adults, Yes Marketing found that 6 in 10...

Omnichannel Food Shopping Households Predicted to Grow Almost 30% by 2025

More than 6 in 10 US shoppers say convenience is important when shopping for groceries, with a full two-thirds saying that they are willing to pay more for this convenience. Whether it be for convenience or greater availability of items, more than two-fifths (44%) of...

Half of Young People in the US Have Listened to a Podcast in the Past Month

The number of US consumers (ages 12 and up) who listen to podcasts on a monthly basis continues to rise, up to 37% this year, from 32% in 2019. While podcast listening has increased across all age groups, more young people between the ages of 12 and 34 listen than any...

B2B Marketers Say Personalization is Harder for Them Than for B2C. Are They Right?

Personalization remains a strategy that most B2B marketers are interested in pursuing this year. But for many, the simple fact is that personalization is a challenge. A new survey of more than 200 B2B sales and marketing professionals conducted by Folloze reveals that...

Who Were the Most Frequent Moviegoers in 2019?

Three-quarters (76%) of North Americans are moviegoers, buying 1.24 billion movie tickets in 2019. So, who are these moviegoers and who's going to the movies most frequently? Here’s what the THEME Report for 2019 from the Motion Picture Association (MPA) has revealed....

US Consumers Feel That Targeted Online Political Ads Should be Regulated to Some Degree

With this year’s US presidential election approaching, US consumers are being exposed to political ads wherever they turn, including online. And, as online targeting methods improve, making it possible for political advertisers to narrow in on the audience they most...

1 in 4 American Youth Say They’re Using TikTok

Instagram use among younger Americans has been increasing over the past few years, with nearly 7 in 10 (68%) Americans between the ages of 12 and 34 now reporting that they use the popular app. But, while Instagram leads in usage with this age group, the most recent...

What Are Consumers Willing to Do to Earn Loyalty Rewards Faster?

US consumers are attracted to loyalty programs, especially those that offer free products or discounts. That’s not to say, however, that consumers don’t wish for some improvements in these programs. According to a new report [download page] from Merkle, first and...

Lack of Confidence in Data Governance Leads to Distrust in Data Insights

A full 85% of organizations consider data to be one of their most valuable assets, according to a survey of respondents with visibility into their organizations' customer or prospect data management practices. However, a struggle to thoroughly leverage data is leaving...

An Age Gap Emerges in the Streaming Video Ad vs. Costs Debate

About half of US adults would not consider paying a lower monthly fee for streaming video services in exchange for seeing more advertisements. The question of whether ads could become a more common feature in streaming service models raises a conflict among consumers:...

2020 Email Deliverability Benchmark

[Sponsored by Validity] Now more than ever, as budgets shift to digital channels, marketers must trust in email to communicate with their audiences. But because of poor email practices, one in six emails usually never reach the inbox. How does your email program...

This Is How US Consumers Are Responding to Influencers’ Product Posts

A rise in both mobile usage and consumers’ interaction with social media is having a notable impact on buying habits. Data from Episerver’s latest report [download page] indicates that the percentage of consumers who have purchased directly from a social media ad has...

Suspicion of Fake Reviews Turns Off Potential Customers

The way consumers feel about fake reviews is a key factor in understanding how trust influences people’s purchase decisions. Recent data from Bazaarvoice found that 54% of consumers across 5 countries would not buy a product if they suspected it to have fake reviews....

Consumers: Netflix Produces the Best Original Content

TV and subscription video-on-demand (SVOD) brands have been investing billions of dollars to acquire new content, with much of that investment going into creating original shows. There’s good reasoning behind this expenditure, as a new report [download page] from Hub...

Three Points B2B Sellers Should Consider to Improve Buyers’ Experiences

Seven in 10 (71%) B2B tech buyers believe that the relationship with the sales representative influenced their recent purchase. Indeed, the relationship with the sales rep appears to influence more buyers than vendor trust, with fewer (54% of) buyers saying their...

3 in 4 Consumers Say They’re More Likely to Trust a Brand They Know

The way consumers feel about a brand in terms of trust, authenticity, and social responsibility, is having a growing impact on their purchase decisions. A new report [pdf] from Ipsos has found that while 73% of consumers are more likely to trust a brand they know, a...

Global Box Office Revenues Grow Despite a Drop in North America

Total global box office revenues grew to $42.2 billion last year, which was about a 1% increase over the $41.8 billion from 2018. This is according to the most recent THEME Report from the Motion Picture Association (MPA), which covers global activity in 2019. The...

Marketers Are Looking for Innovative Ideas and Strategic Direction from Agencies

Although many businesses are bringing agency work in-house, talent gaps have led some businesses to rely on outsourcing. A new report [download page] from Ascend2 explores agency trends, finding that 59% of marketers intend to use agencies for online advertising and...

Marketers Are Improving in Their Use of Omni-Channel Data: 4 Points

As consumers continue to shop and browse across multiple devices, it appears that marketers have certainly caught up with the trend. The vast majority of those surveyed by Merkle for their latest report [download page] say that they have moved from traditional...

Heavy Podcast Listeners Take Their Favorites to Work

The number of US adults who listen to podcasts on a daily basis grew by more than 3.6 million in 2019, with the average number of podcast episodes listened to per week increasing by 10%. In fact, data from Nielsen indicates that the total podcast audience is currently...

Streaming Video Ad Quality Worsens in One Key Area

Globally, time spent streaming - whether it be on desktop, mobile or through connected TV (CTV) - grew by 58% year-over-year (y-o-y) in Q4 2019, opening up even more opportunities for video advertisers. Streaming video ad quality did see some improvement in the second...

Marketers Say They’re More Interested in Working with Micro-Influencers Than Celebrities

Two in 5 (40% of) marketers and agencies report having run at least 6 influencer marketing campaigns last year, with 16% saying their influencer campaigns were always on. The future of influencer marketing also looks promising, with about 3 in 5 (57%) of the almost...

Here Are the Top Brands US Customers Would Recommend

Word-of-mouth remains one of the greatest influencers when it comes to where to shop and what to purchase, with almost half (47%) of consumers saying that it is a very important factor when it comes to purchasing a product. So, which brands are most likely to be...

Marketers Expect to Prioritize AI Use for Ad Creation and Placement

Recently, some marketing professionals labeled artificial intelligence (AI) as one of the most overhyped technologies after chatbots and podcasts. However, while a recent study by Advertiser Perceptions found that half of the more than 300 marketers and agency...

Facebook Ad Campaigns Look to Boost Post Engagement; Instagram Advertisers Focused on Clicks

Global advertising revenue for Facebook (including Instagram, WhatsApp and Messenger) is expected to grow by 19% to reach almost $83 billion this year. But what are advertisers hoping to achieve with their ads on Facebook and Instagram? Here’s what a new report...

New Deck: Top 20 B2B Marketing Charts of 2019

From content marketing to budgets, metrics, and processes, our collection of 2019's top B2B marketing charts reveals some of the most important trends in the B2B marketing space from both the marketer and buyer perspective. Head on over here to download your copy of...

The Duopoly Is Expected to Outpace TV in Global Ad Revenues This Year

Global advertising investment for 2020 is expected to grow for both traditional and online media, but, not surprisingly, the biggest growth is expected to be seen in online media. Indeed, while traditional advertising spending is predicted to grow by 1.5% to reach...

More Than Half of Streaming Audio Listeners Use Free Ad-Supported Services

Last year, the number of on-demand audio streams grew by almost one-quarter (23.8%) from the year before to reach 745.7 billion streams. While digital music streaming ad spend is still small, some growth is expected in the next few years. And while a lot of...

Could Tuesday be the Day to Watch for Retailers?

When it comes to e-commerce, some days have higher traffic and conversion rates than others. As it turns out, per a new report from Oribi, Tuesdays may be the best day for online retailers in certain industries. In its analysis of data of more than 5.2 million...

Buyers Say Insights Suppliers Need to Up Their Game in Some Key Areas

In some respects, there's good news for market research providers, as insight and analytics buyers' overall satisfaction with them increased last year, from 49% in 2018 to 55% in 2019, per findings from the latest Greenbook Industry Trends (GRIT) report. However,...

Can Revenue Operations Align B2B Professionals?

When it comes to driving revenue at B2B firms, a large majority (84%) of professionals in the space agree that both sales and marketing share revenue responsibility. A similarly broad consensus (78%) exists around the notion that consistent revenue growth is a...

Here’s How the Business Impact of Creative Work is Defined

With creative being the strategic service most likely to be moved in-house, more than 7 in 10 (72% of) creatives say that their in-house team handles more than three-quarters of their business' creative needs. With such a hefty chunk of creative responsibility under...

For Organic Growth, CMOs Say Talent and Alignment Matter More Than MarTech and Data

The digital age has made marketers very dependent on data and technology in order to perform functions such as tracking and targeting customers across channels and personalizing their journey. But, while the majority of companies plan to invest in their martech stack...

US Retail Sales Forecast to Grow by 3.5-4.1% This Year

Although factors such as the upcoming presidential election, the current trade war and increasing worries about the spread of the coronavirus have cast uncertainty over the outlook of retail sales, the National Retail Federation’s 2020 forecast predicts healthy growth...

US CMOs Are Getting Bullish About Customer Retention

CMOs in the US are growing more optimistic about the prospects of increasing their number of new customers this year, with 79% expecting to see an increase in new customers over the next 12 months, compared to 72% feeling that way last year. But it’s not just customer...

These Are the Most “Intimate” Brands in the US in 2020

After only a year in the pole position as the most “intimate” brand in the US, Disney has dropped a notch, with Amazon jumping two positions to top the list this year, per the latest annual study [download page] from brand agency MBLM. The brands are ranked based on...

Brands’ Business Goals on Amazon Are More Than Just Sales

Considering that more than half (55%) of brands are already selling their wares on Amazon, while about half (48%) of those who don't are considering doing so this year, Amazon figures prominently into brands' retail strategies. But is it all about sales and customer...

The Big 4 Dominate Streaming Video Time. What Can New Entrants Do?

Streaming video is now taking up a considerable chunk of the time people spend in front of their TV screens: viewers within OTT-capable households now spend about one-fifth (19%) of their viewing time streaming, per recent data from Nielsen. Almost three-quarters...

Affordability and Performance Among Top Gen Z Desires From Product Innovation

With the oldest among Gen Z about to be alive for a quarter of a century this year, many are likely to be shifting their shopping habits and their expectations about brands in a more practical direction than when they were in their teens. When it comes to product...

As Mobile Grabs More Marketing Budget Share, Challenges Persist

With smartphone ownership among Millennials and Gen Xers reaching at least 90%, and as smartphone adoption with older consumers continues rising, businesses are allocating more of their marketing budgets to mobile. Indeed, the most recent report from The CMO Survey...

Which Trends & Tech Do Marketers Think Are Most Overhyped?

Two-thirds (68%) of marketers and brand professionals expect to increase the number of marketing technology providers their brand uses this year, with Marketing (31.4%) and IT (30.4%) jointly considered the most responsible for driving martech adoption. That said, a...

Consumers Look to Social Media for D2C Content

The majority of B2B and B2C brands benefit from the increased exposure and traffic that social media provides. For those B2C brands selling direct-to-consumer (D2C), social media content appears to be welcomed by customers, with more than one-third (36%) of consumers...

Here’s Where Marketers See the Importance of Transactional Emails

Some 3 in 10 companies send more than 100,000 transactional emails each month, per a new study. Given this volume and the above-average response rates they garner, these emails offer another opportunity for marketers to sell to customers, and can help secure future...

What’s the Number One Brand Differentiator in 2020?

Brands spend a lot of time finding ways to earn the trust and the ever-so fragile loyalty of customers. With so much effort put into winning and retaining customers, a new report from Bynder looks at what brands think will help them stand apart from the competition in...

Are Advertisers Breaking Through to Multicultural Groups?

While multicultural media spending is growing, it is a small fraction of overall spend and far from proportional to the populations it is meant to target. It certainly seems as though marketers are missing out: a new report from Horowitz Research reminds that...

Mobile Adoption Rises Among Americans Ages 50+; Here’s the Latest on Their Top Device Activities

More than three-quarters (77%) of US adults ages 50 and up owned a smartphone as of mid-2019, a figure representing a 10% rise from 70% a couple of years earlier. Among these smartphone owners, 9 in 10 use their devices daily, with the majority (83%) using them to...

Inc. 500 Companies Increase Their Use of Instagram, See Value in Paid Social

Fully 95% of Inc. 500 companies used at least one social media platform in 2019, largely consistent with the year prior (94%). And although LinkedIn and Facebook remain the social media platforms of choice for these fast-growing companies, Instagram adoption is on the...

CMOs Report A Skills Gap in Data and Analytics

One of the biggest challenges businesses face is finding employees with the right skill set to navigate the seemingly never-ending advances in technology. A new survey [download page, membership required] of global CMOs by The CMO Club finds that the skills gap...

7 in 10 Consumers Believe They Should Be Compensated for Their Personal Data

Four out of 5 US adults believe it’s very important that their data is kept private. However, far fewer (29%) marketing executives agree to the same extent, per a survey [download page] of 2,000 US adults and 500 marketing executives by Braze. C-suite marketing...

B2B Companies See Purpose As A Path to Success

For some time now, purpose has been an important factor when it comes to consumers feeling loyal to and having a connection to a company. While purpose has been a driving factor for B2C businesses, B2Bs are also recognizing the role purpose plays in setting them apart...

What Reasons Do Consumers Give for Loving Brands?

About half (49%) of North American consumers say they “love” somewhere between 1 to 5 different brands, while some don’t love any particular brands at all. So, why do consumers fall in love with brands? A survey from Localytics aimed to find that out. As it stands...

Surprise: In Some Areas, Americans Think They’ll Shop More Offline in the Future

With retail e-commerce sales in the US continuing to grow at double-digit rates, it may come as a surprise that some consumers are actually looking to spend more offline in the future in certain categories, per a recent study [download page] by MiQ. When consumers in...

Super Bowl 2020 Data [Updated]

Good news for advertisers: Super Bowl 2020 ratings lifted somewhat after a 10-year low last year. But how did this year’s ads fare? Were they as exciting as the Kansas City Chiefs’ impressive 4th quarter recovery to take the coveted trophy? Here’s a look at some of...

What Do Marketers Want from New MarTech Investments?

As companies continue to increase their investment in martech, especially in North America, making use of all these technologies as well as having them work together efficiently is a hurdle many firms are still working to get over. Two-fifths (39%) of the 265...

Consumers Ascribe Greater Purchase Influence to Peers Than Ads

Recommendations from friends and family have always ranked as one of the biggest influencers when it comes to purchasing decisions, as have online reviews. Horowitz’s most recent report, concerning the State of Consumer Engagement, provides more such evidence of the...

Here’s How High-Growth Professional Services Firm Are Outpacing Their Peers

High-growth professional services firms grew more than 3 times faster than average in the past three years, and are twice as likely to be highly profitable than firms that haven't experienced growth in that time frame. So, what are these firms doing differently from...

Is MarTech Helping Retailers Achieve Their Marketing Goals?

This year, customer acquisition continues to be a top priority for retail marketers, with 45% ranking winning new customers as one of their top-3 objectives for 2020. But customer acquisition is not the only focus for marketers: improving customer experience (39%) and...

Youth Aren’t Keen on Amazon’s Environmental Impact

As one of the first places shoppers head when they know what they want to buy, Amazon has become a mainstay in many shoppers’ lives. Indeed, more than three-quarters (77%) of shoppers say that they buy up to half of their products and goods from the e-commerce giant,...

Where is the CMO Exerting the Most Influence?

The role marketing plays within an organization is not the same as it used to be, and by extension, the role of CMO has changed as well. So, what does the role of CMO look like and in which areas do CMOs have the most influence? Here’s what a survey of 400 CMOs by The...

Customer Retention’s A Top Priority for Subscription Businesses: What Tactics Are They Using?

With the benefits of greater revenue, higher profitability and predictability that recurring revenue programs bring, subscription-based companies rely heavily on retaining their existing customers. Indeed, 9 in 10 B2B and B2C subscription businesses put customer...

Local Radio Stations Now Getting One Tenth of Their Ad Revenues from Digital

With an average of more than 244 million monthly users, radio has more reach in the US than any other platform. While digital has been slower to catch on as a revenue driver for radio than for print, local radio stations have seen digital ad revenues continue to...

Here’s How PR Pros Are Using Social Listening

PR professionals have a wider variety of responsibilities these days, going beyond just pitching to journalists. In a survey of 3,700 global marcomm professionals, a new report [download page] from Talkwalker finds that the majority of respondents consider content...

Fewer Consumers Will Stay Quiet About a Bad Experience Than a Good One

With consumers feeling less loyalty towards brands and the power of word-of-mouth remaining a strong influencer in purchase decisions, it’s vital for businesses to offer an outstanding customer experience. Further evidence for this is seen in research [download page]...

Media Quality Issues Persist: Here’s What Publishers and Agencies Are Doing About It

Poor media quality, including ad fraud, can lead to distrust and eventually threaten brand safety. Some platforms are more susceptible to this than others. In a survey composed mostly of publishers and agencies, Integral Ad Science (IAS) found that programmatic...

Communications Pros Struggle With Tightening Budgets, Measurement

One in 5 (21%) global communications and marketing professionals say that their single biggest communications challenge is tightening budgets. But working within a tighter budget is not the only challenge these professionals face, as revealed in a survey [download...

US Shoppers Are Embracing Second-Hand and Upcycled Products

Consumers are no longer just focusing on price when it comes to making purchase decisions. Indeed, a majority of Gen Z (72%), Millennial (70%) and Gen X (63%) shoppers say that their purchase decisions are based on value, as well as social, personal and environmental...

These Brands Enjoyed the Best ‘Buzz’ in 2019

When it comes to brands with buzz, Netflix is still holding strong at the top of the list after ending Amazon’s 5-year reign last year, per YouGov BrandIndex’s latest brand Buzz report covering 2019 in the US. The study measures consumer perception of brands by asking...

Industries Face Declines in Trust

One thing that all industries have in common is their need for the public’s trust. Unfortunately, this year’s Edelman’s Trust Barometer [pdf] shows that while the public still trusts business in general to do the right thing, that trust has declined across all...

The Insider’s Guide to DMARC: Everything you need to know to protect your brand

[Sponsored by Return Path from Validity] More than 90% of successful cybercrimes use this simple tool to pull off their crimes — email, or phishing emails to be exact. Cybercriminals are more likely to pull off a successful hack if they get someone to open, read, and...

YouTube and Instagram Account for a Growing Share of Their Parent Companies’ Ad Revenues

In recent years, marketers have spent increasing sums on online video. So for Google and Facebook, prior purchases of YouTube and Instagram (the latter of which has pivoted increasingly to videos and Stories) appear to be increasingly wise decisions. In Q4 of 2019,...

Valentine’s Day Consumer Spending Expected to Jump

Total consumer retail spending on Valentine’s Day is expected to break a new record this year as more people plan to celebrate the holiday, according to an annual survey from the National Retail Federation (NRF). As consumers broaden the range of who they are buying...

Marketers in the C-Suite: Relatively Young, with Short Tenures

There is no question that the plates of today’s CMOs are full, as they spend their days aligning strategic priorities with other C-suite members and struggling to deliver an excellent customer experience while driving business growth - all while making the effort to...

US Household Device Ownership Update: Smart Speaker Adoption More Than Doubles in 2 Years

While traditional digital devices like phones and desktops continue to hover at high penetration levels in the US, emerging technologies are seeing compelling growth in adoption. Smart Speaker reach, in particular, has more than doubled between 2017-2019 in US...

US Hispanics Spend As Much Time Listening to Digital Audio as They Do Watching Digital Video

A full 85% of Hispanics in the US listen to audio content online, with the majority (90%) using digital audio platforms or services to stream radio or music. And, with a recent report [download page] from H Code revealing that more than 4 in 10 US Hispanics spend more...

Three in 5 Businesses Report a High Level of Maturity in Identifying Customers Across Channels

One of the things that customers say helps them feel like individuals is for companies to recognize their activities across all channels. Business executives appear to understand this, with a study [download [age] from Merkle finding that the majority of marketing...

Facebook Still at the Top of the Heap for Retail Social Advertising

Among retailers advertising on social media, about 50% dedicate at least half of their marketing budget to social advertising. That's according a recent report [download page] from Smartly.io, WBR Insights and eTail, which surveyed 100 marketing decision-makers...

Six in 10 Voice Control Users Say Privacy Is an Important Concern

With Smart Speaker sales in the US expected to reach 39 million units this year, and the majority of Smart Speaker users searching for media content on their devices, content discoverability has become more important. However, one thing standing in the way of...

US Online Media Spend in 2019 and the Outlook for 2020

Online media spend in the US totaled $145.3 billion in 2019, up 19.1% over 2018. The coming year looks like another strong one for digital media spend, with total investments expected to reach $166.4 billion, an increase of 14.5% from last year, per a report [download...

2019 Email Benchmarks: Which Industries Performed Well, on Which Days?

Even though marketers increasingly feel that email effectiveness is on a downward slope, the channel remains a digital workhorse. With brands battling for attention in the inbox and focusing on increasing engagement, it's worth taking a look a new email benchmarks...

Direct Mail Volumes Declined in 2019

Direct mail remains one of the top channels for reaching target audiences, not only in the consumer space but with B2B audiences too, as it garners response rates higher than other direct media. Still, direct mail volumes in the US are on the decline, dipping 7.4% in...

Marketers Lack Confidence in Measuring Mobile Advertising Efforts

Recent research indicates that the majority of marketing executives agree that companies have overinvested in performance at the expense of brand, with more expecting to up their investments in brand than performance this year. A new report [download page] from...

US Offline Media Spend in 2019 and the Outlook for 2020

Despite being knee-deep in the digital age, marketers have not turned their backs on offline media. Boosted by the upcoming Presidential election and the Summer Olympics, offline media spend in the US is expected to grow from $218.1 billion in 2019 to $223.1 billion,...

To What Extent Are Large Companies Outsourcing Marketing Services?

There have been numerous discussions around outsourcing - and insourcing - including the agency vs. consultancy debate. But how much do larger companies outsource? Of course it depends on which work area, but a recent study [download page] from Merkle suggests that...

Here’s What Consumers Want From Advertising When Shopping for Everyday Products

About two-thirds (68%) of shoppers say that with all the information now available to them, they are able to make better purchasing decisions than they could 5 years ago. With that in mind, what do shoppers want from advertising when they are shopping for everyday...

Ad-Supported SVOD Services Gain Steam

More and more households are subscribing to SVOD services, and while that may signal less opportunity for video advertisers given some of those services' lack of ads, the opposite may in fact be true. Indeed, a recent report [download page] from TiVo indicates that...

Should Brands Brag About Doing Good?

Consumers may want companies to have a commitment to social issues, but they don't necessarily want to hear about it. Indeed, US consumers are more likely to believe that brands are trying too hard to look like they care about CSR issues (42%) than they are to like it...

Deals and Discount Offers Influence Consumers’ Dining Choices

Americans spend more on food out of the home than in it - and deals and discounts could spur that trend even further. Indeed, more than three-quarters (77%) of Americans say that a deal or discount would make them more likely to dine out instead of eating at home. And...

Here Are Some E-Commerce Traffic Source and Conversion Rate Stats

Despite ebbing and flowing throughout the year, search is still one of the main drivers to e-commerce sites. Indeed, per a report [pdf] from Episerver, over 2018 and 2019, organic search was consistently the largest source of traffic, accounting for 19% to 27% of...

Now It Looks Like SVOD is Taking Over Channel Surfing, Too

Although the majority of viewers know what they want to watch and where they want to watch before they sit down in front of their TV or computer, there are many who don’t and flip through content (surfing) to find what’s right for them. A new survey from Altman...

Global App Store Downloads Continue to Grow

Apple’s registered slogan “There’s an app for that,” still holds true some 10 years after its inception. While there seems to be an app available for just about every function in life, mobile phone owners worldwide don't seem to be paralyzed by choice, as app store...

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