Browse Our Library of Charts
Subscribe to our premium membership for full control of your content. Sort, arrange, customize and more!
Local Radio Stations Now Getting One Tenth of Their Ad Revenues from Digital
With an average of more than 244 million monthly users, radio has more reach in the US than any other platform. While digital has been slower to catch on as a revenue driver for radio than for print, local radio stations have seen digital ad revenues continue to...
Here’s How PR Pros Are Using Social Listening
PR professionals have a wider variety of responsibilities these days, going beyond just pitching to journalists. In a survey of 3,700 global marcomm professionals, a new report [download page] from Talkwalker finds that the majority of respondents consider content...
Fewer Consumers Will Stay Quiet About a Bad Experience Than a Good One
With consumers feeling less loyalty towards brands and the power of word-of-mouth remaining a strong influencer in purchase decisions, it’s vital for businesses to offer an outstanding customer experience. Further evidence for this is seen in research [download page]...
Media Quality Issues Persist: Here’s What Publishers and Agencies Are Doing About It
Poor media quality, including ad fraud, can lead to distrust and eventually threaten brand safety. Some platforms are more susceptible to this than others. In a survey composed mostly of publishers and agencies, Integral Ad Science (IAS) found that programmatic...
Communications Pros Struggle With Tightening Budgets, Measurement
One in 5 (21%) global communications and marketing professionals say that their single biggest communications challenge is tightening budgets. But working within a tighter budget is not the only challenge these professionals face, as revealed in a survey [download...
US Shoppers Are Embracing Second-Hand and Upcycled Products
Consumers are no longer just focusing on price when it comes to making purchase decisions. Indeed, a majority of Gen Z (72%), Millennial (70%) and Gen X (63%) shoppers say that their purchase decisions are based on value, as well as social, personal and environmental...
These Brands Enjoyed the Best ‘Buzz’ in 2019
When it comes to brands with buzz, Netflix is still holding strong at the top of the list after ending Amazon’s 5-year reign last year, per YouGov BrandIndex’s latest brand Buzz report covering 2019 in the US. The study measures consumer perception of brands by asking...
Industries Face Declines in Trust
One thing that all industries have in common is their need for the public’s trust. Unfortunately, this year’s Edelman’s Trust Barometer [pdf] shows that while the public still trusts business in general to do the right thing, that trust has declined across all...
The Insider’s Guide to DMARC: Everything you need to know to protect your brand
[Sponsored by Return Path from Validity] More than 90% of successful cybercrimes use this simple tool to pull off their crimes — email, or phishing emails to be exact. Cybercriminals are more likely to pull off a successful hack if they get someone to open, read, and...
YouTube and Instagram Account for a Growing Share of Their Parent Companies’ Ad Revenues
In recent years, marketers have spent increasing sums on online video. So for Google and Facebook, prior purchases of YouTube and Instagram (the latter of which has pivoted increasingly to videos and Stories) appear to be increasingly wise decisions. In Q4 of 2019,...
Valentine’s Day Consumer Spending Expected to Jump
Total consumer retail spending on Valentine’s Day is expected to break a new record this year as more people plan to celebrate the holiday, according to an annual survey from the National Retail Federation (NRF). As consumers broaden the range of who they are buying...
Marketers in the C-Suite: Relatively Young, with Short Tenures
There is no question that the plates of today’s CMOs are full, as they spend their days aligning strategic priorities with other C-suite members and struggling to deliver an excellent customer experience while driving business growth - all while making the effort to...
US Household Device Ownership Update: Smart Speaker Adoption More Than Doubles in 2 Years
While traditional digital devices like phones and desktops continue to hover at high penetration levels in the US, emerging technologies are seeing compelling growth in adoption. Smart Speaker reach, in particular, has more than doubled between 2017-2019 in US...
US Hispanics Spend As Much Time Listening to Digital Audio as They Do Watching Digital Video
A full 85% of Hispanics in the US listen to audio content online, with the majority (90%) using digital audio platforms or services to stream radio or music. And, with a recent report [download page] from H Code revealing that more than 4 in 10 US Hispanics spend more...
Three in 5 Businesses Report a High Level of Maturity in Identifying Customers Across Channels
One of the things that customers say helps them feel like individuals is for companies to recognize their activities across all channels. Business executives appear to understand this, with a study [download [age] from Merkle finding that the majority of marketing...
Facebook Still at the Top of the Heap for Retail Social Advertising
Among retailers advertising on social media, about 50% dedicate at least half of their marketing budget to social advertising. That's according a recent report [download page] from Smartly.io, WBR Insights and eTail, which surveyed 100 marketing decision-makers...
Six in 10 Voice Control Users Say Privacy Is an Important Concern
With Smart Speaker sales in the US expected to reach 39 million units this year, and the majority of Smart Speaker users searching for media content on their devices, content discoverability has become more important. However, one thing standing in the way of...
US Online Media Spend in 2019 and the Outlook for 2020
Online media spend in the US totaled $145.3 billion in 2019, up 19.1% over 2018. The coming year looks like another strong one for digital media spend, with total investments expected to reach $166.4 billion, an increase of 14.5% from last year, per a report [download...
2019 Email Benchmarks: Which Industries Performed Well, on Which Days?
Even though marketers increasingly feel that email effectiveness is on a downward slope, the channel remains a digital workhorse. With brands battling for attention in the inbox and focusing on increasing engagement, it's worth taking a look a new email benchmarks...
Direct Mail Volumes Declined in 2019
Direct mail remains one of the top channels for reaching target audiences, not only in the consumer space but with B2B audiences too, as it garners response rates higher than other direct media. Still, direct mail volumes in the US are on the decline, dipping 7.4% in...
Marketers Lack Confidence in Measuring Mobile Advertising Efforts
Recent research indicates that the majority of marketing executives agree that companies have overinvested in performance at the expense of brand, with more expecting to up their investments in brand than performance this year. A new report [download page] from...
US Offline Media Spend in 2019 and the Outlook for 2020
Despite being knee-deep in the digital age, marketers have not turned their backs on offline media. Boosted by the upcoming Presidential election and the Summer Olympics, offline media spend in the US is expected to grow from $218.1 billion in 2019 to $223.1 billion,...
To What Extent Are Large Companies Outsourcing Marketing Services?
There have been numerous discussions around outsourcing - and insourcing - including the agency vs. consultancy debate. But how much do larger companies outsource? Of course it depends on which work area, but a recent study [download page] from Merkle suggests that...
Here’s What Consumers Want From Advertising When Shopping for Everyday Products
About two-thirds (68%) of shoppers say that with all the information now available to them, they are able to make better purchasing decisions than they could 5 years ago. With that in mind, what do shoppers want from advertising when they are shopping for everyday...
Ad-Supported SVOD Services Gain Steam
More and more households are subscribing to SVOD services, and while that may signal less opportunity for video advertisers given some of those services' lack of ads, the opposite may in fact be true. Indeed, a recent report [download page] from TiVo indicates that...
Should Brands Brag About Doing Good?
Consumers may want companies to have a commitment to social issues, but they don't necessarily want to hear about it. Indeed, US consumers are more likely to believe that brands are trying too hard to look like they care about CSR issues (42%) than they are to like it...
Deals and Discount Offers Influence Consumers’ Dining Choices
Americans spend more on food out of the home than in it - and deals and discounts could spur that trend even further. Indeed, more than three-quarters (77%) of Americans say that a deal or discount would make them more likely to dine out instead of eating at home. And...
Super Bowl 2020 Data
Some 193.8 million adults in the US plan to watch Super Bowl 54 this coming Sunday, per a survey of more than 7,200 US adults from NRF. That’s upwards of 11 million more viewers than last year’s projected viewership of 188.5 million. The amount of planned retail...
Here Are Some E-Commerce Traffic Source and Conversion Rate Stats
Despite ebbing and flowing throughout the year, search is still one of the main drivers to e-commerce sites. Indeed, per a report [pdf] from Episerver, over 2018 and 2019, organic search was consistently the largest source of traffic, accounting for 19% to 27% of...
Now It Looks Like SVOD is Taking Over Channel Surfing, Too
Although the majority of viewers know what they want to watch and where they want to watch before they sit down in front of their TV or computer, there are many who don’t and flip through content (surfing) to find what’s right for them. A new survey from Altman...
Global App Store Downloads Continue to Grow
Apple’s registered slogan “There’s an app for that,” still holds true some 10 years after its inception. While there seems to be an app available for just about every function in life, mobile phone owners worldwide don't seem to be paralyzed by choice, as app store...
Holiday 2019 Data Hub (Updated): Results Recap
Holiday retail sales appear to be back on track after much lower than forecast retail sales growth during the 2018 season. Indeed, the NRF’s latest figures recapping the 2019 holiday season are right on par with their forecast growth rate before the holiday season...
How High-Growth B2B Companies Get the Most Out of Sales Coaching
One of the complaints the majority of B2B buyers have about vendors is that they are too busy selling their products and services to listen to their needs. With this in mind, a survey [download page] from ValueSelling Associates and Training Industry shows that high...
2019: The Year of A Trillion Music Streams
2019 was another good year for the US music industry with total album equivalent consumption growing 15% year-over-year (y-o-y) to reach 785 million. This rise was bolstered by continued impressive growth in on-demand streaming (audio and video), which hit a new...
Here’s Where Consumers Want More Convenience When Shopping
Consumers are searching for convenience more than ever, with 83% of shoppers saying that convenience while shopping is more important today than it was 5 years ago. But where do they want more convenience while shopping? A new report from the National Retail...
Instagram’s Growth in the US to Slow
Since its acquisition by Facebook in 2012 (widely hailed as an excellent strategic acquisition), Instagram has enjoyed a steady rise in popularity and users. However, a new forecast from eMarketer suggests that Instagram's user growth might plateau in the near future...
How Much Are Consumers Willing to Spend on SVOD Services?
About three-quarters (74%) of US households now have at least one subscription streaming video service. As services like Netflix and Amazon Prime continue to see their subscription numbers grow, is there a limit to how much people are willing to pay for such services?...
What Are Marketing Campaign Priorities This Year And How Do They Drive Paid Media Spending?
In their push towards digital marketing and advertising, marketers seem to be setting priorities that direct them more to digital than traditional forms of media, results from a new Nielsen report [download page] indicate. For example, respondents cited audience...
The Building Blocks of Consumer Trust in Brands
The majority of Americans say they do not have much (29%) or any (25%) trust that corporate America will do what is right. Yet about three-quarters (74%) say they trust individual brands to deliver consistently on what they promise, and more than half say that a brand...
OTT Advertising May be Hot, but These Obstacles Remain
The majority (66%) of US homes with WiFi have an OTT device and OTT ad spending has been a hot topic for some time now. However, per a new report [download page] from Nielsen, marketers are encountering some obstacles that have slowed their adoption of OTT as an...
CCPA: Are Businesses Ready?
The California Consumer Privacy Act (CCPA) took effect at the beginning of this year. With it came more stringent privacy protections for California residents as well as potential changes to the way businesses that do business in or have customers in California obtain...
US 2020 Consumer Technology Forecast
With another CES well in the rear-view mirror, it's worth taking a look at what's ahead - and it seems to be a rosy outlook for consumer tech. To wit, the Consumer Technology Association (CTA) recently forecast a record-breaking year for the industry, with close to 4%...
Americans Continue to Rank Advertising Professionals Low in Ethics and Honesty
Once again this year, advertising professionals rank among the least trusted professionals in the US. The most recent Gallup report on honesty and ethics in professions puts advertising practitioners, along with insurance salespeople and Senators, tied for 3rd from...
2 Points on Video Ad Length
Although advertisers were planning to spend more on newer video ad formats like 6-second ads in 2019, the tried and true 30-second format appears to still prevail, according to a recent video benchmark report [download page] from Extreme Reach. A Growing Share of...
Who Likes Big Business?
Americans remain split when it comes to how their feelings about big business. Only slightly more than half (52%) of the more than 1,500 US adults surveyed in late 2019 for a report by Gallup said they have a positive overall view of big business, representing a small...
Consumers Find It Harder to Trust Companies – But Are They Being Hypocritical?
More than two-thirds (67%) of adults from across the globe say they have higher expectations for brands than they did in the past, with 7 in 10 US consumers (71%) saying that poor customer service frustrates them more than it used to. These higher expectations go...
Millennial Parents Seen to be Early Tech Adopters
There’s been a lot of talk about Millennials, from what influences their purchasing habits to which technology they prefer to use for online shopping. But as more Millennials become parents, how is their use of technology changing? Here’s what a Fullscreen survey of...
2019 Sender Score Benchmark Report
[Sponsored by Return Path from Validity] Nearly one in four emails sent ends up in the spam folder, never to be seen or opened by your intended recipient. Most of the time, this is due to poor sender reputation. Sender reputation is used by mailbox providers to...
Media Touted As A Leading Factor in Marketing and Advertising Success
Marketers and agencies involved in media brand selection have reported another good year, with the majority saying the marketing or advertising they have done for their company or their clients this past year was somewhat (67%) or very (25%) successful. But what...
Lower-Tier Cities Act As the Consumer Spending Growth Engine in China
The number of middle-class and affluent Chinese consumers has increased dramatically in the past several years with almost half (49%) of the urban population in China coming from households with an annual disposable income of 138K renminbi (approximately $19.9K) or...
3 Points About Email Marketing Effectiveness
When it comes to goals for email marketing strategies in 2020, two of the key priorities marketers hope to achieve are to increase sales revenue (59%) and to boost the number of leads generated (49%). But these are only two factors in marketers’ quest to make email...
More Than Half of US Households Have Both A Pay-TV and An SVOD Subscription
The pay-TV and subscription video on-demand (SVOD) markets continue to move in opposite directions, to the point where the number of households with SVOD services has reached near-parity with those who subscribe to pay-TV services. So finds research from the Leichtman...
Are App Marketers Spending Enough on User Retention?
More than two-thirds (67%) of US mobile owners report that they do not download apps. But how often are those who do download apps using them - and what are app marketers doing to keep users engaged? Here’s what a new report [download page] from Liftoff reveals....
Fashion Accounts for the Dominant Share of Instagram Interactions, but E-Commerce Is On the Rise
Although the 50 largest global brand profiles on Instagram and Facebook published more posts on Facebook, Instagram saw a significantly higher number of interactions during the third quarter of 2019, per a recent report [download page] from Socialbakers..With...
Consumers: Brands’ Response to a Crisis Influences Loyalty
In a time when negative information about a brand, whether factual or manufactured, can travel quickly, brands are expected to act swiftly and effectively to a crisis. Indeed, a recent report [download page] from Crisp finds that two-thirds of consumers say they are...
Retail Banks Overtake Credit Unions in Customer Satisfaction
For years credit unions have enjoyed a higher level of customer satisfaction than retail banks in the US. This trend changed in 2019 when, according to customer satisfaction data [download page] from the American Customer Satisfaction Index (ACSI), retail banks...
The Demographic Make-Up of Online Media Audiences: 3 Surprising Takeaways
American adults are spending more time than ever with media. Yet as media channels proliferate, it has become increasingly important to determine where target audiences are spending their time. In this article, we highlight 3 key stats about online media audiences...
Which Industries Are Suffering Most from Poor CX?
The growing emphasis that companies put on optimizing customer experiences may be paying off for many industries, with only 7% of customers across 20 industries reporting they had a bad customer experience with a company in the previous six months. Nonetheless, those...
Ad-Supported Music Streaming is a Growing Opportunity for Advertisers
Although music streaming apps such as Pandora, Spotify and Apple Music can be accessed across a number of different devices and platforms from desktops to the mobile web, recent data from Comscore shows that listening through mobile apps accounts for the overwhelming...
1 in 5 Americans Track Their Health Statistics Using an App
As many people use the New Year as a time to set healthy resolutions, a fair proportion are likely to be using digital technology to help them. A survey by Gallup reveals that nearly half (45%) of Americans have at least tried digital health products such as fitness...
Which Digital Areas Will CX Leaders Prioritize This Year?
Customer experience professionals with advanced CX management in place are almost 4x as likely as those without to have exceeded their department's top business goal by a significant margin in 2019. So these "CX leaders" are probably worth an examination. Adobe's...
Don’t Dismiss TV Ads When Looking to Reach Women
Adults in the US spend significant amounts of time with media each week. However, figures from Nielsen show that American women spend on average 5 hours more per week (72.5 hours) across media as a whole than American men (67.5 hours). Given the fact that traditional...
7 in 10 Americans Feel Their Personal Data Is Less Secure Than 5 Years Ago
The majority (62%) of Americans feel it is not possible to go through their daily lives without having their data collected by companies. Added to that, 8 in 10 (81%) feel that they have little control over the data that companies are collecting, per a new survey from...
Here’s What Consumers Pay Attention to When Judging a Local Business by Its Reviews
Nine in 10 consumers (91%) say that a positive review makes them more likely to use a business, and the vast majority (82%) report reading such reviews at least occasionally. When judging a local business on reviews, the two most important factors consumers pay...
Online Display Estimated to Have Overtaken TV in US Ad Spend
The final tally for US TV ad spending in 2019 is expected to be at the lowest level it has been in 8 years, down 6.6% year-over-year to total $60.5 billion. In the meantime, the portion of US advertising spend held by online display (which encompasses social media,...
How Are Marketers Using Salesforce?
Among the many tools that businesses use, CRM platforms are among the most frequently leveraged technology solutions. One of the key benefits is the potential of CRM to assist in creating a single customer view, so it comes as no surprise a survey [download page] by...
Here are 3 Stats About Traditional Media Audiences to Keep in Mind in 2020
Although digital media is all the rage and heavy on the minds of advertisers who are trying to keep customers engaged across the variety of digital channels available, traditional channels have not been abandoned by either consumers or advertisers. In this article, we...
How Are D2C Brands Reaching Customers?
With three-quarters of their customer base being under the age of 55, direct-to-consumer (D2C) brands have a particular appeal with younger generations. But how are D2C brand reaching these younger customers? Here’s what a recent report [pdf] from the IAB found. As it...
These Are the Largest Market Research Companies in the US
Nielsen continues to be by far the largest US market research company, outstripping its nearest competitor in US research revenues by a more than 2:1 margin, according to the 2019 GreenBook Market Leaders Report. In 2018 Nielsen's US revenues surpassed $3.8 billion,...
Are B2C Marketers Getting As Much Out of Their Content Efforts As Their B2B Counterparts?
Three-quarters (75%) of global B2C marketers say their content marketing has been moderately to extremely successful this year, with a majority (73%) saying their efforts have been more successful than a year ago. But are B2C organizations reaping the same benefits...
Here’s What SMBs Consider When Evaluating New Technology
Nearly half (47%) of small and medium business (SMB) owners from across the globe say that finding the right technology to fit their needs is one of the factors that is constraining their business activities. So, what do SMB owners look for when choosing new...
Social Commerce Believed to Be the Top Digital Commerce Channel of the Future
Seven in 10 digital commerce leaders (72%) believe that consumers of the future will prefer to shop online, with more than half (55%) saying they see little value in physical commerce. These beliefs are predicated on the fact that the next generations of shoppers will...
Are Marketers Satisfied With Social Media for Lead Generation?
Many marketers consider social media to be an effective channel in the early engagement stage of the funnel. And, while two-thirds (64%) of marketers say they have a specific plan in place to use social media for lead generation, the verdict may still be out on how...
Programmatic’s Share of Global Digital Display Ad Spend Expected to Keep Climbing
Programmatic’s share of global digital display spending has increased considerably over the past 7 years, and that share is only expected to increase in the next couple of years to come. That said, as the programmatic market matures, a new report [purchase page] from...
Google’s Top Trending Searches of 2019 and Other Year-in-Review Lists
It’s that time of the year again, for the most special of retrospections… year-in-review lists. Google’s top trending searches of 2019 show that globally cricket, soccer and the newest iPhone were atop our minds this year, while in the US newly-launched streaming...
Marketers Tout SEO’s Effectiveness As They Look to Drive Leads, Customer Acquisition
As marketing shifts to a digital world, it may come as little surprise that the majority of today’s marketers find digital media to be significantly (40%) or somewhat (47%) more effective than traditional media, with only 12% of marketers holding to the opinion that...
In What Areas Do Digital Commerce Leaders Think They Can Beat Amazon?
Nearly 3 in 5 (57%) digital commerce senior decision-makers see Amazon as a barrier to the growth of their organization’s, with 56% saying they believe that the industry would be better off without the e-commerce giant. Yet although one-third (34%) of digital commerce...
How Are Audiences Coming Across Marketing News Content?
While general referral traffic comes from a variety of different channels including social, search, and internal links, that doesn’t mean that they work the same for every business category. A recent study from Parse.ly shows that it makes sense for marketers to...
![[New Report] US Media Audience Demographics: 6th Annual Edition](https://www.marketingcharts.com/wp-content/uploads/2019/12/Media-Audience-Demos-Report-Entry-400x250.png)
[New Report] US Media Audience Demographics: 6th Annual Edition
US adults love their media time - spending upwards of 12 hours per day across digital and traditional channels. This offers marketers plenty of opportunities to reach them, but shifting consumer behaviors and a fragmenting media market present challenges. As such,...
Consumers Are Skeptical When Brands Take A Stand. How Can They Boost Credibility?
Consumers respond favorably to businesses that are not only driven by growth but also focus on impacting societal issues in a positive manner. And while 7 in 10 of the more than 1,500 consumers surveyed for a report from Sprout Social say they think it’s important for...
B2B CX Trailblazers Listen to and Act on Customer Feedback
While good customer experience is an excellent way for B2B businesses to win and retain buyers, poor customer experience can just as easily make a buyer walk away. A new report [download page] from the Medallia Institute looked at common practices among B2B...
What Do Enterprise Data Leaders Do That Laggards Don’t?
Organizations recognize the importance of data and, if given additional budget, the majority of marketers would use it to invest in data and analytics. Some organizations are further ahead of the game than others when it comes to integrating data into their business...
Why Do Americans Donate to Charity?
Three-quarters (75%) of American adults say they donate money to charity yearly, with 28% saying they donate between $100-$499 every year. So, what drives Americans to give money to charity? Here’s what a recent survey of more than 1,200 US adults from YouGov reveals....
Here’s What Marketers Can Do to Make Consumers Feel Valued
With a majority of consumers saying they are happy to try new brands and products at least some of the time, the pressure is on for companies to maintain their customers’ loyalty. One ingredient to keeping customers loyal is making them feel valued, and a recent...
Marketers Agree: Brands Have Over-Invested in Performance
The majority of CMOs and a fair number of others within the C-suite believe that marketing’s strategic focus is most often short-term. This is backed up by a new survey from WARC, which has found that marketers view this short-term outlook as a top issue in their...
Are Marketers Actually Measuring ROI?
Historically, marketers have found it difficult to measure their return on investment. Even so, its importance means that 7 in 10 digital marketers say they are currently measuring ROI. But is that really what they are measuring? A new report [pdf] from LinkedIn...
The State of Email Marketing 2019 Industry Benchmark Report
[Sponsored] Return Path from Validity and Demand Metric partnered again in 2019 to study the state of email marketing to equip marketers with data and best practices. This study identifies many tactics and best practices you can apply to improve your results, which...
Gender Inequality Continues in YouTube Ads
In a recent study of nearly 3 million YouTube video ads, Google and the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University found that while female characters were seen less often than males, ads that were either women-led or gender-balanced...
Top of Search Accounts for Nearly Half of Amazon Sponsored Product Sales
It’s safe to say that despite the amount of choice on Amazon, consumers aren’t ready to scroll through too many pages to find a product they want to purchase, as two pages are the maximum number of pages for one-third of Amazon shoppers. Recent research [download...
Are CMOs Aligned with the C-Suite on Strategic Priorities?
A large majority (86%) of CMOs believe that marketing is now more influential in their organization’s strategic priorities than it was five years ago, a view not shared by quite many non-CMO marketers (68%). This disconnect extends beyond marketing's role, per a...
1 in 3 Marketers and Agencies to Increase Spending on TikTok in 2020
With 2020 just around the corner, marketers around the world are considering where they want to spend their marketing dollars. While many plan to increase their investment in digital channels like Instagram, YouTube and Google, which have a proven track-record,...
Search’s Share of Global Digital Ad Spend Plateaus
Accounting for more than one-fifth (22%) of every ad dollar spent, search advertising continues to be an expanding market - but its growth has slowed. As a result, search advertising’s share of internet advertising spend appears to be leveling off, per the Global Ad...
US Marketing and Advertising Industry Still Lacks Racial and Ethnic Diversity
Although there seems to have been significant progress in lessening the gender gap in marketing, with the number of female CMOs compared to male CMOs reaching near parity, the same cannot be said when it comes to diversity. Indeed, when the Association of National...
Nearly 40% of Global Streaming Video Ads Failed in Q3 2019
There appears to be no stopping the growing popularity of streaming video, with Q3 2019 analysis from Conviva revealing that the overall time spent streaming increased by 53% year-over-year (y-o-y). But while this presents a burgeoning opportunity for advertisers,...
What Do B2B Buyers Want From Sellers, and Why Do They Go Elsewhere?
The B2B e-commerce market is set to account for at least one-eighth of global B2B sales next year, making it a huge business opportunity. But on the flip side, an Accenture Interactive survey [pdf] of more than 700 global buyers illustrates a significant risk, as some...
The 10 Brands Topping the US Customer Advocacy Rankings in 2019
There have been some surprising changes to this year’s top US brand advocacy rankings. The Mayo Clinic tops YouGov’s latest annual rankings and is 1 of an impressive 7 healthcare brands that made the top 10 list. The only brand that remains on this year’s list from...
Social Media to Surpass Print in Global Advertising Spend This Year
Although digital advertising revenue growth is slowing down, at least in the US, digital channels are continuing to rise as advertisers make even larger investments in them at the expense of more traditional platforms. Case in point, a recent ad spend forecast from...
Programmatic Traders Expect to See Spending Growth in These Areas
The overwhelming majority of marketers who use programmatic targeting for their campaigns is expected to grow over the next year. But in what areas are programmatic traders concentrating their spending? In a survey [download page] of 250 programmatic traders in the...
Affluents Are Willing and Able Influencers
Prior to making a purchase, many Americans look for the advice of others before forking out their hard-earned dollars. Many seek the opinions of friends or family members first, while others look to online influencers. And chances are they'll be more likely to look at...
The US’ Most Valuable Brands: Tech Stays on Top, Insurance Rises
Once again this year, technology brands lead the list of America’s most valuable according to the third annual BrandZ Top 100 Most Valuable US Brands report [pdf]. But while tech brands dominate the list, other sectors and brands are experiencing faster growth...
