Browse Our Library of Charts
Subscribe to our premium membership for full control of your content. Sort, arrange, customize and more!
Women and racial/ethnic groups are more likely to occupy lower-level roles.
There seems to be room to implement more granular marketing strategies related to inflation.
Cost is the single most important reason why people drop services – and it’s also the one that most take into account when subscribing.
Younger adults are less likely than average to say they’ve been impacted a lot by high inflation.
Virtually all say that ROI/ROMI is something that keeps them up at night.
Meanwhile, difficulties with the e-commerce experience can lead shoppers to abandon sites in favor of others.
Two-thirds of consumers agree that they expect more from brands they have shared their accurate personal data with.
Q3 video game spending was down by 5% year-over-year, which was a better result than Q2 and Q1.
There’s been an increase this year in the percentage of marketers using AI to bridge online and offline experiences.
Almost 8 in 10 have changed their marketing strategies and upcoming campaigns due to rising prices and cost-of-living increases.
People want CEOs to take care of their employees and prioritize them over shareholders.
Educational content and employee updates are considered the most engaging and shareable forms of employee advocacy.
Among the customer data sources used, transactional data and known digital identities are most commonplace.
Microsoft had the fastest growth rate of the top 100 and moved past Amazon for the second spot.
Almost half of sports fans in the US are interested in watching the event. That pales in comparison with some other countries.
There are issues that arise in each stage of the typical data science workflow.
The average US household subscribed to more than 5 video streaming services during Q3.
More people now have no trust in the mass media than a great deal or fair amount of trust. That’s a first.
The most common AI-powered predictive capability that marketers want to access is predicting churn and retention on a customer level.
Close to one-third read print newspapers on a weekly basis.
People have mixed feelings about ads in audio streaming platforms.
Only 8% would definitely cut the cord if their favorite live TV sport moved exclusively to streaming.
High quality and unique stories are the primary ways to differentiate B2B content.
People are most concerned about the privacy and security of their data when allowing apps or websites access to their location data.
Almost two-thirds (64%) of so-called “leading marketers” report that their marketing organization is “extremely budget agile.”
The most successful B2B content marketers are doing much better than others in building audiences, nurturing leads, and generating revenue.
Exercise is the top activity that people monitor using technology.
US educational attainment rates have risen over the past decade: the Census Bureau reports that the percentage of people ages 25 and older who have completed a bachelor's degree or higher has climbed from 30.4% in 2011 to 37.9% in 2021. A new Hanover Research study...
Women ages 18-24 make up two-thirds of BeReal’s adult audience in the US.
Broadband-only homes tend to be younger, larger, and with slightly higher incomes than the average,
77% of virtual events leaders agree that these events are a permanent element of their organization’s event mix.
TV and online video are leading the way in price inflation.
It looks like a solid holiday season, but without the growth registered last year.
Almost 1 in 3 B2C marketers in the US say that they are using the metaverse as part of their current marketing program.
Hispanics now comprise the largest affluent subgroup in the US.
Two-thirds said they have overwhelmed by the amount of marketing data available in recent years.
More than 1 in 4 who watch AVOD/FAST services say that they do so because they’re willing to watch ads for the content, but not pay for it.
Younger mothers are particularly stressed out and are more likely than others to prefer content that gives them peace of mind.
The percentage of teens using TikTok on a monthly basis continues to climb.
Inflation and the lingering impact of the pandemic are cited as the main drivers of budget changes.
Gen Z adults are 40% more likely than average to not trust that products or services marked as sustainable are actually sustainable.
A 5% discount is likely not enough to motivate shoppers.
B2B marketers seem bullish on their customer marketing spend and much less so on their ABM investments.
Some are using direct mail due to rising customer acquisition costs of digital channels.
Americans are less likely than their European counterparts to have cut down on red meat consumption.
Good reviews, better prices, and recommendations are likely to move the needle for new movers.
Respondents expect 61% of their campaigns to include programmatic DOOH in the coming 18 months.
Celebrants are expected to spend about $100 per household.
Sales and marketing alignment is both a top benefit and a top challenge of ABM programs.
Hulu, Disney+ and HBO Max together account for an estimated 20% of teens’ video viewing time.
Grocery inflation is also a contributor to a growing sense of food insecurity.
Mobile app revenues fell by 5% year-over-year.
Marketers are preparing their martech stacks to support emerging channels such as social commerce and ads within the metaverse.
Deal volume involving Agencies & Services Providers remains elevated.
More people have a negative view of the industry than at any point in the past 20+ years.
Almost half agree that they’re finding it harder to act sustainably recently due to social or financial constraints.
Promotional product sales grew by almost 13% year-over-year in 2021.
Consumers want to support sustainability in the fashion industry, but not always with their wallets.
More than 7 in 10 demand gen marketers believe that prospects will consume more content in their buyer journey in the future.
Only around 1 in 3 marketers and IT professionals say that customer data is used throughout the entire enterprise.
This forecast excludes vMVPDs. Including them leaves pay-TV subscribers ahead of non-subscribers for at least the next few years.
1 in 3 SMBs have enabled social commerce for their businesses.
Majorities also agree that prospects will consume more content in their buyer journey and that they’ll need to adapt their lead scoring as a result.
About 7 in 10 adults say they’ve bought products or services based on recommendations from family.
Companies that met or exceeded their KPIs are more likely to have lead qualifying teams than those that failed to meet KPIs.
Meanwhile, vinyl sales continue to make gains.
Almost half report using Instagram, and 3 in 10 use TikTok.
Grandparents ages 50+ are more likely than non-grandparents of that age to play video games each month.
Social media brands don’t feature heavily in the top 10, but they do stand out the most in Gen Z favorability when compared with US adults in general.
Also, 1 in 4 regularly get news on YouTube.
Slightly more than half say that ABM has generated more revenue than other marketing efforts.
The use of social media to search for work-related topics has plunged.
Interactive emails are perceived to be effective and relatively easy to execute.
Latinos spend more TV time with Netflix and YouTube, combined, than with either broadcast or cable.
About 1 in 5 describe it as “more complex than a black hole.”
Aiming for 100% viewability may not be the best goal, however.
Streaming service subscriptions are at risk.
9 in 10 business leaders also report that improving data quality has had a positive impact on the customer experience.
Analytics’ contribution to company performance is also at an all-time high.
Price disagreement is the top reason behind delayed transactions.
A risk-averse culture is the biggest culprit.
There’s been sustained improvement over several quarters in terms of exhibitions going forward as planned.
Almost 4 in 10 turn on Netflix first when they want to watch something.
Almost half of US digital marketers don’t have plans in place to reduce the carbon emissions generated by digital campaigns to net zero.
CMOs project an almost-10% increase in brand building spending in the coming year.
Fewer than one-third have seen the number of opportunities for new business increase this year.
Sustainability-marketed products have accounted for almost one-third (32.1% share) of CPG market growth in the period from 2015-2021.
Smart TVs continue to set the pace in viewing time growth.
Paid digital media accounts for about one-quarter of marketing budgets.
There’s a new name at the top.
For the first half of the year, OOH ad spend totaled $4.43 billion, up 33.4% from the year-earlier period.
Both consumers and marketers are hesitant when it comes to companies taking a stance.
Apple takes over from Amazon as this year’s leader.
Almost half (48%) of US adults said they’re likely to buy a product directly from TikTok, up from a third (33%) during the previous quarter.
Shifting to data-driven decision-making and improving the customer experience top the list.
There’s no single metaverse activity that a majority of Americans of any age would be interested in participating in.
US spending on martech solutions (both B2B and B2C) is forecast to exceed $20 billion for the first time this year.
While reported use of cash has declined dramatically in the past 5 years, predictions of a cashless society remain largely unchanged.
Video ads appear to be set for strong growth next year.
Still, Marketing and IT respondents differ in how they view current responsibilities and future martech acquisitions.