Basic Chart Access - Marketing Charts

Around 1 in 6 US Adult Podcast Users Have Paid to Listen to a Podcast

Of the 50% of US adults who listen to podcasts, around 1 in 6 (17%) have paid to listen to one, while a majority are open to a mix of free and paid podcast models. These are some of the findings presented by new data from YouGov exploring the finer points of podcast...

Social Media Remains Gen Z’s Main Access Point for News

Some 28% of online news consumers globally start their news journeys via a website or app, with a further 26% primarily coming across news via social media, per the latest Digital News Report [pdf] by the Reuters Institute for the Study of Journalism. Online news...

CEOs Encouraged to Put Customers and Employees Above Shareholders

CEOs are often thought to make decisions that will be beneficial to shareholders first and other stakeholders second. However, alongside the rise of stakeholder capitalism (exemplified by the Business Roundtable's recent redefinition of the purpose of a corporation),...

App Retargeting Gains Traction, Accounts for the Majority of Shopping App Conversions

More than one-third (35%) of app marketing conversions in early 2020 were the result of retargeting, and at least half of shopping apps have adopted retargeting. The increasing popularity of this tool among app marketers is explored in a recent report [download page]...

How Do People Want Brands to Support the Racial Justice Movement?

Although struggles for racial justice and equality have been long-standing in the US, the current Black Lives Matter and associated demonstrations (the largest in the US' history) have bolstered the national discussion about racial justice. What role, if any, do...

TikTok Engagement Among Kids Surges During the Pandemic

Compared with 2019, the average time spent per day by children (ages 4-15) in the US on social media apps almost doubled in 2020 across all major platforms. Of the apps studied in a recent report [pdf] from Qustodio, TikTok made standout gains in overtaking popular...

The State of CRM Data Management

Validity and Demand Metric partnered to understand how data quality issues affect an organization's ability to fully leverage its CRM system. While 86% of participants say their CRM system is important to achieving their objectives, half of the study's participants...

Pop-Ups Frustrate More Consumers Than Any Other Online Annoyance

All brands want to create digital experiences that are functional and enjoyable for the consumer. However, this isn’t always fully achieved. In a recent study [slideshare] by Adobe, consumers shared the experiences that frustrate them most when engaging with digital...

E-Commerce Share of CPG Category Sales Grows During COVID-19

Although CPG e-commerce’s share of total CPG sales has been growing in recent years, historically, e-commerce has only accounted for a small fraction of total CPG sales. That said, during the COVID-19 pandemic, certain CPG categories have seen significant growth in...

Data Hub: Coronavirus and Marketing [Updated]

Let's take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we've gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers and businesses...

What Will the Evolution of Sales and Marketing Alignment Look Like in the Next Year?

Much has been said about the benefits of aligning sales and marketing teams, as well as the many challenges that organizations can face when trying to achieve it. A new report [download page] from InsideView looks into what’s stopping companies from taking key steps...

Which Recommendation Types Do Consumers Find Most Compelling?

Marketers are well aware of the many benefits to be found in the personalization of digital experiences, but consumers don't necessarily share the same enthusiasm for personalization. A recent report [slideshare] from Adobe finds that consumers are split on whether...

Half of Marketers and Advertisers Think All Future Live Events Will Have a Virtual Dimension

The future of in-person business has become uncertain since the outbreak of COVID-19 and the necessity of social distancing. In light of this, a recent report [download page] from The 614 Group outlines what marketers and advertisers think an alternative future,...

4 in 10 US Adults Watch Video on A Connected TV Device Every Day

The number of TV households in the US with an internet-connected TV (CTV) device continues to rise, as other research has likewise found. A full 80% of US TV households now have at least one CTV device, up from 74% in both 2018 and 2019, per data from Leichtman...

Shoppers Most Often Find Out About Brand-Supported Causes Through Advertising

The majority of US adult consumers are more likely to give their trust and loyalty to brands they see as being purpose-driven. But where do consumers learn about brand-supported causes? The latest The Checkout [download page] from The Integer Group shows that...

CMOs Dish on Their Customers’ Behaviors During COVID-19

There has been ample evidence that customer behavior has changed due to the COVID-19 pandemic. But what changes are CMOs seeing and when do they anticipate these behaviors to return to what they once were, if at all? A special edition of The CMO Survey [pdf] takes a...

9 in 10 Marketers See Outcome Improvements From Personalization

Just 6 in 10 organizations feel that they have extensive personalization capabilities when it comes to digital experiences, despite the fact that 83% believe personalization differentiates them from their competitors. Findings from a report [slideshare] from Adobe...

2020 State of Demand Gen Report: Take Part to Get Your Free Report

Take part in Activate's annual State of Demand Gen Report and you’ll get a complimentary, advance copy of the resulting report, packed with valuable benchmarking data. This year, Activate has partnered with MarketingCharts to explore how today’s demand generation...

Exhibition Industry Sees Worse Performance in Q1 2020 Than During the 2008 Financial Crisis

During the first quarter of 2020 and in the wake of the COVID-19 outbreak, some three-quarters (72.6%) of events originally scheduled for late March were cancelled. New data from the Centre for Exhibition Industry Research (CEIR) illustrates just how significant the...

Digital Commerce Decision-Makers Had Plenty of Investment Plans Pre-COVID

Digital has taken on an entirely new significance since the outbreak of COVID-19. Whatever stage companies were previously at in terms of enhancing their experiences, the pandemic has forced digital to the front and center of every organization’s strategy. A new...

Here’s How COVID-19 Is Expected to Impact Global Ad Spending This Year

Prior to the global outbreak of COVID-19, the total global investment in advertising for 2020 was forecast to grow by 7.1% year-over-year (y-o-y). But 6 months into the year and with the pandemic changing everything from customer behavior to marketing and advertising...

What Support Do B2B Marketers Offer Sales?

Data from last year shows that B2B marketers believe that while content is beneficial for top-of-the-funnel activities such as creating awareness and generating leads, it can also help to generate sales. But what types of content are marketers passing on to their...

What Makes For a Relevant Ad?

Some 8 in 10 (81%) consumers agree that they want to see ads that are relevant to them, but just 54% claim to see such relevant ads, per a new report [download page] from DISQO. While sentiment toward relevant ads is highly positive among respondents overall, some age...

Mobile Banking Usage Is Up Globally, But Privacy Concerns Remain

Alongside an overall increase in smartphone users' digital activity, some 48% of mobile users accessed mobile banking in 2019, representing a significant increase year-over-year (y-o-y). Despite this rise in activity, identified by a recent global study [download...

More US Consumers Are Shopping for Essential Goods While Keeping Contact to a Minimum

In May this year, 44% of US adults picked up takeout from a restaurant more often than they did during the previous month, according to new data from Gallup. In the wake of the outbreak of COVID-19, the survey finds an increase in various kinds of convenience shopping...

Father’s Day Spending Expected to Rise This Year

Consumers' retail spending for Father’s Day is expected to increase by about $1 billion this year, climbing from $16 billion last year to an estimated $17 billion. This is per a new forecast from the NRF, which shows spending on this special day reaching a new high....

Which Marketing Responsibilities Will Be More Important in 5 Years’ Time?

Nine in 10 (92%) marketers believe that marketing is vital to the success of their business. Not only that, but a large majority (82%) also feel that the role of marketing is valued in their business, per a new survey [download page] of close to 700 leading marketers...

Communication Professionals Feel the Challenge of Proving ROI

A full 70% of communications professionals believe that the function of media relations is becoming more difficult. But what's making the role of public relations and communications a challenging one? Per a report [slideshare] from Ned's Job of the Week (JOTW) and...

Data Analytics and Digital Marketing Aren’t the Only Skills Valued for Today’s Marketer

As marketing continues to shift more toward digital and the use of data to make key decisions, the desired skills of today’s marketers have also shifted. Nonetheless, there are some skills that remain essential to marketers despite technological advancements. Here’s a...

Time Spent With Mobile Messaging Apps Is on the Rise

US adults are spending more time with messaging apps on their mobile devices than ever before, and it doesn’t look like they will be slowing down any time soon. This is per new data from Insider Intelligence (formerly Business Insider Intelligence and eMarketer). In...

6 Points About US Digital Ad Revenues in 2019

Internet advertising revenues in the US grew by 15.9% year-over-year (y-o-y) in 2019 to reach a total of $124.6 billion. Although that pace was a little down from the 22% y-o-y growth seen in 2018, it’s an indicator that appetite for digital advertising remains robust...

What’s in B2B Marketers’ Strategic Plans This Year?

B2B marketers expect to rely on some tried-and-true channels in the year ahead as part of their marketing strategy. Based on a survey of more than 100 B2B marketing professionals, a new report [download page] from ON24, Market2Marketers and Heinz Marketing shows that...

These Are the Top Goals and Challenges Involved in Programmatic Ad-Buying

Digital ad-buying through programmatic technologies is an increasingly common tool among marketers – and according to a new report [download page] from Ascend2, three-quarters (76%) of marketing professionals use programmatic advertising to some extent. Here are some...

Social Media Marketers Concentrate Their Paid Ad Efforts on Facebook and Instagram

Last year, social media advertising overtook print to become the third-largest advertising channel across the globe, behind TV and paid search advertising. And, although social media users aren’t quite as keen on Facebook as they used to be, a full 70% of marketers...

4 in 10 People Say They See Too Much Branded Influencer Content on Social Media

Influencer marketing and branded social media posts containing branded content are fast catching up to the traditional ad – but how do consumers feel about this development? According to new data from Kantar, one-third of consumers like branded content less than ads,...

Most Americans Aren’t Bothered by Brands Appearing Next to Cannabis Content

Alongside the growth in popularity of cannabis consumption in the US, nearly half (45%) of consumers agree that online content referencing cannabis is a suitable space for ads, per a recent report [download page] from Integral Ad Science (IAS). Though this sentiment...

B2B Buyers Value These Traits in Salespeople

The top traits that B2B buyers value in salespeople do not always align with what sales managers look for when hiring, with 42% of buyers valuing active listening but just 26% of sales managers valuing this trait. So finds a recent report [download page] from LinkedIn...

Why Do People Follow Brands On Social Media?

Consumers lean on a number of factors when they are looking for new accounts to follow or like on social media. A new report [download page] from Sprout Social shows that many are influenced by suggestions in their feed or by the use of discovery tools (45%), while...

Most Media and Healthcare Searches on Google Late Last Year Produced No Clicks

More than two-thirds (68%) of all health-related searches on Google produce no clicks, with Travel-related searches being the most likely to produce organic clicks (47%), per new analysis of click types across 4 verticals provided by Searchmetrics. In 3 out of the 4...

Some Consumers Say Their Social Ad Engagement Grew During Stay-at-Home Guidelines

Some 38% of US consumers are more open to engaging with ads on social media since the COVID-19 pandemic, but consumer sentiment has shifted since March, according to a report [download page] from Smartly.io. In what has been a changing landscape for most industries,...

Social Media Marketers Up Their Use of Instagram Video; Few Plan to Use TikTok For Now

Last year, consumers spent an average of 84 minutes per day watching videos online. And, with time spent consuming online video expected to increase in the next two years, not to mention the reported increase in video consumption during the current COVID-19 pandemic,...

9 in 10 CX Professionals Say a Journey-Based Strategy is Key to Overall Success

Eight in 10 CX, analytics, customer care, and marketing professionals surveyed for a new report from Pointillist say that a journey-based strategy is very (39%) or extremely (40%) important to their organization’s overall success. Respondents, more than 95% of whom...

Marketers and Salespeople Confident in ABM As the Right Strategy, but Struggle to Execute Programs at Scale

Although account-based marketing (ABM) is one of the strategies B2B marketers are most interested in exploring this year, many marketers lack confidence in their ability to perform ABM at scale. In a new report from Campaign Stars, Folloze and Terminus in partnership...

What Sort of Threat is Amazon to B2B Organizations?

As the undisputed leader in global e-commerce, Amazon’s reach poses a threat to the growth of other online B2C retailers. But, does Amazon pose the same kind of threat to B2B businesses? Here’s what a recent report [download page] from Episerver reveals. Past research...

Half of US Consumers Are Spending Less Money – The Highest Rate in a Decade

It's clear that the COVID-19 pandemic has not only had a significant impact on marketing and advertising but also on consumer spending behavior. New data released by Gallup shows that half (51%) of the American consumers surveyed in April say that in recent months...

Asian-Americans’ Digital Device Adoption Remains Above Average

Asian-Americans continue to be ahead of the curve when it comes to digital adoption. Per new data from Nielsen, 9 in 10 Asian-American TV households own an internet-connected TV device of some kind, compared to 76% of all US TV households. Almost across the board,...

Friends and Family Still the Most Trusted Sources of Brand Information

Advertising is the least trusted source of information about brands and services among consumers, according to a recent report from Kantar Media. As advertising becomes increasingly targeted based on online activity, consumers are at risk of being put off by ads that...

1 in 4 Marketers Say They Always Use Data As Part of Their Decision-Making Process

Data factors into the strategic decisions made by a majority of today’s marketers. A new survey [download page] from Ascend2 found that one-quarter of marketers are using marketing data as part of every strategic decision, while another 44% report that data plays a...

Get to Know Interactive Email

[Sponsored by Epsilon] It's more important than ever to reach your customers with timely, relevant content - especially in the coming months. Pioneering email marketers are using interactive methods such as kinetic techniques, agile content and AMP experiences to make...

This Is How Priorities Have Changed for Healthcare Marketing Teams Since COVID-19

Healthcare marketing departments have cut media spend and paid advertising by 38.5% due to COVID-19, with many top initiatives becoming a lower priority. So reveals Binary Fountain in a new study [download page] exploring what healthcare marketing looks like at this...

These Were the 10 Most “Talkworthy” Marketing Campaigns in 2019

AARP and Playstation made waves with their marketing campaigns last year in terms of conversation offline and online, respectively, it seems. New data from Engagement Labs shines a light on the brands whose marketing campaigns accounted for the highest share of...

Does Your B2B Content Target an Active Audience?

For marketers who want their content to cut through the noise, the familiar ‘Tuesday at 10’ slot is indeed the best time to reach the C-suite, according to a new report [download page] from NetLine. Using content consumption activity data, the study indicates the top...

Nearly Half of Consumers Would Change Their Purchase Behavior as a Form of Feedback

More than 8 in 10 (85%) consumers share their opinion with brands by taking surveys, making this the most popular method of giving feedback. A recent report [download page] from DISQO shares this and other insights into how and why consumers choose to make their voice...

Amazon Dominates in Service Quality Perception, but Isn’t Always the First Choice for Shopping

Amazon leads the way among online retail channels in consumers’ views of delivery speed, delivery price, product reviews and more, but it falls behind as a shopping destination in some sectors, according to a recent report [download page] from Wunderman Thompson...

These Were the Leading Categories for Ad Spend in Q1 2020

For many advertisers, the COVID-19 outbreak has likely brought about difficult decisions. In a time of uncertainty, many will be questioning whether any form of advertising makes sense right now, and others are cutting their volume and spend (though there are...

Consumers Are Streaming More Since the COVID-19 Outbreak – but What About Pay-TV On-Demand?

It is not just streaming video services whose viewing hours have increased in the wake of the COVID-19 outbreak. According to new data [press release] from The Diffusion Group (TDG), pay-TV on-demand viewing has also been on the rise. The survey of almost 2,000 adults...

Live Video’s A Top Trend for Social Marketers, Who Point to Audience Engagement As Their Key Differentiator

For social marketers, it is increasingly vital to execute campaigns and strategies that stand out. With most brands convinced about the benefits that a strong social presence can bring, marketers face the challenge of cutting through the noise to reach their target...

Just 1 in 3 Organizations Are Satisfied With Their Lead-to-Customer Conversion Rates. What Might Help?

For marketing and sales organizations looking to improve their lead-to-customer conversion rates and overall revenue, collecting and maintaining high-quality CRM data could be the key to positive change, per results from a recent study [download page] by Validity....

Enterprise Companies Struggle with Customer Experience Tasks

Enterprise companies have numerous reasons to invest in improving their customer experience (CX), as a poor experience will lead to low customer retention (41%) or a decrease in sales (39%), according to a recent survey. Indeed, a Forrester Consulting study [download...

COVID-19 Expected to Drive Higher Social Media Usage This Year, with Instagram and Snapchat to Benefit

Among the various repercussions and changing consumer behaviors attributed to the coronavirus pandemic, Americans are expected to spend more of their time on social media this year, per new forecast data from eMarketer. The research firm estimates that adult social...

Where Shoppers Say They Start Their Product Hunt: Amazon > Search

More than 6 in 10 (63%) consumers in key e-commerce markets start their online shopping searches on Amazon, topping the percentage of those who start their purchase journeys on search engines. So finds a new report [download page] from Wunderman Thompson Commerce...

How PRs Can Better Pitch Journalists

A conversation with almost any journalist or editor (including the team at MarketingCharts) will reveal that they are inundated with irrelevant pitches from PR professionals. For stats that back this up, a global survey [download page] by Cision of journalists and...

Viewing Hours for CTV Device Leaders Grew by 55% in Q1

Connected TV (CTV) device market share leaders Roku and Fire TV each saw a 55% year-over-year increase in viewing hours in Q1, according to Conviva’s State of Streaming report [download page] for Q1 2020. As much of the world was told to stay at home, overall time...

Large CPG Manufacturers Are Losing Market Share to Private Label and Extra Small Companies

US CPG dollar sales saw a 2.2% rise year-over-year in 2019, continuing steady growth since 2017, according to a recent study [pdf] from IRI and Boston Consulting Group (BCG). Private label and extra small companies were drivers of growth last year with large companies...

So, You Want Your Content to Be Audience-Focused. Be Prepared for Some Challenges.

Marketers pride themselves on knowing their audience - and the most successful content marketers put their audiences' needs first. Indeed, when it comes to the ingredients behind a successful content strategy, the highest-ranked factor among content professionals is...

Marketers Chase First-Party Data More Aggressively

With Europe's GDPR and California's CCPA being in place for some time, marketers are able to take stock of the impact. Fortunately, some two-thirds (67%) of marketers see recent privacy regulations as positively impacting marketing, while 9 in 10 (92%) are confident...

Facebook Giving Accounted for 3.5% of Non-Profits’ Online Revenues Last Year

Facebook giving made up 3.5% of all non-profit online revenue in 2019, with Health non-profits benefiting in particular (9.5%), according to M+R’s latest Benchmarks data. Alongside a decrease in revenue from email, the amount raised through Facebook increased by 6%...

Smart Speaker Owners Are Using Their Devices More Since the COVID-19 Outbreak

As of Spring 2020, one-quarter (24%) of adult Americans now own a Smart Speaker, up from 21% in 2019. Indeed use of Smart Speakers by their owners is on the rise, according to recent data [download page] from NPR and Edison Research. Since the outbreak of COVID-19,...

Marketers at B2B Firms Tout the Value of Social Media

When marketers think of social media, it's easy to think of its use by consumers and how to connect with them - whether through TikTok, Instagram Stories, or Snapchat. But when Episerver polled 600 B2B decision-makers for its latest report [download page], the most...

Which Tools Are Most Prevalent in High-Growth Companies’ Sales Tech Stacks?

While CRM isn't used by all companies, when it comes to high-growth firms its adoption is ubiquitous, according to a recent report [download page] from TOPO. In this respect among others, sales tech usage often mirrors that of marketing tech. According to the survey...

Half of At-Risk B2C Service Subscribers Would Choose to Pause Their Plan Instead of Canceling

It's in the interest of any subscription-based company to keep churn rate low. With an estimated 27.4 million US consumers at risk of canceling at least one subscription in the next 6 months, subscription services are looking for effective ways to retain subscribers –...

More Than 1 in 5 American Adults Have Used Cannabis in the Past Year

Cannabis is now legal for recreational use in 11 US states, with another 33 allowing cannabis use for medical purposes. As more states legalize its use, it appears that the number of American adults who consume cannabis products - including marijuana and CBD - is on...

Deletion Requests Most Popular CCPA Demand from Consumers in Q1 2020

When the California Consumer Privacy Act (CCPA) went into effect on January 1, 2020, many affected businesses were not completely prepared for the changes and were short of being compliant with the new regulations. With the first quarter under the new regulations done...

Agency Leaders Were Predicting Growth in These Areas. Their Rosy Forecasts Are Unlikely to Hold Up.

In spite of fears that gaining new business would be difficult, 2019 turned out to be a good year for agencies. A new report from Society of Digital Agencies (SoDA) reveals that 6 in 10 agency leaders say they had a strong year in 2019, with about one-fifth (21%)...

Brand Awareness is Top of Mind in Email Signature Marketing

Email remains one of the top marketing channels for driving sales, but it’s not just email content that can facilitate objectives such as brand awareness, lead generation or increasing sales. Email signatures can also be used to drive these objectives, per a new...

The 10 Most Valuable Global Retail Brands in 2020

The world’s most valuable retail brands have experienced 12% growth in brand value this year to reach a total of $1.5 trillion, according to the latest annual rankings [pdf] from BrandZ. Although this growth was considerably less than the 33% growth seen last year...

US Out-of-Home Ad Revenues Grew by 7.5% In 2019

US out-of-home (OOH) revenues increased by 7.5% year-over-year (y-o-y) in 2019, hitting a new high of $8.6 billion, per figures released by the Out of Home Advertising Association of America (OAAA). The growth rate was quite a leap compared to those of 2018 (4.5%),...

B2B Decision-Makers Say Changes to Their Go-to-Market Approach Are Likely to Stick After COVID-19

Almost 6 in 10 B2B companies (57%) in the US have reduced their marketing spend as a result of the coronavirus outbreak, according to a McKinsey study of 3,600 B2B decision-makers. But the changes to the B2B model are more significant and potentially longer-lasting...

More Than 3 in 4 Broadband Households Now Subscribe to An OTT Streaming Service

OTT subscription service adoption continues to increase in the US, with new data from Parks Associates revealing that 76% of broadband households now subscribe to at least one OTT service, up from 72% of households for the same quarter in 2019. Similarly, a new report...

Marketers See Usefulness of Research Tactics, but Lag in Self-Reported Skill Sets

Nine in 10 (91%) marketers consider market research to be beneficial to marketing, but that doesn't mean all marketers feel that they are good at executing research practices. A recent report [download page] from S2 Research finds that one-third (34%) consider...

US Advertisers Moving More to Top-of-Funnel Objectives on Amazon

Over the past year, US Amazon advertisers have increased their focus on top-of-the-funnel objectives, with the share of Amazon demand-side platform (DSP) spending focused on awareness and consideration inching closer to the share dedicated to the purchase stage, per a...

Brands, Properties Face A Projected $10B Gap In Sponsorship Value

With sporting and entertainment events being cancelled or postponed due to the coronavirus, the US sponsorship industry is now looking at an estimated $10 billion gap in value. Brand sponsors and properties are not entirely aligned on the recovery of this value,...

Essential Retailers See Rise in Organic Search Activity in Q1 Amid Overall Decline

Site visits generated by organic search declined by 15% year-over-year in Q1, though Essential Retail sites bucked this trend, according to Merkle’s latest quarterly Digital Marketing Report [download page]. The impact of the coronavirus is clearly demonstrated in...

TikTok’s US Adult Users Double Year-Over-Year; Here Are Age and Income Breakdowns

TikTok has already made its way into the heart of teens, with more than 1 in 10 (13%) declaring it their favorite social media platform, behind only Snapchat and Instagram. But what about adults? As it turns out, the number of unique US adults visitors to the app has...

Three Points About B2B Sales and Marketing Data Quality

As B2B businesses strive for better overall sale and marketing performance, the value of data quality is becoming more and more apparent. Indeed, a recent report [download page] from Dun & Bradstreet finds that almost three-quarters (73%) of the 500 B2B marketing...

Non-Profit Email Volume Declined in 2019, While Response Rates Improved

Non-profit email volume decreased in 2019 to an average of 50 emails sent per subscriber, according to the latest annual M+R Benchmarks study. This represents a 2.1% decline in email volume year-over-year. Wildlife/Animal Welfare non-profits were the highest-volume...

Mother’s Day Spending to Near $27 Billion This Year, Reach New Peak

Mother’s Day spending is expected to hit a new record of $26.7 billion this year, per the NRF in a new forecast, representing a 7% increase from last year’s $25 billion. A full 86% of US adults plan to celebrate Mother’s Day, which is up from 84% in 2019 and equal to...

Most E-Commerce Marketers Are Likely Missing Out on Personalization ROI

One-third (34%) of e-commerce marketers in North America claim to use advanced personalization across their entire customer lifecycle, per the latest report [download page] from Kibo. For those in the EMEA region, this figure is just 1 in 5, suggesting that money...

Which Tools Are Most Prevalent in High-Growth Companies’ MarTech Stack?

CRM technology is the most common tool in the marketing tech stacks of high-growth companies, according to a recently-released report [download page] from TOPO. However, it’s not always the more commonly used tools that provide the highest satisfaction and impact,...

Here’s How Consumers Are Using Reviews to Find Trustworthy Product Information

Product reviews are a crucial way for companies to build consumer trust and to help customers make confident purchase decisions. According to recent research [download page] from Bazaarvoice, consumers seeking reliable information about a product trust consumer...

CPC Benchmarks by Industry Show Insurance, Online Education Most Expensive

Cost-per-click (CPC) is one of the most commonly used metrics companies use to measure objectives. And, per new data from SEMRush shared with MarketingCharts, the Insurance and Online Education industries have the highest average CPC, with these industries spending at...

Advertisers Continued to Gravitate to Instagram in Q1

Early projections show that US media spend on paid social in 2020 is expected to increase by 17% over last year to reach more than $42 billion. And, while the coronavirus may have an effect on overall social media spend this year, Q1 2020 data [download page] from...

US Adults Spend More Time Accessing the Internet and Apps on Their Smartphones Than Watching Traditional TV

TV is reaching fewer US adults than before, as more people are spending time with their smartphones and other connected devices. Recent data from Nielsen reveals that in Q3 2019, more US adults used an app or the web on a smartphone (85%) than watched traditional...

What Does the Marketing Technologist Role Look Like in 2020?

Once again, Scott Brinker from chiefmartec.com has published his list of marketing technology solutions, updating the count to 8,000 from last year’s ~7,000. In conjunction with the update, a survey by MarTech Today and chiefmartec.com shows that marketing...

3 Quick Points About Consumer Attitudes to AI

Marketers and advertisers have been exploring how artificial intelligence (AI) can streamline and improve processes such as collecting and analyzing customer data and creating and placing advertisements. But how is the use of AI affecting consumers? A recent survey of...

Global Internet Access Continues to Grow, Though Demographic Disparities Remain

Across the globe, almost 6 in 10 (56%) adults have access to the internet. While the percentage of adults with internet access has risen over the past few years, there continues to be a significant gap between those countries with and without widespread internet...

TikTok’s Already the 3rd Favorite Social Platform Among US Teens

When it comes to which social media platforms resonate most with US teens, the battle between Snapchat and Instagram continues. But the latest report on teens from Piper Sandler (formerly Piper Jaffray) shows that a new player - TikTok - has made its way onto the...

8 in 10 Adults Report Paying for At Least One Subscription Service

Subscription services have become big business in the US, with more than 84% of American consumers saying they subscribe to at least one service and more than two-fifths (44%) subscribing to 5 or more services. That's according to a survey of more than 1,000 US...

YouTube Influencer Engagement Rate Benchmarks: What Are Good Rates?

Influencer posts can be very effective when it comes to engagement and influencing purchases. For those who use the power of YouTube, where consumers not only go to learn and be entertained but to also help decide whether or not to buy a product, the potential for...

Do Smartphone Users Feel They Have Control Over Their Personal Data?

Although smartphone app downloads have continued to grow globally, there are some smartphone users who have chosen not to purchase or install an app in an effort to remain in control of their personal data. The Mobile Ecosystem Forum’s (MEF) annual report [download...

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