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Here’s How PR Pros Are Using Social Listening

PR professionals have a wider variety of responsibilities these days, going beyond just pitching to journalists. In a survey of 3,700 global marcomm professionals, a new report [download page] from Talkwalker finds that the majority of respondents consider content...

Communications Pros Struggle With Tightening Budgets, Measurement

One in 5 (21%) global communications and marketing professionals say that their single biggest communications challenge is tightening budgets. But working within a tighter budget is not the only challenge these professionals face, as revealed in a survey [download...

US Shoppers Are Embracing Second-Hand and Upcycled Products

Consumers are no longer just focusing on price when it comes to making purchase decisions. Indeed, a majority of Gen Z (72%), Millennial (70%) and Gen X (63%) shoppers say that their purchase decisions are based on value, as well as social, personal and environmental...

These Brands Enjoyed the Best ‘Buzz’ in 2019

When it comes to brands with buzz, Netflix is still holding strong at the top of the list after ending Amazon’s 5-year reign last year, per YouGov BrandIndex’s latest brand Buzz report covering 2019 in the US. The study measures consumer perception of brands by asking...

Industries Face Declines in Trust

One thing that all industries have in common is their need for the public’s trust. Unfortunately, this year’s Edelman’s Trust Barometer [pdf] shows that while the public still trusts business in general to do the right thing, that trust has declined across all...

Valentine’s Day Consumer Spending Expected to Jump

Total consumer retail spending on Valentine’s Day is expected to break a new record this year as more people plan to celebrate the holiday, according to an annual survey from the National Retail Federation (NRF). As consumers broaden the range of who they are buying...

Marketers in the C-Suite: Relatively Young, with Short Tenures

There is no question that the plates of today’s CMOs are full, as they spend their days aligning strategic priorities with other C-suite members and struggling to deliver an excellent customer experience while driving business growth - all while making the effort to...

US Online Media Spend in 2019 and the Outlook for 2020

Online media spend in the US totaled $145.3 billion in 2019, up 19.1% over 2018. The coming year looks like another strong one for digital media spend, with total investments expected to reach $166.4 billion, an increase of 14.5% from last year, per a report [download...

Direct Mail Volumes Declined in 2019

Direct mail remains one of the top channels for reaching target audiences, not only in the consumer space but with B2B audiences too, as it garners response rates higher than other direct media. Still, direct mail volumes in the US are on the decline, dipping 7.4% in...

Marketers Lack Confidence in Measuring Mobile Advertising Efforts

Recent research indicates that the majority of marketing executives agree that companies have overinvested in performance at the expense of brand, with more expecting to up their investments in brand than performance this year. A new report [download page] from...

US Offline Media Spend in 2019 and the Outlook for 2020

Despite being knee-deep in the digital age, marketers have not turned their backs on offline media. Boosted by the upcoming Presidential election and the Summer Olympics, offline media spend in the US is expected to grow from $218.1 billion in 2019 to $223.1 billion,...

To What Extent Are Large Companies Outsourcing Marketing Services?

There have been numerous discussions around outsourcing - and insourcing - including the agency vs. consultancy debate. But how much do larger companies outsource? Of course it depends on which work area, but a recent study [download page] from Merkle suggests that...

Ad-Supported SVOD Services Gain Steam

More and more households are subscribing to SVOD services, and while that may signal less opportunity for video advertisers given some of those services' lack of ads, the opposite may in fact be true. Indeed, a recent report [download page] from TiVo indicates that...

Should Brands Brag About Doing Good?

Consumers may want companies to have a commitment to social issues, but they don't necessarily want to hear about it. Indeed, US consumers are more likely to believe that brands are trying too hard to look like they care about CSR issues (42%) than they are to like it...

Deals and Discount Offers Influence Consumers’ Dining Choices

Americans spend more on food out of the home than in it - and deals and discounts could spur that trend even further. Indeed, more than three-quarters (77%) of Americans say that a deal or discount would make them more likely to dine out instead of eating at home. And...

Super Bowl 2020 Data

Some 193.8 million adults in the US plan to watch Super Bowl 54 this coming Sunday, per a survey of more than 7,200 US adults from NRF. That’s upwards of 11 million more viewers than last year’s projected viewership of 188.5 million. The amount of planned retail...

Here Are Some E-Commerce Traffic Source and Conversion Rate Stats

Despite ebbing and flowing throughout the year, search is still one of the main drivers to e-commerce sites. Indeed, per a report [pdf] from Episerver, over 2018 and 2019, organic search was consistently the largest source of traffic, accounting for 19% to 27% of...

Now It Looks Like SVOD is Taking Over Channel Surfing, Too

Although the majority of viewers know what they want to watch and where they want to watch before they sit down in front of their TV or computer, there are many who don’t and flip through content (surfing) to find what’s right for them. A new survey from Altman...

Global App Store Downloads Continue to Grow

Apple’s registered slogan “There’s an app for that,” still holds true some 10 years after its inception. While there seems to be an app available for just about every function in life, mobile phone owners worldwide don't seem to be paralyzed by choice, as app store...

Holiday 2019 Data Hub (Updated): Results Recap

Holiday retail sales appear to be back on track after much lower than forecast retail sales growth during the 2018 season. Indeed, the NRF’s latest figures recapping the 2019 holiday season are right on par with their forecast growth rate before the holiday season...

How High-Growth B2B Companies Get the Most Out of Sales Coaching

One of the complaints the majority of B2B buyers have about vendors is that they are too busy selling their products and services to listen to their needs. With this in mind, a survey [download page] from ValueSelling Associates and Training Industry shows that high...

2019: The Year of A Trillion Music Streams

2019 was another good year for the US music industry with total album equivalent consumption growing 15% year-over-year (y-o-y) to reach 785 million. This rise was bolstered by continued impressive growth in on-demand streaming (audio and video), which hit a new...

Here’s Where Consumers Want More Convenience When Shopping

Consumers are searching for convenience more than ever, with 83% of shoppers saying that convenience while shopping is more important today than it was 5 years ago. But where do they want more convenience while shopping? A new report from the National Retail...

Instagram’s Growth in the US to Slow

Since its acquisition by Facebook in 2012 (widely hailed as an excellent strategic acquisition), Instagram has enjoyed a steady rise in popularity and users. However, a new forecast from eMarketer suggests that Instagram's user growth might plateau in the near future...

How Much Are Consumers Willing to Spend on SVOD Services?

About three-quarters (74%) of US households now have at least one subscription streaming video service. As services like Netflix and Amazon Prime continue to see their subscription numbers grow, is there a limit to how much people are willing to pay for such services?...

The Building Blocks of Consumer Trust in Brands

The majority of Americans say they do not have much (29%) or any (25%) trust that corporate America will do what is right. Yet about three-quarters (74%) say they trust individual brands to deliver consistently on what they promise, and more than half say that a brand...

OTT Advertising May be Hot, but These Obstacles Remain

The majority (66%) of US homes with WiFi have an OTT device and OTT ad spending has been a hot topic for some time now. However, per a new report [download page] from Nielsen, marketers are encountering some obstacles that have slowed their adoption of OTT as an...

CCPA: Are Businesses Ready?

The California Consumer Privacy Act (CCPA) took effect at the beginning of this year. With it came more stringent privacy protections for California residents as well as potential changes to the way businesses that do business in or have customers in California obtain...

US 2020 Consumer Technology Forecast

With another CES well in the rear-view mirror, it's worth taking a look at what's ahead - and it seems to be a rosy outlook for consumer tech. To wit, the Consumer Technology Association (CTA) recently forecast a record-breaking year for the industry, with close to 4%...

2 Points on Video Ad Length

Although advertisers were planning to spend more on newer video ad formats like 6-second ads in 2019, the tried and true 30-second format appears to still prevail, according to a recent video benchmark report [download page] from Extreme Reach. A Growing Share of...

Who Likes Big Business?

Americans remain split when it comes to how their feelings about big business. Only slightly more than half (52%) of the more than 1,500 US adults surveyed in late 2019 for a report by Gallup said they have a positive overall view of big business, representing a small...

Millennial Parents Seen to be Early Tech Adopters

There’s been a lot of talk about Millennials, from what influences their purchasing habits to which technology they prefer to use for online shopping. But as more Millennials become parents, how is their use of technology changing? Here’s what a Fullscreen survey of...

2019 Sender Score Benchmark Report

[Sponsored by Return Path from Validity] Nearly one in four emails sent ends up in the spam folder, never to be seen or opened by your intended recipient. Most of the time, this is due to poor sender reputation. Sender reputation is used by mailbox providers to...

3 Points About Email Marketing Effectiveness

When it comes to goals for email marketing strategies in 2020, two of the key priorities marketers hope to achieve are to increase sales revenue (59%) and to boost the number of leads generated (49%). But these are only two factors in marketers’ quest to make email...

Are App Marketers Spending Enough on User Retention?

More than two-thirds (67%) of US mobile owners report that they do not download apps. But how often are those who do download apps using them - and what are app marketers doing to keep users engaged? Here’s what a new report [download page] from Liftoff reveals....

Consumers: Brands’ Response to a Crisis Influences Loyalty

In a time when negative information about a brand, whether factual or manufactured, can travel quickly, brands are expected to act swiftly and effectively to a crisis. Indeed, a recent report [download page] from Crisp finds that two-thirds of consumers say they are...

Retail Banks Overtake Credit Unions in Customer Satisfaction

For years credit unions have enjoyed a higher level of customer satisfaction than retail banks in the US. This trend changed in 2019 when, according to customer satisfaction data [download page] from the American Customer Satisfaction Index (ACSI), retail banks...

Which Industries Are Suffering Most from Poor CX?

The growing emphasis that companies put on optimizing customer experiences may be paying off for many industries, with only 7% of customers across 20 industries reporting they had a bad customer experience with a company in the previous six months. Nonetheless, those...

1 in 5 Americans Track Their Health Statistics Using an App

As many people use the New Year as a time to set healthy resolutions, a fair proportion are likely to be using digital technology to help them. A survey by Gallup reveals that nearly half (45%) of Americans have at least tried digital health products such as fitness...

Which Digital Areas Will CX Leaders Prioritize This Year?

Customer experience professionals with advanced CX management in place are almost 4x as likely as those without to have exceeded their department's top business goal by a significant margin in 2019. So these "CX leaders" are probably worth an examination. Adobe's...

Don’t Dismiss TV Ads When Looking to Reach Women

Adults in the US spend significant amounts of time with media each week. However, figures from Nielsen show that American women spend on average 5 hours more per week (72.5 hours) across media as a whole than American men (67.5 hours). Given the fact that traditional...

Online Display Estimated to Have Overtaken TV in US Ad Spend

The final tally for US TV ad spending in 2019 is expected to be at the lowest level it has been in 8 years, down 6.6% year-over-year to total $60.5 billion. In the meantime, the portion of US advertising spend held by online display (which encompasses social media,...

How Are Marketers Using Salesforce?

Among the many tools that businesses use, CRM platforms are among the most frequently leveraged technology solutions. One of the key benefits is the potential of CRM to assist in creating a single customer view, so it comes as no surprise a survey [download page] by...

How Are D2C Brands Reaching Customers?

With three-quarters of their customer base being under the age of 55, direct-to-consumer (D2C) brands have a particular appeal with younger generations. But how are D2C brand reaching these younger customers? Here’s what a recent report [pdf] from the IAB found. As it...

These Are the Largest Market Research Companies in the US

Nielsen continues to be by far the largest US market research company, outstripping its nearest competitor in US research revenues by a more than 2:1 margin, according to the 2019 GreenBook Market Leaders Report. In 2018 Nielsen's US revenues surpassed $3.8 billion,...

Here’s What SMBs Consider When Evaluating New Technology

Nearly half (47%) of small and medium business (SMB) owners from across the globe say that finding the right technology to fit their needs is one of the factors that is constraining their business activities. So, what do SMB owners look for when choosing new...

Are Marketers Satisfied With Social Media for Lead Generation?

Many marketers consider social media to be an effective channel in the early engagement stage of the funnel. And, while two-thirds (64%) of marketers say they have a specific plan in place to use social media for lead generation, the verdict may still be out on how...

How Are Audiences Coming Across Marketing News Content?

While general referral traffic comes from a variety of different channels including social, search, and internal links, that doesn’t mean that they work the same for every business category. A recent study from Parse.ly shows that it makes sense for marketers to...

[New Report] US Media Audience Demographics: 6th Annual Edition

US adults love their media time - spending upwards of 12 hours per day across digital and traditional channels. This offers marketers plenty of opportunities to reach them, but shifting consumer behaviors and a fragmenting media market present challenges. As such,...

B2B CX Trailblazers Listen to and Act on Customer Feedback

While good customer experience is an excellent way for B2B businesses to win and retain buyers, poor customer experience can just as easily make a buyer walk away. A new report [download page] from the Medallia Institute looked at common practices among B2B...

What Do Enterprise Data Leaders Do That Laggards Don’t?

Organizations recognize the importance of data and, if given additional budget, the majority of marketers would use it to invest in data and analytics. Some organizations are further ahead of the game than others when it comes to integrating data into their business...

Why Do Americans Donate to Charity?

Three-quarters (75%) of American adults say they donate money to charity yearly, with 28% saying they donate between $100-$499 every year. So, what drives Americans to give money to charity? Here’s what a recent survey of more than 1,200 US adults from YouGov reveals....

Here’s What Marketers Can Do to Make Consumers Feel Valued

With a majority of consumers saying they are happy to try new brands and products at least some of the time, the pressure is on for companies to maintain their customers’ loyalty. One ingredient to keeping customers loyal is making them feel valued, and a recent...

Marketers Agree: Brands Have Over-Invested in Performance

The majority of CMOs and a fair number of others within the C-suite believe that marketing’s strategic focus is most often short-term. This is backed up by a new survey from WARC, which has found that marketers view this short-term outlook as a top issue in their...

Are Marketers Actually Measuring ROI?

Historically, marketers have found it difficult to measure their return on investment. Even so, its importance means that 7 in 10 digital marketers say they are currently measuring ROI. But is that really what they are measuring? A new report [pdf] from LinkedIn...

The State of Email Marketing 2019 Industry Benchmark Report

[Sponsored] Return Path from Validity and Demand Metric partnered again in 2019 to study the state of email marketing to equip marketers with data and best practices. This study identifies many tactics and best practices you can apply to improve your results, which...

Gender Inequality Continues in YouTube Ads

In a recent study of nearly 3 million YouTube video ads, Google and the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University found that while female characters were seen less often than males, ads that were either women-led or gender-balanced...

Are CMOs Aligned with the C-Suite on Strategic Priorities?

A large majority (86%) of CMOs believe that marketing is now more influential in their organization’s strategic priorities than it was five years ago, a view not shared by quite many non-CMO marketers (68%). This disconnect extends beyond marketing's role, per a...

Search’s Share of Global Digital Ad Spend Plateaus

Accounting for more than one-fifth (22%) of every ad dollar spent, search advertising continues to be an expanding market -  but its growth has slowed. As a result, search advertising’s share of internet advertising spend appears to be leveling off, per the Global Ad...

Nearly 40% of Global Streaming Video Ads Failed in Q3 2019

There appears to be no stopping the growing popularity of streaming video, with Q3 2019 analysis from Conviva revealing that the overall time spent streaming increased by 53% year-over-year (y-o-y). But while this presents a burgeoning opportunity for advertisers,...

What Do B2B Buyers Want From Sellers, and Why Do They Go Elsewhere?

The B2B e-commerce market is set to account for at least one-eighth of global B2B sales next year, making it a huge business opportunity. But on the flip side, an Accenture Interactive survey [pdf] of more than 700 global buyers illustrates a significant risk, as some...

The 10 Brands Topping the US Customer Advocacy Rankings in 2019

There have been some surprising changes to this year’s top US brand advocacy rankings. The Mayo Clinic tops YouGov’s latest annual rankings and is 1 of an impressive 7 healthcare brands that made the top 10 list. The only brand that remains on this year’s list from...

Programmatic Traders Expect to See Spending Growth in These Areas

The overwhelming majority of marketers who use programmatic targeting for their campaigns is expected to grow over the next year. But in what areas are programmatic traders concentrating their spending? In a survey [download page] of 250 programmatic traders in the...

Affluents Are Willing and Able Influencers

Prior to making a purchase, many Americans look for the advice of others before forking out their hard-earned dollars. Many seek the opinions of friends or family members first, while others look to online influencers. And chances are they'll be more likely to look at...

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