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Multicultural Groups in US Remain Underrepresented in Media Spend
Multicultural media spend grew by 5.6% last year to $25.9 billion in 2018, per a report [download page] by PQ Media and the ANA. While this year multicultural ad spending growth is expected to slow to a 4.5% gain, the increase will return apace in 2020, forecast to...
These Are Considered the World’s Most Innovative Market Research Suppliers
The majority of buyers and suppliers of market research have a positive outlook about the industry. Indeed, the latest GRIT report [access page] indicates that 7 in 10 of those purchasing market research have an upbeat view (16% 'very optimistic' and 54% 'optimistic')...
How Have B2B Purchase Processes Changed?
The vast majority (83%) of senior-level B2B executives report that business needs and priorities have resulted in them either accelerating or postponing purchase decisions in the past year, according to Demand Gen Report’s 2019 B2B Buyers Survey Report [download...
Leveraging Audience Data Remains A Challenge For Amazon Advertisers
Amazon continues to loosen the stronghold Facebook and Google have on advertising dollars. In a recent report [download page] from Marin Software, 60% of the 460 digital marketers surveyed say their Amazon advertising budget will increase this year. More than half...
2020 Federal Election Ad Spend Forecast to Reach $6 Billion
With the US federal elections a little more than a year away, the influx of political advertising is soon to hit full swing. This time around, according to a report by Kantar, campaigns will spend an estimated $6 billion in advertising, with 20% of the total going...
Smart TVs Aren’t Just For Watching Video
More than half (54%) of smart TV owners use their smart TV to stream video weekly, per a report from Hub Entertainment Research. But with all the other capabilities smart TVs offer, what other activities do owners enjoy? More than one-third (37%) of the more than...
Which Tactics Do Marketers Consider Effective At Different Stages of the Funnel?
Many marketers could be suffering from leaky funnels, as the majority (82%) of businesses have zero to moderate integration of funnel sections, while only 2% say they have complete integration of their funnel sections. To make matters worse, according to a report...
These Are the Top Industries for US Digital and Mobile Ad Spend
Mobile advertising should account for about two-thirds (67%) of total US digital ad spend this year, per recent data from eMarketer. The analysis also reveals that the largest portion of mobile's estimated $87.1 billion ad spend is from retail advertisers. A separate...
How Direct and Incumbent-Only Brand Shoppers Differ
Almost half (48%) of US consumers ages 13 and older buy direct (DTC) brands, according to a survey [download page] by the IAB, with the remainder reporting that they stick exclusively to incumbent brands. So, what differentiates direct brand shoppers from incumbent...
What TV-Related Content Are Social Media Users Engaging With?
Social media has in some cases become the equivalent to the office water cooler in the ’90s, where everyone would eagerly gather around and discuss the latest episode of Seinfeld. Indeed, almost three-quarters (73%) of social network users say they engage with...
What Are Marketers Considering When Choosing A Marketing Automation System?
Marketing influencers say that they primarily use a marketing automation integration strategy in order to achieve objectives such as improved campaign effectiveness (57%) and alignment between sales and marketing (53%), per a survey [download page] from Ascend2. And...
New Stats About Brand Loyalty
More than half of US shoppers believe they are loyal to a product if they have purchased it at least three times. However, unswerving brand loyalty may almost be a thing of the past, as only 8% of global consumers and 9% of US consumers say they are loyal to brands or...
How Consumers Feel About Remarketing
Almost one-quarter (23%) of online shoppers who have encountered remarketing say they have ended up purchasing the product, per a survey by Intent Lab and Performics. But the percentage of respondents who report strongly disliking remarketing (14%) is almost 3 times...
Streaming Services Users Still Channel Surf For Content
Seven in 10 US consumers subscribe to at least one streaming video service, with a majority of streaming video viewers saying their viewing choices are influenced by either content they have seen in the past or by recommendations from family or friends. But while...
Pinterest Leads the Pack in Social Media Customer Satisfaction
For the second consecutive year social media users have a relatively low level of satisfaction with the platforms they use as a whole, per a report [download page] from the American Customer Satisfaction Index (ACSI). The ACSI measures customer satisfaction with 46...
Ethical AI Interactions Boost Consumer Trust and Loyalty
More than three-quarters of business executives say they are uncertain about the ethics and the transparency of their AI systems. Additionally, a global survey [download page] of more than 1,500 executives and 4,400 consumers conducted by Capgemini Research Institute...
B2B Buyers Seem to Be Engaging Sales Reps Earlier in the Process: 3 Tips for Vendors
Three-quarters of B2B buyers say they are spending more time over the past year researching purchases, according to Demand Gen Report’s 2019 B2B Buyers Survey Report [download page]. While this number is up slightly from last year (72%), other results from the survey...
Marketers Keep Engagement and Strategy in Mind When Using Social Analytics Data
The majority of marketers agree that social media analytics is an essential business development tool, per a report from NetBase [download page], which surveyed more than 1,700 marketers, half of whom are from companies with more than $50 million in annual revenues....
Podcast Listeners Pay Attention to Ads
In the past two years, US podcast advertising revenues have more than doubled, with spend expected to reach an estimated $678.7 million in 2019. One reason why advertisers might be keen to put more of their budget into the medium can be found in a survey [download...
What Content Challenges Are In-House Agencies Facing?
Recent years have seen a significant rise in the trend for brands to bring agency work in-house, with a report released last year by the Association of National Advertisers (ANA) stating that almost 8 in 10 (78%) of its client-side members had an in-house agency,...
As E-Commerce Grows, Shoppers Gain More Comfort Buying Big-Ticket Items Online
With 6 in 10 US consumers (61%) saying they have purchased a product online, it's clear that consumers are becoming increasingly comfortable with e-commerce. As this comfort level increases, so does the dollar value of the items they are willing to purchase online,...
2018 B2B Video Completion Rates and Other Benchmarks
This year B2B marketers have named video as their top lead generation tactic, but keeping B2B buyers engaged can sometimes be a struggle. New video benchmarks from Vidyard [download page] offers insights into completion rates for business-related videos, and the...
Emoji Users Say They’re More Likely to Engage With Brands That Use Emojis 😊
Instagram posts have been found to generate more interaction when they include at least one emoji, making emojis a surprisingly useful engagement tool as opposed to just a way to dress up an otherwise dull message. So, how do consumers respond when brands use emojis...
These Are the Most Loved Brands on Social Media
An array of industries are represented in this year’s most-loved brands on social media, per a report [download page] from NetBase. In an attempt to determine which brand garnered the most love on social media and determine a social ranking, NetBase looked at...
Global Social Advertising Still On the Rise, But Growth Rates Slow
Social media advertising continues to grow in 2019, albeit at a slower pace than previous years. Q1 2019 saw 26.2% year-over-year (y-o-y) combined ad revenue growth for key social and messaging companies, per recent data from WARC. WARC examined their data as well as...
Live Premium Video Consumption Continues Its Ascent
US advertisers are putting their much of their money behind video, with national advertisers allocating more than half of their advertising spend towards the format in the first quarter of 2019. This rise in investment comes as total premium video ad views in the US...
How Do Larger and Smaller Companies Approach Marketing Differently?
No matter what the size of the business, marketers across the globe are under constant pressure to lead the charge in bringing in new customers as well as retaining their existing customers. That being said, a new report from Domo has found that senior marketing...
Data: New Subscription E-Commerce Benchmarks
Subscription services are a convenient and, often, necessary way for consumers and businesses to access goods and services. While customers are subscribing to services that provide anything from software, physical products, entertainment to continuing education, they...
Key Reasons Salespeople Use CRM: Productivity and Organization
Among the various technologies available to aid sales and marketing efforts, CRM is one standout, used by a majority of both small and enterprise business. So, what are the advantages of using a CRM platform? Pipedrive surveyed [pdf] more than 1,600 sales...
So, Would Subscribers Switch to An Ad-Supported Netflix?
Netflix reigns supreme when it comes to OTT services in the US, reaching three-quarters of American households as well as being considered the most indispensable TV network by many viewers. However, what would happen if Netflix went from being an ad-free service to...
How B2B Marketers Are Using Webinars and Plan to Improve Them
Marketers have found that webinars are one of the most successful top of the funnel demand generation tactics. Consequently, more than three-quarters (77%) of B2B marketers are using webinars as part of their marketing mix and, per new research [download page] from...
What’s Your Instagram Stories Reach Rate? Here Are Data-Driven Tips to Improve Your Stories
With the majority of marketers agreeing that Instagram is important to their social media marketing strategies and Stories being one of their most effective content types, it may be time for marketers to examine how well their Stories are working for their brand. With...
Agencies Report Success in Achieving Clients’ Content Marketing Goals
With cost efficiency and better brand knowledge as key benefits, many companies are moving marketing activities, including content marketing, from agencies to in-house teams. Nonetheless, many businesses are still using agency services and, according to a new survey...
Brand Perceptions of Customer Pain Points Are Lagging
In the past two decades, the shopping experience has changed drastically and, for the most part, consumers are embracing these changes. Indeed, a new survey [download page] from Elastic Path of more than 1,000 consumers and 300 B2C marketing professionals reveals that...
Do Consumers Trust Advice Generated by Artificial Intelligence?
It doesn’t seem that long ago that artificial intelligence (AI) was a fantasy that made for thrilling sci-fi movies. Now, AI has become an everyday part of life, with marketers using it for anything from content personalization to gaining customer insights - and also...
Seven in 10 Marketers Say Instagram Is “Essential” for the Future
Two-thirds of marketers say that Instagram is either extremely important (30%) or very important (35%) to their overall social media marketing strategy, as a majority of marketers plan to increase their organic activity on the platform this year. Instagram isn’t a...
What Are Digital Advertisers Focusing On This Year?
Just over midway through the year, digital marketers have named one of their top strategic priorities as increasing brand awareness, while on the tactical side, they are striving to deliver personalization. But how are marketers working to fulfill these priorities?...
Businesses Plan to Ramp Up Their Use of Emerging Tech to Collect and Analyze Data
Business leaders continue to be enthusiastic about data, with two-thirds (67%) acknowledging the potential of data in helping them grow their businesses. Emphasizing data's business impact, a new study [download page] from Dun & Bradstreet that surveyed more than...
Where Are Listeners Accessing Podcasts?
Podcasts continue to grow in both familiarity and listenership among Americans, with a survey finding that about half of the respondents (ages 12 and older) reporting that they have listened to a podcast. Not only are people listening to podcasts, but they are also...
Consumers Expect Customer Service Agents to Know Their Engagement History
An overwhelming majority (95%) of retail customers say they try to resolve an issue online at least some of the time, with two-fifths (42%) trying to resolve their issue online first most of the time. That being said, a new survey [download page] by Radial and CFI...
Who Are “Cuspers” and How Are They Spending Their Money?
There has been a lot written about Millennials and Gen Zers, but what about those young adults who fall somewhere in between these two groups? Cuspers, as they have been dubbed, are those 19-25-year-olds who are just starting out in adulthood but have, perhaps,...
B2B Tech Marketers Get Results With In-Person Events
In-person events have been found to be an effective B2B marketing channel across all stages of the buyer’s journey. B2B tech organizations, especially, are seeing the benefits that in-person events bring, with more than two-thirds (69%) planning to increase their...
Consumer Trust in Brand Message Grows With Increased Exposure
Brands cannot live on a good reputation alone; they need to earn consumers’ trust. Analysis in a new report [pdf] from Edelman shows that while two-thirds (67%) of global consumers say that while a good reputation will inspire them to try a product, they will stop...
The Failure to Make Websites Accessible is Leading to More Lawsuits
In a time when large companies are having substantial fines levied on them for breaching GDPR regulations, it’s important to remember that data privacy isn’t the only area where businesses need to be diligent. Website accessibility is another area covered by...
When Millennials Aren’t Gaming, They’re Watching Gaming Content
While gamers may be seen as easy targets for ridicule, the gaming industry is nothing to scoff at with 2018 revenues reported at more than $43 billion. Millennials, in particular, are big gamers with a new study [download page] by Nielsen reporting that two-thirds of...
What’s the Average Order Value for E-Commerce Stores?
While US online retailers don't see the highest average order values, their customers buy nearly twice as many items per purchase (6) compared to shoppers in other countries (2-3), per a new report from Shopify. Some 14% of global consumers are also repeat shoppers,...
Social Intelligence Pros Say Customer Insight is Their Top Objective
Influencer marketing is still all the rage, with the majority of brands who used influencers last year continuing to do so in 2019. There are several considerations that go into choosing the right influencer for a brand, with nearly all of the more than 250 social...
Why Gen Z Is A Generation of Creativity
Every generation believes they’ve got one up on the generations that came before them and the youths of Gen Z (the generation born roughly between 1995 and 2010) are no different. For this generation, it’s all about creativity, with a new study [download page] by JWT...
Consumers Look to Tech to Improve Their Shopping Experience
Consumers are seeing an improved experience due to shopping technologies and innovations for online (80%), in-store (66%) and mobile (63%) shopping. The use of intelligent automation is not slowing down either, per a new report [download page] for the National Retail...
How Do Smart Speaker Owners Discover New Skills For Their Device?
Smart speaker ownership is on the rise, albeit slower than expected, and those who own them are becoming more and more comfortable using voice technology. However, smart speaker owners may not know all that their devices truly have to offer, with a new report...
Mobile Takes A Bite Out of Time Spent With Traditional Media Globally
People around the world are expected to spend close to 8 hours a day consuming media this year, representing an 11% jump from 2014, says Zenith in a new media consumption forecast. The rise of mobile devices is having a large impact on media consumption patterns, per...
Some B2B Marketing Processes Have Room For Improvement
Almost two-thirds of B2B companies are experiencing either profound (20%) or significant (44%) changes in their market conditions and customer behaviors. So how are organizations adapting? A new study [download page] from Econsultancy and Sojourn Solutions examines...
Pay-TV Viewers Account For Half of OTT Viewing Hours
There is no doubt that OTT has made its mark on video viewing in the US and is at least partly responsible for households cutting the cord. However, cable and satellite providers need not feel threatened by OTT, considering that Comscore’s latest The State of OTT...
Amazon Prime Day 2019 Stats
Shoppers in the US will spend more on Prime Day this year than they did in 2018. In a survey of Amazon Prime members from Profitero, three-quarters (76%) plan on shopping on Prime Day in 2019, with 56% of those who shopped Prime Day last year saying they plan to spend...
What Are World-Class Sales Leaders Doing That Others Aren’t?
An exceptional 9% of sales leaders qualify as world-class because they excel in 12 key sales practices. A new study [download page] from CSO Insights reports that these world-class sales leaders have higher win rates, quota attainment, seller retention and revenue...
Siloes: The Top Challenge To Gaining Insights From Data
Businesses are finding that being able to personally engage their customers throughout their buying journey is the way to gain and retain customers. However, to do this, marketers need data and, according to a survey [download page] of more than 150 business...
Brand Trust Is Becoming More Important: Here Are Some Key Stats And Themes
As the wealth gap between affluent Americans and the rest widens, one-third (33%) of American consumers say trusting a brand is important because they are struggling financially and cannot afford to waste any money on a bad purchase. That figure comes from the latest...
More US Adults Own A Smartphone Than Have Home Broadband
Just about one year ago, research showed that the majority of time spent with digital media each month was done on smartphone apps. That shouldn't come as a surprise, considering a new report from Pew Research Institute revealing that 8 in 10 US (81%) of US adults own...
Connected TV Devices Further Their Lead Over Mobile in Video Ad Views
Connected TV devices continue to account for the largest share of video ad impressions, per the latest Video Benchmarks report from Extreme Reach covering Q1 2019. Smartphones, which only a year earlier had accounted for the largest percentage of impressions, are...
Americans Are Turning to Reputable Sources For Their News
While the trust US adults have in the media has experienced a considerable dip in recent years, there are indications that trust in mass media is returning. And yet despite this growing trust, it’s clear that the seemingly steady flow of fake news being shared through...
OTT Video Penetration Continues to Reach New Heights
Some 64 million US households use OTT, which now reaches two-thirds (66%) of homes with WiFi. Nonetheless, while OTT streaming continues to rise, its growth has slowed, with only 7% year-over-year (y-o-y) growth in March 2019 compared to the 17% y-o-y growth it...
What Advantage Do Commerce Companies Have Over Amazon?
Six in 10 (61%) global commerce businesses say their current business model is under significant or extreme pressure to adapt to changing market conditions and customer behaviors. Furthermore, according to a new Sitecore and Econsultancy survey [download page] of more...
More Than One-Third of American Adults Rely Mostly on Their Smartphone to Go Online
Smartphone ownership in the US has soared in recent years, with a new study by the Pew Research Center reporting that ownership has increased from 35% in 2011 to 81% in 2019. As the use of smartphones increases, so does the percentage of adults who mostly use their...
The US B2B Trade Show Market Continues to Grow
Trade shows and other events have been shown to be effective across all the stages of the buyer's journey, with B2B demand generation marketers saying that in-person events are their best performing top of the funnel tactic. So, how big is the trade show market? PwC...
How Are Businesses Going About Retaining Their Customers?
While businesses are always keen to acquire new customers, keeping the ones they have is an expectation for many CMOs. Consequently, a recent study [download page] from Brightback, found that nearly all (97%) of the more than 300 business leaders surveyed from B2B,...
4 Points About Radio and Podcast Listening
Despite what the song says, video hasn't kill the radio star. In fact, according to a new report [download page] from Nielsen, more than 270 million Americans ages 6 and older listen to the radio each week. And, with about half of brands agreeing that digital audio is...
Media Milestone: Time on Mobile to Surpass TV Viewing This Year
American adults have for many decades spent a significant amount of their time in front of the TV. But growth in the adoption of smartphones across all generations has created competition for TV. Now in 2019, eMarketer forecasts that a key threshold will be reached -...
How Can Marketers and Agencies Improve Their Alignment?
Recent research has found that 4 in 10 marketing professionals are looking into bringing their creative and digital media in-house in order to save money. Among those companies continuing to use agencies, a new survey [download page] of more than 350 marketing leaders...
How Frequently Do US Consumers Use Voice Assistants?
In a world where now all consumers have to do is say, “Alexa, reorder coffee” and it will be delivered within two days, businesses are seeing the importance of a voice-enabled experience. But it doesn't mean that all consumers are using voice technology like this. A...
Traditional Media to Retain Lead in Advertising to Kids
As ad spend targeted towards kids continues to rise, so does the amount of spend dedicated to digital advertising. New findings [download page] from PwC and SuperAwesome reveals that of the $4.3 billion estimated to be spent globally on kids advertising this year,...
What Constitutes Unethical Marketing?
An overwhelming majority (92%) of marketers consider themselves to be ethical, according to research [pdf] released by Phrasee. But the same research also reveals that one-quarter have been pressured to use unethical marketing tactics at work. Consumers tend to have a...
The World’s Most Valuable Brands Continue to Grow
BrandZ has released its Top 100 Most Valuable Global Brands 2019 report [pdf] showing continued growth in value of the world's most valuable brands, albeit not at the rate from last year. The report indicates that the value of the top 100 brands grew by 7% in the past...
Video is the Dominant Ad Format in the US
The US advertising marketplace is expected to grow by 8% (not including cyclical events such as the Olympics and the World Cup) in 2019 and, according to new data from the Standard Media Index (SMI), much of that ad growth will come from small and medium-sized...
How Does A Corporate PR Crisis Response Impact Stock Price?
Publicly-listed US companies that experienced a significant crisis lost an average of 15% of their stock value over the period of a year, according to a new study [download page] by Hot Paper Lantern. But the speed and effectiveness of a company's response makes a...
US Online and Traditional Media Advertising Outlook, 2019-2023
PwC has issued its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2023. [Editor's note: If you're interested in media trends, the 5th annual...
What Are High-Performing Customer Experience Leaders Doing That Others Aren’t?
Customer experience professionals recognize that there are a range of business risks that can result from a poor customer experience, including loss of customers (61.5%) and damage to brand reputation (52.5%). With these two critical factors at stake, a new survey...
What Would Make Digital Media and Linear TV More Effective for Marketers?
In the eyes of television advertisers, both linear TV advertising and digital media have room for improvement in order to make them more effective marketing vehicles. But a recent survey [download page] by Blockgraph (a division of FreeWheel) found that, in certain...
Predictive Analytics Drives Significant Uplift in Customer Lifetime Value For Some
In recent years marketing technology has become an integral tool for companies looking to boost their Customer Lifetime Value (CLV). Companies recognize that creating an individual experience for each customer requires a broad set of different marketing tools, with a...
Here’s A Look At B2B Marketers’ Most Desired Metrics
Just over a year ago, B2B marketers reported that one of their biggest challenges was not being able to measure impact across channels - and that the top metric they wanted to use in the next 12-18 months was measuring ROI across channels. One year later, a new Demand...
Pay-TV Services Still Lag in Customer Satisfaction
Video streaming continues to gain a competitive edge on traditional TV. Earlier this year, a study found that more US consumers subscribe to a video streaming service than to pay-TV. Adding fuel to the fire, now a new report [download page] from the American Customer...
Who’s Dedicating the Largest Share of Wallet Online?
US consumers are becoming more diverse, and so are their spending habits - at least to some extent. One thing that all age groups, ethnicities and income levels have in common is that online's share of their wallet has increased in the past two years, per a new report...
The Average CMO Tenure Dipped Slightly in 2018
The average tenure of CMOs at 100 of the most advertised consumer brands in the US experienced a slight drop last year, but remains slightly longer than it was in 2016. That’s according to the latest annual analysis from Spencer Stuart, which also notes a shift...
What Leads People to Choose A New Retailer?
Consumers are still highly influenced by word of mouth (W-O-M) when it comes to trying out a new retailer. A full 45% of consumers say that a friend or family member had recommended the most recent retailer they had purchased from for the first time, per findings from...
Even Affluents Are Engaging in CPG Deal-Seeking Behavior
Despite reported economic growth in the US in Q1 2019, half of the US population have experienced financial difficulties that have led many to look for ways to save money in order to make ends meet. It turns out that this deal-seeking behavior is not necessarily...
Are Marketers Meeting the Demands of the Modern Connected Customer?
The modern connected customer has concerns and demands that, in some ways, are quite different from what they were before the digital era. So are brands confident in how they serve them? Unfortunately, a survey from CMO Council and Worldwide Partners of more than 350...
Mobile Marketers to Increase Their Use of Location Data in Emerging Channels
Fully 84% of mobile marketers currently use location data in their marketing and ad campaigns, with that percentage expected to increase to 94% in the future. Mobile is easily the leading channel for location data use - and 5G technology will present even more...
3 Surprising Findings About E-Commerce Marketing
Retailers are clearly keen on finding new customers, as four in 5 (81%) digital retail leaders say that in 2018 acquisition marketing was among their largest marketing investment priorities, making it the leading investment initiative. This appears to have been a...
Most Americans Report Being More Likely to Trust A Purpose-Led Company
Three-quarters (76%) of US adults (ages 18 and older) expect businesses to positively impact society instead of just make money. In a new study [download page] of more than 1,100 American adults, Porter Novelli / Cone found that 79% of Americans feel they have a...
Most Americans Say They’re Willing to Pay More For Environmentally Friendly Products
The majority (54%) of US adult shoppers agree (43%) or strongly agree (11%) that they are willing to pay more for environmentally friendly products. This apparent willingness to pay a premium for "green" products has increased considerably since the beginning of the...
Father’s Day Spending Expected to Reach A New High
Father’s Day spending is estimated to rise from last year's $15.3 billion to reach $16.0 billion, says the NRF in a new forecast, pushing this year’s total to a new peak. This growth comes despite a slight dip in the percentage of American adults planning to celebrate...
Marketers Believe Research and Case Studies Are Their Target Audiences’ Most Trusted Content
A full 95% of marketing influencers say their content marketing engagement strategy is either somewhat successful (56%) or very successful (39%) at achieving such primary goals as improving brand awareness, increasing customer conversions and increasing sales revenue....
Customer Lifetime Value Is A Priority. So What Are Marketers Doing About It?
Do marketers think of the long game when it comes to their customers? Maybe not, as only one-third (33%) of survey respondents report that customer lifetime value (CLV) is a measurable and reported KPI for their company, per a report [download page] from Econsultancy...
TV Advertisers Are Embracing Data-Enabled Advertising
Data-enabled TV advertising is set to see significant growth in the next year - and is already becoming more widespread. A recent survey [download page] of more than 150 television advertisers and marketers by Blockgraph (a division of FreeWheel) reveals that 29% of...
Growth in US Adults’ Media Time Levels Off
US adults' media consumption appears to be flatlining, as a new estimate from eMarketer projects they'll spend about the same amount of time on media in 2019 as they did in 2018. The data from eMarketer suggests that adults (18 years and older) will spend an average...
What Metrics Are ABM Marketers Using to Measure Success?
The increased adoption of account-based marketing (ABM) doesn't mean that B2B marketers are taking their eye away from the KPIs they've become accustomed to. In a recent Demand Gen Report (DGR) study [download page] - produced with LeanData and Vidyard - of more than...
Five Points About Podcast Advertising
With more Americans listening to podcasts than ever before, podcast advertising revenues are also on the rise, with just 22 companies self-reporting revenues of $344.7 million in 2018, in a market estimated to total $479.1 million (up 53% year-over-year). These...
Half of Global Media Ad Spend Forecast to Be Online Next Year
Global internet advertising spend is projected to account for about half of total media advertising dollars next year - and it's well on its way to fulfilling this projection, according to new research [subscription required] from WARC. The research firm analyzed...
Lower-Income Americans Still Lagging in Tech Adoption
Perhaps not surprisingly, lower-income adults in the US have lower levels of technology adoption compared to those with higher incomes. A Pew Research study reveals that while 94% of Americans with a household income (HHI) of more than $100K have home broadband, only...
Social Media Dominates Video Content Promotion Efforts
A large majority (89%) of marketers use video as part of their content strategy, which is not surprising considering marketers believe video converts better than other content. But how do marketers get their video content to their audiences? A new report [download...
Cannabis Retailers Find Biggest Media Opportunity in Outdoor Advertising
Ten US states have already legalized cannabis for recreational use and more are predicted to do so in the coming years, with an Illinois bill recently passing through legislature and awaiting signature into law. This opens up a new market for media owners, with...