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How Are Prospective Students Making College Program Decisions?

How Are Prospective Students Making College Program Decisions?

US educational attainment rates have risen over the past decade: the Census Bureau reports that the percentage of people ages 25 and older who have completed a bachelor's degree or higher has climbed from 30.4% in 2011 to 37.9% in 2021. A new Hanover Research study...

Why Use Direct Mail?

Why Use Direct Mail?

Some are using direct mail due to rising customer acquisition costs of digital channels.

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