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What Support Do B2B Marketers Offer Sales?

What Support Do B2B Marketers Offer Sales?

Data from last year shows that B2B marketers believe that while content is beneficial for top-of-the-funnel activities such as creating awareness and generating leads, it can also help to generate sales. But what types of content are marketers passing on to their...

What Makes For a Relevant Ad?

What Makes For a Relevant Ad?

Some 8 in 10 (81%) consumers agree that they want to see ads that are relevant to them, but just 54% claim to see such relevant ads, per a new report [download page] from DISQO. While sentiment toward relevant ads is highly positive among respondents overall, some age...

Mobile Banking Usage Is Up Globally, But Privacy Concerns Remain

Mobile Banking Usage Is Up Globally, But Privacy Concerns Remain

Alongside an overall increase in smartphone users' digital activity, some 48% of mobile users accessed mobile banking in 2019, representing a significant increase year-over-year (y-o-y). Despite this rise in activity, identified by a recent global study [download...

Father’s Day Spending Expected to Rise This Year

Father’s Day Spending Expected to Rise This Year

Consumers' retail spending for Father’s Day is expected to increase by about $1 billion this year, climbing from $16 billion last year to an estimated $17 billion. This is per a new forecast from the NRF, which shows spending on this special day reaching a new high....

Communication Professionals Feel the Challenge of Proving ROI

Communication Professionals Feel the Challenge of Proving ROI

A full 70% of communications professionals believe that the function of media relations is becoming more difficult. But what's making the role of public relations and communications a challenging one? Per a report [slideshare] from Ned's Job of the Week (JOTW) and...

Time Spent With Mobile Messaging Apps Is on the Rise

Time Spent With Mobile Messaging Apps Is on the Rise

US adults are spending more time with messaging apps on their mobile devices than ever before, and it doesn’t look like they will be slowing down any time soon. This is per new data from Insider Intelligence (formerly Business Insider Intelligence and eMarketer). In...

6 Points About US Digital Ad Revenues in 2019

6 Points About US Digital Ad Revenues in 2019

Internet advertising revenues in the US grew by 15.9% year-over-year (y-o-y) in 2019 to reach a total of $124.6 billion. Although that pace was a little down from the 22% y-o-y growth seen in 2018, it’s an indicator that appetite for digital advertising remains robust...

What’s in B2B Marketers’ Strategic Plans This Year?

What’s in B2B Marketers’ Strategic Plans This Year?

B2B marketers expect to rely on some tried-and-true channels in the year ahead as part of their marketing strategy. Based on a survey of more than 100 B2B marketing professionals, a new report [download page] from ON24, Market2Marketers and Heinz Marketing shows that...

B2B Buyers Value These Traits in Salespeople

B2B Buyers Value These Traits in Salespeople

The top traits that B2B buyers value in salespeople do not always align with what sales managers look for when hiring, with 42% of buyers valuing active listening but just 26% of sales managers valuing this trait. So finds a recent report [download page] from LinkedIn...

Why Do People Follow Brands On Social Media?

Why Do People Follow Brands On Social Media?

Consumers lean on a number of factors when they are looking for new accounts to follow or like on social media. A new report [download page] from Sprout Social shows that many are influenced by suggestions in their feed or by the use of discovery tools (45%), while...

What Sort of Threat is Amazon to B2B Organizations?

What Sort of Threat is Amazon to B2B Organizations?

As the undisputed leader in global e-commerce, Amazon’s reach poses a threat to the growth of other online B2C retailers. But, does Amazon pose the same kind of threat to B2B businesses? Here’s what a recent report [download page] from Episerver reveals. Past research...

Asian-Americans’ Digital Device Adoption Remains Above Average

Asian-Americans’ Digital Device Adoption Remains Above Average

Asian-Americans continue to be ahead of the curve when it comes to digital adoption. Per new data from Nielsen, 9 in 10 Asian-American TV households own an internet-connected TV device of some kind, compared to 76% of all US TV households. Almost across the board,...

Get to Know Interactive Email

Get to Know Interactive Email

[Sponsored by Epsilon] It's more important than ever to reach your customers with timely, relevant content - especially in the coming months. Pioneering email marketers are using interactive methods such as kinetic techniques, agile content and AMP experiences to make...

Does Your B2B Content Target an Active Audience?

Does Your B2B Content Target an Active Audience?

For marketers who want their content to cut through the noise, the familiar ‘Tuesday at 10’ slot is indeed the best time to reach the C-suite, according to a new report [download page] from NetLine. Using content consumption activity data, the study indicates the top...

These Were the Leading Categories for Ad Spend in Q1 2020

These Were the Leading Categories for Ad Spend in Q1 2020

For many advertisers, the COVID-19 outbreak has likely brought about difficult decisions. In a time of uncertainty, many will be questioning whether any form of advertising makes sense right now, and others are cutting their volume and spend (though there are...

Enterprise Companies Struggle with Customer Experience Tasks

Enterprise Companies Struggle with Customer Experience Tasks

Enterprise companies have numerous reasons to invest in improving their customer experience (CX), as a poor experience will lead to low customer retention (41%) or a decrease in sales (39%), according to a recent survey. Indeed, a Forrester Consulting study [download...

Where Shoppers Say They Start Their Product Hunt: Amazon > Search

Where Shoppers Say They Start Their Product Hunt: Amazon > Search

More than 6 in 10 (63%) consumers in key e-commerce markets start their online shopping searches on Amazon, topping the percentage of those who start their purchase journeys on search engines. So finds a new report [download page] from Wunderman Thompson Commerce...

How PRs Can Better Pitch Journalists

How PRs Can Better Pitch Journalists

A conversation with almost any journalist or editor (including the team at MarketingCharts) will reveal that they are inundated with irrelevant pitches from PR professionals. For stats that back this up, a global survey [download page] by Cision of journalists and...

Viewing Hours for CTV Device Leaders Grew by 55% in Q1

Viewing Hours for CTV Device Leaders Grew by 55% in Q1

Connected TV (CTV) device market share leaders Roku and Fire TV each saw a 55% year-over-year increase in viewing hours in Q1, according to Conviva’s State of Streaming report [download page] for Q1 2020. As much of the world was told to stay at home, overall time...

Marketers Chase First-Party Data More Aggressively

Marketers Chase First-Party Data More Aggressively

With Europe's GDPR and California's CCPA being in place for some time, marketers are able to take stock of the impact. Fortunately, some two-thirds (67%) of marketers see recent privacy regulations as positively impacting marketing, while 9 in 10 (92%) are confident...

Marketers at B2B Firms Tout the Value of Social Media

Marketers at B2B Firms Tout the Value of Social Media

When marketers think of social media, it's easy to think of its use by consumers and how to connect with them - whether through TikTok, Instagram Stories, or Snapchat. But when Episerver polled 600 B2B decision-makers for its latest report [download page], the most...

Brand Awareness is Top of Mind in Email Signature Marketing

Brand Awareness is Top of Mind in Email Signature Marketing

Email remains one of the top marketing channels for driving sales, but it’s not just email content that can facilitate objectives such as brand awareness, lead generation or increasing sales. Email signatures can also be used to drive these objectives, per a new...

The 10 Most Valuable Global Retail Brands in 2020

The 10 Most Valuable Global Retail Brands in 2020

The world’s most valuable retail brands have experienced 12% growth in brand value this year to reach a total of $1.5 trillion, according to the latest annual rankings [pdf] from BrandZ. Although this growth was considerably less than the 33% growth seen last year...

US Out-of-Home Ad Revenues Grew by 7.5% In 2019

US Out-of-Home Ad Revenues Grew by 7.5% In 2019

US out-of-home (OOH) revenues increased by 7.5% year-over-year (y-o-y) in 2019, hitting a new high of $8.6 billion, per figures released by the Out of Home Advertising Association of America (OAAA). The growth rate was quite a leap compared to those of 2018 (4.5%),...

US Advertisers Moving More to Top-of-Funnel Objectives on Amazon

US Advertisers Moving More to Top-of-Funnel Objectives on Amazon

Over the past year, US Amazon advertisers have increased their focus on top-of-the-funnel objectives, with the share of Amazon demand-side platform (DSP) spending focused on awareness and consideration inching closer to the share dedicated to the purchase stage, per a...

Brands, Properties Face A Projected $10B Gap In Sponsorship Value

Brands, Properties Face A Projected $10B Gap In Sponsorship Value

With sporting and entertainment events being cancelled or postponed due to the coronavirus, the US sponsorship industry is now looking at an estimated $10 billion gap in value. Brand sponsors and properties are not entirely aligned on the recovery of this value,...

Three Points About B2B Sales and Marketing Data Quality

Three Points About B2B Sales and Marketing Data Quality

As B2B businesses strive for better overall sale and marketing performance, the value of data quality is becoming more and more apparent. Indeed, a recent report [download page] from Dun & Bradstreet finds that almost three-quarters (73%) of the 500 B2B marketing...

Mother’s Day Spending to Near $27 Billion This Year, Reach New Peak

Mother’s Day Spending to Near $27 Billion This Year, Reach New Peak

Mother’s Day spending is expected to hit a new record of $26.7 billion this year, per the NRF in a new forecast, representing a 7% increase from last year’s $25 billion. A full 86% of US adults plan to celebrate Mother’s Day, which is up from 84% in 2019 and equal to...

Advertisers Continued to Gravitate to Instagram in Q1

Advertisers Continued to Gravitate to Instagram in Q1

Early projections show that US media spend on paid social in 2020 is expected to increase by 17% over last year to reach more than $42 billion. And, while the coronavirus may have an effect on overall social media spend this year, Q1 2020 data [download page] from...

What Does the Marketing Technologist Role Look Like in 2020?

What Does the Marketing Technologist Role Look Like in 2020?

Once again, Scott Brinker from chiefmartec.com has published his list of marketing technology solutions, updating the count to 8,000 from last year’s ~7,000. In conjunction with the update, a survey by MarTech Today and chiefmartec.com shows that marketing...

3 Quick Points About Consumer Attitudes to AI

3 Quick Points About Consumer Attitudes to AI

Marketers and advertisers have been exploring how artificial intelligence (AI) can streamline and improve processes such as collecting and analyzing customer data and creating and placing advertisements. But how is the use of AI affecting consumers? A recent survey of...

TikTok’s Already the 3rd Favorite Social Platform Among US Teens

TikTok’s Already the 3rd Favorite Social Platform Among US Teens

When it comes to which social media platforms resonate most with US teens, the battle between Snapchat and Instagram continues. But the latest report on teens from Piper Sandler (formerly Piper Jaffray) shows that a new player - TikTok - has made its way onto the...

8 in 10 Adults Report Paying for At Least One Subscription Service

8 in 10 Adults Report Paying for At Least One Subscription Service

Subscription services have become big business in the US, with more than 84% of American consumers saying they subscribe to at least one service and more than two-fifths (44%) subscribing to 5 or more services. That's according to a survey of more than 1,000 US...

These Were the “Breakthrough Ads” of Q1 2020

These Were the “Breakthrough Ads” of Q1 2020

Under normal circumstances, it would not be surprising that the list of top Breakthrough ads of Q1 would be heavy with Super Bowl ads. This year is no different in that respect, but the coronavirus pandemic has brought about some COVID-19 related ads that have also...

More People Are Streaming TV Shows and Movies on Their Smartphones

More People Are Streaming TV Shows and Movies on Their Smartphones

The number of smartphone household in the US that have unlimited mobile data plans has modestly climbed in the past year. This increased access to unlimited data has quite possibly paved the way to a rise in regular premium video streaming on mobile phones, per a new...

Marketers Cite Video As Their Top Thought Leadership Content Format

Marketers Cite Video As Their Top Thought Leadership Content Format

Thought leadership plays a positive role in reaching and educating target audiences as well as fostering trust and loyalty. With this in mind, half of the more than 250 marketing professionals surveyed for a report [download page] by Ascend2 say they have a strategy...

Linear TV Advertising Challenged in An Omnichannel World: 5 Points

Linear TV Advertising Challenged in An Omnichannel World: 5 Points

Although linear TV still accounts for the largest portion of traditional media spend, marketers are investing less in traditional TV than they once did as digital options proliferate. In fact, a recent report [download page] from Viant Technology reveals that 84% of...

In Which Areas Are Marketers Using Customer Feedback?

In Which Areas Are Marketers Using Customer Feedback?

When it comes to content, a healthy majority of marketers agree that the content they create impacts their company's overall customer experience. But they also recognize that it's important that they should get customer feedback before launching such content, per the...

Around 1 in 5 Adults Ages 18-44 Subscribe to a vMVPD Service

Around 1 in 5 Adults Ages 18-44 Subscribe to a vMVPD Service

Some 18% of US adults ages 18-44 currently subscribe to a virtual MVPD service such as Hulu + Live TV, Sling TV, YouTube TV, or AT&T TV NOW, according to recent figures [press release] published by Leichtman Research Group (LRG). This percentage is twice as high...

How Are Retail Marketers Tracking Shifting Customer Behavior?

How Are Retail Marketers Tracking Shifting Customer Behavior?

Only 5% of retail marketers are satisfied with the level of depth and granularity of the customer insight and understanding available across their organization, while 57% say they are only satisfied sometimes and that the depth, quality and consistency of data can be...

Ad Viewability Increases Across Formats in H2 2019

Ad Viewability Increases Across Formats in H2 2019

Mobile app display viewability rates improved globally in the second half of 2019 with an average viewability rate of 68.7%, an increase of 21.9% year-over-year (y-o-y). This is according to the most recent Integral Ad Science (IAS) media quality report [download...

Roku Is the Dominant Player in CTV Premium Video Ad Views

Roku Is the Dominant Player in CTV Premium Video Ad Views

More people are choosing to watch premium video, with video views in the US rose by 17% year-over-year (y-o-y) in Q4 2019. Along with that, video ad views also increased, growing about one-third (34%) y-o-y in the same quarter, per a recent report from FreeWheel. The...

Which Ad Touchpoints Give the Most Positive Brand Impression?

Which Ad Touchpoints Give the Most Positive Brand Impression?

When it comes to the advertising touchpoints that give consumers the most positive impression of a brand, TV ads rule the roost among paid media. And, a new report from GroupM shows that despite the growing use of influencer marketing, influencers are less likely to...

Print Coupon Distribution Dropped Again in 2019

Print Coupon Distribution Dropped Again in 2019

Print remains the dominant coupon distribution method despite a decrease in promotion activity in 2019, according to new data [download page] from Kantar. Despite being vastly smaller, the number of digital coupons “clipped” rose again, illustrating the changing...

Email Continues to Drive Purchases

Email Continues to Drive Purchases

Despite sometimes being overshadowed by other channels like social media, many marketers still consider email to be one of the most important channels available. And with good reason: as a recent report [download page] from Cheetah Digital and Econsultancy...

Spotify Gains Steam in Expanding Online Audio Market

Spotify Gains Steam in Expanding Online Audio Market

Almost 7 in 10 (68%) Americans ages 12+ listen to online audio on a monthly basis. And, while online audio adoption for younger Americans has leveled off, listening by older adults is on the rise, with the Infinite Dial report from Edison Research and Triton Digital...

Fewer Consumers Report Window Shopping on Amazon Now Than in 2018

Fewer Consumers Report Window Shopping on Amazon Now Than in 2018

Consumers are less likely to use Amazon to discover new brands now than they were in 2018. A recent report [download page] from Tinuiti illustrates how consumers’ shopping habits have changed on the site when it comes to window shopping for new products or placing...

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