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Almost 6 in 10 TV Households Now Have A Connected TV Device

More and more TV households are adopting technologies that enable streaming video to the TV set, reveals Nielsen in its latest Total Audience Report [download page] covering Q2 2017. The share of TV households with a Multimedia Device, Game Console and/or Smart TV has...

Pay-TV Subscriber Losses Widen in Q3 2017

The country's largest Pay-TV providers shed more than 400,000 subscribers during Q3, reports the Leichtman Research Group (LRG), leaving them with slightly more than 92 million subscribers at the end of the quarter. The losses would have been much worse save for large...

Top 10 Charts of the Month – October 2017

Get up to speed with the latest trends with our Top 10 Charts of October 2017, covering a variety of topics including teens' favorite social platforms, changing media behaviors, top brands, and B2B's shifting priorities. Head on over here to grab your free copy of the...

Tech Brands Dominate List of America’s Most Valuable

It's a tech party at the top of the list of America's most valuable brands [pdf], as calculated by BrandZ and WPP. Four of the 5 most valuable brands in the US is a tech brand, led by Google (brand value exceeding $286 billion) and Apple (almost $279 billion). Google...

Watching TV’s Still A Social Experience For Almost Everyone

As the media landscape continues to fragment and people watch video across more devices, there's a tendency to think of TV viewing as having lost its standing as a campfire experience. But a new study from the IAB [pdf] calls that into question, finding that virtually...

3 Interesting Insights Into E-Commerce Customer Loyalty

Monetate is out with its latest quarterly e-commerce benchmarks report [download page] for Q2 2017, and this edition highlights the behaviors of shoppers who make repeat purchases at e-commerce sites. Here are a few interesting takeaways from the analysis of more than...

Which Sports Do America’s Youngest Adults Enjoy?

Adult members of Generation Z - ages 18-20 - are avid runners and swimmers like their older Millennial counterparts, reports Nielsen in a recent data release. In fact, these activities are enjoyed by almost half (46%) of Gen Z respondents to the Nielsen Scarborough...

Banks Near Parity With Credit Unions in Customer Satisfaction

What was a 12-point gap in customer satisfaction as recently as 2011 has narrowed to a 1-point gap. The latest Finance and Insurance Report [download page] from the American Customer Satisfaction Index (ACSI) shows that retail bank satisfaction is up again this year,...

The Majority of People’s Favorite TV Shows Are Now Found Online

Furious spending on original programming - coupled with large libraries of licensed content - seem to be paying off for subscription video-on-demand (SVOD) services and other online sources. In fact, these are now becoming the viewing destinations for a majority of...

Email Marketing Performance in 2017

[Sponsored by Return Path] Email offers a lot of value as a channel, yet it also requires significant effort from businesses to realize its full potential. To find out how the email channel is performing, Return Path, in partnership with Ascend2, fielded a survey of...

Bing Advertising Benchmarks, by Industry

Bing wants you to know that it's "bigger than you think" - to the tune of 1 in every 3 searches conducted in the US. So what can you expect when advertising on Bing? WordStream is out with new benchmarks, noting that on average, advertisers seem to enjoy a stronger...

How and Where Marketers Are Using Video in 2017

Marketers are brimming with enthusiasm about video, according to "The State of Video Marketing 2017" study [download page] from Demand Metric in partnership with Vidyard. More than 9 in 10 believe that video content is becoming more important, while 7 in 10 report...

Youth Expect to Use Email More in the Future

Email is a core form of communication among America's youth, who generally expect to use email more in the future than they are now, per survey results [download page] from SendGrid and Egg Strategy. In fact, almost half (48%) of Gen Z respondents (ages 13-21) believe...

Shoppers’ Biggest Concern With AI? Their Personal Info

Consumers in the US are far more likely to describe artificial intelligence (AI) in positive than negative terms, according to a study from The Integer Group [download page]. And those who describe it in positive terms have an outlook that's generally more curious...

We Listen to Music For More Than 4 1/2 Hours A Day, Nielsen Says

Americans are spending on average more than 4.5 hours a day (32.1 hours per week) listening to music, says Nielsen in releasing new data on music consumption. That marks a substantial rise from less than 4 hours a day last year, per the report, which attributes the...

4 Data Points About Mobile App User Acquisition & Spending

A few studies have recently been released looking at the mobile app user market, not from a time spent basis (see here for the latest), but from an acquisition and spend standpoint. In this article, we highlight 4 data points from these studies along with some other...

The Fortune 500 Increasingly Embraces YouTube & Instagram

The majority (53%) of Fortune 500 companies are now actively using Instagram, marking the 5th consecutive year of increases in the platform's use by these companies, according to the latest annual analysis of Fortune 500 corporate social media usage from the...

Few Americans Think That Social Platforms Care About Their Users

There's a pervasive feeling of skepticism about social platforms' positive role in the world and attitudes towards their users, per results from a recent Harvard-Harris Poll [pdf]. Just 13% of the more than 2,000 registered voters surveyed said they trust the...

1 in 4 Americans Thinks Facebook is “Cool”

Facebook is useful as a communications tool, but it's not perceived to be cool and few people think it's safe from hackers. Those are among the perceptions uncovered by The Verge in a survey of the public's attitudes towards the big tech companies. The survey asked...

Here’s Why People Say They’d Break Up With Brands

Data may fuel marketing strategies today, but marketers have to be very careful about how they use customer data. A new report [download page] from SAP Hybris finds people saying that the use of their data without their knowledge is the leading reason they would break...

Data Shows Restaurants Should Target Movers With Paid Search

Roughly 1 in 8 Americans tend to move in any given year, according to Census Bureau data. Research has shown that movers tend to be big spenders, and are quite liberal with their brand loyalties, in the sense that they're prone to switching service providers. Now, new...

Targeted Interactive Content A Key ABM Offering

B2B marketers are still in the early stages of rolling out their account-based marketing (ABM) strategies and continue to prioritize traditional demand generation efforts over ABM, per research from Demand Gen Report [download page]. Even so, roughly three-quarters of...

B2B Paid Search Slowly Gravitates Towards Smartphones

B2B advertisers continue to see most of their Google paid search clicks coming from desktops, but the device mix is slowly shifting towards smartphones. The latest quarterly Paid Search Trends report [download page] from iProspect shows that 42% of Google paid search...

What Makes For A Great E-Commerce Experience?

When it comes to a great online experience, shoppers primarily have two things in mind: speed; and ease. That's according to a new study from Cloud IQ and is backed up by other research into consumers' perceptions of the online experience. In this latest survey, 47%...

Affluents Want Their Brand Loyalty Recognized

Affluents in the US are estimated to make $335 billion in discretionary purchases this year, per recent YouGov data, making this a lucrative audience for brands. While research has suggested that higher-income consumers are more likely to be brand-loyal, most...

How Enterprise Organizations Are Enhancing Data-Driven Marketing

Companies at the highest levels of digital maturity - numbering about 1 in 4 enterprise organizations across North America and Europe - rely on data "as a foundation for all of their digital efforts," says Adobe in its 2017 Digital Marketing Study. These companies are...

Who Plans Their Purchases? Parents, Online Shoppers

Targeting impulse shoppers? They're more likely to be found in-store than online, and they're less likely to have kids in the household, according to a study from Valassis [download page]. Based on a survey of 1,400 adults, the report indicates that among those who do...

Halloween Spending Expected to Climb to Another Peak

An estimated 179 million Americans will celebrate Halloween this year, according to a recent report from the NRF. Total Halloween-related spending is expected to reach $9.1 billion, the highest amount in the NRF survey's history, and representing a more than 8%...

What Areas Are Marketers Testing to Improve Conversion Rates?

Virtually all in-house marketers conduct tests of some kind to improve conversion rates, and they're doing so more than ever, according to a study from Econsultancy and RedEye. Most commonly, marketers are carrying out tests on their websites, with 82% doing so this...

2017 Deliverability Benchmark Report

[Sponsored by Return Path] For email marketing, reaching the inbox is the first and biggest challenge marketers need to overcome. Unfortunately, many are struggling with this crucial step. Globally, one in five emails are missing the inbox. With 20 percent of email...

Pay-TV Penetration Said to Drop Below 8 in 10 TV Households

Some 79% of US TV households subscribe to a pay-TV service, down from 82% last year, reports Leichtman Research Group (LRG) in a recent study. That's down from a survey peak of 88% registered in 2010, as cord-cutting continues apace. In fact, recent data from LRG...

Americans’ Data Privacy Concerns Continue

Four in 10 consumers around the world are concerned with the amount of personal data that companies have on them, reports Kantar TNS in its annual Connected Life study, which is based on a survey of 70,000 consumers across 56 countries. Levels of concern vary widely...

How Many Americans Are Sports Fans?

College football is now almost as popular as professional football in the US, finds Gallup in newly-released survey results. The study indicates that there's been a substantial decline over the past 5 years in the number of pro football fans, down from 67% to 57% of...

These Brands Are Perceived to be the Most “Authentic” in 2017

Amazon is considered to be the most "authentic" brand, both globally and in the US, according to the latest annual "Authentic Brands" report from Cohn & Wolfe. Amazon moves up from the 4th position last year, and is followed in the global rankings by Apple, which also...

Two-Thirds of B2B Marketers Are Testing Content Personalization

Some 68% of B2B marketers are testing out personalization of content or offers, according to a Chief Marketer survey [download page], perhaps in an effort to counter challenges with engagement. The primary form of personalization being tested by respondents is the...

How Are Teens Spending Money?

Teens in the US dedicate around 40% of their spending to clothing, accessories and footwear, with another fifth going to food, according to the latest biannual Taking Stock With Teens survey from Piper Jaffray. Both average-income and upper-income teens allocate 60%...

Shoppers Go Online For Variety, In-Store For Service

Shoppers still prefer the in-store experience to the online one across electronics (66%), fashion (74%) and home improvement (76%), according to a study from TrendSource [download page]. An overwhelming majority of respondents believe that the store experience is...

B2C Marketers’ Interest in Amazon Advertising Grows

Amazon's US advertising revenue is expected to reach $1.65 billion this year, according to recent eMarketer estimates, before almost doubling to $3.2 billion in 2019, at which point its ad revenues are expected to be as large as Snapchat and Twitter, combined. New...

Rising Programmatic TV Investments Have Better Targeting in Mind

Programmatic TV is mainstream, declares Adobe Digital Insights (ADI) in a recent study that surveyed more than 400 US and UK professionals from agencies and brands. These executives, who are decision-makers for placement of TV or digital media marketing, expect...

2017’s Top Brands Ranked by Customer Loyalty

Amazon has taken over as this year's brand loyalty leader, displacing last year's leader Google for the top spot. That's according to the latest annual loyalty study [pdf] from Brand Keys, which ranked customer engagement and loyalty for 740 brands across 83...

What Are Women’s Favorite Movie Genres to Watch on TV?

Moms love action and men watch romance. Surprised? A new study from Adobe Digital Insights (ADI) finds that some stale stereotypes simply don't apply. Mothers watch Crime and Action movies more regularly than Romance ones, while many men often watch Musicals and...

4 Things to Know About TV Ads

TV is no longer the single largest advertising medium in the US, having recently been overtaken by digital media. But TV advertising is still a more than $70 billion business, and it's still growing, albeit slowly. Here are 4 updates on TV advertising, courtesy of a...

B2B Buyers Want Partners, Not Vendors

B2B buyers value vendors that can support their companies' goals and can help sharpen their competitive differentiation, new research [download page] from Aberdeen Group has found. This and other results from Aberdeen's study suggest that buyers want vendors to...

Retailers Earn Almost 4X More From A Desktop Than Smartphone Visit

Smartphones will overtake desktops in visit share for the average retailer by the end of this year, predicts Adobe Digital Insights (ADI) in a recent release. But the "smartphone moment" hasn't yet translated to revenues, as conversion rates on smartphones continue to...

People Are Joining SVOD Services to Watch Specific TV Shows

Subscription video-on-demand (SVOD) services have been pouring money into original content in recent years, often to great critical acclaim. But those investments seem to have been paying off in other - more important - ways: subscriptions. In a new report [download...

Salesforce Users Up Their Predictive Analytics Investments

Predictive analytics is a top area of interest for both sales and marketing organizations that use Salesforce, according to the latest annual State of Salesforce study from Bluewolf. In fact, all of the marketers surveyed as part of the report said they're increasing...

These Are the World’s 10 Largest Market Research Companies

Nielsen remains comfortably the largest market research company in the world, with revenues exceeding $6.3 billion last year, per the 2017 AMA Gold Global Top 25 Report [pdf]. While it counts the UK as its home country, virtually all (96.9%) of its revenues are...

Made in America: Still Thriving

Dim views of American government don't seem to be spilling over into negative perceptions of American products, finds new research [download page] from J. Walter Thompson Intelligence. In each of 6 countries analyzed, American brand products are viewed more positively...

How Often Are Ads Repeated During Premium Digital Video Streams?

Recent research from FreeWheel delved into aspects of the video advertising experience, finding that the lack of creative diversity for a single campaign was the single-most cited reason for a poor ad experience. So how often do ads repeat, at least in premium digital...

Business Credibility: Who Should Do The Talking?

Companies around the world are facing an "authenticity gap," argues FleishmanHillard Global Intelligence in a recent report [pdf], as they fail to meet customer expectations in key areas that drive authenticity, such as value and customer care. Trouble is, companies...

People Complain of Gender Stereotyping and Lack of Diversity on TV

Despite some progress, TV isn't doing a good enough job of promoting inclusiveness and gender equality, according new studies from Havas Group and Univision. Almost half of women from various countries around the world agree that TV ads show too many outdated gender...

Millennial W-O-M Rankings: Facebook > Snapchat

Youth are turning away from Facebook and to Snapchat, as the theory goes (accompanied by some data). And that might well be true for teens and young Millennials, but apparently Facebook isn't uncool enough to avoid talking about. New data from YouGov shows that...

B2B Content Marketing Is Becoming More Audience-Focused. Or Is It?

The latest annual B2B Content Marketing report [pdf] is out from the Content Marketing Institute, MarketingProfs and Brightcove. The headline result is that considerably more B2B content marketers this year than last are focused on building audiences. But does that...

What Do You Want Your TV Guide to Show?

Content discovery is becoming a key part of the TV viewing experience, and may be an advantage for subscription video-on-demand services over traditional TV, per research from TiVo. In its Q2 report on pay-TV and video trends, TiVo found that while 87% find it easy to...

Gartner Ranks IaaS Public Cloud Market Vendors in Size and Growth

Amazon was easily the largest infrastructure as a service (IaaS) vendor in the public cloud market last year, with almost $9.8 billion in revenues. That equates to 44.2% share of the $22.1 billion market, which grew by 31.4% year-over-year, according to Gartner....

The World’s 10 Most Valuable Brands in 2017

Apple is once again the most valuable brand in the world, keeping its hold on the top spot for the fifth consecutive year, with Google following and slightly narrowing the gap, according to Interbrand's annual rankings. The report indicates that nine of last year's...

More Than 1 in 4 Alexa Owners Have Asked It What Its Deals Are

Smart Speakers are already having an impact on commerce. Almost one-third of owners say they're spending more on Amazon and Google since getting their Smart Speaker, according to a new study [pdf] from Edison Research and NPR. Moreover, well over half (57%) have...

TV Everywhere Awareness, Adoption Rising

Pay-TV users' adoption of TV Everywhere (TVE) services is reaching new heights, reports TiVo in its latest quarterly analysis [download page] of pay-TV and video trends. In its survey of almost 3,100 adults in the US and Canada, TiVo found more than one-third (34.7%)...

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