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The 5 Devices With the Broadest Penetration in US Households

The Consumer Technology Association (CTA) is out with its 19th annual study of consumer technology ownership, noting that smartphone penetration has surged by 6 points to 80% of US homes. But the good old television continues to be the most widely owned device,...

The TV Remains the Dominant Screen for Video Viewing

Mobile video may be growing in popularity, but TV continues to be the top dog for video consumption. To wit, during the fourth quarter of 2016, American adults spent more than 90% of their video viewing time watching content on a TV screen, according to Nielsen. The...

European Online Ad Spend Continues Double-Digit Growth

Online ad spend grew by 12.2% last year to reach €41.8 billion, with 20 markets registering double-digit growth for the third consecutive years, reports IAB Europe in its latest AdEx Benchmark study. The UK remains Europe's largest advertising market (€14.2B),...

Brands’ Use of Slang on Social Media is Annoying, Consumers Say

Consumers seem to have fairly clear ideas about brand personalities on social media, and the use of slang isn't an appealing aspect. In a new study from Sprout Social, roughly 1,000 US social media users weighed in on brand personalities, with most feeling that it's...

Pay-TV Customer Satisfaction Back Down to the Industry Cellar

Customer satisfaction with pay-TV companies has dropped this year, finds a new report [download page] from the American Customer Satisfaction Index (ACSI). The index for subscription TV services fell to 64 on the ACSI's 100-point scale, tied with internet service...

Here Are Americans’ Top Financial Concerns

American adults' biggest financial worry is the inability to pay the medical costs in the event of a serious illness or accident, reports Gallup in new survey data. A majority (54%) of the more than 1,000 US adults surveyed said they're either very (30%) or moderately...

Security Breach Would Cause Many Youth to Lose Faith in A Company

Among the several implications of a security breach is customer loyalty. So how do so-called "digital natives" feel about breaches, having grown up in a world where they are increasingly commonplace? New research [pdf] carried out by Forrester Consulting on behalf of...

Top 10 Marketing Charts of the Month – April 2017

This month's quick-hit set of top charts includes the following topics: traditional TV viewing trends and live vs. OTT viewing; Netflix vs. cable-TV subscriber count; biggest video ad challenges; youths' purchase influencers; teens' top social platforms; businesses'...

Most Americans Still Prefer Saving to Spending

Some 59% of Americans say they prefer saving money to spending money, compared with 38% who favor spending, according to the latest Gallup survey on financial habits, fielded among 1,019 adults. This represents a 6-point drop in the share of savers from last year's...

Email in Q1: Consumers Engage on Friday, Convert on Saturday

Consumers aren't turning away from marketing emails, says Yes Lifecycle Marketing [download page], noting that in Q1 new subscribers featured more prominently in marketers' databases than in the year-earlier period. But it's not all roses: while open rates continued...

How Are B2B Firms Measuring Account-Based Marketing?

Account-based marketing has seen a surge in popularity of late, and B2B marketers are reporting increasing effectiveness of the tactics they're using. But how are they measuring success? A new study [download page] from Demand Gen Report provides some answers. The...

B2B Marketers Keep the Focus on Content

There's no content fatigue setting in among B2B marketers, according to the 2017 Digital Trends in B2B [download page] report from Econsultancy and Adobe. Not only is content marketing by far the top digital priority for B2B marketers this year, but it's also the...

Local Programming A Key Differentiator for Pay-TV

While the cord-cutting trend continues, many consumers are reluctant to completely eliminate pay-TV, with local channels (55%) cited as a key strength that isn't available on OTT services such as Netflix, per Hub Entertainment Research. Each format has its clear...

Retail Brand Equity: Millennials More Favorable Than Boomers

The Harris Poll recently released its 29th annual EquiTrend Study, and newly-released analysis based on the research indicates that Millennials award higher brand equity than Boomers to most retail categories. The brand equity ratings - based on familiarity, quality...

Heavy Online Media Consumers More Open to Targeted Ads

Heavy digital media users are more likely than the general internet-using population to prefer seeing advertising relevant to their interests, per recent research [download page] from Kantar Media. This greater desire for relevance is likely what's behind a greater...

Latest Media Consumption Estimates Show Expected Trends

Consumers are spending more time with major media each day, and all that extra time is going to digital media. That's according to our look at eMarketer's latest daily major media consumption estimates, which we compared to earlier figures released for 2012. The...

Data Illustrates the Impact of Load Times on Conversion Rates

Mobile page speeds in the US are lagging best practices, and a recent study from SOASTA [download page] (now part of Akamai) demonstrates how lengthier page loads can have a significant detrimental influence on e-commerce conversion rates. In fact, a mere...

Non-Profits Upped Their Email Volume in 2016

Non-profits sent 10% more emails in 2016 than in 2015, averaging 69 messages per subscriber through the year, according to the latest annual M+R Benchmarks Study. The greatest increase in email volume came in the form of fundraising emails, up 27% year-over-year to an...

Only About Half of Americans Say They Trust the Internet

The internet's development has had a transformative effect on consumers and industries, but it hasn't engendered much trust along the way. In fact, just 53% of adults in the US say they generally trust the internet, according to results from a Centre for International...

Mobile Gains Primacy in US Digital Advertising: 3 Takeaways

By now you've probably heard the news: in their latest internet advertising revenue report [pdf] - covering 2016 - the IAB and PwC have revealed that mobile (finally) captured a majority share of advertising revenues. Here are 3 takeaways from the report's findings....

Netflix Dominates Streaming Preferences Among Cord-Cutters

Cord-cutters (those who have stopped subscribing to pay-TV) and cord-nevers (those who have never had it) have varying demographic profiles and demonstrate different streaming video preferences, according to new data from GfK. Indeed, the results show that while...

Email’s Not Dead; Brands Are Innovating With It. Here’s How.

It wasn't so long ago that email was supposed to die at the hands of social media as a communications channel. But brands have been sending more email, consumers have been doing the same, and marketers continue to rate email the most effective digital channel. But...

85% of Male Teens Claim to Watch YouTube Daily

Virtually all teenagers ages 13-17 (96%) say they use YouTube, and three-quarters report video chatting with friends or family, according to a study [pdf] from AP-NORC's Center for Public Affairs Research. Close to half (44%) also live stream video from their phone or...

Global Luxury Ad Market Set to Recover

After contracting by a marginal 0.5% last year, luxury ad spending across 23 key markets is set for growth this year and next, says Zenith in its latest forecast. The US, China and Japan will provide 80% of the coming growth, predicted to be 2.9% this year and a...

Baby Boomers Show Some Apathy Towards Digital CX Initiatives

Generational differences might play a larger role in attitudes toward digital innovations than company executives originally thought, according to research [pdf] from the IBM Institute for Business Value. Indeed, the data highlights Baby Boomers' relative lack of...

Where is Digital Ad Fraud Having Its Biggest Local Impact?

Fraud accounts for an estimated 6.4% of all digital ad spending in the US - or roughly $8 billion, according to a new report [download page] from Borrell Associates. But ad fraud has a bigger effect in some markets than others: in fact, it represents almost one-tenth...

How Do Marketing and PR Pros Think Their Roles Will Converge?

A majority of marketers believe that public relations will become more closely aligned with marketing in the next 5 years, something that many PR professionals agree with. But there are some differences in opinions among other respondents to USC Annenberg's Global...

Social’s Fairly Big in the US, But Messaging is Yet to Take Off

As hot as social media currently is in the US, it's not quite the force it is across several other countries, according to a comScore report [download page]. And messaging apps are barely registering on the radar of US mobile activity, per the study, which examined...

What Are the Essential Features of a Primary Credit Card?

The credit card industry has become a competitive arena, offering increasingly attractive perks to entice and retain the 80% of Americans who use or own a credit card, per the results of a Harris Poll survey. The most vital features surround fees and interest...

What’s the Biggest Challenge in Proving Marketing ROI?

While most marketers feel that it's getting easier to prove marketing's impact, only slightly more than one-quarter of marketers feel very effective in their ability to demonstrate marketing's value internally, new research from TrackMaven has found. The main...

How Do Americans Feel About Their Retirement Years?

The majority of Americans want to spend their retirement traveling (55%) and spending more time with family (54%), per an Ipsos survey of US adults ages 45 to 65. Other popular ways to spend their golden years include volunteering (35%), taking up a hobby (33%) and...

Email Click Rates Continued Their Slow Decline in Q4 2016

North American email click rates dropped on a year-over-year basis in Q4 2016 once again, dipping slightly to 3.1%, per Epsilon's latest quarterly report [download page]. That means that click rates have either stayed steady or fallen on a year-over-year basis for 15...

Teens’ Favorite Social Platform Is… Still Snapchat

Teens over the years have had some fairly fickle preferences when it comes to their social platforms. But it seems that Snapchat has some staying power with youth: not only does it remain their favorite social platform, but it's increasing its lead over its...

US Mobile App Time Expected to Continue Growing

Mobile internet usage is - not surprisingly - projected to keep rising over the next few years, particularly app usage, as more Americans rely on a few key apps for the bulk of their time on mobile, says eMarketer in its latest forecast. While mobile web browsing...

Retail Spending Surrounding Easter Forecast to Reach New Heights

Total consumer spending on Easter is projected to grow to $18.4 billion this year, representing a more than 6% rise from last year's record forecast of $17.3 billion, according to the NRF. In the past decade, projected retail spending surrounding Easter has grown by...

Who’s Making Agency Selection Decisions, Anyway?

As one might expect, CMOs are most likely to be in the driver's seat throughout the process of agency selection, according to a 4A's survey [download page] fielded by Advertiser Perception. But in certain instances, the marketing team cedes its influence to the CEO...

What Do B2B Marketers Enjoy Most About Their Jobs?

The majority of B2B marketers say that they enjoy the more creative and strategic aspects of their jobs, such as developing and launching new campaigns (76.7%), according to [download page] a survey from the Martech Industry Council and Leadspace. Likewise, they take...

The US Out-of-Home Ad Market Continued to Grow Last Year

US out-of-home advertising revenues increased by 3.1% last year to reach $7.6 billion, per the Outdoor Advertising Association of America (OAAA). While the growth rate for 2016 didn't match the 2015 figure of 4.6%, out-of-home advertising has now grown for 27...

Top 10 Marketing Charts of the Month – March 2017

This month's quick-hit set of top charts includes the following topics: email list growth and deliverability metrics; shopping around vs. loyalty; Millennials' new media milestone; financial status, by generation; improving digital ads; obstacles to marketing...

US Display Ad Viewability Benchmarks, by Unit, in H2 2016

Viewability continues to be a key concern for media buyers when planning digital campaigns. So what percentage of display impressions in the US actually are in view for at least 1 second? Integral Ad Science (IAS) dug into the data [download page] from its platform to...

Smartphone Share of US Site Visits in 2016, by Industry

Smartphones once again ramped up their influence last year as devices used to visit websites, with their share of visits growing across key industries, reports Adobe Digital Index in its latest "Best of the Best" report. The devices' largest share of site visits was...

How Much Riskier is Programmatic Than Direct Publisher Buys?

There's been a lot of talk lately about brand safety, owing in part to brands' ads being displayed in front of extremist videos on YouTube. Programmatic digital ad buyers indeed are prioritizing brand safety to a great degree, according to recent research. So how much...

How Are Businesses Using Social Listening Tools?

Companies are using social listening tools primarily to enhance customer relations by monitoring customer requests, questions and concerns (86%), according to a report by Clutch that surveyed 300 users of social listening tools at companies with at least 100...

Quality Drives Decisions to Buy Local

A majority of US adults claim to buy local at least half the time (59%) they shop for products, and one-quarter say they buy local most or all of the time, according to an AYTM survey of 1,000 US respondents. Perceived quality of goods was the top reason for...

Dual-Service Users Spending Far More Time With Live TV Than OTT

Some interesting data from comScore courtesy of its latest US Cross-Platform Future in Focus report [download page]. Among households with both traditional TV and OTT, the former rules the roost in terms of time spent, suggesting that OTT continues to act more as...

These Are the Fastest Growing E-Commerce Categories in the US

Jewelry & Watches stands out as the fastest growing retail e-commerce category in the US, with an impressive 39% year-over-year growth in 2016, per a study from comScore [download page]. Several categories saw growth rates surpassing 20%, including Furniture,...

Spanish-Language TV Networks’ Ads Most Trusted By Viewers

Almost half of Spanish-language network viewers (48%) strongly trust the ads on those networks, according to a newly-released GfK survey of roughly 10,000 US adults. Spanish-language networks netted far more trust in their advertising than other network categories,...

Social Recommendations Top TV Ads in Purchase Influence for Youth

Recommendations from friends and family members have long held the most influence in consumer buying decisions, as evidenced by MarketingCharts' own primary research. New data from Deloitte indicates that such recommendations continue to wield great influence - but...

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