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What Consumers Want From Branded Content

Consumers prefer branded content that informs (40%) and educates (28%) rather than entertains (17%) or inspires (11%) them, according to a study [download page] from OneSpot and the Marketing Insider Group, which surveyed almost 1,600 adults who at least sometimes...

Top 10 Multi-Platform Real Estate Websites – November 2016

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more than 20...

Top 10 Multi-Platform Broadcast Media Websites – November 2016

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more than 20...

Google Search Rankings Study Points to New Trends, Factors

Google search ranking factors no longer apply universally but must be analyzed on an industry-specific basis, says Searchmetrics in releasing its latest annual search rankings study [download page]. Still, it's important to understand overall trends and general...

Top 10 Multi-Platform Print Media Websites – November 2016

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more than 20...

Top 10 Multi-Platform TV Websites – November 2016

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more than 20...

Top 10 Multi-Platform Multimedia Websites – November 2016

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more than 20...

1 in Every 3 Companies Fails to Follow-Up on Inbound Inquiries

Many sales teams are failing to be prompt, persistent and personalized in their follow-up to inbound inquiries - and that's if they even respond to leads in the first place, according to research from Conversica. Indeed, around one-third of the 538 B2B and B2C...

Premium Digital Video Viewing Migrating to the TV Screen

Premium digital video consumption - particularly content consumption in non-linear environments - continues to grow quickly, declares FreeWheel in its Q3 2016 Video Monetization Report [download page]. The study finds that more US audiences are consuming content in...

How Do Executives Feel About Content and Ads?

Executives around the world are active on social media but primarily get their news from email, says Quartz in reporting the results of a new survey. The study also found openness to advertising, though more so for sponsored content than for interruptive ads. Morning...

How Do Millennials and Boomers Vary in Their Shopping Attitudes?

Retailers focus much of their efforts on Millennials, but could be ignoring the generation with the most "clout," according to a report from COLLOQUY that uncovers some differences in the shopping habits of these generations. The research suggests that Millennials...

Mobile Milestones 2016

Mobile devices are increasingly becoming the devices of choice for digital media consumption. In this Brief, we highlight several new thresholds reached by mobile devices in marketing and consumer behavior. Inside the report, discover a variety of milestones from...

CMOs Say They Want to Spend Their Time on Strategy

Marketing has high expectations as a growth driver among senior management and the board, according to a report [download page] from the CMO Council and Deloitte, which argues that the CMO is no longer tasked primarily with brand ambassadorship but rather with revenue...

Global Mobile Ad Spend Forecast to Double Print in 2019

Mobile advertising is forecast to account for more than one-quarter (26.7%) of global ad spending in 2019, an impressive rise from the 15% share of spending it occupies this year, according to a new forecast from Zenith. Should Zenith's predictions hold true, mobile...

Easy-to-Use, Feature-Rich Apps Valued by Smartphone Users

User experience is crucial in engendering website loyalty, and as it turns out, to driving satisfaction with apps. Indeed, a new report [pdf] from Google and Ipsos finds that for most smartphone users, their favorite apps are easy to use and navigate - and that this...

Social Media Gets the Nod for Product Launches

Senior marketers in the US, UK and Australia prioritize social media more than any other communications channels for product launches, according to a study [download page] from Five by Five. Indeed, social media figured among the top 5 channels (of more than a dozen...

Top 10 Marketing Charts of the Month – November 2016

This month's quick-hit set of top charts includes the following topics: social network user demographics; product discovery on social; digital display ad benchmarks; reducing email list churn; what finance wants from marketing; B2B social content effectiveness;...

Marketers Rank Their Top-Performing Automation Journeys

The main barrier to marketing automation implementation has shifted over the past couple of years from lack of awareness to lack of budget, reports Autopilot in a recent study [download page], suggesting that as lower-cost options become available, marketing...

What Brings Shoppers to Stores – And Keeps Them Coming Back?

Surprise! Not only is TV advertising an effective way of driving consumers into stores, but it's also a top factor for Millennials, according to research from Kelly Scott Madison (KSM) [pdf]. Based on a survey of more than 1,000 US adults, KSM found 30% of US adults...

What Features Do Members Want From Retail Loyalty Programs?

Retail loyalty program members value flexibility over personalization in their programs, according to a Nielsen survey [download page] of more than 30,000 internet users across 63 countries. Indeed, the most appealing features among program members are points or...

Good Design Aids Marketing Success, Consumers Say

Roughly 7 in 10 adults in the US would choose a product or service over its competition due to good design, and design's influence doesn't stop at customer acquisition, says Adobe in its State of Create: 2016 report. In fact, 7 in 10 adults also agree that they would...

Mobile and Desktop Email Click-to-Open Rates Approach Parity

It's been a while coming, but click-to-open (CTO) rates on mobile devices look to be finally matching those on desktops, according to the latest quarterly report [download page] from Yesmail Interactive. The convergence owes more to plummeting rates on desktops than...

More SMBs Say They Advertise on Facebook Than Use Twitter

The use of social media marketing by small and medium-sized businesses (SMBs) in the US continues to grow, according to new data released by BIA/Kelsey. In its latest survey of 1,000 SMBs, more than three-quarters (77.6%) reported using social media to promote their...

Mobile App Launch Growth Outpacing App Install Growth

In the US, growth in existing mobile application launches is significantly outpacing growth in app installs, according to an Adobe Digital Insights report examining the finance, travel, automotive, shopping and media and entertainment sectors. The data is a further...

Consumers Say Product Quality, Value Key to Brand Loyalty

While research has found a majority of US consumers having switched providers due to poor customer service, bad service experiences aren't the leading reason why consumers stop buying from a brand, according to new survey results [download page] from rbb...

Digital Display Ad Benchmarks in H1 2016, by Vertical and Region

Want to know how your display ads measure up? Sizmek has plenty of answers for you, based on an analysis of hundreds of billions of impressions served via its platform during the first half of this year. Globally, the report [download page] indicates that the average...

Majority of Consumers Will Take Action on Unwanted Emails

Faced with a marketing email from a brand they don't want emails from, US adults are as likely to unsubscribe from the list (41%) as they are to ignore the email (41%), according to recent research [download page] from Fluent. Counting in the 18% who will move the...

How Are Marketers Using Location Data?

The vast majority of marketers and agencies see location data as either important or critical to their mobile efforts, according to survey results [download page] from the Mobile Marketing Association (MMA). Location data is valued most for its ability to improve...

How Are Consumers Finding and Watching Their New Favorite TV Shows?

Online players are catching up with traditional TV as the main sources of consumers' favorite TV shows, indicating that online video services' investments in original programming are paying off, per results from a Hub Entertainment Research study. In fact, almost 7 in...

Please Take Our Reader Survey!

Hi reader! We're fielding our 2016-2017 survey, which will help us make important decisions about our year ahead, and would appreciate your input! This is an important way for us to learn about you and help refine our content and site experience. We know that you're...

Social Networking Platforms’ User Demographics Update 2016

Facebook continues to be by far the most popular social media platform, used by 79% of online adults in the US, according to a new study from the Pew Research Center's Internet & American Life Project. Beyond Facebook, other major platforms are tightly bunched,...

One-Fifth of US E-Commerce Spending Now Mobile

Mobile devices accounted for fully 20% of the $84.3 billion in US digital commerce spending in Q3 2016, reports comScore. Needless to say, that's the first time mobile devices have reached that mark, as e-commerce sales continue to shift from desktops to mobile...

Here’s What Finance Wants From Marketing

Few decision-makers in marketing and finance roles say that these two departments plan and work collaboratively towards shared goals, according to a Neustar-commissioned study [download page] conducted by Forrester Consulting. The report indicates that process (chain...

Customer Satisfaction with Retail Banks Improves to New High

Banks are narrowing the gap with credit unions in customer satisfaction, according to new results [download page] from the American Customer Satisfaction Index (ACSI). Retail banks achieved an ACSI Index score of 80 (on a 100-point scale), a considerable improvement...

Pay-TV Subscriber Churn: What Causes It, And How to Reduce It

Pay-TV cord-cutting has been a much-discussed issue in recent years, despite some indications that it might be overblown. Nevertheless, there's no denying that cord-cutting is occurring and that it's a concern for pay-TV providers battling against low customer...

Top 10 Multi-Platform Real Estate Websites – October 2016

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more than 20...

Top 10 Multi-Platform Broadcast Media Websites – October 2016

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more than 20...

85% of Gen Z Uses Social to Learn About New Products, But…

There are clear differences in the choices different generations make when using social media to learn about new products, according to results from a recently-released Bluecore survey [download page]. Not too surprisingly, the younger the respondents the more likely...

Top 10 Multi-Platform Print Media Websites – October 2016

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more than 20...

Top 10 Multi-Platform TV Websites – October 2016

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more than 20...

Top 10 Multi-Platform Multimedia Websites – October 2016

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more than 20...

B2B Marketers Plan Programmatic Advertising Spending Hike

Almost two-thirds (65%) of B2B marketers in the US now buy and sell advertising programmatically, up from 54% last year, according to a recent survey [download page] from Dun & Bradstreet. The study is supported by recent research from Kantar SRDS similarly showing...

Relevant Content Considered Most Effective SEO Tactic

Search rankings studies have indicated that the impact of relevant content continues to grow, and a new survey [download page] from Ascend2 and its Research Partners finds that marketers largely agree. Some 57% of the 256 marketing influencers surveyed around the...

Which Way Are US Media Advertising Sales Trending?

Expect more of the same next year. That is, many of the revenue trends that have been driving the US ad market for a couple of years now ought to continue in the year ahead, per MAGNA's recent forecast [pdf]. On the traditional media side of things, national TV and...

Where Do Marketers Get Their News?

Forget offline channels. Marketers are turning to online media to get their news, and that has implications for PR placements, according to a new study from Bospar. Based on a survey of more than 500 CMOs, marketing VPs, marketing directors and marketing managers, the...

5 Takeaways from Recent Research into the State of MarTech

Almost half (48%) of marketers describe their companies as innovators or early adopters in marketing technology, more than double the share (20%) who saw their employers in that light last year, according to Walker Sands' second annual State of Marketing Technology...

What Drives Brand Loyalty?

More than 3 in 4 adults in the US return to the same brands over and over to make purchases, according to a study from Facebook IQ. These are fairly evenly split between "Brand Loyalists" who say they make repeat purchases and are loyal to a company (37% of consumers)...

Which Brands Are “Most Relevant” to Consumers?

Apple is the "most relevant" brand to consumers in the US, according to a report from Prophet [pdf]. Based on a survey of almost 15,000 adults who rated 300 brands across 27 industries, the study says that the most relevant brands generally share 4 characteristics:...

How to Decrease Email Unsubscribes and Spam Complaints

List churn is a critical concern for email marketers, particularly given that list growth is one of their biggest challenges. New survey data from a couple of studies indicates that consumers can be persuaded to not unsubscribe, with options for messaging frequency...

Leading OTT Services Mostly Watched on TV Sets

US adults (aged 18-64) are spending more time streaming video content on TV sets than they are on computers or mobile devices, according to a recent report from RealityMine. However, survey respondents' preferred devices differ depending on the OTT service in...

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