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Top 10 Multi-Platform Multimedia Websites – October 2016

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more than 20...

B2B Marketers Plan Programmatic Advertising Spending Hike

Almost two-thirds (65%) of B2B marketers in the US now buy and sell advertising programmatically, up from 54% last year, according to a recent survey [download page] from Dun & Bradstreet. The study is supported by recent research from Kantar SRDS similarly showing...

Relevant Content Considered Most Effective SEO Tactic

Search rankings studies have indicated that the impact of relevant content continues to grow, and a new survey [download page] from Ascend2 and its Research Partners finds that marketers largely agree. Some 57% of the 256 marketing influencers surveyed around the...

Which Way Are US Media Advertising Sales Trending?

Expect more of the same next year. That is, many of the revenue trends that have been driving the US ad market for a couple of years now ought to continue in the year ahead, per MAGNA's recent forecast [pdf]. On the traditional media side of things, national TV and...

Where Do Marketers Get Their News?

Forget offline channels. Marketers are turning to online media to get their news, and that has implications for PR placements, according to a new study from Bospar. Based on a survey of more than 500 CMOs, marketing VPs, marketing directors and marketing managers, the...

5 Takeaways from Recent Research into the State of MarTech

Almost half (48%) of marketers describe their companies as innovators or early adopters in marketing technology, more than double the share (20%) who saw their employers in that light last year, according to Walker Sands' second annual State of Marketing Technology...

What Drives Brand Loyalty?

More than 3 in 4 adults in the US return to the same brands over and over to make purchases, according to a study from Facebook IQ. These are fairly evenly split between "Brand Loyalists" who say they make repeat purchases and are loyal to a company (37% of consumers)...

Which Brands Are “Most Relevant” to Consumers?

Apple is the "most relevant" brand to consumers in the US, according to a report from Prophet [pdf]. Based on a survey of almost 15,000 adults who rated 300 brands across 27 industries, the study says that the most relevant brands generally share 4 characteristics:...

How to Decrease Email Unsubscribes and Spam Complaints

List churn is a critical concern for email marketers, particularly given that list growth is one of their biggest challenges. New survey data from a couple of studies indicates that consumers can be persuaded to not unsubscribe, with options for messaging frequency...

Leading OTT Services Mostly Watched on TV Sets

US adults (aged 18-64) are spending more time streaming video content on TV sets than they are on computers or mobile devices, according to a recent report from RealityMine. However, survey respondents' preferred devices differ depending on the OTT service in...

Top 10 Marketing Charts of the Month – October 2016

This month's quick-hit set of top charts includes the following topics: traditional TV viewing trends; optimizing video ad effectiveness; teens' favorite social platform; when social post engagement rates peak; most annoying aspects of marketing emails; mobile...

Mobile Nears Half of US Online Ad Revenues

It's been a year of milestones for mobile, and it appears that another threshold will be reached this year: mobile devices are close to capturing the majority share of US online ad revenues, according to the latest revenue report [pdf] from the IAB and...

Top 2 Results Getting Half of Google Desktop Text Ad Clicks

Google's Q1 removal of right hand rail ads in favor of a 4th text ad at the top of the page initially resulted in a surge in the share of non-brand desktop text ad clicks for the 4th position, but that has since stabilized, according to the latest quarterly digital...

Email Marketers Finding List Growth Challenging

Research released earlier this year suggested that improving email list quality is a bigger goal that increasing list size. But a new study from Clutch suggests that while email remains hugely popular with consumers, email marketers are having a tough time growing...

Which Messaging Apps Are Most Popular – And Most Used?

The US differs from some European countries when it comes to the popularity of various messaging apps, according to new survey results from MetrixLab. Based on a survey of more than 4,000 smartphone users in the US, UK, France and Netherlands, the study indicates that...

Confidence in MarTech Effectiveness Rises; Integration Improves

Marketers' utilization of marketing technologies - and the effectiveness of those technologies - appears to be significantly growing, according to new research [download page] from Ascend2 and its Research Partners. Almost two-thirds (63%) of respondents reported...

How Do Americans Feel About FinTech?

Most Americans hold a positive view of financial technology (FinTech), though 3 in 10 are unsure about it, according to a recent study from Blumberg Technology. Despite a majority believing that traditional institutions as currently known will cease to exist during...

1 in 3 Consumers Say Brand Advertising Influences Their Purchases

Some 35% of North American consumers say that ads from brands influence them to make purchases, according to a CMO Council study [download page] sponsored by Bazaarvoice. Once again, word-of-mouth outranks advertising as a purchase influencer, though, in keeping with...

Broadcast TV Ad Spend Focused on Black Audiences Surges

Research has shown that media ad spending targeted to Black Americans is disproportionately small relative to their share of the US population. A new report from Nielsen [download page] indicates that while this imbalance appears to persist, there's been one medium in...

Snapchat Cements Its Position As Teens’ Favorite Social Network

Snapchat is separating itself from the pack and establishing itself as the social network for teens, at least according to recent survey results from Piper Jaffray. In its latest bi-annual teen survey, Piper Jaffray found 35% of respondents naming Snapchat their...

Here Are 2016’s Top Brands Ranked by Customer Loyalty

Google has taken over as this year's brand loyalty leader, rising 5 spots from last year's results to take the mantle from Netflix, which fell to 4th. That's according to the latest annual loyalty study [pdf] from Brand Keys, which ranked customer engagement and...

Global Market Research Industry Registers Growth Uptick

The global market research industry grew by 2.2% to in 2015 after adjusting for inflation, according to ESOMAR's latest annual Global Market Research report. That 2.2% growth rate was the highest since 2010, and comes after net growth was essentially at a standstill...

Halloween Spending Expected to Reach New High

Almost 7 in 10 American adults plan to celebrate Halloween this year, according to a recent report from the NRF. Total Halloween-related spending is expected to reach $8.4 billion, the highest amount in the NRF survey's history, and representing a more than 20%...

What Incentives Would Drive Use of Mobile-Only Banks?

About 1 in 4 mobile device owners around the world say they'd be highly likely to use a mobile-only bank, according to a Nielsen study [download page]. For the 45% who are somewhat likely to do so, some incentives would be more convincing than others, per the report....

Do Men and Women Have Differing Approaches to Loyalty Programs?

Women are more likely than men to always buy a brand regardless of price, quality, convenience or brand promise, according to a study from CrowdTwist [download page]. Based on a survey of more than 1,000 US adults, the study shows that women belong to more loyalty...

Data-Backed Insights to Increase Video Ad Effectiveness

Digital video viewing may peak in the evening, but consumer receptiveness and response to ads are at their highest point in the morning hours, according to a recently-released study from YuMe. Based on consumer surveys and digital diaries measuring consumption habits,...

Is There Any Early Consumer Interest in Snapchat’s Spectacles?

Snapchat's announcement of its Spectacles sunglasses has been met with a lukewarm reception from American adults, a survey from YouGov [pdf] has found. Just 4% of adults surveyed reported being very interested in purchasing Spectacles, though another 9% said they were...

Heavy Internet Users Say Content & UX Drive Repeat Site Visits

Considering that adults in the US visit an average of only about 50 sites per month, driving user loyalty is an important factor for brands today. A new survey of 1,001 heavy internet users (those who spend at least 4 hours using the internet each day) from Clutch and...

How Many Sites Do We Visit On Our Smartphones Each Month?

We know that there is heavy competition for app users, as apps must first be discovered and then users retained (both of which are tough propositions in and of themselves). But how about mobile sites? As it turns out, a Nielsen study demonstrates that adults in the US...

Long-Form Ads Pepper List of Q3’s Breakthrough TV/Video Ads

Ace Metrix has released its list of Q3's top "breakthrough" ads, based on an analysis of more than 1,980 TV and digital ads tested during the quarter. Breakthrough ads are those that combine the highest "Likeability" and "Attention" scores as measured via viewer...

Top 10 Multi-Platform Real Estate Websites – September 2016

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more than 20...

Top 10 Multi-Platform Broadcast Media Websites – September 2016

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more than 20...

Top 10 Multi-Platform Print Media Websites – September 2016

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more than 20...

Top 10 Multi-Platform TV Websites – September 2016

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more than 20...

Top 10 Multi-Platform Multimedia Websites – September 2016

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more than 20...

The World’s 10 Most Valuable Brands in 2016

Apple remains the most valuable brand in the world for the fourth consecutive year, with Google, Coca-Cola and Microsoft holding onto the #2, #3, and #4 positions, respectively, according to Interbrand's annual rankings [download page]. The report indicates that nine...

B2B Content Marketing: What’s Trending?

It's that time: the latest annual B2B Content Marketing report [pdf] from the Content Marketing Institute (CMI) and MarketingProfs has been released, examining the state of content marketing among B2B marketers in North America. This is the seventh such report,...

Here’s When Social Post Engagement Rates Are Highest

Social post engagement rates peak at different times depending on the platform, though the latter half of the week tends to see the highest rates, according to an analysis from TrackMaven [download page]. Based on a review of 17.5 million social media posts from...

How Today’s Parents Are Saving For Their Kids’ College Degrees

Some 55% of parents with children under the age of 18 feel confident that they're ready to meet the future cost of college, according to a report from Sallie Mae and Ipsos [pdf]. Confidence tends to be higher among younger parents, who have different attitudes to...

Top 10 Marketing Charts of the Month – September 2016

This month's quick-hit set of top charts includes the following topics: consumers' content engagement motivations; media and device reach; top smartphone activities; mobile share of digital time; mobile's impact on in-store retail sales; leading email personalization...

Who Thinks Digital Ads Are Improving?

American adults are almost twice as likely to dislike than like advertising, and digital ads - particularly intrusive ones such as pop-ups - tend to be more disliked than traditional media ads, per recent research. Now, a new study from Adobe Digital Insights takes a...

Search Marketers See Social, Mobile Rising in Importance

Text ads (86%) and remarketing (65%) are considered the most effective PPC channels by search marketers, finds Hanapin Marketing in its latest annual State of PPC report [download page]. But not far behind, mobile (56%) and social (42%) are gaining steam, with these...

Hispanics Seen Early Tech Adopters, Avid Mobile Users

Hispanics are more likely than their non-Hispanic counterparts to use a variety of tech devices, and the gap is particularly pronounced for emerging technologies, according to a PwC report [pdf]. The survey of adults aged 18-64 found Hispanics 40% more likely to have...

What’s Most Frustrating About Retail Site Search?

Almost two-thirds of US consumers say they're generally satisfied with the search results they get when they search on a retailer's mobile site or mobile app, per results from a new RichRelevance study. But a poor site search experience has consequences: almost...

Who’s Watching How Many TV Channels?

American adults received an average of 206 channels during the month of May, but watched less than 10% of those for roughly 20 channels viewed, details a recent report [download page] from Nielsen. Black Americans, who are the heaviest TV viewers, had the most number...

These Are Our Most Popular Smartphone Activities

Almost 8 in 10 Americans who own cell phones own a smartphone, per recent data from comScore, and smartphones' rapid growth in recent years has led to the devices now accounting for half of all time spent online. So what are the most popular activities on smartphones?...

Inbound Marketing Priorities Center on SEO, Content

Companies' top inbound marketing priority this year is growing their SEO/organic presence (66%), according to the results of a global HubSpot survey of more than 4,500 respondents from a variety of business types and industries. Blog content creation (60%) and content...

US Paid Music Streaming Subscriptions Double Y-O-Y in H1

The number of paid subscriptions to on-demand music services has grown to 18.3 million in the first half of this year, more than twice the amount from H1 2015, according to [pdf] the Recording Industry Association of America (RIAA). First-half revenues from paid...

Mobile Overtakes Desktops in Online Video Plays

Mobile devices have reached yet another threshold (after recently hitting e-commerce and digital media consumption milestones), according to the latest quarterly Global Video Index [download page] from Ooyala. The report shows that mobile accounted for a majority...

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