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What Features Do Members Want From Retail Loyalty Programs?

Retail loyalty program members value flexibility over personalization in their programs, according to a Nielsen survey [download page] of more than 30,000 internet users across 63 countries. Indeed, the most appealing features among program members are points or...

Good Design Aids Marketing Success, Consumers Say

Roughly 7 in 10 adults in the US would choose a product or service over its competition due to good design, and design's influence doesn't stop at customer acquisition, says Adobe in its State of Create: 2016 report. In fact, 7 in 10 adults also agree that they would...

Mobile and Desktop Email Click-to-Open Rates Approach Parity

It's been a while coming, but click-to-open (CTO) rates on mobile devices look to be finally matching those on desktops, according to the latest quarterly report [download page] from Yesmail Interactive. The convergence owes more to plummeting rates on desktops than...

More SMBs Say They Advertise on Facebook Than Use Twitter

The use of social media marketing by small and medium-sized businesses (SMBs) in the US continues to grow, according to new data released by BIA/Kelsey. In its latest survey of 1,000 SMBs, more than three-quarters (77.6%) reported using social media to promote their...

Mobile App Launch Growth Outpacing App Install Growth

In the US, growth in existing mobile application launches is significantly outpacing growth in app installs, according to an Adobe Digital Insights report examining the finance, travel, automotive, shopping and media and entertainment sectors. The data is a further...

Consumers Say Product Quality, Value Key to Brand Loyalty

While research has found a majority of US consumers having switched providers due to poor customer service, bad service experiences aren't the leading reason why consumers stop buying from a brand, according to new survey results [download page] from rbb...

Digital Display Ad Benchmarks in H1 2016, by Vertical and Region

Want to know how your display ads measure up? Sizmek has plenty of answers for you, based on an analysis of hundreds of billions of impressions served via its platform during the first half of this year. Globally, the report [download page] indicates that the average...

Majority of Consumers Will Take Action on Unwanted Emails

Faced with a marketing email from a brand they don't want emails from, US adults are as likely to unsubscribe from the list (41%) as they are to ignore the email (41%), according to recent research [download page] from Fluent. Counting in the 18% who will move the...

How Are Marketers Using Location Data?

The vast majority of marketers and agencies see location data as either important or critical to their mobile efforts, according to survey results [download page] from the Mobile Marketing Association (MMA). Location data is valued most for its ability to improve...

How Are Consumers Finding and Watching Their New Favorite TV Shows?

Online players are catching up with traditional TV as the main sources of consumers' favorite TV shows, indicating that online video services' investments in original programming are paying off, per results from a Hub Entertainment Research study. In fact, almost 7 in...

Please Take Our Reader Survey!

Hi reader! We're fielding our 2016-2017 survey, which will help us make important decisions about our year ahead, and would appreciate your input! This is an important way for us to learn about you and help refine our content and site experience. We know that you're...

Social Networking Platforms’ User Demographics Update 2016

Facebook continues to be by far the most popular social media platform, used by 79% of online adults in the US, according to a new study from the Pew Research Center's Internet & American Life Project. Beyond Facebook, other major platforms are tightly bunched,...

One-Fifth of US E-Commerce Spending Now Mobile

Mobile devices accounted for fully 20% of the $84.3 billion in US digital commerce spending in Q3 2016, reports comScore. Needless to say, that's the first time mobile devices have reached that mark, as e-commerce sales continue to shift from desktops to mobile...

Here’s What Finance Wants From Marketing

Few decision-makers in marketing and finance roles say that these two departments plan and work collaboratively towards shared goals, according to a Neustar-commissioned study [download page] conducted by Forrester Consulting. The report indicates that process (chain...

Customer Satisfaction with Retail Banks Improves to New High

Banks are narrowing the gap with credit unions in customer satisfaction, according to new results [download page] from the American Customer Satisfaction Index (ACSI). Retail banks achieved an ACSI Index score of 80 (on a 100-point scale), a considerable improvement...

Pay-TV Subscriber Churn: What Causes It, And How to Reduce It

Pay-TV cord-cutting has been a much-discussed issue in recent years, despite some indications that it might be overblown. Nevertheless, there's no denying that cord-cutting is occurring and that it's a concern for pay-TV providers battling against low customer...

Top 10 Multi-Platform Real Estate Websites – October 2016

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more than 20...

Top 10 Multi-Platform Broadcast Media Websites – October 2016

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more than 20...

85% of Gen Z Uses Social to Learn About New Products, But…

There are clear differences in the choices different generations make when using social media to learn about new products, according to results from a recently-released Bluecore survey [download page]. Not too surprisingly, the younger the respondents the more likely...

Top 10 Multi-Platform Print Media Websites – October 2016

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more than 20...

Top 10 Multi-Platform TV Websites – October 2016

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more than 20...

Top 10 Multi-Platform Multimedia Websites – October 2016

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more than 20...

B2B Marketers Plan Programmatic Advertising Spending Hike

Almost two-thirds (65%) of B2B marketers in the US now buy and sell advertising programmatically, up from 54% last year, according to a recent survey [download page] from Dun & Bradstreet. The study is supported by recent research from Kantar SRDS similarly showing...

Relevant Content Considered Most Effective SEO Tactic

Search rankings studies have indicated that the impact of relevant content continues to grow, and a new survey [download page] from Ascend2 and its Research Partners finds that marketers largely agree. Some 57% of the 256 marketing influencers surveyed around the...

Which Way Are US Media Advertising Sales Trending?

Expect more of the same next year. That is, many of the revenue trends that have been driving the US ad market for a couple of years now ought to continue in the year ahead, per MAGNA's recent forecast [pdf]. On the traditional media side of things, national TV and...

Where Do Marketers Get Their News?

Forget offline channels. Marketers are turning to online media to get their news, and that has implications for PR placements, according to a new study from Bospar. Based on a survey of more than 500 CMOs, marketing VPs, marketing directors and marketing managers, the...

5 Takeaways from Recent Research into the State of MarTech

Almost half (48%) of marketers describe their companies as innovators or early adopters in marketing technology, more than double the share (20%) who saw their employers in that light last year, according to Walker Sands' second annual State of Marketing Technology...

What Drives Brand Loyalty?

More than 3 in 4 adults in the US return to the same brands over and over to make purchases, according to a study from Facebook IQ. These are fairly evenly split between "Brand Loyalists" who say they make repeat purchases and are loyal to a company (37% of consumers)...

Which Brands Are “Most Relevant” to Consumers?

Apple is the "most relevant" brand to consumers in the US, according to a report from Prophet [pdf]. Based on a survey of almost 15,000 adults who rated 300 brands across 27 industries, the study says that the most relevant brands generally share 4 characteristics:...

How to Decrease Email Unsubscribes and Spam Complaints

List churn is a critical concern for email marketers, particularly given that list growth is one of their biggest challenges. New survey data from a couple of studies indicates that consumers can be persuaded to not unsubscribe, with options for messaging frequency...

Leading OTT Services Mostly Watched on TV Sets

US adults (aged 18-64) are spending more time streaming video content on TV sets than they are on computers or mobile devices, according to a recent report from RealityMine. However, survey respondents' preferred devices differ depending on the OTT service in...

Top 10 Marketing Charts of the Month – October 2016

This month's quick-hit set of top charts includes the following topics: traditional TV viewing trends; optimizing video ad effectiveness; teens' favorite social platform; when social post engagement rates peak; most annoying aspects of marketing emails; mobile...

Mobile Nears Half of US Online Ad Revenues

It's been a year of milestones for mobile, and it appears that another threshold will be reached this year: mobile devices are close to capturing the majority share of US online ad revenues, according to the latest revenue report [pdf] from the IAB and...

Top 2 Results Getting Half of Google Desktop Text Ad Clicks

Google's Q1 removal of right hand rail ads in favor of a 4th text ad at the top of the page initially resulted in a surge in the share of non-brand desktop text ad clicks for the 4th position, but that has since stabilized, according to the latest quarterly digital...

Email Marketers Finding List Growth Challenging

Research released earlier this year suggested that improving email list quality is a bigger goal that increasing list size. But a new study from Clutch suggests that while email remains hugely popular with consumers, email marketers are having a tough time growing...

Which Messaging Apps Are Most Popular – And Most Used?

The US differs from some European countries when it comes to the popularity of various messaging apps, according to new survey results from MetrixLab. Based on a survey of more than 4,000 smartphone users in the US, UK, France and Netherlands, the study indicates that...

Confidence in MarTech Effectiveness Rises; Integration Improves

Marketers' utilization of marketing technologies - and the effectiveness of those technologies - appears to be significantly growing, according to new research [download page] from Ascend2 and its Research Partners. Almost two-thirds (63%) of respondents reported...

How Do Americans Feel About FinTech?

Most Americans hold a positive view of financial technology (FinTech), though 3 in 10 are unsure about it, according to a recent study from Blumberg Technology. Despite a majority believing that traditional institutions as currently known will cease to exist during...

1 in 3 Consumers Say Brand Advertising Influences Their Purchases

Some 35% of North American consumers say that ads from brands influence them to make purchases, according to a CMO Council study [download page] sponsored by Bazaarvoice. Once again, word-of-mouth outranks advertising as a purchase influencer, though, in keeping with...

Broadcast TV Ad Spend Focused on Black Audiences Surges

Research has shown that media ad spending targeted to Black Americans is disproportionately small relative to their share of the US population. A new report from Nielsen [download page] indicates that while this imbalance appears to persist, there's been one medium in...

Snapchat Cements Its Position As Teens’ Favorite Social Network

Snapchat is separating itself from the pack and establishing itself as the social network for teens, at least according to recent survey results from Piper Jaffray. In its latest bi-annual teen survey, Piper Jaffray found 35% of respondents naming Snapchat their...

Here Are 2016’s Top Brands Ranked by Customer Loyalty

Google has taken over as this year's brand loyalty leader, rising 5 spots from last year's results to take the mantle from Netflix, which fell to 4th. That's according to the latest annual loyalty study [pdf] from Brand Keys, which ranked customer engagement and...

Global Market Research Industry Registers Growth Uptick

The global market research industry grew by 2.2% to in 2015 after adjusting for inflation, according to ESOMAR's latest annual Global Market Research report. That 2.2% growth rate was the highest since 2010, and comes after net growth was essentially at a standstill...

Halloween Spending Expected to Reach New High

Almost 7 in 10 American adults plan to celebrate Halloween this year, according to a recent report from the NRF. Total Halloween-related spending is expected to reach $8.4 billion, the highest amount in the NRF survey's history, and representing a more than 20%...

What Incentives Would Drive Use of Mobile-Only Banks?

About 1 in 4 mobile device owners around the world say they'd be highly likely to use a mobile-only bank, according to a Nielsen study [download page]. For the 45% who are somewhat likely to do so, some incentives would be more convincing than others, per the report....

Do Men and Women Have Differing Approaches to Loyalty Programs?

Women are more likely than men to always buy a brand regardless of price, quality, convenience or brand promise, according to a study from CrowdTwist [download page]. Based on a survey of more than 1,000 US adults, the study shows that women belong to more loyalty...

Data-Backed Insights to Increase Video Ad Effectiveness

Digital video viewing may peak in the evening, but consumer receptiveness and response to ads are at their highest point in the morning hours, according to a recently-released study from YuMe. Based on consumer surveys and digital diaries measuring consumption habits,...

Is There Any Early Consumer Interest in Snapchat’s Spectacles?

Snapchat's announcement of its Spectacles sunglasses has been met with a lukewarm reception from American adults, a survey from YouGov [pdf] has found. Just 4% of adults surveyed reported being very interested in purchasing Spectacles, though another 9% said they were...

Heavy Internet Users Say Content & UX Drive Repeat Site Visits

Considering that adults in the US visit an average of only about 50 sites per month, driving user loyalty is an important factor for brands today. A new survey of 1,001 heavy internet users (those who spend at least 4 hours using the internet each day) from Clutch and...

How Many Sites Do We Visit On Our Smartphones Each Month?

We know that there is heavy competition for app users, as apps must first be discovered and then users retained (both of which are tough propositions in and of themselves). But how about mobile sites? As it turns out, a Nielsen study demonstrates that adults in the US...

Long-Form Ads Pepper List of Q3’s Breakthrough TV/Video Ads

Ace Metrix has released its list of Q3's top "breakthrough" ads, based on an analysis of more than 1,980 TV and digital ads tested during the quarter. Breakthrough ads are those that combine the highest "Likeability" and "Attention" scores as measured via viewer...

Top 10 Multi-Platform Real Estate Websites – September 2016

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more than 20...

Top 10 Multi-Platform Broadcast Media Websites – September 2016

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more than 20...

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