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How Are Advertisers Tackling Brand Safety Concerns?

How Are Advertisers Tackling Brand Safety Concerns?

Advertisers are almost unanimous in their concern with their ads appearing in brand safe environments, and the majority (58%) are more concerned this year than last with brand safety. That's according to Oath, which surveyed 304 US advertising decision-makers on the...

People Are Finding Articles Through Google More Than Facebook

People Are Finding Articles Through Google More Than Facebook

Google took the lead over Facebook last year in referrals to media sites, according to a recent report from Parse.ly. A new analysis [download page] from the firm delves into the major referrers by article category, finding that Google search is a bigger referrer than...

Are Primetime TV Ad Loads Declining? Not According to This Data.

Are Primetime TV Ad Loads Declining? Not According to This Data.

TV ad loads are expected to shrink in the face of pressure from video platforms such as Netflix that lack ads, and there have been rumblings from various networks about decreasing their ad loads. But has that happened yet? Research from Kantar Media suggests that ad...

Young Buyers Are Driving B2B Expectations of B2C-Like Experiences

Young Buyers Are Driving B2B Expectations of B2C-Like Experiences

More than 8 in 10 business buyers want the same experience as when they're buying for themselves, reveals Salesforce Research in its second annual State of the Connected Consumer report [download page]. The study indicates that the customer experience is hugely...

Which Trends Will Most Impact Digital Advertisers This Year?

Which Trends Will Most Impact Digital Advertisers This Year?

The increasing dominance of Google and Facebook is the industry trend that advertisers believe will most impact their business this year, according to Marin Software's recently-released State of Digital Advertising Report [download page]. The study - based on a survey...

Digital Magazine Audience Grows, Still Lags Print

Digital Magazine Audience Grows, Still Lags Print

Some 42.4% of US adults with internet access report reading at least a single digital magazine issue in the past 30 days, according to the 2018 Mequoda Magazine Consumer Study. That represents a 15% increase from 36.8% doing so in 2015, as the gap between print and...

These Are CMOs’ Most Important Media Channels

These Are CMOs’ Most Important Media Channels

CMOs aren't relenting in their shift to digital media: 82% expect to to hike their budgets in the next year, for an overall increase of 49%, according to the recently-released Nielsen CMO Report [download page]. Not surprisingly given recent trends, CMOs aren't as...

Which Facebook Inc. Ad Tactics Cost the Most?

Which Facebook Inc. Ad Tactics Cost the Most?

Facebook Inc. advertising CPMs declined, as expected, from Q4 2017 to Q1 2018, reports iProspect [download page] in a review of advertising performance from its clients. But while CPMs declined on a quarter-over-quarter basis by 30% due to lower post-holiday spending,...

Hispanics Spend Close to $100B Annually on CPG Products

Hispanics Spend Close to $100B Annually on CPG Products

Total Hispanic consumer expenditures were expected to exceed $815 billion last year, and it seems as though a sizable chunk of that spending will have been allocated to CPG products. In a new study [pdf], IRI reveals that Hispanics spend more than $94 billion annually...

How Marketers Are Acquiring Mobile Users, And Why It’s Important

How Marketers Are Acquiring Mobile Users, And Why It’s Important

Last year, the average visitor engaged with about 80% as much site content on a smartphone as they did when using a desktop or laptop, a gap that has narrowed across industries. That's according to Adobe's latest annual "Best of the Best" study, which is based on an...

World Cup 2018 Stats

World Cup 2018 Stats

The World Cup has begun, and with it comes research examining how people will watch the event and the impact it will have on corporate sponsors and advertising markets. Here are some highlights from various studies released in the past few weeks. Each bullet point...

Do People Share Good and Bad Customer Experiences?

Do People Share Good and Bad Customer Experiences?

People around the world say that customer experience is a competitive differentiator for brands. But do good or bad experiences reverberate beyond the customers themselves? As it stands, most people will tell someone about a very good or very bad experience, according...

US Out-of-Home Ad Revs Climb Again in Q1 2018

US Out-of-Home Ad Revs Climb Again in Q1 2018

Out-of-home advertising revenues grew by 2% year-over-year in Q1 2018 to reach $1.68 billion, reports the Outdoor Advertising Association of America (OAAA). The latest rise, while modest, represents the largest hike since Q4 2016, and marks 8 consecutive years of...

Are B2B Sales Reps Connecting With Buyers? 5 Insights

Are B2B Sales Reps Connecting With Buyers? 5 Insights

Sales representatives' quota attainment has been on the decline for several years now, and failure to change alongside B2B buyers' shifting preferences may be a key culprit, according to the 2018 Buyer Preferences Study [download page] from CSO Insights, the research...

Marketers and Consumers Agree: Social Posts Should Teach

Marketers and Consumers Agree: Social Posts Should Teach

Measuring ROI is a far greater challenge for social media marketers than determining what content to post, according to a study from Sprout Social [download page]. But are marketers in alignment with consumers' preferences when it comes to post types? To find out,...

Triggered Emails Convert in Q1

Triggered Emails Convert in Q1

Marketers enjoyed strong email response rates in Q1, perhaps as a result of tempered volume in the wake of the holiday period, according to Yes Lifecycle Marketing's Q1 Email Benchmark Report 2018 [download page]. The report indicates that the average open rate was up...

Convenience Drives Grocery Banner Choices

Convenience Drives Grocery Banner Choices

Grocery store loyalty is weak, reports tcc global in its 2018 International Loyalty Study [pdf]. Indeed, almost 4 in 10 shoppers surveyed across 15 global territories agree that it wouldn't matter to them if their usual store closed (as they'd just shop elsewhere),...

Big Brands Are Getting Bigger

Big Brands Are Getting Bigger

BrandZ has released its Top 100 Most Valuable Global Brands 2018 report [pdf], and perhaps more interesting than the leading brands (which are dotted with oh-so-familiar names) is the additional value that the top 100 have accrued in the past year. Indeed, the report...

Media Buyers Invest in Advanced TV Opportunities

Media Buyers Invest in Advanced TV Opportunities

A slight majority of advertisers plan digital video holistically as a necessary part of a TV campaign (53%) rather than as a standalone from a TV campaign (47%), reports Advertiser Perceptions in an online survey of 300 media brand decision-makers. But executing is a...

Teens’ Access to Smartphones and Computers, by Demographic Group

Teens’ Access to Smartphones and Computers, by Demographic Group

Smartphone access is virtually ubiquitous among American teens ages 13-17, reports the Pew Research Center in a recent study [pdf]. Some 95% of teens surveyed said they either have or have access to a smartphone at home, a figure that remains highly consistent across...

Department Stores Lead All B2C Sectors in Average NPS

Department Stores Lead All B2C Sectors in Average NPS

Which B2C industries and brands enjoy the highest net promoter scores (NPS)? NICE Satmetrix, one of the co-developers of this metric, asked 62,000 US respondents to rate 188 brands across 23 industry sectors, detailing the highlights in its 2018 B2C NPS® Benchmarks at...

Pay-TV Cord-Cutting Slightly Eases in Q1

Pay-TV Cord-Cutting Slightly Eases in Q1

Pay-TV providers are still facing cord-cutting behavior from consumers, but Q1 2018 turned out to be slightly less painful than the year-earlier period, according to data from the Leichtman Research Group (LRG). Traditional pay-TV services (excluding...

What Challenges Are B2B Marketers Facing in Measuring Their Impact?

What Challenges Are B2B Marketers Facing in Measuring Their Impact?

Just 7% of B2B marketers in the US rate their company's current ability to measure and analyze marketing performance and impact as "excellent," according to a new study [download page] from Demand Gen Report, with twice as many feeling that they are "poor/inadequate."...

Purpose Pays, Consumers Say

Purpose Pays, Consumers Say

Purpose is "more than a trendy buzzword," it's a way of doing business that has the power to not only influence positive societal change but also drive company growth. That's according to the 2018 Cone/Porter Novelli Purpose Study [download page], which finds that...

Email Benchmark Report: Maintaining the Holiday Momentum

Email Benchmark Report: Maintaining the Holiday Momentum

[Sponsored] Many marketers focus on attracting new subscribers before the holidays but lack a strategy to keep them engaged after the close of Q4. Yes Lifecycle Marketing's newest benchmark report [download page] identifies key findings from Q1 and outlines strategies...

These Are the Fastest-Growing Large Cities in the US

These Are the Fastest-Growing Large Cities in the US

Americans seem to be migrating to Southern cities. That's the word from the Census Bureau, which reveals that 8 of the 15 cities or towns with the largest gains in population between 2016 and 2017 were located in the South. Furthermore, 10 of the 15 fastest-growing...

What’s the CMO’s Role in Driving Growth? 5 Insights

What’s the CMO’s Role in Driving Growth? 5 Insights

One of the most critical traits of an effective CMO is to play a key role in company growth initiatives, according to recent research. So how are organizations defining growth, and where can CMOs make an impact? A new report from Deloitte and the CMO Council delves...

Two-Thirds of the US 13+ Population Play Videogames

Two-Thirds of the US 13+ Population Play Videogames

The gaming audience continues to expand. In fact, two-thirds (66%) of Americans ages 13 and older self-identify as gamers, up from 58% in 2013, according to a Nielsen study [download page]. Gamers are spending an average of 11% of their leisure time with video games...

Smart Speaker Ownership Linked to Higher Consumption of AM/FM Radio

Smart Speaker Ownership Linked to Higher Consumption of AM/FM Radio

Streaming music is one of the more popular uses of Smart Speakers, per recent research, but what's the source of the music? As it turns out, a substantial portion of AM/FM radio listeners have increased their consumption of AM/FM radio stations since they obtained a...

Mobile Phones Lead in Q1 Video Ad Impressions, Click-Through Rates

Mobile Phones Lead in Q1 Video Ad Impressions, Click-Through Rates

Mobile devices - particularly mobile phones - continue to outpace other devices in video ad impressions, though their dominance is receding at the hands of connected TV devices, reports Extreme Reach in its Q1 2018 Video Advertising Benchmark Report. For the quarter...

What Shoppers Want From the Online Experience: 3 Insights

What Shoppers Want From the Online Experience: 3 Insights

Online shoppers enjoy using mobile devices for their e-commerce activities, but a great online shopping experience depends on more than just ease-of-use on mobile devices. That's according to a report from Namogoo [download page], which surveyed almost 1,400 online...

Another Marketing Data Challenge: Telling the Right Stories

Another Marketing Data Challenge: Telling the Right Stories

Much has been made of the difficulties marketers face with accessing data, integrating data across technologies, and even trusting their data. But some companies are facing an even bigger problem, according to Widen's 2018 Connectivity Report [download page]: telling...

Which Companies Are the Most – and Least – Trusted in the US?

Which Companies Are the Most – and Least – Trusted in the US?

Only half of Americans trust business as an institution, per recent research, a problem given that trusting relationships are considered critical for customers, who are more likely to buy and recommend products from trusted companies. So which companies are the most -...

New Parents Join Online Communities, Get Info From Social Media

New Parents Join Online Communities, Get Info From Social Media

Most new parents in the US are members of at least one online community, and both online parenting and online buy-and-sell groups prove popular with these individuals, according to a Facebook IQ survey. The study results indicate that parents of newborns (38%) and...

What’s Standing in the Way of More Mobile Shopping?

What’s Standing in the Way of More Mobile Shopping?

Here's an unexpected finding: the percentage of e-commerce sales made using a mobile phone decreased last year. That's according to a report from Forrester Research [download page], which says that mobile phones accounted for 36% of online retail sales last year, down...

Half of OTT Video Streamers Account for 90% of Viewing Time

Half of OTT Video Streamers Account for 90% of Viewing Time

Close to two-thirds (63%) of US households with Wi-Fi streamed video content on OTT devices in February 2018, reports comScore, a figure that aligns with Nielsen data showing that 59% of all US homes had an internet-enabled device capable of streaming content to the...

Omnichannel Shoppers Spend Far More Than Online-Only Customers

Omnichannel Shoppers Spend Far More Than Online-Only Customers

People who shop both online and offline are far more valuable customers than those who limit their shopping methods to e-commerce only, according to a report from Criteo [pdf]. The study examined global data from retailers combining online and offline sales data,...

US Online Ad Revenues Grow by 21% in 2017: 10 Notes

US Online Ad Revenues Grow by 21% in 2017: 10 Notes

Online ad revenues in the US grew by 21.4% year-over-year in 2017 to total $88 billion, per the latest revenue report from the IAB and PwC [pdf]. Revenues for the fourth quarter were up by about 21% year-over-year as the shift to mobile continued. Here are 5 takeaways...

B2B Firms Struggle With Data Activation

B2B Firms Struggle With Data Activation

B2B marketers and salespeople on average make about half of their decisions based on intuition and experience rather than quantitative data analysis, according to a commissioned study [download page] conducted by Forrester Consulting on behalf of Dun & Bradstreet....

Video Streaming Device Users Still Rely on Traditional TV

Video Streaming Device Users Still Rely on Traditional TV

In November of last year, some 65.3 million US homes (or 59% of the total population) had an internet-enabled device capable of streaming content to the TV, such as a video game console, smart TV and/or multimedia device. So says Nielsen in its latest Local Watch...

Retargeting Ads Have Weak Appeal With Consumers

Retargeting Ads Have Weak Appeal With Consumers

Retargeting is considered to be one of the most effective tactics for driving search and social advertising performance. But shoppers have different ideas about the value of retargeting, according to a new study from Nanigans. To arrive at its conclusions, Nanigans...

CMOs Identify 4 Areas in Need of Improvement in Marketing

CMOs Identify 4 Areas in Need of Improvement in Marketing

CMOs' average tenure may have slightly rebounded this past year, but that doesn't mean the position doesn't come with a hefty amount of pressure. So what areas do CMOs see as needing improvement? A recent report from Korn Ferry [download page], based on a survey of...

These Brands Are Considered the Strongest by Mothers

These Brands Are Considered the Strongest by Mothers

Netflix tops all others in brand health, according to women in the US with kids under the age of 18. That's according to the latest YouGov brand rankings, which revealed the top 10 brands among mothers, based on a composite score covering 6 brand health metrics:...

Google Search CPCs Decline for B2B Advertisers

Google Search CPCs Decline for B2B Advertisers

The average cost per click (CPC) for a B2B search ad on Google in Q1 2018 was $1.75 in the US, says Marin Software in analyzing a sample of its client base for its latest quarterly benchmarks report [access page]. Perhaps more important than the actual figure is the...

Average CMO Tenure Rebounded in 2017

Average CMO Tenure Rebounded in 2017

The average tenure of CMOs at 100 of the most advertised consumer brands in the US has rebounded after a couple of years of decline. That's according to the latest annual analysis from Spencer Stuart, which also notes that fewer CMOs have been in their current role...

Multi-Step Welcome Emails Prove Popular With Email Marketers

Multi-Step Welcome Emails Prove Popular With Email Marketers

Marketers have plenty of room for improvement when it comes to marketing automation, according to a survey of GetResponse customers and Smart Insights members [pdf]. Just 1 in 5 say they use most or all marketing automation features available to them, and even fewer...

Tech Update: Mobile & Social Media Usage, by Generation

Tech Update: Mobile & Social Media Usage, by Generation

Millennials continue to be the generation with the broadest access to smartphones and the heaviest use of social media. But Gen Xers are more apt to be using tablets and a majority of Boomers are also "embracing" digital technologies, according to a report from the...

2017 Webinar Benchmarks: 7 Highlights

2017 Webinar Benchmarks: 7 Highlights

What can you expect when running a webinar? ON24 dug into its data and has provided benchmarks from an analysis of almost 20,000 webinars (with at least 100 attendees) conducted on its platform in 2017. Here are some quick highlights from the report [download page]....

Non-Profits Increase Their Email List Sizes, Campaign Volume

Non-Profits Increase Their Email List Sizes, Campaign Volume

Non-profits sent 11% more emails in 2017 than in 2016, averaging 66 messages per subscriber throughout the year, according to the latest annual M+R Benchmarks Study. Fundraising emails comprised the largest overall segment, at roughly 2 per month (25 annually),...

Americans’ Sense of Frugality Largely Persists

Americans’ Sense of Frugality Largely Persists

More American adults believe they've been spending less money in recent months (35%) than more (30%), a pattern that has persisted since the recession, per new Gallup data. However, the gap between spending less and spending more continues to narrow, and for the first...

How B2B Buyers Feel About Sales Reps: 6 Insights

How B2B Buyers Feel About Sales Reps: 6 Insights

How does sales outreach look and feel from the buyer's side? That's the question ValueSelling Associates wanted to tackle in its "Sales from the Buyer's Perspective" study [download page], conducted with Training Industry, through a survey of 260 respondents with...

Small Business Owners Rely Most on Email Marketing

Small Business Owners Rely Most on Email Marketing

Most small business owners are self-taught when it comes to marketing and promoting their businesses, according to results from a Constant Contact survey. And while most do some form of marketing for their businesses, fewer than half consider themselves "marketing...

Short Video Ads Capture Mobile Advertisers’ Fancy

Short Video Ads Capture Mobile Advertisers’ Fancy

Almost two-thirds (64%) of advertisers involved in mobile advertising hiked their mobile ad investments last year, and even more (67%) expect to increase their spending in the coming year, according to a report from Advertiser Perceptions. So which mobile ad formats...

Amazon Ad Spending Enjoys Strong Growth Again in Q1

Amazon Ad Spending Enjoys Strong Growth Again in Q1

The median advertiser spent almost twice as much on Amazon Sponsored Product Ads (+96%) and Headline Search Ads (+90%) in Q1 2018 as they did a year earlier, reports Merkle in its Q1 2018 Digital Marketing Report [download page]. Spending growth accelerated in Q1 as...

US Corporate Reputations Decline; Brands Face Authenticity Deficit

US Corporate Reputations Decline; Brands Face Authenticity Deficit

Corporate reputations in the US have diminished this year compared to 2017, according to the Reputation Institute's "US RepTrak® 100" presentation [download page]. Only about half of consumers trust companies to do the right thing, down from 62% last year, and just...

Marketing to IT Buyers: 2 Key Insights

Marketing to IT Buyers: 2 Key Insights

Research finds that IT buyers believe they're contacted by marketers and sales reps more than 20 times per week on average. As such, understanding what influences purchases both inside and outside the workplace is paramount for B2B marketers wishing to break through...

Who Holds the Most Favorable View of Big Tech Companies?

Who Holds the Most Favorable View of Big Tech Companies?

The evidence is becoming clearer and clearer that few adults trust Facebook - at least in the wake of the Cambridge Analytica scandal. Indeed, research from YouGov and The Economist [pdf] finds that only a slim majority (54%) of those with an opinion of Facebook have...

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