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Holiday 2018 Data Hub (Updated): Results Recap
By some accounts it was a strong holiday season. But after a delay in reporting its holiday season growth estimates as a result of the government shutdown (which curtailed Commerce Department reporting), the NRF's figures aren't quite so heartening for the industry....
These Were the Top 10 CPG E-Commerce Categories in 2018
E-commerce CPG sales hit $58.9 billion in 2018, a 35.4% increase from the year before. While these sales only account for 11% of all CPG sales, they represent 64% of total omnichannel growth, according to a new report [pdf] from IRI. Vitamins are the biggest selling...
US Retail Sales Forecast to Grow by 3.8-4.4% Again This Year
Although Sears filed for bankruptcy in 2018, this month saw the retail giant being bought out and the liquidation prevented. So could this be a positive bellwether for the state of retail? Perhaps so, as the National Retail Federation's 2019 forecast predicts that the...
US Internet Advertising Revenues Post 22% Y-O-Y Gain in Q3 2018
The rise of digital ads continues unabated. Internet advertising revenue in the US had the highest Q3 growth rate in a decade with the exception of Q3 2016, according to the latest revenue figures [press release] from the IAB and PwC. Total spending on digital ads in...
![Super Bowl 2019 Data [Updated]](https://www.marketingcharts.com/wp-content/uploads/2019/02/AcuityAds-Top-10-Super-Bowl-Ads-by-Online-Views-Feb2019-300x167.png)
Super Bowl 2019 Data [Updated]
Super Bowl 2019 saw the lowest ratings in 10 years. While the game may not have been as exciting as years past, what about the ads? Which brands fared best in the post-game analyses that continue to roll in? Here’s a look at some of the winners and losers, mostly from...
Retailers See Voice Ordering As More Opportunity Than Threat
Currently more than half (54%) of brands are selling their wares on Amazon, a figure predicted to reach almost three-quarters (72%) within the next 5 years, according to survey results [download page] from Feedvisor. Smart speakers like the Amazon Echo are becoming...
Instagram Stories Accounting for Growing Share of Facebook Ad Spend
Instagram now accounts for almost 1 in 5 (18% of) marketing dollars spent on Facebook's properties, according to Marin Software's latest quarterly benchmark report covering client activity in Q4 2018. The image-centered social network has seen its share of Facebook...
Benefits of 5G Technology Appeal to Consumers And Advertisers Alike
Over the years, mobile technology and data speed have grown faster and more advanced. First, there was 3G followed by 4G, and now the next big thing is on its way — 5G. As 5G makes its way into the market, Verizon has shared insights from both advertisers and...
In-Person Events Ranked #1 Among B2B Demand Generation Tactics
Events are proving to be effective in both the early and late stages of B2B demand generation. In fact, according to a Demand Gen Report study, in-person events lead the pack among demand gen tactics for B2B marketers. More than three-quarters (76%) of survey...
What Are The Top Perceived Benefits of Programmatic In-App Ads?
Even though there is evidence that smartphone sales are slowing, that doesn't appear to be the case for the app economy. In 2017, consumers downloaded 197 billion apps - a figure which is projected to grow to more than 350 billion by 2021, according to statistics...
Retail Marketers Look Favorably on Amazon Ads
Amazon is giving the duopoly that is Google and Facebook a run for its money when it comes to digital ad spend, though it has plenty of catching up to do. Yet retail advertisers are starting to allocate more of their ad budgets to Amazon, according to a recent survey...
How Are Adults Using TV Screens?
While TV devices have often been seen as a form of ‘traditional’ media by marketers, the reality is that some three-quarters of US households have an internet-connected TV. So what are viewers actually using their TV screens for? Analysis by TiVo [download page]...
New Stats: How People Want to Engage with Brands on Social Media
Social media often gets a bad rap, most notably for its contribution to the spread of false information and the misuse of user data. But despite this, even with all the negativity surrounding it, Sprout Social reports [download page] that the majority (91%) of...
Agencies’ New Business Worries Spike
More than half (52%) of both marketers and marketing agencies are expecting to see marketing spend increase somewhat or significantly in 2019. But for marketers, this percentage is lower than last year’s 60%, according to recent survey data [download page] from...
![[Data Report] Research Uncovers 8 Strategies to Drive Consumer Engagement and Purchases](https://www.marketingcharts.com/wp-content/uploads/2019/02/Yes-Retail-Acopalypse.png)
[Data Report] Research Uncovers 8 Strategies to Drive Consumer Engagement and Purchases
[Sponsored] Yes Marketing surveyed 1,000 consumers to uncover what motivates them to engage with retailers, make purchases, and become loyal. Read this report to understand changing consumer behaviors and learn eight cross-channel strategies retailers can adopt to...
For Bing and Yahoo, Desktops Produce the Most Paid Search Clicks
Total paid search spend grew by 16% year-on-year during the 4th quarter of 2018, according to the latest quarterly report [download page] from Merkle, covering client activity. Even more impressively, the analysis revealed a 42% year-on-year growth in spending on...
Valentine’s Day Consumer Spending Forecast to Reach New High
Total consumer spending on Valentine’s Day is expected to reach a new high this year despite fewer people planning to celebrate the holiday, according to the National Retail Federation (NRF). Based on its annual survey, the NRF expects consumers to spend a total of...
Who’s Spending Their Money? Some Surprising Answers.
Marketers put a lot of time, attention, and valuable marketing dollars on targeting Millennials and Gen Z. There are some arguments to be made about how warranted that effort is, given that there's a generation that has much more money to spend: Baby Boomers,...
How Do High-Growth Professional Services Firms Market Themselves?
Professional services firms face numerous challenges and threats to their growth, including increased competition, commoditization and a shortage of talent. That being said, Hinge Research Institute found that out of all the professional service firms that...
Improving Page Speed Said Urgent, But Not A Top Priority For Marketers
Page speed matters, particularly in an age where consumers spend two-thirds of their time on mobile devices, and smartphones become the most important shopping tool. But almost half of marketers (46%) aren't satisfied with how fast their website loads on mobile,...
Inc. 500 Executives Brim With Enthusiasm for Social Media
When it comes to social media and brand awareness, the Inc. 500 are glowing in their approval: almost all (96%) agree that social media is effective in building brand awareness, with 92% also agreeing that it's effective in creating relationships with...
CEOs: AI Will Have Larger Impact Than the Internet
The speed of technological change is seen by CEOs as one of the top ten threats to the growth prospects of their organizations, according to PwC in its latest study [download page] of more than 1,300 CEOs. The report also uncovered that, due to skills gaps, more than...
US Video Game Industry Revenues Continue Double-Digit Growth in 2018
The video game industry is one of the fastest-growing sectors in the United States. It supplies more than 220,000 jobs across all 50 states and video games - whether they be on consoles, computers or mobiles. These impressive stats are among the new figures published...
Brand Marketers Look to Excellent Customer Service to Cut Through the Noise
For marketers that gain much of their impact through social media, the impacts of algorithm changes can have a significant effect. So much so that close to two-thirds (65.7%) of the respondents to a survey from Bynder and OnBrand Magazine listed this as the largest...
Employers More Trusted Than Business As A Whole
Around the world, people's trust in key institutions - such as the media and NGOs - is modestly growing, but remains fairly low, according to the latest annual Edelman Trust Barometer [pdf]. The study indicates that actually, people globally are more likely to hold...
The State of Email Engagement
[Sponsored] In December 2018, Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve subscriber engagement. Some of the key findings from this study include: Overall email effectiveness...
Email Marketing Priorities Prove Difficult to Execute
Given the fact we've all seen emails containing our first name, it's not news that email marketing is the most common channel for personalization. But that doesn't mean it's without its challenges. Ascend2’s new survey [download page] reveals that while personalized...
Emerging Market Research Techniques Seeing Higher Levels of Adoption
When marketers think of market research, surveys are likely to be the approach that comes first to mind. But the latest Greenbook Industry Trends (GRIT) report illustrates there is a wide and growing toolbox available for researchers with many new emerging...
What Are Demand Gen Marketers’ Top Priorities This Year?
A majority of B2B marketers expect to see their demand generation budget increase in 2019, with some 3 in 10 expecting that their demand gen budget will increase by more than 20%, according to the latest benchmark survey from Demand Gen Report. So, with these...
Stories Increasingly Becoming A Social Media Marketing Format of Choice
Social media marketing continues to prove effective for businesses, as shown in the latest survey of more than 1,800 marketing professionals from Buffer. At least that's the view of the respondent sample, almost three-quarters (73%) of whom believe that social media...
These Are The Most Difficult B2B Marketing Skill Sets to Hire For
An overwhelming majority (92%) of B2B companies are finding it difficult to hire good marketers. But which skills are hardest to find? As it turns out, marketing analytics is the skill set most difficult to fill, according to the results of a new survey [download...
Amazon Prime Estimated to Hit Subscriber Milestone in the US; Netflix Surges Forward, Too
E-commerce behemoth Amazon is continuing its growth in the subscriptions space, with its streaming service and free shipping netting an even larger recurring revenue base. The number of Amazon Prime subscriptions has recently been estimated [press release] by Consumer...
Consumers’ Expectations of Trust in Brands Grow Rapidly Across Industries
With continued retail data breaches, the influx of so-called "fake news" and the stunning revelation about Cambridge Analytica, trust is on everybody’s minds. But has this increased consumer expectations? Significantly so, according to a new Brand Keys survey [pdf]. ...
Benefits of Marketing Automation Extend Beyond Lead Generation
Marketing automation is best known for its ability to generate leads for sales, but recent research from CleverTouch [download page] has shown that there are other benefits too - in particular, with helping marketing and sales to work more effectively together....
New Deck: Top 20 B2B Marketing Charts of 2018
From buyer-vendor relationships to demand generation and events, our collection of 2018's top B2B marketing charts reveals some of the most important trends in buyers' path to engagement, while also finding that vendors are making advances but have to room to grow in...
What Factors Drive Attention to Smartphone Ads?
Factors such as brand familiarity and interesting creative are equally motivating for individuals to pay attention to advertisements on their smartphones, according to a recent Aki Technologies survey of 1000 US adult consumers. Not too surprisingly, though, these...
Facebook Users Uncomfortable With Interest Categorization
Facebook has assigned interest categories to the majority (88%) of users' ad preference pages, according to a Pew Research survey of more than 950 US adult users of Facebook. However, almost three-quarters (74%) of Facebook users were not aware of this practice, ....
These Brands Enjoyed the Best Word-of-Mouth in 2018
Step aside, Amazon. YouGov BrandIndex has released its brand buzz report covering 2018 in the US, and streaming service Netflix has stolen the top spot from Amazon, which previously had a five-year streak at the top of the charts. The study measures the consumer...
So What’s the Typical B2B Sales Cycle Length?
It’s commonly assumed that generating B2B leads is primarily a marketing responsibility. However, data stretching back to 2014 and published in a new report [download page] from CSO Insights, a division of Miller Heiman Group, illustrates that salespeople feel they're...
Music Consumption Registers Strong Uptick in 2018, Driven Again by Streaming
The term "streaming" often evokes video players such as Netflix or Hulu. But streaming has also upended the music industry, with continued growth in on-demand audio and video streams powering a healthy increase in music consumption, according to Nielsen's year-end...
Millennials Are Using Smartphones More Than PCs for Shopping
The younger generation in the US is well above the average when it comes to mobile shopping. While a little more than half (53%) of all shoppers ages 20-72 years have used a smartphone to shop in the past six months, nearly three-quarters (73%) of Generation Y (ages...
TV Viewing Remains a Social Activity
As internet-connected devices proliferate and streaming services grow in popularity, it's easy to assume that TV viewing has become an individual pastime. But the reality is that just about half (48%) of TV or video total viewing time in the US is still done in groups...
In What Categories Are Online Shoppers Most Apprehensive About Returns?
Consumers are more comfortable purchasing online if they know there are free returns,according to research [download page] by Radial of more than 2,000 consumers in North America. In fact, half of the shoppers surveyed in the US and Canada would avoid purchasing...
B2B Tech Marketers Putting Their Budgets, Efforts Behind Demand Gen
B2B tech marketers are laser-focused on winning new business, putting this significantly ahead of other priorities and making sure it gets the largest slice of their marketing budgets, per results of the most recent study from Spiceworks. When asked to list out their...
Marketing Automation Use Linked to Better Ability to Prove ROI
Marketing automation has seen heavy adoption by companies worldwide. In a global CleverTouch survey [download page] of some 200 respondents, 8 in 10 report already having marketing automation in place, while the remaining respondents say they are interested in...
Growth Opportunities Are Driving Digital Transformation Initiatives
Traditionally, IT has been the main focus of digital transformation efforts. While this still holds true with nearly two-thirds (62%) of companies having IT as the primary sponsor of digital transformation efforts, a new report [download page] from Altimeter, a...
Men Prove to Be Keen Amazon Shoppers
Men are making more purchases online, reaching parity with women, according to the results of a First Insight report [download page] encompassing two consumer surveys from December 2017 and September 2018. Between 2017 and 2018 the percentage of purchases made online...
Which Factors Are Most Important For Content-Led Campaigns? European Marketers Weigh In
More than three-quarters (78%) of international advertisers, agency strategists, consultants and media owners (the vast majority of whom are based in Europe) believe that content-led campaigns will continue to grow in the next two years, according to the latest World...
Most Executives Report Access to Useful Analytics Data
CMOs are still struggling to get the most out of data analytics, but do executives even have access to the right data for their efforts? As it appears, they mostly do across the organization. Three-quarters (76%) of respondents to a recent global survey [download...
Retailers See Many Benefits From Recurring Revenue Programs
Marketing leaders typically spend more on acquisition rather than retention, but the results of a recent Ordergroove survey [download page] of more than 150 retail industry professionals may indicate a growing emphasis on winning repeat business: some 83% of...
The Top TV Programs of 2018 Were…
Unlike in previous years, NFL telecasts did not completely dominate 2018’s top TV single telecast programs list. Nielsen has revealed that while NFL programming like the Super Bowl LII took 5 of the top 10 spots (compared to 8 in 10 last year), other programs such as...
What Issues Are Keeping CMOs Up At Night?
Marketers are faced with increasing pressure as their role expands and grows. But which issues are keeping the most CMOs and brand managers up at night? As it turns out ROI, big data and the need to establish consumer trust are in the heads of at least 95% of CMOs and...
Social Media Continues to Top Email in Perceived Effectiveness for Marketers
Social media marketing seems to have found the marketing sweet spot between effectiveness and ease of use. A new Ascend2 survey [download page] of more than 200 B2B and B2C marketers has found that social media is perceived to be the most effective tactic used in a...
Mobile Still Lags Desktop in US B2B Digital Ad Spend
B2B ad spend in the US is slated to top $6 billion in 2019, but marketers are still putting more of their spend towards ads on desktop and laptop devices than on mobiles. However, data from eMarketer suggests that mobile is not lagging quite as far behind as it did in...
Enterprise Companies Use More Scalable Channels in Their Sales Cycle
While small businesses are still using the personal touch throughout their sales cycle, enterprise businesses are relying on more scalable channels, per Copper's CRM Benchmark Survey Report [download page], which surveyed more than 2,500 professionals across small,...
These Factors Are Driving Budget Increases for B2B Tech Marketers
It looks like B2B tech marketers won't be battling too hard for budgets this year. Eight in 10 B2B marketers at technology companies expect their budgets to increase or remain the same, according to a survey of more than 350 B2B tech companies across North America and...
Tech Adoption Among Americans Ages 50 and Up Sees Steady Growth
Older Americans are not being left behind in the age of technology, and are adopting dominant technologies like smartphones, computers and tablets at a steady rate. In fact, three-quarters reported owning a smartphone in 2018, which is up some 5% points from the year...
US 2019 Consumer Technology Forecast
As CES wraps up another annual visit to sunny Las Vegas, the Consumer Technology Association (CTA) has forecasted [press release] a strong year ahead for the US consumer technology industry. Artificial intelligence and high-speed connectivity are contributing factors...
Mobile Gaming Friction Leads to Wasted Ad Spend
Gaming should be an enjoyable experience, and finding something to play shouldn’t be frustrating. But an average of 88% of total global mobile gamers (84% in the US) have experienced at least one friction point when looking for a game to install and play. This is...
Parents Show Above-Average Adoption of Subscription Services
It seems today almost any item can be purchased on a subscription basis, and this might be appealing for busy parents. Indeed parents with kids under the age of 18 are more likely than non-parents to subscribe to a service across every single category, according to a...
Ride Hailing Apps Grow in Popularity
The percentage of Americans using ride-hailing apps has more than doubled in just three years. A full 36% of Americans used services such as Uber or Lyft in 2018 compared to only 15% in 2015, according to a new Pew Research Center survey of more than 10,000 US adults....
What Are Brand Marketers’ Top Challenges in 2019?
In recent weeks, poor performances on the stock market, particularly among tech stocks, have been the topic of much discussion in business news. This general malaise may also be affecting brand marketers, as growth in a slow economy has been cited as the number one...
Event Marketers See Increasing Importance for MarTech in Year Ahead
Virtually all event marketers use technology to enhance their marketing efforts, with some 84% using tech inside their tradeshow exhibits and 54% incorporating it into their companies' corporate events. That’s according to the latest marketing technology study from...
The Most Popular Radio Formats of 2018
Radio has the broadest reach of any medium, and with new devices such as smart speakers potentially augmenting rather than detracting from the listening experience, it doesn't appear to be going anywhere soon. But what formats are winning when it comes to capturing...
For Box Office Revenues, Digital Channels Seen More Efficient Than TV
Headline figures for movie budgets typically center around production costs, but film studios spend substantially on marketing, with an average of $27.4 million to market a release. The majority of that money is spent on one channel in particular — television. This is...
These Issues Proved Most Important to B2C Content Marketers in 2018
Marketers typically find figuring out algorithms and how to optimize their content around them as a challenge. So it’s not a big surprise that a Content Marketing Institute (CMI) and MarketingProfs study [PDF] of almost 300 B2C content marketers, the majority (59%) of...
ABM Initiatives Mean B2B Marketers Need More Account Data
Understanding your target audience is a critical foundation for any marketing, and in the digital age this means having the right data. Among B2B marketers, some 8 in 10 are making data a priority for both better insight and analysis and improving the coverage of...
Predictive Analytics Considered Highly Effective For Personalization
Marketers keeping an eye on trends will know that chatbots make frequent appearances in case studies for artificial intelligence (AI). But when it comes to hyper-personalization, a survey from Ascend2 [download page] shows that open-question chatbots come bottom of...
US Teens Are Most Interested in These Types of Online Groups and Forums
Around half of American teens spend time in online groups or forums, with just 22% never frequenting such sites, according to a a recent study from Pew Research [download page] on teens' social media habits and experiences. Close to 1 in 8 teens say they often spend...
B2C Content Marketers Succeed in Generating Awareness More Than Sales
The New Year provides the opportunity to reflect on achievements, and for nearly 8 in 10 B2C content marketers (78%), creating brand awareness is a goal they succeeded with over the past 12 months. However, just 52% succeeded in generating sales and revenue, per the...
OTT Devices Continue Their Ascent For Premium Digital Video Ad Views
Video advertisers have a wide variety of devices through which to reach consumers, but OTT devices have rocketed ahead in viewers' use the past year, now taking by far the largest share of US premium video ad views. That's one of the key findings from FreeWheel's...
Responsiveness on Social Media Drives Millennials’ Loyalty
Nearly 4 in 10 American Millennials (38%) are providing at least weekly feedback to companies via social media channels, according to research from TELUS International [infographic]. Given the fact that such a significant proportion is being regularly vocal, it comes...
Advertising Professionals Remain Distrusted by the Public
Advertising professionals remain among the least trusted professionals in America today. This finding comes from Gallup's most recent report on honesty and ethics in professions, which puts advertising practitioners 4th from bottom in the rankings. This is just...
What B2B Tech Marketers Are Planning for 2019
Video marketing is slated to be a top trend in B2B marketing in the coming year, with more than two-thirds (68%) of tech marketers reporting they will focus on video in 2019. This is according to an early snapshot of data from the 2019 State of IT Marketing Report...
Trust and Transparency Key to Success for Influencer Marketers
More than half of marketers (56%) cite changing expectations from digital native consumers as one of the biggest drivers of change, per a recent report [download page] from Econsultancy's Influencer Intelligence. These young consumers prefer more "reliable, authentic...
How Direct Response Marketers Are Allocating Their Budgets
Paid display emerges as the channel with the largest slice of direct response marketers' budgets, according to the State of Ad Tech 2019 report by Criteo and Euromonitor [report download]. The study, which surveyed over 900 direct response marketers globally, finds...
Here’s How Our Media Platform Preferences Fluctuate Throughout the Day
US adults spent a plurality 42% of their daily media time with live and time-shifted TV during the second quarter of this year, reports Nielsen in a recently-released study [download page]. Digital media - including internet on computers and mobile devices - occupied...
How People Get The News: TV > Radio > Social Media > Newspapers
As consumers' media behaviors shift, so are their ways of getting the news. In fact, people are about as likely to get news from a website or app as they are from watching local TV, and they're now more likely to get news from a social media site than from reading...
Google’s Top Trending Searches of 2018, and Other Year-in-Review Lists
It's that time of the year again, for the most special of retrospections... year-in-review lists. Google's top trending searches of 2018 show that natural disasters and celebrity deaths were atop our minds again this year, though nothing trended quite as much on our...
B2B Marketers Cleaning Databases More Frequently, But Still Suffer from Old Data
Old and outdated data continues to be the most commonly cited database quality challenge among B2B marketers, according to the latest report [download page] on database strategies and contact acquisition from Demand Gen Report and DiscoverOrg. More than 7 in 10 (71%)...
How Can AI Deepen Customer Relationships and Drive Business Outcomes?
Artificial intelligence (AI) isn't yet a core component of marketing strategies, but for about 1 in 8 marketers AI technologies have become critical to carrying out marketing strategies. That's according to a report [download page] from Quantcast and Forbes Insights,...
Mobile Email Click-to-Open Rates Jump in Q3
Email click-to-open rates continued to climb in Q3, and as such while slightly fewer subscribers opened emails those who did were more engaged than in previous quarters. That's according to the latest quarterly email benchmark report [download page] from Yes...
![[New Report] US Media Audience Demographics: 5th Annual Edition](https://www.marketingcharts.com/wp-content/uploads/2018/12/Media-Audience-Demos-Report-Entry-2018.png)
[New Report] US Media Audience Demographics: 5th Annual Edition
People are spending more time with media than ever before. While that may present marketers with additional opportunities to reach people, it's also true that media fragmentation and shifting consumer behaviors add layers of complexity for marketers to navigate when...
US Firms’ Data Spend to Grow by 17.5% This Year
By the time 2018 ends, US firms will have spent more than $19 billion on third-party audience data and data activation solutions supporting their advertising, marketing, media sales and associated efforts. That's according to the second annual IAB-led "State of Data"...
Loyalty is Fleeting, Consumers Say
Three-quarters of consumers across 5 key global marketers agree that they're loyal to certain brands, but will move on as soon as they have a bad experience with them. So finds Acquia in a customer experience-themed report [download page] that finds tension between...
Netflix Takes Top Global Ranking for the Simplest Brand Experience
More than half (55%) of consumers around the world are willing to pay more for simpler experiences, according to Siegel+Gale's latest annual "Global Brand Simplicity Index" report [download page]. Willingness to pay for simpler experiences remains high, though it...
83% of Consumers Say They’d Watch A Branded Video For A Reward
Reviews are a critical factor in consumers' purchase decisions, and it turns out that the vast majority of people would leave one in exchange for a reward, according to survey results from HelloWorld [download page]. The Merkle company examined what consumers would be...
Smartphones Reportedly At Half of B2C Email Clicks in Q3
Half of all email clicks in Q3 occurred on a mobile phone, reports Cheetah Digital [download page] in a recently-released analysis. The study suggests that consumers are growing more comfortable with mobile email, as smartphones represented a larger share of clicks...
Where B2B Marketers Need Help With ABM
Two-thirds of account-based marketers report that their ABM accounts have achieved greater customer success with their solutions than other accounts, and two-thirds likewise say that their ABM accounts are more likely to provide positive references and advocacy than...
Business Leaders Take Note of Their Customers’ Increasing Power
Fully 85% of business leaders surveyed around the world agree that the needs of their customers are changing rapidly, and even more (93%) agree that their customers' expectations are increasing. That's according to the Global Trends Barometer 2019 from Vodafone, which...
![[Email Benchmark Report] Mobile, Database and Purchase Metrics](https://www.marketingcharts.com/wp-content/uploads/2018/12/Yes-Marketing-Report.png)
[Email Benchmark Report] Mobile, Database and Purchase Metrics
[Sponsored by Yes Marketing] 47% of consumers say email is their preferred channel for brand communications, yet over the last quarter, active subscribers in brands' databases declined by 16.7% and new subscribers fell by 24%, according to a new analysis from Yes...
Company Culture and Transparency Rank High in Attracting Customers
While there has been ample talk about culture in the context of hiring talent, buyers are also attracted to companies that care. This is according to a new survey of 30,000 consumers conducted by Accenture Strategy [download page] that examines attitudes across 35...
How the Median Age of TV Viewers Differs Across Platforms
It's well known that live TV audiences are generally "graying" - as older adults remain wedded to traditional TV and youth gravitate towards digital platforms. New data from Nielsen provides more evidence as to the differing age profiles of video viewers, with live TV...
Videos Get More Interactions Than Images, And Other Instagram Benchmarks
The more followers an Instagram business page has, the more likely it is to include video in its mix of post types, according to a study from Quintly. As part of its report, Quintly analyzed more than 8.9 million posts during the Q1-Q3 2018 period from more than...
The Purchase Influencer Hierarchy: Friends & Family > Online Influencers > Celebrities
Influencer marketing content can certainly hold sway over consumers, in particular youth, but it doesn't appear to have nearly the same power as a recommendation from a trusted friend or family member. In fact, a recent study from SurveyMonkey finds that US consumers...
The Top 5 Most Popular Categories Purchased Online Are…
A majority of online consumers around the world claim to buy entertainment (61%) and service (56%) categories more often online than in-store. And while fewer (38%) say they buy durables such as fashion, IT/mobile and electronics more often online, that still...
Local Marketers to Focus More on Organic Search As Most Feel Google is the New Local Biz “Homepage”
Almost two-thirds of local marketers (64%) agree that Google is becoming the new "homepage" for local businesses, according to The State of Local SEO Industry Report 2019 [download page] from Moz. Within that environment, it makes sense that local marketers are...
Here’s How Marketers Are Evaluating The Success of Their Digital Display Ad Spend
Roughly 8 in 10 marketers around the world agree that it's essential for digital campaigns to drive a direct correlation with business results such as online and offline sales, and a near-equal percentage also agree that the ability to meet business objectives...
US Out-of-Home Ad Spend Rises Again in Q3; Digital Fuels Growth Worldwide
Another quarter, another rise in US out-of-home (OOH) ad spending. This time OOH ad revenues grew by 3.8% year-over-year during the third quarter, per the Outdoor Advertising Association of America (OAAA), as the sector continues to roll on for closing in on a decade...
How Marketers Are Using Video In 2018
Video marketers continues to be viewed enthusiastically by marketers, with 83% reporting that video content is becoming more important to them, according to the latest "State of Video Marketing" report [download page] from Demand Metric and Vidyard. As a naturally...