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Site Search Continues to be Extremely Important to Shoppers. What Are Their Biggest Frustrations?
Almost 6 in 10 US shoppers believe that the search box is "extremely important" when they're shopping on a retailer's website, mobile site or mobile app, and another 27% consider it "important," according to the Site Search Survey 2018 from RichRelevance. Underscoring...
How Are Advertisers Tackling Brand Safety Concerns?
Advertisers are almost unanimous in their concern with their ads appearing in brand safe environments, and the majority (58%) are more concerned this year than last with brand safety. That's according to Oath, which surveyed 304 US advertising decision-makers on the...
People Are Finding Articles Through Google More Than Facebook
Google took the lead over Facebook last year in referrals to media sites, according to a recent report from Parse.ly. A new analysis [download page] from the firm delves into the major referrers by article category, finding that Google search is a bigger referrer than...
Which Tactics Are Proving Helpful in Optimizing Marketing Automation?
Delivering personalized content is the most challenging barrier to marketing automation success, though the integration of all marketing systems is a close second, according to a new report [download page] from Ascend2. Despite the difficulties marketers are having...
Analysis Suggests Companies Are Getting More Interested in Content About Social & Video
"Social" is the intent topic that is currently most buzz-worthy across B2B marketing, according to an analysis performed for MarketingCharts by Bombora. To arrive at its conclusions, Bombora looked into the content consumption behavior of employees at 2.8 million...
Are Primetime TV Ad Loads Declining? Not According to This Data.
TV ad loads are expected to shrink in the face of pressure from video platforms such as Netflix that lack ads, and there have been rumblings from various networks about decreasing their ad loads. But has that happened yet? Research from Kantar Media suggests that ad...
Young Buyers Are Driving B2B Expectations of B2C-Like Experiences
More than 8 in 10 business buyers want the same experience as when they're buying for themselves, reveals Salesforce Research in its second annual State of the Connected Consumer report [download page]. The study indicates that the customer experience is hugely...
Which Trends Will Most Impact Digital Advertisers This Year?
The increasing dominance of Google and Facebook is the industry trend that advertisers believe will most impact their business this year, according to Marin Software's recently-released State of Digital Advertising Report [download page]. The study - based on a survey...
Digital Magazine Audience Grows, Still Lags Print
Some 42.4% of US adults with internet access report reading at least a single digital magazine issue in the past 30 days, according to the 2018 Mequoda Magazine Consumer Study. That represents a 15% increase from 36.8% doing so in 2015, as the gap between print and...
Analysis Indicates That Increasing Order Frequency is the Fastest Way to Retail Growth
Retailers have shifted from a product-centric to a channel-centric mindset in recent years, and are in the midst of a transition to a customer-centric approach, argues Custora in a recent report [download page]. So which customer-centric KPIs have the greatest impact...
These Are CMOs’ Most Important Media Channels
CMOs aren't relenting in their shift to digital media: 82% expect to to hike their budgets in the next year, for an overall increase of 49%, according to the recently-released Nielsen CMO Report [download page]. Not surprisingly given recent trends, CMOs aren't as...
US Podcast Advertising Market Estimated to Have Almost Doubled in Size in 2017
The total US podcast advertising market grew by 86% in 2017 to reach $313.9 million, according to recent estimates [pdf] from the IAB and PwC. Companies directly reporting podcast advertising revenues - which collectively represent less than 100% of the podcast ad...
Which Facebook Inc. Ad Tactics Cost the Most?
Facebook Inc. advertising CPMs declined, as expected, from Q4 2017 to Q1 2018, reports iProspect [download page] in a review of advertising performance from its clients. But while CPMs declined on a quarter-over-quarter basis by 30% due to lower post-holiday spending,...
Hispanics Spend Close to $100B Annually on CPG Products
Total Hispanic consumer expenditures were expected to exceed $815 billion last year, and it seems as though a sizable chunk of that spending will have been allocated to CPG products. In a new study [pdf], IRI reveals that Hispanics spend more than $94 billion annually...
How Marketers Are Acquiring Mobile Users, And Why It’s Important
Last year, the average visitor engaged with about 80% as much site content on a smartphone as they did when using a desktop or laptop, a gap that has narrowed across industries. That's according to Adobe's latest annual "Best of the Best" study, which is based on an...
World Cup 2018 Stats
The World Cup has begun, and with it comes research examining how people will watch the event and the impact it will have on corporate sponsors and advertising markets. Here are some highlights from various studies released in the past few weeks. Each bullet point...
Do People Share Good and Bad Customer Experiences?
People around the world say that customer experience is a competitive differentiator for brands. But do good or bad experiences reverberate beyond the customers themselves? As it stands, most people will tell someone about a very good or very bad experience, according...
US Out-of-Home Ad Revs Climb Again in Q1 2018
Out-of-home advertising revenues grew by 2% year-over-year in Q1 2018 to reach $1.68 billion, reports the Outdoor Advertising Association of America (OAAA). The latest rise, while modest, represents the largest hike since Q4 2016, and marks 8 consecutive years of...
Are B2B Sales Reps Connecting With Buyers? 5 Insights
Sales representatives' quota attainment has been on the decline for several years now, and failure to change alongside B2B buyers' shifting preferences may be a key culprit, according to the 2018 Buyer Preferences Study [download page] from CSO Insights, the research...
Marketers and Consumers Agree: Social Posts Should Teach
Measuring ROI is a far greater challenge for social media marketers than determining what content to post, according to a study from Sprout Social [download page]. But are marketers in alignment with consumers' preferences when it comes to post types? To find out,...
Triggered Emails Convert in Q1
Marketers enjoyed strong email response rates in Q1, perhaps as a result of tempered volume in the wake of the holiday period, according to Yes Lifecycle Marketing's Q1 Email Benchmark Report 2018 [download page]. The report indicates that the average open rate was up...
Convenience Drives Grocery Banner Choices
Grocery store loyalty is weak, reports tcc global in its 2018 International Loyalty Study [pdf]. Indeed, almost 4 in 10 shoppers surveyed across 15 global territories agree that it wouldn't matter to them if their usual store closed (as they'd just shop elsewhere),...
Teens’ Social Media Preferences Update: Drastic Changes Over the Past 3 Years
Almost half (45%) of teens ages 13-17 in the US report being online "almost constantly," reveals the Pew Research Center - and it's a good bet that much of that time online is being spent with social media. So which platforms figure among teens' favorites, and how...
Big Brands Are Getting Bigger
BrandZ has released its Top 100 Most Valuable Global Brands 2018 report [pdf], and perhaps more interesting than the leading brands (which are dotted with oh-so-familiar names) is the additional value that the top 100 have accrued in the past year. Indeed, the report...
Media Buyers Invest in Advanced TV Opportunities
A slight majority of advertisers plan digital video holistically as a necessary part of a TV campaign (53%) rather than as a standalone from a TV campaign (47%), reports Advertiser Perceptions in an online survey of 300 media brand decision-makers. But executing is a...
Father’s Day Retail Spending Expected to Approach Last Year’s Record
Father's Day spending will total $15.3 billion this year, says the NRF in a new forecast, putting this year's total retail spending just below last year's survey record of $15.5 billion. Some 77% of American adults are planning to celebrate Father's Day, with these...
Teens’ Access to Smartphones and Computers, by Demographic Group
Smartphone access is virtually ubiquitous among American teens ages 13-17, reports the Pew Research Center in a recent study [pdf]. Some 95% of teens surveyed said they either have or have access to a smartphone at home, a figure that remains highly consistent across...
As Concerns Grow Over Internet Privacy, Most Say Search & Social Have Too Much Power
A slight majority (52%) of people around the world say they're more concerned about their online privacy than they were a year ago, according to a report [pdf] from Ipsos, the Internet Society and the Centre for International Governance Innovation (CIGI). While these...
Department Stores Lead All B2C Sectors in Average NPS
Which B2C industries and brands enjoy the highest net promoter scores (NPS)? NICE Satmetrix, one of the co-developers of this metric, asked 62,000 US respondents to rate 188 brands across 23 industry sectors, detailing the highlights in its 2018 B2C NPS® Benchmarks at...
Pay-TV Cord-Cutting Slightly Eases in Q1
Pay-TV providers are still facing cord-cutting behavior from consumers, but Q1 2018 turned out to be slightly less painful than the year-earlier period, according to data from the Leichtman Research Group (LRG). Traditional pay-TV services (excluding...
What Challenges Are B2B Marketers Facing in Measuring Their Impact?
Just 7% of B2B marketers in the US rate their company's current ability to measure and analyze marketing performance and impact as "excellent," according to a new study [download page] from Demand Gen Report, with twice as many feeling that they are "poor/inadequate."...
Purpose Pays, Consumers Say
Purpose is "more than a trendy buzzword," it's a way of doing business that has the power to not only influence positive societal change but also drive company growth. That's according to the 2018 Cone/Porter Novelli Purpose Study [download page], which finds that...
Email Benchmark Report: Maintaining the Holiday Momentum
[Sponsored] Many marketers focus on attracting new subscribers before the holidays but lack a strategy to keep them engaged after the close of Q4. Yes Lifecycle Marketing's newest benchmark report [download page] identifies key findings from Q1 and outlines strategies...
Gen Z and Millennial Consumers Account for 39% of All Out-of-Home TV Viewing
Young people are watching less traditional TV in the home - that much is clear. But new data from Nielsen indicates that they haven't abandoned their interest in linear TV. Instead, in many cases, they're tuning in away from the home, and providing significant...
These Are the Fastest-Growing Large Cities in the US
Americans seem to be migrating to Southern cities. That's the word from the Census Bureau, which reveals that 8 of the 15 cities or towns with the largest gains in population between 2016 and 2017 were located in the South. Furthermore, 10 of the 15 fastest-growing...
What’s the CMO’s Role in Driving Growth? 5 Insights
One of the most critical traits of an effective CMO is to play a key role in company growth initiatives, according to recent research. So how are organizations defining growth, and where can CMOs make an impact? A new report from Deloitte and the CMO Council delves...
3 in 4 Americans Believe Personal Data Exchange Benefits Businesses More Than People
Privacy is obviously a hot topic these days with new European data privacy regulations going into effect and Facebook facing questions over its privacy practices. With data privacy concerns already running high, new data from the GDMA and Acxiom [pdf] reveals that...
Time Spent With Traditional Media Drops As Mobile Internet Use Blossoms
People around the world are expected to spend about 8 hours a day consuming media this year, representing a 12% jump from 2011, says Zenith in a new media consumption forecast. The rise of mobile devices is having a large impact on media consumption patterns, per the...
Here’s How Insights Buyers Feel the Industry Should Address Research Sample Quality
Market research buyers and clients are pessimistic about the future of sample quality, according to the Q1-Q2 2018 edition of the Greenbook Research Industry Trends (GRIT) report. In fact, buyers are twice as likely to believe that sample quality will worsen (38%)...
Here Are US CEOs’ Biggest Challenges in Meeting Millennials’ Needs
It's no secret that marketers prize Millennials as an appealing target audience. But research from KPMG [pdf] indicates that CEOs are still facing a range of challenges in meeting the needs of Millennial consumers. The survey - fielded among 400 CEOs in the US - found...
Two-Thirds of the US 13+ Population Play Videogames
The gaming audience continues to expand. In fact, two-thirds (66%) of Americans ages 13 and older self-identify as gamers, up from 58% in 2013, according to a Nielsen study [download page]. Gamers are spending an average of 11% of their leisure time with video games...
Financially Strapped Millennials Engage in Deal-Seeking Grocery Buying Behavior, Can be Swayed by Reviews
Almost half (47%) of American adults are making sacrifices to make ends meet, and 44% say their household's financial health is strained, according to research from IRI [pdf]. The study reveals that Retirees & Seniors are the least likely to have to make...
Video Streaming Services Top Pay-TV Providers in Customer Satisfaction
Score another one for streaming services. On the heels of a study indicating that customers perceive much more value from video streaming than pay-TV services, a new report [download page] from the American Customer Satisfaction Index (ACSI) reveals that customer...
Here’s How Online Adults Find Information About Brands and Services
Most online adults across 5 key countries turn to websites in order to find information about brands and services, while about half rely on recommendations from friends and family, according to a report from Kantar Media [download page]. The study indicates that...
3 in 4 B2B Procurement Officers Experience Pain Points During the E-Commerce Buying Process
Almost 9 in 10 B2B firms report buying more online in the past year, reveals Avionos [download page] in a survey of 160 B2B procurement officers at manager level of above at firms with at least $100 million in annual revenues. Survey respondents - most of whom are...
Smart Speaker Ownership Linked to Higher Consumption of AM/FM Radio
Streaming music is one of the more popular uses of Smart Speakers, per recent research, but what's the source of the music? As it turns out, a substantial portion of AM/FM radio listeners have increased their consumption of AM/FM radio stations since they obtained a...
Mobile Phones Lead in Q1 Video Ad Impressions, Click-Through Rates
Mobile devices - particularly mobile phones - continue to outpace other devices in video ad impressions, though their dominance is receding at the hands of connected TV devices, reports Extreme Reach in its Q1 2018 Video Advertising Benchmark Report. For the quarter...
What Shoppers Want From the Online Experience: 3 Insights
Online shoppers enjoy using mobile devices for their e-commerce activities, but a great online shopping experience depends on more than just ease-of-use on mobile devices. That's according to a report from Namogoo [download page], which surveyed almost 1,400 online...
Another Marketing Data Challenge: Telling the Right Stories
Much has been made of the difficulties marketers face with accessing data, integrating data across technologies, and even trusting their data. But some companies are facing an even bigger problem, according to Widen's 2018 Connectivity Report [download page]: telling...
Q1 Largely Follows Trend Towards Greater Penetration of Smart Tech Products
Smart products are taking share from conventional products in the TV, speaker, and watch categories, reports Adobe Digital Insights in its Digital Dollar Report for Q1 2018. In fact, smart TVs represented almost 9 in 10 TVs sold in the US during the first quarter of...
Brand Marketers Look to Visual Content As Marketplace Differentiator
Global e-commerce communities and marketplaces such as Amazon, Alibaba and eBay are revolutionizing and reinventing the global retail marketplace, believe a majority (56%) of brand marketers, according to a report [download page] from the CMO Council. The main...
Which Companies Are the Most – and Least – Trusted in the US?
Only half of Americans trust business as an institution, per recent research, a problem given that trusting relationships are considered critical for customers, who are more likely to buy and recommend products from trusted companies. So which companies are the most -...
Sender Reputations Have A Strong Impact on Email Performance. Here’s How.
Email providers are increasingly making life difficult for spammers, as just one-quarter of emails in 2017 came from the least reputable senders, down from 60% of messages in 2012. That's according to Return Path, which has released its latest benchmark report on the...
What Strategies Are Senior Marketers Using to Get More Out of Existing Customers?
Only about 1 in 8 marketers (13%) believe that they're realizing the full revenue potential of their existing customers, according to a study from the CMO Council and Sendwithus [download page]. The report, which is based on a survey of 179 senior marketing leaders,...
Small Businesses Look to Up Their Activity on Facebook, YouTube and Instagram
Small businesses are looking to increase their time and money investments in social media this year, reports The Manifest in a survey of 351 small business owners and managers at companies in the US with fewer than 500 employees (78% with fewer than 50 employees). The...
Social Media Marketing Update: Preferred Platforms and Content Types in 2018
What's trending in social media marketing? The latest annual Social Media Marketing Industry Report from Social Media Examiner, based on a survey of more than 5,700 participants around the world, offers some insights into marketers' preferences surrounding social...
Subscription Commerce Benchmarks: 7.2% of Customers At Risk of Involuntary Churn Each Month
Subscriber retention is one of the most - if not the most - important facets of successful subscription businesses. Keeping subscribers satisfied with products and services is one thing - but what about involuntary churn, such as through failed payments and credit...
Luxury Brands to Devote One-Third of Their Ad Budgets to Digital This Year
Luxury ad spending is expected to grow by 2.4% this year and by 2.8% next year in the aggregate across 23 key markets, says Zenith in its latest forecast. The forecasted growth rate trails expected increases in overall ad spending in those markets, though the luxury...
New Parents Join Online Communities, Get Info From Social Media
Most new parents in the US are members of at least one online community, and both online parenting and online buy-and-sell groups prove popular with these individuals, according to a Facebook IQ survey. The study results indicate that parents of newborns (38%) and...
What’s Standing in the Way of More Mobile Shopping?
Here's an unexpected finding: the percentage of e-commerce sales made using a mobile phone decreased last year. That's according to a report from Forrester Research [download page], which says that mobile phones accounted for 36% of online retail sales last year, down...
Half of OTT Video Streamers Account for 90% of Viewing Time
Close to two-thirds (63%) of US households with Wi-Fi streamed video content on OTT devices in February 2018, reports comScore, a figure that aligns with Nielsen data showing that 59% of all US homes had an internet-enabled device capable of streaming content to the...
Omnichannel Shoppers Spend Far More Than Online-Only Customers
People who shop both online and offline are far more valuable customers than those who limit their shopping methods to e-commerce only, according to a report from Criteo [pdf]. The study examined global data from retailers combining online and offline sales data,...
Here’s How Much Snapchat’s Redesign Affected Its Status With Millennials
Snapchat has reportedly redesigned its much-maligned redesign, and with good reason. Recent data from YouGov shows just how great a toll the redesign took on Snapchat's favorability among US Millennials. YouGov tracked the impact of the redesign by looking at two...
US Online Ad Revenues Grow by 21% in 2017: 10 Notes
Online ad revenues in the US grew by 21.4% year-over-year in 2017 to total $88 billion, per the latest revenue report from the IAB and PwC [pdf]. Revenues for the fourth quarter were up by about 21% year-over-year as the shift to mobile continued. Here are 5 takeaways...
B2B Firms Struggle With Data Activation
B2B marketers and salespeople on average make about half of their decisions based on intuition and experience rather than quantitative data analysis, according to a commissioned study [download page] conducted by Forrester Consulting on behalf of Dun & Bradstreet....
Video Streaming Device Users Still Rely on Traditional TV
In November of last year, some 65.3 million US homes (or 59% of the total population) had an internet-enabled device capable of streaming content to the TV, such as a video game console, smart TV and/or multimedia device. So says Nielsen in its latest Local Watch...
Retargeting Ads Have Weak Appeal With Consumers
Retargeting is considered to be one of the most effective tactics for driving search and social advertising performance. But shoppers have different ideas about the value of retargeting, according to a new study from Nanigans. To arrive at its conclusions, Nanigans...
CMOs Identify 4 Areas in Need of Improvement in Marketing
CMOs' average tenure may have slightly rebounded this past year, but that doesn't mean the position doesn't come with a hefty amount of pressure. So what areas do CMOs see as needing improvement? A recent report from Korn Ferry [download page], based on a survey of...
Millennial Parents Demonstrate Strong Retail Brand Loyalties, But Also Have High Expectations
Millennials parents prove to be an appealing demographic group for retailers: they're more highly educated than parents in other generations and are more likely to have above-average household incomes, according to an NRF report. What's more, a majority (54%) identify...
These Brands Are Considered the Strongest by Mothers
Netflix tops all others in brand health, according to women in the US with kids under the age of 18. That's according to the latest YouGov brand rankings, which revealed the top 10 brands among mothers, based on a composite score covering 6 brand health metrics:...
Google Search CPCs Decline for B2B Advertisers
The average cost per click (CPC) for a B2B search ad on Google in Q1 2018 was $1.75 in the US, says Marin Software in analyzing a sample of its client base for its latest quarterly benchmarks report [access page]. Perhaps more important than the actual figure is the...
What Do B2C Brands Need In Order to Achieve A Single View of the Customer?
Companies have long been trying to achieve a single view of their customers, but they're still struggling to do so. Just 22% of senior marketers (primarily from large consumer-facing companies) responding to a CMO Council survey [download page] said that a single view...
Digital Marketing Talent Continues to be In Demand, But Some Seek Traditional Marketers Too
Close to 7 in 10 marketing teams are expected to grow this year, says McKinley Marketing Partners in its 2018 Marketing Hiring Trends report [download page], basing its finding on responses from marketing professionals with influence on hiring decisions. Companies are...
Average CMO Tenure Rebounded in 2017
The average tenure of CMOs at 100 of the most advertised consumer brands in the US has rebounded after a couple of years of decline. That's according to the latest annual analysis from Spencer Stuart, which also notes that fewer CMOs have been in their current role...
Multi-Step Welcome Emails Prove Popular With Email Marketers
Marketers have plenty of room for improvement when it comes to marketing automation, according to a survey of GetResponse customers and Smart Insights members [pdf]. Just 1 in 5 say they use most or all marketing automation features available to them, and even fewer...
Tech Update: Mobile & Social Media Usage, by Generation
Millennials continue to be the generation with the broadest access to smartphones and the heaviest use of social media. But Gen Xers are more apt to be using tablets and a majority of Boomers are also "embracing" digital technologies, according to a report from the...
2017 Webinar Benchmarks: 7 Highlights
What can you expect when running a webinar? ON24 dug into its data and has provided benchmarks from an analysis of almost 20,000 webinars (with at least 100 attendees) conducted on its platform in 2017. Here are some quick highlights from the report [download page]....
Analysis Shows Product Detail Pages Underperform As E-Commerce Landing Pages, But…
Nearly 1 in 4 online shoppers arrived at e-commerce sites on product detail pages (PDPs) during Q1, reports Monetate [download page] in a study of close to 2 billion global shopping sessions. Unfortunately, given their prevalence as landing pages, the analysis shows...
Subscribers Say Big SVOD Platforms Are Good Value, Traditional Pay-TV Not So Much
Two-thirds (68%) of US TV viewers subscribe to one of the big 3 subscription video on demand (SVOD) platforms, up from 49% in 2014, according to a new report from Hub Entertainment Research entitled "What's TV Worth" [excerpt download page]. The study, based on a...
3 in 4 People Say Customer Experience is A Competitive Differentiator: 4 Insights
Brand marketers are prioritizing the customer experience this year, and it seems as though they're doing so with good reason. Some 73% of people in 12 countries around the world - including 75% in the US - believe that the customer experience is an important factor in...
Original Digital Video Ad Spend to Grow As Advertisers Target An Appealing Audience
Ad spending on original digital video programming has been climbing rapidly in recent years and looks set to continue doing so, as advertisers eye the attractive profile of original digital video audiences, according to a pair of new reports from the IAB. Original...
Customer Data Analysis Challenges Hinder Use of Advanced AI Capabilities
Top-performing companies around the world are putting artificial intelligence (AI) to use, per recent research, and a new study [download page] from Blueshift and TechValidate indicates that 64% of marketers are planning to increase their use of AI in their marketing...
Total Mother’s Day Spending Expected to be Just Shy of Last Year’s Record
Mother's Day spending will total $23.1 billion this year, says the NRF in a new forecast, putting this year's total retail spending just below last year's survey record of $23.6 billion. Some 86% of American adults are planning to celebrate Mother's Day (up from 85%...
Consumer Expectations Are Driving CX Initiatives, Which Aim to Increase Engagement
The majority of organizations now see the customer experience as a top priority, according to the "Elevating the Customer Experience" report [download page] conducted by the Winterberry Group for the Data & Marketing Association (DMA) and sponsored by Pitney...
Millennials’ Video Genre Preferences Vary by Device. Here’s What They’re Watching.
Millennials in the US generally watch Comedy, Action/Adventure and Drama on TV but gravitate to News first on digital devices, finds a report from Oath. The Oath Video Content Preference study suggests that shorter content is favored on smaller screens, while viewing...
Non-Profits Increase Their Email List Sizes, Campaign Volume
Non-profits sent 11% more emails in 2017 than in 2016, averaging 66 messages per subscriber throughout the year, according to the latest annual M+R Benchmarks Study. Fundraising emails comprised the largest overall segment, at roughly 2 per month (25 annually),...
Americans’ Sense of Frugality Largely Persists
More American adults believe they've been spending less money in recent months (35%) than more (30%), a pattern that has persisted since the recession, per new Gallup data. However, the gap between spending less and spending more continues to narrow, and for the first...
How B2B Buyers Feel About Sales Reps: 6 Insights
How does sales outreach look and feel from the buyer's side? That's the question ValueSelling Associates wanted to tackle in its "Sales from the Buyer's Perspective" study [download page], conducted with Training Industry, through a survey of 260 respondents with...
Email’s Still the Most Common Channel for Personalization, but Efforts Remain Fairly Basic
More than three-quarters (77%) of marketers are personalizing their email marketing, which, joined by websites (52%), are the only channels in which a majority use personalization. That's according to the 2018 Trends in Personalization report [pdf] from Evergage and...
Marketing Ops Execs Confident in ABM Efforts, More Skeptical About GDPR Compliance
How do marketing operations professionals rate their smarts when it comes to various data management capabilities? Openprise surveyed more than 200 of them to find out, resulting in its Marketing Operations Benchmarking Report [download page], which reveals that...
Almost 6 in 10 Adults Say They’ve Used Voice Search to Find Local Biz Info
Some 58% of US adults have used voice search to find information on a local business at some point in the past 12 months, reports BrightLocal in its 2018 Voice Search for Local Business study. Most commonly, people are using their smartphones (56%) for voice search to...
Small Business Owners Rely Most on Email Marketing
Most small business owners are self-taught when it comes to marketing and promoting their businesses, according to results from a Constant Contact survey. And while most do some form of marketing for their businesses, fewer than half consider themselves "marketing...
Short Video Ads Capture Mobile Advertisers’ Fancy
Almost two-thirds (64%) of advertisers involved in mobile advertising hiked their mobile ad investments last year, and even more (67%) expect to increase their spending in the coming year, according to a report from Advertiser Perceptions. So which mobile ad formats...
Amazon Ad Spending Enjoys Strong Growth Again in Q1
The median advertiser spent almost twice as much on Amazon Sponsored Product Ads (+96%) and Headline Search Ads (+90%) in Q1 2018 as they did a year earlier, reports Merkle in its Q1 2018 Digital Marketing Report [download page]. Spending growth accelerated in Q1 as...
US Corporate Reputations Decline; Brands Face Authenticity Deficit
Corporate reputations in the US have diminished this year compared to 2017, according to the Reputation Institute's "US RepTrak® 100" presentation [download page]. Only about half of consumers trust companies to do the right thing, down from 62% last year, and just...
Digital Video Ads Mainly Used for Branding As Relatively Few Measure Sales
Brand awareness is a more common objective for digital video advertising campaigns than lead generation or direct sales, finds a new study [download page] from The CMO Council and ViralGains. Indeed, video advertising's main use in the customer journey is to promote...
2 in 3 Kids and Teens Say They Use Tablets Regularly. Here Are Their Main Activities.
Some 65% of Gen Z consumers report regular use of a tablet, according to a YouGov survey of almost 600 respondents ages 8-17. The results suggest that children ages 8-11 are the most frequent users (74% regularly using tablets), with regular usage tapering off among...
Audience-Targeted Ads Generate 1 in 3 Google Paid Search Clicks in Q1
The use of audience targeting in Google search ads has been growing rapidly of late, details Merkle in its latest Digital Marketing Report covering Q1 2018 [download page]. The study reveals that ads targeted to specific audiences accounted for one-third (34%) of...
Marketing to IT Buyers: 2 Key Insights
Research finds that IT buyers believe they're contacted by marketers and sales reps more than 20 times per week on average. As such, understanding what influences purchases both inside and outside the workplace is paramount for B2B marketers wishing to break through...
Who Holds the Most Favorable View of Big Tech Companies?
The evidence is becoming clearer and clearer that few adults trust Facebook - at least in the wake of the Cambridge Analytica scandal. Indeed, research from YouGov and The Economist [pdf] finds that only a slim majority (54%) of those with an opinion of Facebook have...
