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Email, Paid Search Said Easiest to Analyze; Content & Video Tougher

Email, Paid Search Said Easiest to Analyze; Content & Video Tougher

Measuring marketing attribution is very important to the vast majority of marketers, reports Ascend2 in a new study [download page] involving 226 marketing influencers fairly evenly split between B2B and B2C channels. Although two of the top priorities for measuring...

The State of Email Marketing

The State of Email Marketing

[Sponsored by Return Path] The email marketing landscape continues to evolve but there is at least one constant: competition for attention in the inbox remains fierce. The sheer volume of marketing emails sent daily has made it harder than ever before for marketers to...

CMOs Own CX, But Not the Tech

CMOs Own CX, But Not the Tech

The CMO has gained more responsibility for the customer experience (CX) in recent years, and brand marketers have made the customer experience their top priority this year. A new SAS-sponsored report [download page] conducted by Harvard Business Review Analytics...

Amazon Ad Spending Continues to Accelerate

Amazon Ad Spending Continues to Accelerate

Jeff Bezos is getting richer... and spending on Amazon ads is growing, quickly. During the first half of 2018 Amazon's advertising revenue grew by 36% year-over-year, reports Standard Media Index (SMI), which sources data directly from agency invoicing systems. That...

Live TV Cedes Status As Default First Source of TV Content

Live TV Cedes Status As Default First Source of TV Content

More than 8 in 10 American households have access to at least one on-demand TV service, and the proliferation of these content sources is having a dramatic effect on TV viewing behavior, according to a new report from Hub Entertainment Research. In its latest analysis...

B2B Marketers Identify Their Expectations for AI

B2B Marketers Identify Their Expectations for AI

Only half of B2B marketers are using artificial intelligence (AI) in their marketing strategy and few are very confident of their level of knowledge of AI in the context of marketing technology. At the same time, they hold high expectations for the benefits afforded...

Which Industries Spend the Most on US Digital Advertising?

Which Industries Spend the Most on US Digital Advertising?

Digital advertising in the US continues to grow quickly, with one estimate suggesting it's now a $30 billion larger market than TV advertising. Which industries are contributing most to digital advertising's rapid ascent? Recent figures from eMarketer break out...

Music Streaming Continues to Surge in H1

Music Streaming Continues to Surge in H1

The number of on-demand music streams grew by 41.6% year-over-year during the first half of 2018, according to Nielsen's latest look at the industry [download page]. Music audio streams (+45.4%) continued to grow at a faster rate than music video streams (+34.7%), but...

Roughly Half of Households Headed by People Ages 55+ Stream Video

Roughly Half of Households Headed by People Ages 55+ Stream Video

Some 63% of US households with Wi-Fi streamed OTT video in April, reports comScore in a recent presentation on the State of OTT [download page]. The top fifth of these homes by viewing duration - "heavy streamers" - watched an average of 145 hours of OTT during the...

Premium Digital Video Viewers Continue Gravitating to Live Content

Premium Digital Video Viewers Continue Gravitating to Live Content

Live video is seeing faster growth than any other type of premium digital video content, reports FreeWheel in its Q1 2018 Video Monetization Report [download page]. Within the US live viewing comprised more than one-third (35%) of all ad views for the quarter, up from...

These Brands Are Getting the Most Love on Social Media

These Brands Are Getting the Most Love on Social Media

Social media, e-commerce and technology companies dominate the list of most-loved brands on social, according to a report from NetBase [download page]. The company scoured expressions of love in 361 million English-language posts of earned mentions across 200...

These Are the Most Common Email Marketing Practices

These Are the Most Common Email Marketing Practices

Basic segmentation ranks as the most broadly adopted email marketing practice among company marketers, according to the annual Email Industry Census from Econsultancy and Adestra. Some 82% of respondents worldwide (though predominantly from the UK) use basic...

B2B Tech Marketers Focus on Revenue Influence, But Few Measure It

B2B Tech Marketers Focus on Revenue Influence, But Few Measure It

Influencing revenue is a top priority for B2B tech marketers, says Spiceworks on the basis of a survey of 185 B2B marketers in technology companies across North America and Europe. Fully 57% said that influencing revenue through new account acquisition is a priority,...

Here’s How Candidates Evaluate Employer Brands

Here’s How Candidates Evaluate Employer Brands

More than two-thirds of job candidates believe that employer brand strength is important (35%) or very important (34%) when they're evaluating a new job opportunity, according to the 2018 Reputation Management Study [pdf] from MRINetwork, conducted in partnership with...

Marketers Identify The Top Challenges With Email

Marketers Identify The Top Challenges With Email

Virtually all marketers face some challenges with their email marketing, according to a study [download page] from Return Path and Demand Metric. The survey indicates that marketers - who use email primarily to communicate with customers and prospects and to build...

Half of Single Women Feel They’re Left Out of Advertising

Half of Single Women Feel They’re Left Out of Advertising

Adults in the US are increasingly putting off marriage until later years, if at all. Indeed, a recent Pew Research Data analysis indicates that 57% of 21-36-year-olds have never married, compared to just one-third (33%) of people that age back in 1985. Now, a new...

Smartphones Now Capture Two-Thirds of US Digital Media Time

Smartphones Now Capture Two-Thirds of US Digital Media Time

People in the US spent more than twice as much time accessing the internet through smartphone applications than via desktops in April, notes comScore in a recent presentation [download page] on location data. In fact, smartphone apps accounted for a majority (59%) of...

Mobile Apps’ Average Revenue per User Benchmarks for Q1 2018

Mobile Apps’ Average Revenue per User Benchmarks for Q1 2018

It's getting harder to make app economics work. So says AppsFlyer in a report [download page] produced with Facebook, which argues that declines in high-value organic users and rising paid media costs are making it more important than ever for apps to maximize revenue...

Here’s Why SLAs Are Important

Here’s Why SLAs Are Important

Salespeople are more likely to believe that leads sourced directly from sales are the top source of leads for their organization than leads from marketing. So say sales respondents to HubSpot's latest annual State of Inbound report, which gathered the opinions of more...

About 1 in 4 Americans Personalize Products Across Categories

About 1 in 4 Americans Personalize Products Across Categories

Some 26% of American adults personalize products and/or services across industry categories, reports YouGov [download page] in a new study. The personalization economy is growing in popularity, according to the results, as the 26% reporting personalization of a...

B2B Marketing Information Revenues Forecast to Slowly Grow

B2B Marketing Information Revenues Forecast to Slowly Grow

US B2B media revenues are expected to grow by a compound annual rate of 3.2% from 2017 through 2022, according to PwC's Global Media & Entertainment Outlook. The business information segment of B2B media revenues is not only the largest, but also the...

Automation Gets A Boost in Email Innovation Efforts

Automation Gets A Boost in Email Innovation Efforts

When it comes to email marketing, company marketers are more interested in improving their personalization and segmentation efforts than their marketing automation activities, according to the latest Email Industry Census [download page] from Econsultancy and Adestra....

B2B Video Completion Rates Are Improving

B2B Video Completion Rates Are Improving

Research has shown that B2B marketers are brimming with enthusiasm about video. But creating a video is different from having it viewed – and viewed long enough for the message to get across. New video benchmarks from Vidyard [download page] offer insights into...

US Online and Traditional Media Advertising Outlook, 2018-2022

US Online and Traditional Media Advertising Outlook, 2018-2022

PwC has issued its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2022. [Editor's note: If you're interested in media trends, the 4th annual...

How Are Advertisers Tackling Brand Safety Concerns?

How Are Advertisers Tackling Brand Safety Concerns?

Advertisers are almost unanimous in their concern with their ads appearing in brand safe environments, and the majority (58%) are more concerned this year than last with brand safety. That's according to Oath, which surveyed 304 US advertising decision-makers on the...

People Are Finding Articles Through Google More Than Facebook

People Are Finding Articles Through Google More Than Facebook

Google took the lead over Facebook last year in referrals to media sites, according to a recent report from Parse.ly. A new analysis [download page] from the firm delves into the major referrers by article category, finding that Google search is a bigger referrer than...

Are Primetime TV Ad Loads Declining? Not According to This Data.

Are Primetime TV Ad Loads Declining? Not According to This Data.

TV ad loads are expected to shrink in the face of pressure from video platforms such as Netflix that lack ads, and there have been rumblings from various networks about decreasing their ad loads. But has that happened yet? Research from Kantar Media suggests that ad...

Young Buyers Are Driving B2B Expectations of B2C-Like Experiences

Young Buyers Are Driving B2B Expectations of B2C-Like Experiences

More than 8 in 10 business buyers want the same experience as when they're buying for themselves, reveals Salesforce Research in its second annual State of the Connected Consumer report [download page]. The study indicates that the customer experience is hugely...

Which Trends Will Most Impact Digital Advertisers This Year?

Which Trends Will Most Impact Digital Advertisers This Year?

The increasing dominance of Google and Facebook is the industry trend that advertisers believe will most impact their business this year, according to Marin Software's recently-released State of Digital Advertising Report [download page]. The study - based on a survey...

Digital Magazine Audience Grows, Still Lags Print

Digital Magazine Audience Grows, Still Lags Print

Some 42.4% of US adults with internet access report reading at least a single digital magazine issue in the past 30 days, according to the 2018 Mequoda Magazine Consumer Study. That represents a 15% increase from 36.8% doing so in 2015, as the gap between print and...

These Are CMOs’ Most Important Media Channels

These Are CMOs’ Most Important Media Channels

CMOs aren't relenting in their shift to digital media: 82% expect to to hike their budgets in the next year, for an overall increase of 49%, according to the recently-released Nielsen CMO Report [download page]. Not surprisingly given recent trends, CMOs aren't as...

Which Facebook Inc. Ad Tactics Cost the Most?

Which Facebook Inc. Ad Tactics Cost the Most?

Facebook Inc. advertising CPMs declined, as expected, from Q4 2017 to Q1 2018, reports iProspect [download page] in a review of advertising performance from its clients. But while CPMs declined on a quarter-over-quarter basis by 30% due to lower post-holiday spending,...

Hispanics Spend Close to $100B Annually on CPG Products

Hispanics Spend Close to $100B Annually on CPG Products

Total Hispanic consumer expenditures were expected to exceed $815 billion last year, and it seems as though a sizable chunk of that spending will have been allocated to CPG products. In a new study [pdf], IRI reveals that Hispanics spend more than $94 billion annually...

How Marketers Are Acquiring Mobile Users, And Why It’s Important

How Marketers Are Acquiring Mobile Users, And Why It’s Important

Last year, the average visitor engaged with about 80% as much site content on a smartphone as they did when using a desktop or laptop, a gap that has narrowed across industries. That's according to Adobe's latest annual "Best of the Best" study, which is based on an...

World Cup 2018 Stats

World Cup 2018 Stats

The World Cup has begun, and with it comes research examining how people will watch the event and the impact it will have on corporate sponsors and advertising markets. Here are some highlights from various studies released in the past few weeks. Each bullet point...

Do People Share Good and Bad Customer Experiences?

Do People Share Good and Bad Customer Experiences?

People around the world say that customer experience is a competitive differentiator for brands. But do good or bad experiences reverberate beyond the customers themselves? As it stands, most people will tell someone about a very good or very bad experience, according...

US Out-of-Home Ad Revs Climb Again in Q1 2018

US Out-of-Home Ad Revs Climb Again in Q1 2018

Out-of-home advertising revenues grew by 2% year-over-year in Q1 2018 to reach $1.68 billion, reports the Outdoor Advertising Association of America (OAAA). The latest rise, while modest, represents the largest hike since Q4 2016, and marks 8 consecutive years of...

Are B2B Sales Reps Connecting With Buyers? 5 Insights

Are B2B Sales Reps Connecting With Buyers? 5 Insights

Sales representatives' quota attainment has been on the decline for several years now, and failure to change alongside B2B buyers' shifting preferences may be a key culprit, according to the 2018 Buyer Preferences Study [download page] from CSO Insights, the research...

Marketers and Consumers Agree: Social Posts Should Teach

Marketers and Consumers Agree: Social Posts Should Teach

Measuring ROI is a far greater challenge for social media marketers than determining what content to post, according to a study from Sprout Social [download page]. But are marketers in alignment with consumers' preferences when it comes to post types? To find out,...

Triggered Emails Convert in Q1

Triggered Emails Convert in Q1

Marketers enjoyed strong email response rates in Q1, perhaps as a result of tempered volume in the wake of the holiday period, according to Yes Lifecycle Marketing's Q1 Email Benchmark Report 2018 [download page]. The report indicates that the average open rate was up...

Convenience Drives Grocery Banner Choices

Convenience Drives Grocery Banner Choices

Grocery store loyalty is weak, reports tcc global in its 2018 International Loyalty Study [pdf]. Indeed, almost 4 in 10 shoppers surveyed across 15 global territories agree that it wouldn't matter to them if their usual store closed (as they'd just shop elsewhere),...

Big Brands Are Getting Bigger

Big Brands Are Getting Bigger

BrandZ has released its Top 100 Most Valuable Global Brands 2018 report [pdf], and perhaps more interesting than the leading brands (which are dotted with oh-so-familiar names) is the additional value that the top 100 have accrued in the past year. Indeed, the report...

Media Buyers Invest in Advanced TV Opportunities

Media Buyers Invest in Advanced TV Opportunities

A slight majority of advertisers plan digital video holistically as a necessary part of a TV campaign (53%) rather than as a standalone from a TV campaign (47%), reports Advertiser Perceptions in an online survey of 300 media brand decision-makers. But executing is a...

Teens’ Access to Smartphones and Computers, by Demographic Group

Teens’ Access to Smartphones and Computers, by Demographic Group

Smartphone access is virtually ubiquitous among American teens ages 13-17, reports the Pew Research Center in a recent study [pdf]. Some 95% of teens surveyed said they either have or have access to a smartphone at home, a figure that remains highly consistent across...

Department Stores Lead All B2C Sectors in Average NPS

Department Stores Lead All B2C Sectors in Average NPS

Which B2C industries and brands enjoy the highest net promoter scores (NPS)? NICE Satmetrix, one of the co-developers of this metric, asked 62,000 US respondents to rate 188 brands across 23 industry sectors, detailing the highlights in its 2018 B2C NPS® Benchmarks at...

Pay-TV Cord-Cutting Slightly Eases in Q1

Pay-TV Cord-Cutting Slightly Eases in Q1

Pay-TV providers are still facing cord-cutting behavior from consumers, but Q1 2018 turned out to be slightly less painful than the year-earlier period, according to data from the Leichtman Research Group (LRG). Traditional pay-TV services (excluding...

What Challenges Are B2B Marketers Facing in Measuring Their Impact?

What Challenges Are B2B Marketers Facing in Measuring Their Impact?

Just 7% of B2B marketers in the US rate their company's current ability to measure and analyze marketing performance and impact as "excellent," according to a new study [download page] from Demand Gen Report, with twice as many feeling that they are "poor/inadequate."...

Purpose Pays, Consumers Say

Purpose Pays, Consumers Say

Purpose is "more than a trendy buzzword," it's a way of doing business that has the power to not only influence positive societal change but also drive company growth. That's according to the 2018 Cone/Porter Novelli Purpose Study [download page], which finds that...

Email Benchmark Report: Maintaining the Holiday Momentum

Email Benchmark Report: Maintaining the Holiday Momentum

[Sponsored] Many marketers focus on attracting new subscribers before the holidays but lack a strategy to keep them engaged after the close of Q4. Yes Lifecycle Marketing's newest benchmark report [download page] identifies key findings from Q1 and outlines strategies...

These Are the Fastest-Growing Large Cities in the US

These Are the Fastest-Growing Large Cities in the US

Americans seem to be migrating to Southern cities. That's the word from the Census Bureau, which reveals that 8 of the 15 cities or towns with the largest gains in population between 2016 and 2017 were located in the South. Furthermore, 10 of the 15 fastest-growing...

What’s the CMO’s Role in Driving Growth? 5 Insights

What’s the CMO’s Role in Driving Growth? 5 Insights

One of the most critical traits of an effective CMO is to play a key role in company growth initiatives, according to recent research. So how are organizations defining growth, and where can CMOs make an impact? A new report from Deloitte and the CMO Council delves...

Two-Thirds of the US 13+ Population Play Videogames

Two-Thirds of the US 13+ Population Play Videogames

The gaming audience continues to expand. In fact, two-thirds (66%) of Americans ages 13 and older self-identify as gamers, up from 58% in 2013, according to a Nielsen study [download page]. Gamers are spending an average of 11% of their leisure time with video games...

Smart Speaker Ownership Linked to Higher Consumption of AM/FM Radio

Smart Speaker Ownership Linked to Higher Consumption of AM/FM Radio

Streaming music is one of the more popular uses of Smart Speakers, per recent research, but what's the source of the music? As it turns out, a substantial portion of AM/FM radio listeners have increased their consumption of AM/FM radio stations since they obtained a...

Mobile Phones Lead in Q1 Video Ad Impressions, Click-Through Rates

Mobile Phones Lead in Q1 Video Ad Impressions, Click-Through Rates

Mobile devices - particularly mobile phones - continue to outpace other devices in video ad impressions, though their dominance is receding at the hands of connected TV devices, reports Extreme Reach in its Q1 2018 Video Advertising Benchmark Report. For the quarter...

What Shoppers Want From the Online Experience: 3 Insights

What Shoppers Want From the Online Experience: 3 Insights

Online shoppers enjoy using mobile devices for their e-commerce activities, but a great online shopping experience depends on more than just ease-of-use on mobile devices. That's according to a report from Namogoo [download page], which surveyed almost 1,400 online...

Another Marketing Data Challenge: Telling the Right Stories

Another Marketing Data Challenge: Telling the Right Stories

Much has been made of the difficulties marketers face with accessing data, integrating data across technologies, and even trusting their data. But some companies are facing an even bigger problem, according to Widen's 2018 Connectivity Report [download page]: telling...

Which Companies Are the Most – and Least – Trusted in the US?

Which Companies Are the Most – and Least – Trusted in the US?

Only half of Americans trust business as an institution, per recent research, a problem given that trusting relationships are considered critical for customers, who are more likely to buy and recommend products from trusted companies. So which companies are the most -...

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