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Tech Customer Success Programs Focus on Increasing Product Usage, Cutting Churn
Customer Success executives at tech companies are primarily focused with reducing churn and increasing product usage, but may be missing opportunities to gain referrals and upsell their customers, according to a report from Regalix [download page]. Based on a survey...
These Are the 10 CPG Categories in Which Black Americans Have the Most Spending Influence
Major media ad spending has historically not been focused on Black American consumers, although that has been changing of late, particularly on broadcast TV. Advertisers would be wise not to miss out on the $1.2 trillion in spending power of Black Americans, which is...
UX Design’s Still A Major Challenge for Marketers
User experience (UX) design is the most challenging aspect of the customer experience to master, and marketing and e-commerce professionals from around the world have lost some confidence in their UX design ability. That's according to the latest Digital Trends report...
People Say Humorous, Informative Ads Hold the Most Appeal
Ads that are humorous and from trustworthy brands are most likely to be considered enjoyable and memorable, Clutch has found in a survey of 1,030 US adults. Relevant and informative creative also resonates, per respondents, who said that ads that don't inform are...
Data-Driven Efforts Still Hampered by Talent Gap; Analytics Skills in High Demand
Organizations seeking data centricity are no better off this year than last in terms of having the right talent in place, according to an IAB and Winterberry Group survey [pdf] of 113 advertisers, marketers, publishers, technology developers and marketing service...
B2B Exhibitors Devote Large Portions of Their Marketing Budgets to Events
B2B exhibitions are important for marketers to satisfy critical goals in identifying new customers, reaching sales leads, and building product and company awareness. And the importance of exhibitions to those objectives is reflected in the budget share that exhibitors...
Email Click Rates Stable in Q3 2017; Open Rates Decline
Email click rates in North America have failed to increase on a year-over-year basis for 18 consecutive quarters, per Epsilon's latest quarterly review [download page] of client activity. The Q3 2017 report shows the average click-through rate at 3.1%, consistent with...
What Consumers Want From Brand Content: 4 Insights
Consumers are more cautious in their viewing and sharing of content than they used to be, reveals Adobe in a new report, but its survey results also show that brands can influence sharing and purchase activity with their content efforts. Here are 4 insights from the...
Brand Marketers’ Digital Investments Driven Primarily by Reach
Brand marketers' top reason for investing in digital marketing is also the key factor limiting the success of their digital efforts, per results from a Viant study [download page]. And what is that factor? Audience reach. In its survey of more than 250 US brand-side...
US Magazine Media Audiences Inched Up Last Year
Total magazine media audiences - measured across online and offline channels - climbed by 1.4% year-over-year in 2017, exceeding 1.8 billion in the aggregate, according to a recent MPA report. The growth rate represents a slowdown from 2016, when total magazine media...
Why Do People Choose Higher Education Institutions?
There's an interesting dichotomy in the decision-making process for higher education, a new study from Gallup and Strada finds. While people choose to pursue greater educational attainment for aspirational reasons, their choice of institution is based instead...
Are Current Marketing Technologies Supporting the Optimal Use of Audience Data?
Marketing technology users are "split down the middle" about the value they're deriving from their solutions regarding optimal use of audience data. That's according to an IAB and Winterberry Group survey [pdf] of 113 advertisers, marketers, publishers, technology...
Which Website Features Do Apparel Shoppers Value?
US online apparel shoppers are more likely to buy clothing frequently on Amazon (52%) than on a retailer website (47%), reports CPC Strategy [download page] in a survey of 1,502 online apparel buyers conducted by Survata. Amazon's somewhat surprising strength in this...
5 Findings About E-Commerce Subscription Service Customers
Subscription services have been making headway in the FMCG space of late, accounting for 20% of all e-commerce orders in that category. But how many online shoppers subscribe to broader e-commerce subscription services - and why? A McKinsey survey offers some...
How Long Should You Wait to Declare An A/B Test Winner? Depends On Your Goal.
A/B testing is the most common conversion rate optimization (CRO) method, and is also considered the most valuable. But when testing email campaigns, how long should you wait before deciding a winner? It depends if you're optimizing for opens, clicks, or revenue, says...
How Many People Own Video Game Consoles?
Video game hardware sales grew by 19% last year to reach $6.9 billion, per a recent report from the Entertainment Software Association. So how many Americans actually own video game consoles? Nielsen provides some answers. All told, Nielsen reveals that there almost...
Radio Stations’ Digital Ad Revenues Continue to Climb
Radio stations' digital advertising revenues grew by 13.4% last year to hit $700 million, reports the Radio Advertising Bureau (RAB) as part of a study released in conjunction with Borrell Associates Inc. That continues a strong run of digital ad revenue gains for US...
![Super Bowl 2018 Data [Updated]](https://www.marketingcharts.com/wp-content/uploads/2018/01/VisibleMeasures-Top-10-Super-Bowl-Ads-Feb2018-400x250.png)
Super Bowl 2018 Data [Updated]
It was a fun and exciting Super Bowl. The game, that is... But how about the ads? Which brands fared best in the post-game analyses that continue to roll in? Here's a look at some of the winners and losers, mostly from research examining the digital reverberation or...
Which Demand Gen Channels and Tactics Are Working for B2B Marketers?
B2B marketers have greater demand gen budgets at their disposal this year, but are also expected to contribute to rising revenue expectations. With the focus shifting to lead quality and conversions, survey results from a Demand Gen Report study [pdf] indicate that...
One-Third of US Organizations’ Customer & Prospect Data Believed Inaccurate
The state of data quality is not trending in the right direction. A report from Experian Data Quality (EDQ) [download page] reveals that US organizations believe that one-third of their customer and prospect data is inaccurate in some way, up 5% points year-over-year....
55% of Adults Plan to Celebrate Valentine’s Day, Will Spend An Average of $144 Each
Total consumer spending on Valentine's Day is expected to just miss a record high this year, according to the National Retail Federation (NRF). Based on its annual survey, the NRF expects consumers to spend a total of $19.6 billion on gifts this year, almost matching...
Is AI-Driven Shopping Curation Even A Good Thing? Consumers Weigh In.
Would the use of artificial intelligence (AI) in shopping expand or limit one's options? And which of those would be a good thing? Tech users' perceptions were put to the test in new survey results [download page] from The Integer Group. The survey asked almost 3,700...
Surprise! B2B Buyers Say They Want to Hear From Vendors Early in the Buying Process
Those statistics about how much of the purchase journey is complete before a buyer connects with a vendor? Perhaps vendors shouldn't take them too much to heart. Recent research [download page] from the RAIN Group Center for Sales Research finds that buyers prefer to...
Marketers Chase Strategic Decision-Making Benefits of Data & Technology
When it comes to marketing data and technology strategy priorities, getting a handle of the latest tools such as predictive analytics and artificial intelligence is of limited importance, despite their potential benefits. Instead, the main priority for data and...
US Retail Sales Forecast to Grow by 3.8-4.4% This Year
Retail industry sales (excluding automobiles, gas stations, and restaurants) in the US will increase by somewhere between 3.8% and 4.4% this year, forecasts the NRF, which also expects an increase of 10-12% in online and non-store sales as part of its overall...
Data-Driven Marketing Spending Surges As Practitioners Target CX Improvements
More than three-quarters of data-driven marketers agree that the practice of data-driven marketing (DDM) is well positioned to grow in the future - and their spending patterns certainly appear to reflect that belief. A new report from the DMA and Winterberry Group...
Most Online Boomers Consider Themselves At Least Moderately Digital-Savvy
The digital world has long been considered the domain of younger generations - and to some extent survey results from Adobe support that perception. Yet most connected Americans ages 50 and older believe they've got at least a moderate handle on everything digital....
Winter Olympics TV Ad Spending Has Been on the Rise, Could Top $1B
If recent trends hold, the Winter Olympics starting today in PyeongChang (the Opening Ceremony is tomorrow) will set new highs in linear TV coverage hours and ad spend. Recent data from Kantar Media shows that TV coverage and ad spending have been rising over the past...
Americans Aren’t Convinced About A Future Cashless Society
Just 1 in 5 American adults say they use cash every day, a rate lower than found in other countries including the UK (26%), China (34%) and Indonesia (80%), finds YouGov in a recent report. And while Americans also are less likely than adults in some other countries...
3 in 4 People Feel They’re Seeing More Ads Now. How to Break Through the Clutter?
People around the world seem to be developing more negative than positive reactions to the evolution of advertising over the past few years, according to a review of results from Kantar Millward Brown's latest AdReaction study. There's a sense that people are being...
B2B Demand Gen Budgets to Climb This Year; Focus Remains on Lead Quality
B2B marketers are working under strong revenue growth expectations, but should have greater budgets at their disposal this year than last, per results from a new Demand Gen Report study [pdf]. In fact, 7 in 10 B2B marketers surveyed expect their demand generation...
Companies Are Still Struggling to Derive Strategic Insights From Data
Some 59% of executives around the world report that analytics creates a competitive advantage at their organization, according to a report [download page] from MIT Sloan Management Review. That level of enthusiasm is largely consistent with recent years, when between...
Consumers See Chatbots’ Benefits Mainly in Terms of Speed, 24-Hr Service
Chatbots are expected to be able to help round-the-clock with instant service for simple tasks, but aren't perceived to be the best channel for more complex inquiries. That's according to a report [pdf] from Drift, SurveyMonkey Audience, Salesforce and myclever, which...
US Ad Spending Trends in 2017
Agency spending last year held true to some familiar patterns, but diverged from 2016 in others, according to recent data released by Standard Media Index (SMI). The report indicates that digital again led growth rates, but that its growth is slowing. A quick word on...
Amazon Might Be the Most Valuable, But Which Brand is the Most Powerful in 2018?
Amazon has leapfrogged both Apple and Google to claim its spot as the most valuable brand in the world, reports Brand Finance in its latest annual brand rankings report [pdf]. Amazon ($150.8B brand value) edged Apple ($146.3B) for the distinction, as both registered...
Smartphones Reportedly Account For Half of Paid Search Clicks
Smartphones have grown to represent half of all paid search clicks during Q4 2017, according to Merkle's latest quarterly Digital Marketing Report [download page], covering client activity. While smartphones passed that mark on Google a year earlier, they've yet to...
What Are the Benefits of Video Distribution on Premium Publisher Sites vs. Social Platforms?
Social media platforms and premium publisher sites offer distinct benefits to advertisers when it comes to video distribution, per results from a Trusted Media Brands (TMB) study [pdf]. While advertisers see the benefit of social's audience targeting capabilities and...
Only Half of Americans Trust Business, But Voices of Authority Re-Establish Credibility
Only 48% of the general public in the US trusts business as an institution, according to the latest annual Edelman Trust Barometer [pdf], but that's actually not a terrible result in light of distrust in other institutions. In fact, just 42% trust the media, and a...
B2B Executives See Data’s Benefits Mostly in Terms of Customer Experience and Loyalty
Data and analytics are at least somewhat influential in more than 8 in 10 B2B firms' go-to-market activities, per a report [download page] from Radius and Harvard Business Review (HBR) Analytic Services. Based on a survey of 189 executives in marketing, customer...
Global Sponsorship Spending Set For Faster Rise This Year Than Last
Sponsorship spending worldwide is expected to grow by 4.9% this year to $65.8 billion, according to the 33rd annual industry review and forecast from ESP. That 4.9% growth rate would mark an uptick from last year's 4.3% increase, which was dragged down by...
The Most Mobile-Heavy Digital Ad Platform May Not Be Social Media
Social media ad spending is well-known to skew heavily towards mobile devices, perhaps best evidenced by its 89% share of Facebook ad spending [pdf] in Q4 2017. But as a new quarterly report [download page] from Merkle indicates, mobile's share of ad spending is...
Nonconscious Measurement Is A Mainstream Research Activity
Online quantitative surveys continue to be the bread-and-butter of the research industry, according to the latest Greenbook Industry Trends (GRIT) report. And while some emerging methods - such as online communities and mobile-first surveys - can't really be deemed...
B2B Advertisers Ahead of B2C In Use of Digital Ad Effectiveness Tools
When it comes to measuring digital advertising effectiveness, B2B advertisers display a greater likelihood to rely on various technologies than their B2C counterparts, according to a study from Salesforce [download page]. That's particularly the case for data...
Advanced TV Ad Spending Growth Poised for Growth
While the vast majority of advertisers believe they'll maintain their TV ad spending budget levels this year, more see increases than decreases on the horizon for advanced TV options, per results from a Videology report [pdf]. In particular, almost one-third expect...
Top 20 B2B Marketing Charts of 2017
From lead generation and management to content marketing and buyer-vendor relationships, our collection of 2017's top B2B marketing charts reveals some of the most important trends and valuable insights in B2B marketing, while also showcasing some of the more...
Shoppers Say They Typically Look For Specific Items Rather Than Browse
Whether online or in-stores, consumers typically are searching for specific items rather than just browsing, finds the NRF in a newly-released survey results. However, there do seem to be some differences by channel. For example, when shopping in-store, respondents...
US Video Game Industry Revenues Grew by 18% in 2017
Total consumer spending in the video game industry reached $36 billion last year, representing an 18% rise over 2016's $30.4 billion, per recent data released by the Entertainment Software Association (ESA) and The NPD Group. The report shows that growth was...
Marketers Turn to Social Media As Top SEO Priority
Social media tops other priorities when it comes to SEO services in 2018, reports Clutch in a survey conducted among 303 marketing decision-makers and commissioned by Ignite Visibility. One-fifth of respondents named social media marketing their top SEO...
4 Studies, 4 Key Findings About Smart Speakers
Let's not call it the year of voice, even if it proves to be... Nonetheless there has been a rash of new research released surrounding voice assistants - and Smart Speakers in particular. Here are 4 insights derived from a review of 4 studies released over the past...
Holiday 2017 Data Hub (Updated): Results Recap
By all accounts it was a strong holiday season. Retail sales over November and December grew by 5.5% to $691.1 billion last year, above the forecasted growth rate of 3.6-4%, reports the NRF, which also noted that this was the largest annual increase since the 5.2%...
Looking to Re-Engage E-Commerce Site Visitors? Focus on These Segments
The biggest factor behind the likelihood of a shopper returning to an e-commerce site and making a purchase is previous history with the brand, according to a new study [download page] from Monetate. But simply targeting re-engagement budgets at the largest segment of...
Live Video Events Touted for Audience Engagement
Brand and retail executives perceive several benefits to be gained from producing live video events, but the main one is to achieve deeper interactions with audiences. More than three-quarters (78%) of participants surveyed by Brandlive and IBM Cloud Video perceive...
4 Insights Into How We Choose to Spend Our Entertainment Time
Hub Entertainment Research has released a new report entitled "Battle for Share of Mind" - and it contains some interesting data about how people are dividing up their entertainment time, particularly as it relates to video time. Here are 4 interesting takeaways from...
These Brands Had the Most Positive Buzz & Highest Ad Awareness in 2017
YouGov BrandIndex has released a new set of brand rankings for 2017, and the results contain a slew of familiar faces, albeit with some new and departing entrants. Once again Amazon emerged on top of the "Buzz" rankings in the US, the fifth consecutive year in which...
Mobile App Session Growth Seems to be Plateauing; Downloads Still On the Rise
After years of impressive increases, the number of mobile application sessions on a global basis may be reaching a plateau, according to data from Flurry, which tracks more than 1 million apps across 2.6 billion devices. The number of global mobile app sessions grew...
Global Tech Spending Forecasts for 2018: Software’s A Strong Category
Expect growth in the global technology market (excluding consumer tech) to be in the range of 4-5% this year, according to forecasts issued by Forrester and Gartner. For its part, Forrester expects that business and government spending on technology goods, software...
Top 25 B2C Marketing Charts of 2017
From media and advertising trends to budgets, demographic data and the customer experience, our collection of 2017's top B2C marketing charts (B2B has its own deck – stay tuned) showcases some macro trends running through the industry while also paying heed to some of...
Where and How to Market to IT Buyers
IT buyers say they're contacted by marketers and sales reps more than 20 times per week on average, new research from Spiceworks has found. With that in mind, it's important to find out where this hard-to-reach group goes for information and what they value from...
What Types of Data Sources Are Programmatic Advertisers Putting to Use?
Programmatic advertisers are leaning on a variety of data types, but see the need for better insights and reporting deliverables from those sources, a study from Centro [download page] has found. Based on an Advertiser Perceptions survey of 153 professionals in the...
Most Millennials Plan to Buy Groceries Online This Year; Reviews Will Influence Brand Selection
Some 41% of US adults surveyed in Q4 said they'd be likely to purchase groceries online in the coming year, a figure that rose to 55% among Millennials, per research from IRI [pdf]. Almost half of Gen Xers also said they'd be likely to buy groceries online, as did...
More People Under 45 Watch Streaming/Downloaded Video Weekly Than Traditional TV
Watching digital - downloaded or streaming - video is now a more popular weekly activity for people under the ages of 45 than watching traditional TV, according to MarketingCharts' 4th Annual US Media Audience Demographics report. The report indicates that digital...
Here Are Performance Benchmarks for 10 Popular Email Campaign Types
Triggered email messages have repeatedly been shown to garner response rates higher than business-as-usual emails. But that doesn't mean that you should expect all your Welcome campaigns to be read - or to even reach the inbox. A new study from Return Path [download...
More Than 1 in 3 Millennials Would Like to Go Viral
Does the thought of going "viral" sound exciting - or does it make you recoil? It turns out that fewer than 1 in 5 American adults would like to become viral on social media or famous on the news for a short time, according to a recent YouGov survey. The results...
6 in 10 Adults Say They Vacationed Away From Home Last Year
Some 62% of American adults report having taken a vacation away from home in 2017, according to survey results from Gallup. About one-third of those, or 21% overall, said they traveled outside the US, per the report. The 62% having taken a vacation away from the home...
TV, OOH Ads Said to Drive Online Search & Social Activity
Various traditional media advertising types are at least as effective -if not more so - than online banner ads in driving search and social activity among US consumers, according to a recent study from Nielsen and the Outdoor Advertising Association of America (OAAA)....
What Does Personalization Mean to Consumers?
There's been a fair amount of debate about the degree to which consumers welcome personalization - or at the least find it appealing once informed about the data sharing necessary to enable it. So it's instructive to see how consumers interpret personalization,...
Performance Benchmarks for the Most Popular Email Campaigns
[Sponsored by Return Path] Need some inspiration for your 2018 email marketing goals? Look no further than Return Path's 2018 Email Marketing Lookbook. In this guide, Return Path highlights certain key email campaigns designed to keep customers engaged throughout the...
Brand Marketers Say They’re Improving in Their Ability to Act on Insights From Customer Data
Gathering data is one thing, but deriving insights from that data - and then applying those insights - is another. There's a reason, after all, that US marketers spend more on data activation solutions than data itself. Nonetheless, a new report from Econsultancy...
Telephone Survey Response Rates Have Plunged, But May Finally Be Stabilizing
Telephone survey response rates have plummeted over the past 20-odd years, but may have reached their floor, according to a Gallup study whose results are supported by other research. Gallup's data indicates that response rates for its Gallup Poll Social Series...
Streaming Video Popularity Jumps Among Gen Xers
Streaming video has been popular with Millennials for some time, but it's middle-aged Americans who are now getting in on the act, per a PwC report [pdf]. Almost 8 in 10 adults ages 35-49 accessed TV content from the internet in 2017, up from 53% just a couple of...
Top ABM Priorities Are Also Top Challenges
Marketers' top priorities for an account-based marketing (ABM) strategy this year also figure among their biggest challenges, according to new research from Ascend2 [download page]. The survey - fielded among a majority B2B sample - found that aligning sales and...
3 Facts About How We Consumed Music in 2017
Nielsen has released its "2017 Year-End Music Report" [download page] for the US, which contains a bevy of statistics on music consumption, live music, and chart-topping tracks and albums. Here are 3 takeaways on the US' consumption of recorded music, according to the...
Smart Speaker Owners Open to Discounts, Personalized Info From Brands
More than one-quarter of Alexa owners have asked their device about deals, recent research has revealed. Now, new data from Google and Peerless Insights indicates that Smart Speaker owners are most interested in receiving information about deals, sales and promotions...
Music Streaming Drops on the Weekend, With One Distinction
Music streaming continued to surge last year, with streaming building on its status as the leading form of music consumption, per Nielsen's 2017 Year-End Music Report [download page]. The study reveals the days of the week in which streaming is most popular, finding...
B2B Marketers Struggle to Get Their Content in Front of the Right Audiences
B2B marketing communication campaigns are facing difficulties reaching target audiences, according to the 2018 State of B2B Communications report [pdf] from Ytel. The study finds a majority of survey respondents agreeing that they have a hard time getting their...
US 2018 Consumer Technology Sales Forecast
With CES in full swing, what better time to take a look at the Consumer Technology Association's forecast for tech industry revenues this year? All told, tech's retail revenues should hit $351 billion, per the forecast, buoyed by the inclusion of streaming services...
A $5 Incentive Sure Seems to Go A Long Way in Boosting Online Survey Response Rates
Garnering survey responses can be a notoriously challenging task, facing headwinds such as general dissatisfaction with market research and survey fatigue. Consider that telephone survey response rates plummeted from 36% in 1997 to just 9% in 2012. For brands and...
Considering Transit Ads? Here’s Where You’ll Reach the Most Commuters
About 7.5 million workers - or 5.1% of the workforce - commutes by public transportation on a typical workday, reports the Census Bureau in a recent data release highlighting results from its 2012-2016 American Community Survey 5-year estimates. But in some metro...
Event Professionals See Sponsorship, Marketing Challenges Ahead
Almost 9 in 10 event professionals in the US and Canada believe it will be a challenge this year to secure sponsors for their events, according to a survey from Eventbrite [download page]. The results show that many challenges are heightened this year, though budget...
E-Commerce in FMCG: 3 Trends to Know
Online channels are fueling almost 90% of growth in the US FMCG market, and new data from Nielsen [download page] indicates that 87% of online orders are completed via home delivery as opposed to in-store or curbside pick-up. Here are 3 takeaways from Nielsen's...
These Metro Areas Have the Highest Median Household Incomes in the US
The US Census Bureau recently released its 2012-2016 American Community Survey 5-year estimates, and with it a bevy of interesting statistics across a variety of socio-economic characteristics. Among the data released were median household income stats for the...
Video Advertisers See TV and Digital As Complementary, Not Competing
While linear TV and digital video are often discussed as competing platforms (most commonly when it comes to budgets), most video advertisers perceive them as complementary channels, per results from a VideoAmp study. The survey of brands and agencies involved in TV...
Most Industrial Marketers Upped Their Spending on Content, Social and SEO Last Year
Almost 8 in 10 industrial marketers increased (31%) or maintained (48%) their budgets in 2017 relative to 2016, per a report [pdf] from IEEE GlobalSpec Media Solutions. Websites, content and social media were the areas in which the most industrial marketers increased...
B2C Influencer Marketing Users Expect to Spend More; Integration’s A Key Trend
Some 39% of B2C marketers engaged in influencer marketing expect their influencer budgets to increase this year versus last, compared to just 5% who plan to cut their influencer spending, according to a recent survey [download page] from Linqia. Expectations for...
The Public Still Has Very Little Trust in Advertising Practitioners
Americans have such dim views of the honesty and ethical standards of advertising practitioners that they place them alongside the oft-disdained members of Congress. So finds the latest annual Gallup report on honesty and ethics in professions, which finds just three...
Broadband Internet Penetration Pegged At 82% of US Households
Fully 84% of US households now get some type of internet service at home, up 10% points over the past decade, according to a Leichtman Research Group (LRG) study. While internet service usage is only up a point over the past 5 years, the type of service used is...
What Are Americans’ New Year’s Resolutions?
Each new year starts with optimism about new beginnings and improvements. So what do American adults have in mind for 2018? A survey from YouGov [pdf] indicates that people are focused on saving money and getting healthier this year. All told, roughly two-thirds (68%)...
Few B2B Marketers Report Using More Sophisticated MarTech Features
B2B marketers are prioritizing data-driven marketing, but are not yet making full use of the tools available to them, according to results from a recent Dun & Bradstreet (DnB) study [download page]. Based on a survey conducted among 164 B2B marketers by Adweek...
US Educational Attainment Rates Rising: 1 in 3 Have At Least A Bachelor’s Degree
The US high school completion rate reached a new peak last year, with 90% of adults ages 25 and older having a high school diploma, reported the US Census Bureau recently. That's up from 84% at the turn of the century, as attainment rates increased across demographic...
US Online Ad Revenues Grew by Another 23% in H1 2017: 5 Trends to Know
Online ad revenues in the US grew by 22.6% year-over-year during the first half of 2017 to total $40.1 billion, per the latest revenue report from the IAB and PwC. Revenues for the second quarter were up by 23.1% year-over-year, and have increased by a compound annual...
What’s the Hiring Outlook for Creatives?
Demand for creative professionals appears to be rather stagnant for the first half of this year, per results from a recent survey from The Creative Group. Just 5% of marketing and advertising executives surveyed plan to expand the number of creative positions...
5 Things to Know About Smart Speaker Owners
Smart Speaker adoption reached almost 1 in 8 US Wi-Fi households (12.1%) in November, up from 11% in October and a 49% increase since June (8.1%), reports comScore in a new presentation [download page]. What's more, one-quarter of Smart Speaker homes had multiple such...
Top 10 Charts of the Month – November 2017
Get up to speed with the latest trends with our Top 10 Charts of November 2017, marketers' top video types, free trial conversion rates, contributors to a great online shopping experience, and smartphone penetration growth. Head on over here to grab your free copy of...
Print Circulars Are Still Popular With Shoppers
Almost half of US households engage with at least 8 different print and digital sources of information about products and sales, reveals Nielsen in a recent data release. Digital touchpoints are unsurprisingly on the rise, but traditional print ones remain widely...
1 in 3 Marketers Are Considering Non-Traditional Agency Alternatives
It's been one of the more discussed trends of this year - and it looks likely to carry over into 2018: consultancies moving in on agencies' turf. And a new report from Advertiser Perceptions, based on a survey of more than 600 US marketers, confirms that some are...
Roughly Half of Premium Video Ad Views Occurred On A TV Screen in Q3
One of the biggest trends in premium digital video viewing in recent years has been the growth of OTT devices, which have exceeded all other devices in ad view share. But it's not just OTT devices: monetization of set-top box video-on-demand (STB VOD) inventory is...
Has Teen Use of Facebook Peaked?
It seems like a quaint memory: arguments over Facebook's appeal to teens years ago. These days, discussions about Facebook instead surround measurement inaccuracies, fake news, and an apparent admission that using the platform comes with mental health risks. But, just...
Marketers May Not Be Prepared for GDPR, But European Consumers Seem Ready to Take Full Advantage
Only 36% of marketers and business leaders in Europe claim to have even heard of GDPR, which is slated to go into effect in May 2018, according to newly-released research from HubSpot. Moreover, fewer than one-third know that the GDPR is officially in effect in 2018....
3 Things to Know About Smart TV Owners
Almost one-quarter (23%) of US adults have a smart TV, reveals Kantar Media in a new data release - and penetration exceeds one-third of households in some key DMAs, per Nielsen. So who are smart TV owners? Kantar Media provides some context into their demographics...
Google’s Top Trending Searches of 2017, and Other Year-in-Review Lists
It's that time of the year: a special kind of retrospection - year-in-review lists. And Google's top-trending searches in the US reveal that 2017 wasn't exactly the happiest year on record, as the list is dotted with disasters, both natural and human... Whereas a big...
