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UX Design’s Still A Major Challenge for Marketers

UX Design’s Still A Major Challenge for Marketers

User experience (UX) design is the most challenging aspect of the customer experience to master, and marketing and e-commerce professionals from around the world have lost some confidence in their UX design ability. That's according to the latest Digital Trends report...

People Say Humorous, Informative Ads Hold the Most Appeal

People Say Humorous, Informative Ads Hold the Most Appeal

Ads that are humorous and from trustworthy brands are most likely to be considered enjoyable and memorable, Clutch has found in a survey of 1,030 US adults. Relevant and informative creative also resonates, per respondents, who said that ads that don't inform are...

Email Click Rates Stable in Q3 2017; Open Rates Decline

Email Click Rates Stable in Q3 2017; Open Rates Decline

Email click rates in North America have failed to increase on a year-over-year basis for 18 consecutive quarters, per Epsilon's latest quarterly review [download page] of client activity. The Q3 2017 report shows the average click-through rate at 3.1%, consistent with...

What Consumers Want From Brand Content: 4 Insights

What Consumers Want From Brand Content: 4 Insights

Consumers are more cautious in their viewing and sharing of content than they used to be, reveals Adobe in a new report, but its survey results also show that brands can influence sharing and purchase activity with their content efforts. Here are 4 insights from the...

Brand Marketers’ Digital Investments Driven Primarily by Reach

Brand Marketers’ Digital Investments Driven Primarily by Reach

Brand marketers' top reason for investing in digital marketing is also the key factor limiting the success of their digital efforts, per results from a Viant study [download page]. And what is that factor? Audience reach. In its survey of more than 250 US brand-side...

US Magazine Media Audiences Inched Up Last Year

US Magazine Media Audiences Inched Up Last Year

Total magazine media audiences - measured across online and offline channels - climbed by 1.4% year-over-year in 2017, exceeding 1.8 billion in the aggregate, according to a recent MPA report. The growth rate represents a slowdown from 2016, when total magazine media...

Why Do People Choose Higher Education Institutions?

Why Do People Choose Higher Education Institutions?

There's an interesting dichotomy in the decision-making process for higher education, a new study from Gallup and Strada finds. While people choose to pursue greater educational attainment for aspirational reasons, their choice of institution is based instead...

Which Website Features Do Apparel Shoppers Value?

Which Website Features Do Apparel Shoppers Value?

US online apparel shoppers are more likely to buy clothing frequently on Amazon (52%) than on a retailer website (47%), reports CPC Strategy [download page] in a survey of 1,502 online apparel buyers conducted by Survata. Amazon's somewhat surprising strength in this...

5 Findings About E-Commerce Subscription Service Customers

5 Findings About E-Commerce Subscription Service Customers

Subscription services have been making headway in the FMCG space of late, accounting for 20% of all e-commerce orders in that category. But how many online shoppers subscribe to broader e-commerce subscription services - and why? A McKinsey survey offers some...

How Many People Own Video Game Consoles?

How Many People Own Video Game Consoles?

Video game hardware sales grew by 19% last year to reach $6.9 billion, per a recent report from the Entertainment Software Association. So how many Americans actually own video game consoles? Nielsen provides some answers. All told, Nielsen reveals that there almost...

Radio Stations’ Digital Ad Revenues Continue to Climb

Radio Stations’ Digital Ad Revenues Continue to Climb

Radio stations' digital advertising revenues grew by 13.4% last year to hit $700 million, reports the Radio Advertising Bureau (RAB) as part of a study released in conjunction with Borrell Associates Inc. That continues a strong run of digital ad revenue gains for US...

Super Bowl 2018 Data [Updated]

Super Bowl 2018 Data [Updated]

It was a fun and exciting Super Bowl. The game, that is... But how about the ads? Which brands fared best in the post-game analyses that continue to roll in? Here's a look at some of the winners and losers, mostly from research examining the digital reverberation or...

US Retail Sales Forecast to Grow by 3.8-4.4% This Year

US Retail Sales Forecast to Grow by 3.8-4.4% This Year

Retail industry sales (excluding automobiles, gas stations, and restaurants) in the US will increase by somewhere between 3.8% and 4.4% this year, forecasts the NRF, which also expects an increase of 10-12% in online and non-store sales as part of its overall...

Winter Olympics TV Ad Spending Has Been on the Rise, Could Top $1B

Winter Olympics TV Ad Spending Has Been on the Rise, Could Top $1B

If recent trends hold, the Winter Olympics starting today in PyeongChang (the Opening Ceremony is tomorrow) will set new highs in linear TV coverage hours and ad spend. Recent data from Kantar Media shows that TV coverage and ad spending have been rising over the past...

Americans Aren’t Convinced About A Future Cashless Society

Americans Aren’t Convinced About A Future Cashless Society

Just 1 in 5 American adults say they use cash every day, a rate lower than found in other countries including the UK (26%), China (34%) and Indonesia (80%), finds YouGov in a recent report. And while Americans also are less likely than adults in some other countries...

US Ad Spending Trends in 2017

US Ad Spending Trends in 2017

Agency spending last year held true to some familiar patterns, but diverged from 2016 in others, according to recent data released by Standard Media Index (SMI). The report indicates that digital again led growth rates, but that its growth is slowing. A quick word on...

Smartphones Reportedly Account For Half of Paid Search Clicks

Smartphones Reportedly Account For Half of Paid Search Clicks

Smartphones have grown to represent half of all paid search clicks during Q4 2017, according to Merkle's latest quarterly Digital Marketing Report [download page], covering client activity. While smartphones passed that mark on Google a year earlier, they've yet to...

The Most Mobile-Heavy Digital Ad Platform May Not Be Social Media

The Most Mobile-Heavy Digital Ad Platform May Not Be Social Media

Social media ad spending is well-known to skew heavily towards mobile devices, perhaps best evidenced by its 89% share of Facebook ad spending [pdf] in Q4 2017. But as a new quarterly report [download page] from Merkle indicates, mobile's share of ad spending is...

Nonconscious Measurement Is A Mainstream Research Activity

Nonconscious Measurement Is A Mainstream Research Activity

Online quantitative surveys continue to be the bread-and-butter of the research industry, according to the latest Greenbook Industry Trends (GRIT) report. And while some emerging methods - such as online communities and mobile-first surveys - can't really be deemed...

Advanced TV Ad Spending Growth Poised for Growth

Advanced TV Ad Spending Growth Poised for Growth

While the vast majority of advertisers believe they'll maintain their TV ad spending budget levels this year, more see increases than decreases on the horizon for advanced TV options, per results from a Videology report [pdf]. In particular, almost one-third expect...

Top 20 B2B Marketing Charts of 2017

Top 20 B2B Marketing Charts of 2017

From lead generation and management to content marketing and buyer-vendor relationships, our collection of 2017's top B2B marketing charts reveals some of the most important trends and valuable insights in B2B marketing, while also showcasing some of the more...

US Video Game Industry Revenues Grew by 18% in 2017

US Video Game Industry Revenues Grew by 18% in 2017

Total consumer spending in the video game industry reached $36 billion last year, representing an 18% rise over 2016's $30.4 billion, per recent data released by the Entertainment Software Association (ESA) and The NPD Group. The report shows that growth was...

Marketers Turn to Social Media As Top SEO Priority

Marketers Turn to Social Media As Top SEO Priority

Social media tops other priorities when it comes to SEO services in 2018, reports Clutch in a survey conducted among 303 marketing decision-makers and commissioned by Ignite Visibility. One-fifth of respondents named social media marketing their top SEO...

4 Studies, 4 Key Findings About Smart Speakers

4 Studies, 4 Key Findings About Smart Speakers

Let's not call it the year of voice, even if it proves to be... Nonetheless there has been a rash of new research released surrounding voice assistants - and Smart Speakers in particular. Here are 4 insights derived from a review of 4 studies released over the past...

Holiday 2017 Data Hub (Updated): Results Recap

Holiday 2017 Data Hub (Updated): Results Recap

By all accounts it was a strong holiday season. Retail sales over November and December grew by 5.5% to $691.1 billion last year, above the forecasted growth rate of 3.6-4%, reports the NRF, which also noted that this was the largest annual increase since the 5.2%...

Live Video Events Touted for Audience Engagement

Live Video Events Touted for Audience Engagement

Brand and retail executives perceive several benefits to be gained from producing live video events, but the main one is to achieve deeper interactions with audiences. More than three-quarters (78%) of participants surveyed by Brandlive and IBM Cloud Video perceive...

4 Insights Into How We Choose to Spend Our Entertainment Time

4 Insights Into How We Choose to Spend Our Entertainment Time

Hub Entertainment Research has released a new report entitled "Battle for Share of Mind" - and it contains some interesting data about how people are dividing up their entertainment time, particularly as it relates to video time. Here are 4 interesting takeaways from...

Top 25 B2C Marketing Charts of 2017

Top 25 B2C Marketing Charts of 2017

From media and advertising trends to budgets, demographic data and the customer experience, our collection of 2017's top B2C marketing charts (B2B has its own deck – stay tuned) showcases some macro trends running through the industry while also paying heed to some of...

Where and How to Market to IT Buyers

Where and How to Market to IT Buyers

IT buyers say they're contacted by marketers and sales reps more than 20 times per week on average, new research from Spiceworks has found. With that in mind, it's important to find out where this hard-to-reach group goes for information and what they value from...

Here Are Performance Benchmarks for 10 Popular Email Campaign Types

Here Are Performance Benchmarks for 10 Popular Email Campaign Types

Triggered email messages have repeatedly been shown to garner response rates higher than business-as-usual emails. But that doesn't mean that you should expect all your Welcome campaigns to be read - or to even reach the inbox. A new study from Return Path [download...

More Than 1 in 3 Millennials Would Like to Go Viral

More Than 1 in 3 Millennials Would Like to Go Viral

Does the thought of going "viral" sound exciting - or does it make you recoil? It turns out that fewer than 1 in 5 American adults would like to become viral on social media or famous on the news for a short time, according to a recent YouGov survey. The results...

6 in 10 Adults Say They Vacationed Away From Home Last Year

6 in 10 Adults Say They Vacationed Away From Home Last Year

Some 62% of American adults report having taken a vacation away from home in 2017, according to survey results from Gallup. About one-third of those, or 21% overall, said they traveled outside the US, per the report. The 62% having taken a vacation away from the home...

TV, OOH Ads Said to Drive Online Search & Social Activity

TV, OOH Ads Said to Drive Online Search & Social Activity

Various traditional media advertising types are at least as effective -if not more so - than online banner ads in driving search and social activity among US consumers, according to a recent study from Nielsen and the Outdoor Advertising Association of America (OAAA)....

What Does Personalization Mean to Consumers?

What Does Personalization Mean to Consumers?

There's been a fair amount of debate about the degree to which consumers welcome personalization - or at the least find it appealing once informed about the data sharing necessary to enable it. So it's instructive to see how consumers interpret personalization,...

Performance Benchmarks for the Most Popular Email Campaigns

Performance Benchmarks for the Most Popular Email Campaigns

[Sponsored by Return Path] Need some inspiration for your 2018 email marketing goals? Look no further than Return Path's 2018 Email Marketing Lookbook. In this guide, Return Path highlights certain key email campaigns designed to keep customers engaged throughout the...

Streaming Video Popularity Jumps Among Gen Xers

Streaming Video Popularity Jumps Among Gen Xers

Streaming video has been popular with Millennials for some time, but it's middle-aged Americans who are now getting in on the act, per a PwC report [pdf]. Almost 8 in 10 adults ages 35-49 accessed TV content from the internet in 2017, up from 53% just a couple of...

Top ABM Priorities Are Also Top Challenges

Top ABM Priorities Are Also Top Challenges

Marketers' top priorities for an account-based marketing (ABM) strategy this year also figure among their biggest challenges, according to new research from Ascend2 [download page]. The survey - fielded among a majority B2B sample - found that aligning sales and...

3 Facts About How We Consumed Music in 2017

3 Facts About How We Consumed Music in 2017

Nielsen has released its "2017 Year-End Music Report" [download page] for the US, which contains a bevy of statistics on music consumption, live music, and chart-topping tracks and albums. Here are 3 takeaways on the US' consumption of recorded music, according to the...

Music Streaming Drops on the Weekend, With One Distinction

Music Streaming Drops on the Weekend, With One Distinction

Music streaming continued to surge last year, with streaming building on its status as the leading form of music consumption, per Nielsen's 2017 Year-End Music Report [download page]. The study reveals the days of the week in which streaming is most popular, finding...

US 2018 Consumer Technology Sales Forecast

US 2018 Consumer Technology Sales Forecast

With CES in full swing, what better time to take a look at the Consumer Technology Association's forecast for tech industry revenues this year? All told, tech's retail revenues should hit $351 billion, per the forecast, buoyed by the inclusion of streaming services...

Event Professionals See Sponsorship, Marketing Challenges Ahead

Event Professionals See Sponsorship, Marketing Challenges Ahead

Almost 9 in 10 event professionals in the US and Canada believe it will be a challenge this year to secure sponsors for their events, according to a survey from Eventbrite [download page]. The results show that many challenges are heightened this year, though budget...

E-Commerce in FMCG: 3 Trends to Know

E-Commerce in FMCG: 3 Trends to Know

Online channels are fueling almost 90% of growth in the US FMCG market, and new data from Nielsen [download page] indicates that 87% of online orders are completed via home delivery as opposed to in-store or curbside pick-up. Here are 3 takeaways from Nielsen's...

The Public Still Has Very Little Trust in Advertising Practitioners

The Public Still Has Very Little Trust in Advertising Practitioners

Americans have such dim views of the honesty and ethical standards of advertising practitioners that they place them alongside the oft-disdained members of Congress. So finds the latest annual Gallup report on honesty and ethics in professions, which finds just three...

Broadband Internet Penetration Pegged At 82% of US Households

Broadband Internet Penetration Pegged At 82% of US Households

Fully 84% of US households now get some type of internet service at home, up 10% points over the past decade, according to a Leichtman Research Group (LRG) study. While internet service usage is only up a point over the past 5 years, the type of service used is...

What Are Americans’ New Year’s Resolutions?

What Are Americans’ New Year’s Resolutions?

Each new year starts with optimism about new beginnings and improvements. So what do American adults have in mind for 2018? A survey from YouGov [pdf] indicates that people are focused on saving money and getting healthier this year. All told, roughly two-thirds (68%)...

What’s the Hiring Outlook for Creatives?

What’s the Hiring Outlook for Creatives?

Demand for creative professionals appears to be rather stagnant for the first half of this year, per results from a recent survey from The Creative Group. Just 5% of marketing and advertising executives surveyed plan to expand the number of creative positions...

5 Things to Know About Smart Speaker Owners

5 Things to Know About Smart Speaker Owners

Smart Speaker adoption reached almost 1 in 8 US Wi-Fi households (12.1%) in November, up from 11% in October and a 49% increase since June (8.1%), reports comScore in a new presentation [download page]. What's more, one-quarter of Smart Speaker homes had multiple such...

Top 10 Charts of the Month – November 2017

Top 10 Charts of the Month – November 2017

Get up to speed with the latest trends with our Top 10 Charts of November 2017, marketers' top video types, free trial conversion rates, contributors to a great online shopping experience, and smartphone penetration growth. Head on over here to grab your free copy of...

Print Circulars Are Still Popular With Shoppers

Print Circulars Are Still Popular With Shoppers

Almost half of US households engage with at least 8 different print and digital sources of information about products and sales, reveals Nielsen in a recent data release. Digital touchpoints are unsurprisingly on the rise, but traditional print ones remain widely...

Has Teen Use of Facebook Peaked?

Has Teen Use of Facebook Peaked?

It seems like a quaint memory: arguments over Facebook's appeal to teens years ago. These days, discussions about Facebook instead surround measurement inaccuracies, fake news, and an apparent admission that using the platform comes with mental health risks. But, just...

3 Things to Know About Smart TV Owners

3 Things to Know About Smart TV Owners

Almost one-quarter (23%) of US adults have a smart TV, reveals Kantar Media in a new data release - and penetration exceeds one-third of households in some key DMAs, per Nielsen. So who are smart TV owners? Kantar Media provides some context into their demographics...

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