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Streaming Video Quality Improves

Streaming Video Quality Improves

Most online video service providers believe that their quality and reliability will soon match or exceed traditional TV. And recent trends suggest they're headed in the right direction. A new report from Conviva [download page] - which measures some of the largest...

These Are the Highest-Ranking Brands With American Adults

These Are the Highest-Ranking Brands With American Adults

What do you get when you mix consumer perceptions of a brand's quality, value, satisfaction, and reputation, along with impressions of the brand and propensity to recommend it? Overall brand health, per YouGov's BrandIndex, which has released a list of the brands that...

Native Formats Capturing Bigger Shares of Advertisers’ Budgets

Native Formats Capturing Bigger Shares of Advertisers’ Budgets

National advertisers involved in native advertising, branded content and TV integrated marketing are devoting ever-larger proportions of their TV and digital budgets to these efforts and reporting greater maturity with native advertising, according to research made...

Top 15 B2C Marketing Charts of H1 2018

Top 15 B2C Marketing Charts of H1 2018

From media and advertising trends to demographic data and social media usage, our collection of H1 2018's top B2C marketing charts showcases some of the more important stories running through the industry while also highlighting some must-have resources for marketing...

Advertisers Say Audience Data Accuracy is Important. How Important?

Advertisers Say Audience Data Accuracy is Important. How Important?

Six in 10 marketers are concerned with the quality of data available from data providers and sellers, reports Lotame in a recent study [download page]. But that concern doesn't seem to always be translating into action: only two-thirds consider the quality of audience...

These CPG Categories Should Advertise On These Podcast Genres

These CPG Categories Should Advertise On These Podcast Genres

The US podcast advertising market is on the rise, having almost doubled last year by one estimate as listeners seem open to ads. But simply throwing money at podcast audiences probably isn't the best approach for advertisers. So advertisers take note: a new Nielsen...

Dissatisfaction With Social Media Privacy, Ad Loads Deepens

Dissatisfaction With Social Media Privacy, Ad Loads Deepens

On a general level, users of social media sites in the US are less satisfied with those platforms than customers of dozens of other industries, according to a report [download page] from the American Customer Satisfaction Index (ACSI). In fact, social media ranks 42nd...

Here Are the Most Popular Podcast Genres

Here Are the Most Popular Podcast Genres

Podcast audiences continue to grow, but which genres are proving most resonant with listeners? A new report [download page] from Nielsen examines the genres with the broadest popularity in US households, along with those that boast the most avid listeners. The top 5...

Large B2C Brands Are Struggling to Optimize Their Marketing Budgets

Large B2C Brands Are Struggling to Optimize Their Marketing Budgets

The majority (60%) of budget decision-makers at B2C brands with at least $1 million in annual marketing spending report not being very confident in their team's ability to determine the most effective way to allocate their marketing budget. That's according to a new...

These Industries Spent the Most on Advertising in Q2

These Industries Spent the Most on Advertising in Q2

Retail may be leading the charge in digital advertising spending, but agency holding group data released by Standard Media Index (SMI) suggests that the Telecom industry was the largest spender on the overall national advertising market during the second quarter of...

MarTech’s Evolving More Rapidly Than Marketers’ Use of It

MarTech’s Evolving More Rapidly Than Marketers’ Use of It

More than two-thirds of marketers don't think there's such a thing as the "perfect stack" for marketing technology, believing instead that it's always a work in progress. Trouble is, they may not be keeping pace with tech advancements, according to Walker Sands' 2018...

Instagram’s Getting Meaningful Ad Spend Relative to Facebook

Instagram’s Getting Meaningful Ad Spend Relative to Facebook

Instagram's catching up to Facebook in daily usage, and it's slowly making its way on the advertising front, too. Merkle's latest quarterly Digital Marketing Report (DMR) [download page], covering Q2 activity by its clients, reveals that the median advertiser spent...

Healthcare Ads Drive Action Among People With A Diagnosed Condition

Healthcare Ads Drive Action Among People With A Diagnosed Condition

US adults are increasingly looking for health information online - to the extent that half say the internet is the first source they go to when researching health and wellness, according to data released by Kantar Media from its 2018 MARS Consumer Health Study. Given...

Email, Paid Search Said Easiest to Analyze; Content & Video Tougher

Email, Paid Search Said Easiest to Analyze; Content & Video Tougher

Measuring marketing attribution is very important to the vast majority of marketers, reports Ascend2 in a new study [download page] involving 226 marketing influencers fairly evenly split between B2B and B2C channels. Although two of the top priorities for measuring...

The State of Email Marketing

The State of Email Marketing

[Sponsored by Return Path] The email marketing landscape continues to evolve but there is at least one constant: competition for attention in the inbox remains fierce. The sheer volume of marketing emails sent daily has made it harder than ever before for marketers to...

CMOs Own CX, But Not the Tech

CMOs Own CX, But Not the Tech

The CMO has gained more responsibility for the customer experience (CX) in recent years, and brand marketers have made the customer experience their top priority this year. A new SAS-sponsored report [download page] conducted by Harvard Business Review Analytics...

Amazon Ad Spending Continues to Accelerate

Amazon Ad Spending Continues to Accelerate

Jeff Bezos is getting richer... and spending on Amazon ads is growing, quickly. During the first half of 2018 Amazon's advertising revenue grew by 36% year-over-year, reports Standard Media Index (SMI), which sources data directly from agency invoicing systems. That...

Live TV Cedes Status As Default First Source of TV Content

Live TV Cedes Status As Default First Source of TV Content

More than 8 in 10 American households have access to at least one on-demand TV service, and the proliferation of these content sources is having a dramatic effect on TV viewing behavior, according to a new report from Hub Entertainment Research. In its latest analysis...

B2B Marketers Identify Their Expectations for AI

B2B Marketers Identify Their Expectations for AI

Only half of B2B marketers are using artificial intelligence (AI) in their marketing strategy and few are very confident of their level of knowledge of AI in the context of marketing technology. At the same time, they hold high expectations for the benefits afforded...

Which Industries Spend the Most on US Digital Advertising?

Which Industries Spend the Most on US Digital Advertising?

Digital advertising in the US continues to grow quickly, with one estimate suggesting it's now a $30 billion larger market than TV advertising. Which industries are contributing most to digital advertising's rapid ascent? Recent figures from eMarketer break out...

Music Streaming Continues to Surge in H1

Music Streaming Continues to Surge in H1

The number of on-demand music streams grew by 41.6% year-over-year during the first half of 2018, according to Nielsen's latest look at the industry [download page]. Music audio streams (+45.4%) continued to grow at a faster rate than music video streams (+34.7%), but...

Roughly Half of Households Headed by People Ages 55+ Stream Video

Roughly Half of Households Headed by People Ages 55+ Stream Video

Some 63% of US households with Wi-Fi streamed OTT video in April, reports comScore in a recent presentation on the State of OTT [download page]. The top fifth of these homes by viewing duration - "heavy streamers" - watched an average of 145 hours of OTT during the...

Premium Digital Video Viewers Continue Gravitating to Live Content

Premium Digital Video Viewers Continue Gravitating to Live Content

Live video is seeing faster growth than any other type of premium digital video content, reports FreeWheel in its Q1 2018 Video Monetization Report [download page]. Within the US live viewing comprised more than one-third (35%) of all ad views for the quarter, up from...

These Brands Are Getting the Most Love on Social Media

These Brands Are Getting the Most Love on Social Media

Social media, e-commerce and technology companies dominate the list of most-loved brands on social, according to a report from NetBase [download page]. The company scoured expressions of love in 361 million English-language posts of earned mentions across 200...

These Are the Most Common Email Marketing Practices

These Are the Most Common Email Marketing Practices

Basic segmentation ranks as the most broadly adopted email marketing practice among company marketers, according to the annual Email Industry Census from Econsultancy and Adestra. Some 82% of respondents worldwide (though predominantly from the UK) use basic...

B2B Tech Marketers Focus on Revenue Influence, But Few Measure It

B2B Tech Marketers Focus on Revenue Influence, But Few Measure It

Influencing revenue is a top priority for B2B tech marketers, says Spiceworks on the basis of a survey of 185 B2B marketers in technology companies across North America and Europe. Fully 57% said that influencing revenue through new account acquisition is a priority,...

Here’s How Candidates Evaluate Employer Brands

Here’s How Candidates Evaluate Employer Brands

More than two-thirds of job candidates believe that employer brand strength is important (35%) or very important (34%) when they're evaluating a new job opportunity, according to the 2018 Reputation Management Study [pdf] from MRINetwork, conducted in partnership with...

Marketers Identify The Top Challenges With Email

Marketers Identify The Top Challenges With Email

Virtually all marketers face some challenges with their email marketing, according to a study [download page] from Return Path and Demand Metric. The survey indicates that marketers - who use email primarily to communicate with customers and prospects and to build...

Half of Single Women Feel They’re Left Out of Advertising

Half of Single Women Feel They’re Left Out of Advertising

Adults in the US are increasingly putting off marriage until later years, if at all. Indeed, a recent Pew Research Data analysis indicates that 57% of 21-36-year-olds have never married, compared to just one-third (33%) of people that age back in 1985. Now, a new...

Smartphones Now Capture Two-Thirds of US Digital Media Time

Smartphones Now Capture Two-Thirds of US Digital Media Time

People in the US spent more than twice as much time accessing the internet through smartphone applications than via desktops in April, notes comScore in a recent presentation [download page] on location data. In fact, smartphone apps accounted for a majority (59%) of...

Mobile Apps’ Average Revenue per User Benchmarks for Q1 2018

Mobile Apps’ Average Revenue per User Benchmarks for Q1 2018

It's getting harder to make app economics work. So says AppsFlyer in a report [download page] produced with Facebook, which argues that declines in high-value organic users and rising paid media costs are making it more important than ever for apps to maximize revenue...

Here’s Why SLAs Are Important

Here’s Why SLAs Are Important

Salespeople are more likely to believe that leads sourced directly from sales are the top source of leads for their organization than leads from marketing. So say sales respondents to HubSpot's latest annual State of Inbound report, which gathered the opinions of more...

About 1 in 4 Americans Personalize Products Across Categories

About 1 in 4 Americans Personalize Products Across Categories

Some 26% of American adults personalize products and/or services across industry categories, reports YouGov [download page] in a new study. The personalization economy is growing in popularity, according to the results, as the 26% reporting personalization of a...

B2B Marketing Information Revenues Forecast to Slowly Grow

B2B Marketing Information Revenues Forecast to Slowly Grow

US B2B media revenues are expected to grow by a compound annual rate of 3.2% from 2017 through 2022, according to PwC's Global Media & Entertainment Outlook. The business information segment of B2B media revenues is not only the largest, but also the...

Automation Gets A Boost in Email Innovation Efforts

Automation Gets A Boost in Email Innovation Efforts

When it comes to email marketing, company marketers are more interested in improving their personalization and segmentation efforts than their marketing automation activities, according to the latest Email Industry Census [download page] from Econsultancy and Adestra....

B2B Video Completion Rates Are Improving

B2B Video Completion Rates Are Improving

Research has shown that B2B marketers are brimming with enthusiasm about video. But creating a video is different from having it viewed – and viewed long enough for the message to get across. New video benchmarks from Vidyard [download page] offer insights into...

US Online and Traditional Media Advertising Outlook, 2018-2022

US Online and Traditional Media Advertising Outlook, 2018-2022

PwC has issued its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2022. [Editor's note: If you're interested in media trends, the 4th annual...

How Are Advertisers Tackling Brand Safety Concerns?

How Are Advertisers Tackling Brand Safety Concerns?

Advertisers are almost unanimous in their concern with their ads appearing in brand safe environments, and the majority (58%) are more concerned this year than last with brand safety. That's according to Oath, which surveyed 304 US advertising decision-makers on the...

People Are Finding Articles Through Google More Than Facebook

People Are Finding Articles Through Google More Than Facebook

Google took the lead over Facebook last year in referrals to media sites, according to a recent report from Parse.ly. A new analysis [download page] from the firm delves into the major referrers by article category, finding that Google search is a bigger referrer than...

Are Primetime TV Ad Loads Declining? Not According to This Data.

Are Primetime TV Ad Loads Declining? Not According to This Data.

TV ad loads are expected to shrink in the face of pressure from video platforms such as Netflix that lack ads, and there have been rumblings from various networks about decreasing their ad loads. But has that happened yet? Research from Kantar Media suggests that ad...

Young Buyers Are Driving B2B Expectations of B2C-Like Experiences

Young Buyers Are Driving B2B Expectations of B2C-Like Experiences

More than 8 in 10 business buyers want the same experience as when they're buying for themselves, reveals Salesforce Research in its second annual State of the Connected Consumer report [download page]. The study indicates that the customer experience is hugely...

Which Trends Will Most Impact Digital Advertisers This Year?

Which Trends Will Most Impact Digital Advertisers This Year?

The increasing dominance of Google and Facebook is the industry trend that advertisers believe will most impact their business this year, according to Marin Software's recently-released State of Digital Advertising Report [download page]. The study - based on a survey...

Digital Magazine Audience Grows, Still Lags Print

Digital Magazine Audience Grows, Still Lags Print

Some 42.4% of US adults with internet access report reading at least a single digital magazine issue in the past 30 days, according to the 2018 Mequoda Magazine Consumer Study. That represents a 15% increase from 36.8% doing so in 2015, as the gap between print and...

These Are CMOs’ Most Important Media Channels

These Are CMOs’ Most Important Media Channels

CMOs aren't relenting in their shift to digital media: 82% expect to to hike their budgets in the next year, for an overall increase of 49%, according to the recently-released Nielsen CMO Report [download page]. Not surprisingly given recent trends, CMOs aren't as...

Which Facebook Inc. Ad Tactics Cost the Most?

Which Facebook Inc. Ad Tactics Cost the Most?

Facebook Inc. advertising CPMs declined, as expected, from Q4 2017 to Q1 2018, reports iProspect [download page] in a review of advertising performance from its clients. But while CPMs declined on a quarter-over-quarter basis by 30% due to lower post-holiday spending,...

Hispanics Spend Close to $100B Annually on CPG Products

Hispanics Spend Close to $100B Annually on CPG Products

Total Hispanic consumer expenditures were expected to exceed $815 billion last year, and it seems as though a sizable chunk of that spending will have been allocated to CPG products. In a new study [pdf], IRI reveals that Hispanics spend more than $94 billion annually...

How Marketers Are Acquiring Mobile Users, And Why It’s Important

How Marketers Are Acquiring Mobile Users, And Why It’s Important

Last year, the average visitor engaged with about 80% as much site content on a smartphone as they did when using a desktop or laptop, a gap that has narrowed across industries. That's according to Adobe's latest annual "Best of the Best" study, which is based on an...

World Cup 2018 Stats

World Cup 2018 Stats

The World Cup has begun, and with it comes research examining how people will watch the event and the impact it will have on corporate sponsors and advertising markets. Here are some highlights from various studies released in the past few weeks. Each bullet point...

Do People Share Good and Bad Customer Experiences?

Do People Share Good and Bad Customer Experiences?

People around the world say that customer experience is a competitive differentiator for brands. But do good or bad experiences reverberate beyond the customers themselves? As it stands, most people will tell someone about a very good or very bad experience, according...

US Out-of-Home Ad Revs Climb Again in Q1 2018

US Out-of-Home Ad Revs Climb Again in Q1 2018

Out-of-home advertising revenues grew by 2% year-over-year in Q1 2018 to reach $1.68 billion, reports the Outdoor Advertising Association of America (OAAA). The latest rise, while modest, represents the largest hike since Q4 2016, and marks 8 consecutive years of...

Are B2B Sales Reps Connecting With Buyers? 5 Insights

Are B2B Sales Reps Connecting With Buyers? 5 Insights

Sales representatives' quota attainment has been on the decline for several years now, and failure to change alongside B2B buyers' shifting preferences may be a key culprit, according to the 2018 Buyer Preferences Study [download page] from CSO Insights, the research...

Marketers and Consumers Agree: Social Posts Should Teach

Marketers and Consumers Agree: Social Posts Should Teach

Measuring ROI is a far greater challenge for social media marketers than determining what content to post, according to a study from Sprout Social [download page]. But are marketers in alignment with consumers' preferences when it comes to post types? To find out,...

Triggered Emails Convert in Q1

Triggered Emails Convert in Q1

Marketers enjoyed strong email response rates in Q1, perhaps as a result of tempered volume in the wake of the holiday period, according to Yes Lifecycle Marketing's Q1 Email Benchmark Report 2018 [download page]. The report indicates that the average open rate was up...

Convenience Drives Grocery Banner Choices

Convenience Drives Grocery Banner Choices

Grocery store loyalty is weak, reports tcc global in its 2018 International Loyalty Study [pdf]. Indeed, almost 4 in 10 shoppers surveyed across 15 global territories agree that it wouldn't matter to them if their usual store closed (as they'd just shop elsewhere),...

Big Brands Are Getting Bigger

Big Brands Are Getting Bigger

BrandZ has released its Top 100 Most Valuable Global Brands 2018 report [pdf], and perhaps more interesting than the leading brands (which are dotted with oh-so-familiar names) is the additional value that the top 100 have accrued in the past year. Indeed, the report...

Media Buyers Invest in Advanced TV Opportunities

Media Buyers Invest in Advanced TV Opportunities

A slight majority of advertisers plan digital video holistically as a necessary part of a TV campaign (53%) rather than as a standalone from a TV campaign (47%), reports Advertiser Perceptions in an online survey of 300 media brand decision-makers. But executing is a...

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