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Here’s How Marketers Would Like to Improve Their Email Efforts

One of the biggest challenges that email marketers face is simply making their emails interesting enough to be opened. This problem is often exacerbated by marketers not being able to adequately do all the things they want with their emails. In a survey of more than...

Teens’ Video Preferences Continue to Evolve

For the past few years, US teens have spent the largest portion of their video viewing time with Netflix. But that preference has now changed, as the latest semi-annual teen survey from Piper Jaffray reveals that YouTube has surpassed Netflix to become the video...

MarTech Now Up to 30% of North American Marketers’ Budgets

The global marketing technology market has increased by 22% year-on-year to reach an estimated $121.5 billion. And, at $65.9 billion (up from $52 billion in 2018), the combined spending in North America and the UK accounts for more than half (54.2%) of the global...

Audience Targeted Premium Video Ad Views Are on the Rise

Although audience targeted ad views still only account for a small portion of all premium video ad views, their share is climbing. In fact, growth in audience-targeted video ad views in Q2 2019 was more than triple the rate of content-targeted video ad views, per a...

What TV Content Genres Do Viewers Prefer?

It’s safe to say that TV viewers are not wanting for choice when it comes to options on how or where to view their favorite shows. TiVo’s Q2 2019 Video Trends Report [download page] reveals that, on average, viewers use 7.2 video services such as Netflix, Hulu, pay-TV...

Consumer Spending on Halloween Expected to Dip This Year

Much like this year’s forecast for Easter, consumer retail spending around Halloween is expected to be high but fall short of last year’s total, according to the latest survey from the NRF. Per the survey, an estimated 172 million Americans will celebrate Halloween...

Millennials Are Talking About These Brands the Most

Just as Netflix is the most indispensable TV programming brand among young consumers in the US, it also holds the top ranking for word-of-mouth (W-O-M) among Millennials, per a survey by YouGov BrandIndex. To come to this finding, YouGov first screened 1,753 brands...

Marketing Leaders Identify Their Top Brand Challenges

CMOs have been upping their brand investments of late - and seeing payoffs from their increasing spending and efforts. But it’s not all smooth sailing for marketing leaders at enterprise organizations, per findings from a survey by Gartner. Gartner asked almost 400...

CMOs and the C-Suite: 3 Points

Top-performing CMOs understand that they must work closely with others in the C-suite in order to impact business priorities and strategic issues. Unfortunately, a study by Deloitte, which focused on how C-suite executives view the contributions of CMOs, reveals that...

Why Do Different Generations Use Social Media?

For the past few years, Facebook has experienced a decline in usage among younger generations while other social media channels like Instagram have taken the lead. This is especially true among the youngest generation of adults, as a study [download page] from Adobe...

What Makes Smart Speakers and Voice Assistants Creepy?

Smart speaker ownership has risen dramatically in recent years, and the use of voice assistants has also become more common. Indeed, almost half (45%) of the 5,000 people in Europe and North America surveyed [download page] by Selligent Marketing Cloud for a new...

Here’s Why Consumers Unfollow Influencers

More people are crediting influencers for their purchase decisions, with 3 in 5 younger consumers (ages 16-24 years old) saying that influencers have inspired their purchases in the past six months. However, while consumers generally trust influencers’ opinions on...

How DTC Brands Are Using Video Advertising

Due in part to the strength of CTV in the digital landscape and the trust advertisers have in premium publishers, the share of impressions attributed to premium media vendors increased 31% year-over-year (y-o-y) in Q2 2019. Extreme Reach’s Q2 2019 Video Benchmarks...

B2B Decision-Makers Point to Areas for E-Commerce Improvement

E-commerce is expected to account for at least one-eighth of global B2B sales next year. With this in mind, how can B2B companies make the online buying experience easier for buyers? Here's what respondents to a report [download page] by Episerver had to say. Of the...

Online Video Consumption Continues to Rise Globally

Online video consumption shows no sign of slowing down in the next few years. After surpassing the one hour per day mark last year, a forecast [press release] from Zenith estimates that time spent viewing videos online will increase considerably again this year. The...

What Are the Ingredients of a Successful Product Launch?

Last year, the number of product launches increased by an average of 27% per company, with some sectors like food and beverage experiencing even greater growth. Because of this influx of new products and launches, 4 in 5 respondents (81%) to a survey by Bain &...

African Americans Seem Receptive to Ads – But Few Target Them

African-American consumers display an above-average likelihood to find various types of advertising useful, but the advertising investment focused on this group tends to under index their population share, per a recent report [download page] by Nielsen. Per US Census...

Top 15 B2B Marketing Charts of H1 2019

Want to get up to speed on the latest trends in B2B marketing? Check out the most popular charts with our B2B audience during the first half of this year, with valuable data covering a range of topics including content marketing, demand generation, account-based...

2019 Tech Update: Mobile and Social Media Usage, by Generation

Millennials and Gen Xers continue to have the broadest access to smartphones and the heaviest use of social media versus other generations. However, the adoption of smartphones and social media for the oldest Americans, the Silent generation, has taken off, per a...

More Advertisers Are Discussing and Using Podcast Advertising

Podcast advertising in the US is expected to grow considerably in the next 4 years, with its market size doubling between 2019 and 2023 to reach $1.4 billion. This forecast appears to be on-trend, as both the percentage of advertisers discussing the potential of...

Here Are the Most “Relevant” Brands in the US in 2019

While the brand at the top of the list of most relevant brands in the US remains steady for another year, the rest of the top 5 has undergone a bit of a shuffle in 2019. So finds Prophet’s Brand Relevance Index [download page], which measures brands across 4...

Chatbots Continue to Trail Online Chat in Consumer Preference

The majority of customers are still communicating with organizations primarily through the use of email and telephone. But some are warming up to the idea of using online chat, with one-third saying they have used this communication channel in the past 12 months. On...

Media Agencies Make Progress Towards Transparency

A 2016 study by ANA concluded that “numerous non-transparent business practices, including cash rebates to media agencies, were found to be pervasive in a sample of the U.S. media ad-buying ecosystem.” Obviously, this is not a situation that fosters trust. But a shift...

US Median Household Income Update: Who Gets What?

The real median household income in the US was $63,179 last year, representing a (statistically insignificant) 0.9% rise year-over-year from 2017. The figure comes from a new report released by the US Census Bureau, based on official national findings from the Current...

About Half of Google Searches Now Result in No Clicks

Zero-click searches are expected to be one of the top trends that will have a significant impact on SEO in the next few years. And, first the first time, in June 2019, zero-click searches breached the 50% mark in their share of Google searches, per data from SparkToro...

What Roles Are CMOs Taking When They Change Companies?

When talking to one another, some 3 in 10 (31%) of CMOs say that one of the topics they discuss is advancing in their careers beyond a marketing role. That being said, if a CMO is hoping to move into a broader role such as General Manager or CEO, they have only about...

Cord-Cutting Shows No Sign of Slowing Down

Pay-TV subscribers are continuing to cut or, at the very least, shave the cord at a relatively steady rate. A recent survey [subscription required] by TDG of adult broadband users that subscribe to MVPD services found that some 13% of respondents say they are likely...

US Retail E-Commerce Growth Continues in Q2 2019

E-commerce sales growth in the US shows little signs of leveling off as, once again in Q2 2019, online sales have increased by double-digits. Retail e-commerce sales in the US reached an estimated $146.20 billion in Q2 2019, accounting for 10.7% of total retail sales...

What B2B Marketers Are Saying About Their Lead Nurturing Campaigns

Only a few (8%) B2B marketers feel that they are doing an excellent job when it comes to their current lead nurturing initiatives. Instead, the majority of marketers say their lead nurturing initiatives either need improvement (45%) or are poor or inadequate (14%),...

Strategists Say Their Influence With Clients is Growing

Competition from consultancies has strategists looking outside their roles at agencies, with almost two-thirds (63%) saying they do not expect their next role to be with an agency, per The Future of Strategy 2019 [download page] from WARC. That being said, about half...

What Might Be the Biggest SEO Trends Over the Next 3 Years?

Some two-thirds (66.3%) of SEO professionals say they believe Google’s weighted ranking factors vary widely depending on the query. That's according to a recent survey from SparkToro, which also found that only 7.4% of SEO pros feel that Google’s rankings are...

2019’s Top Brands Ranked by Customer Loyalty

Amazon retains its position as the brand loyalty leader in the US for the third consecutive year. So says the latest annual loyalty study [pdf] from Brand Keys, which ranked customer engagement and loyalty to 921 brands across 110 categories. Rounding out the top five...

Streaming Keeps Music Consumption High in H1 2019

The number of on-demand music streams grew by 31.6% year-over-year during the first half of 2019, according to Nielsen’s latest look at the industry [download page]. For the first time, music video streams (+39.6%) have grown at a faster rate than music audio streams...

TV Universe Adds 700K Homes for the Upcoming 2019-2020 Season

After only increasing by 300,000 in 2018, the number of TV homes in the US has grown by 700,000 this year, reaching 120.6 million for the upcoming 2019-2020 season, according to Nielsen’s latest TV Universe estimates. An estimated 307.3 million Americans aged 2 and...

Four Points About Direct Mail’s Usage and Effectiveness

Although many marketers are either decreasing their investment in direct mail or have never budgeted for it at all, others are still finding value in the channel. So, while email and social media are the most frequently used channels for marketing campaigns, more than...

Instagram Benchmarks: Use of Video Increasing

Videos used in Instagram Stories have been found to have higher engagement rates than photos - which could be why Instagram business pages tend to be transitioning more to video posts, per a study from Quintly. As part of its report, Quintly analyzed more than 5.9...

Desktop Display Ad Viewability Improves Again in H1 2019

Desktop display ad viewability rates have improved globally in the first half of 2019 with a viewability rate of 69.2%, an increase of 12.3% year-over-year from H1 2018, according to Integral Ad Science’s (IAS) media quality report [download page]. The overall desktop...

Premium Products Gaining Share in Private Label Market

In a time when more US consumers across all income levels are turning to private labels in an effort to save money, there has also been a rise in premium private label sales. The growing interest in premium private label products, according to new data from Nielsen,...

How Are Marketers Improving Lead Gen Quality?

Improving the quality of lead generation remains a priority for marketers, with the majority (88%) allocating more of their total budget towards improving the quality of leads generated. How is this being done? For 3 in 5 marketing influencers surveyed for a report...

Audience Targeting Proves A Crucial Search Marketing Trend

Paid search is expected to one of the top contributors to global ad growth in the next year. As click-through rates for Google paid search for many consumer categories sees considerable growth in 2018, what technologies will be will be informing search engine...

So How Many Millennials Are There in the US, Anyway? (Updated)

Marketers focus a lot of energy on Millennials. Their lives are deconstructed on many different levels, from their entertainment choices to their views on companies' ethics and their socioeconomic characteristics. Those analyses are all helpful in their own right, but...

SVOD Services Now Reportedly in 3 in 4 US Households

The number of US households with a subscription video-on-demand (SVOD) service has now reached 74%, continuing its steady rise from 69% last year, 64% in 2017 and 59% in 2016. Also on the rise, according to the latest annual survey on the topic from Leichtman Research...

Who’s Using CBD Products?

The production and sale of hemp-based products such as cannabidiol (CBD) was made legal (for the most part) in the US with the signing of the 2018 Farm Act. Although CBD has only been legal for less than one year, about 1 in 7 US adults (14%) say they have used CBD...

Here are the Highest-Ranking Brands Among American Adults

Tech brands like Google, Amazon and Apple have made a strong showing on other 'top brands' lists this year, including most loved brands, most ‘intimate’ brand, and most loved on social media. However, when it comes to YouGov’s BrandIndex, which presents a list of the...

Older Adults Show Greater Propensity to Click on Social Video Ads

Video accounts for a large portion of the advertising spend of major national advertisers, with marketers contending that video has higher conversion rates than other content. When it comes to video, advertisers are still turning to social media platforms, with...

What Qualities Do Consumers Want From Online Videos?

Video is having an impact on consumers, with three-quarters of global adult shoppers saying they have made a purchase after viewing a video for a product, a percentage that is even higher among Millennials. But what qualities make videos valuable to consumers during...

Consumers Say That Diversity in Advertising Has An Impact on Them

Six in 10 US consumers believe that diversity in advertising is important. Added to that, showing diversity in advertising can also lead to trust: almost 4 in 10 respondents from the more than 1,000 adults surveyed [download page] by Adobe say they are more likely to...

Here’s Some New Data on the Fast-Rising E-Sports Industry

The business of video gaming is big and getting bigger, with a majority of US adults playing this year. A burgeoning area of the gaming industry is much like with regular sports: when people aren’t playing them, they like to watch others play. Indeed, so-called...

What Keeps Online Shoppers From Creating User Accounts?

Having an online user account with a retailer can have its advantages, including faster checkout and the opportunity for a more personalized shopping experience. And while a report [download page] from DMI found that 46% of the more than 1,500 US adult consumers they...

Streaming Video Quality Records Even More Improvement

Streaming video viewing has recently caught up in adoption with traditional TV, with about the same number of US consumers subscribing to streaming services as do those who subscribe to cable TV. For viewers making the switch, the good news is that the quality and...

Here’s How Sender Reputation Impacted Email Performance in 2018

Every year spammers find it more difficult to get their emails into inboxes, thanks to efforts made by email providers. Last year only 16% of emails came from the least reputable senders - a figure down from 25% in 2017, per Return Path’s latest benchmark report...

How Are Marketers Getting Their Data for Personalization Efforts?

Optimizing the customer experience has been deemed one of the most exciting opportunities for marketers this year. But that doesn't make it easy: research [download page] from Ascend2 reveals that improving the customer experience (CX) is also one of the most critical...

Newer Ad Players Instagram and Amazon Continue to Register Gains

Facebook's investment in Instagram continues to pay off and appears to making up for the slow down in Zuckerberg's original social network. In Q2 2019, brands advertising across both platforms spent 35% as much on Instagram as they did on Facebook, per the latest...

What Types of In-App Ads Grab Users’ Attention?

There's good news for in-app advertisers: the majority (63%) of US mobile app users say that they believe the quality of the ads in both paid and even free apps is high. That's according to the 1,500 US mobile app users (ages 18 years old and older) surveyed [download...

Printed Coupon Distribution Drops in H1 As Digital Coupons Rise

The number of print coupons distributed in the first half of 2019 has fallen 12.4% from the same period in 2018. Recent data from Kantar shows that more than 118.4 billion print coupons were dropped in H1 2019, but that's down from the 135.2 billion printed coupons...

Back-to-School 2019: Stats & Research Reference

Back-to-school season is in full swing once again (with some areas of the country already back) and while total back-to-school (BTS) and back-to-college (BTC) retail spending is expected to be somewhat lower than the previous two years, it still promises to come out...

Report: The 2019 Hidden Metrics of Email Deliverability

[Sponsored by Return Path] Email is still the leading marketing channel to reach customers, and its effectiveness is continuing to improve. By understanding, tracking, and improving email engagement, marketers won't only be able to boost their email program ROI, but...

Healthcare Ad Spend Growing Faster in US Than Globally

US healthcare ad spend growth continues to outpace not only global healthcare ad spend but also total global ad spend. As the leader in healthcare advertising expenditures, US healthcare advertisers spent $15.9 billion in 2018, per research from Zenith. The definition...

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