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Consumers Look to Tech to Improve Their Shopping Experience

Consumers are seeing an improved experience due to shopping technologies and innovations for online (80%), in-store (66%) and mobile (63%) shopping. The use of intelligent automation is not slowing down either, per a new report [download page] for the National Retail...

Some B2B Marketing Processes Have Room For Improvement

Almost two-thirds of B2B companies are experiencing either profound (20%) or significant (44%) changes in their market conditions and customer behaviors. So how are organizations adapting? A new study [download page] from Econsultancy and Sojourn Solutions examines...

Pay-TV Viewers Account For Half of OTT Viewing Hours

There is no doubt that OTT has made its mark on video viewing in the US and is at least partly responsible for households cutting the cord. However, cable and satellite providers need not feel threatened by OTT, considering that Comscore’s latest The State of OTT...

Amazon Prime Day 2019 Stats

Shoppers in the US will spend more on Prime Day this year than they did in 2018. In a survey of Amazon Prime members from Profitero, three-quarters (76%) plan on shopping on Prime Day in 2019, with 56% of those who shopped Prime Day last year saying they plan to spend...

What Are World-Class Sales Leaders Doing That Others Aren’t?

An exceptional 9% of sales leaders qualify as world-class because they excel in 12 key sales practices. A new study [download page] from CSO Insights reports that these world-class sales leaders have higher win rates, quota attainment, seller retention and revenue...

Siloes: The Top Challenge To Gaining Insights From Data

Businesses are finding that being able to personally engage their customers throughout their buying journey is the way to gain and retain customers. However, to do this, marketers need data and, according to a survey [download page] of more than 150 business...

More US Adults Own A Smartphone Than Have Home Broadband

Just about one year ago, research showed that the majority of time spent with digital media each month was done on smartphone apps. That shouldn't come as a surprise, considering a new report from Pew Research Institute revealing that 8 in 10 US (81%) of US adults own...

Americans Are Turning to Reputable Sources For Their News

While the trust US adults have in the media has experienced a considerable dip in recent years, there are indications that trust in mass media is returning. And yet despite this growing trust, it’s clear that the seemingly steady flow of fake news being shared through...

OTT Video Penetration Continues to Reach New Heights

Some 64 million US households use OTT, which now reaches two-thirds (66%) of homes with WiFi. Nonetheless, while OTT streaming continues to rise, its growth has slowed, with only 7% year-over-year (y-o-y) growth in March 2019 compared to the 17% y-o-y growth it...

What Advantage Do Commerce Companies Have Over Amazon?

Six in 10 (61%) global commerce businesses say their current business model is under significant or extreme pressure to adapt to changing market conditions and customer behaviors. Furthermore, according to a new Sitecore and Econsultancy survey [download page] of more...

The US B2B Trade Show Market Continues to Grow

Trade shows and other events have been shown to be effective across all the stages of the buyer's journey, with B2B demand generation marketers saying that in-person events are their best performing top of the funnel tactic. So, how big is the trade show market? PwC...

How Are Businesses Going About Retaining Their Customers?

While businesses are always keen to acquire new customers, keeping the ones they have is an expectation for many CMOs. Consequently, a recent study [download page] from Brightback, found that nearly all (97%) of the more than 300 business leaders surveyed from B2B,...

4 Points About Radio and Podcast Listening

Despite what the song says, video hasn't kill the radio star. In fact, according to a new report [download page] from Nielsen, more than 270 million Americans ages 6 and older listen to the radio each week. And, with about half of brands agreeing that digital audio is...

Media Milestone: Time on Mobile to Surpass TV Viewing This Year

American adults have for many decades spent a significant amount of their time in front of the TV. But growth in the adoption of smartphones across all generations has created competition for TV. Now in 2019, eMarketer forecasts that a key threshold will be reached -...

How Can Marketers and Agencies Improve Their Alignment?

Recent research has found that 4 in 10 marketing professionals are looking into bringing their creative and digital media in-house in order to save money. Among those companies continuing to use agencies, a new survey [download page] of more than 350 marketing leaders...

How Frequently Do US Consumers Use Voice Assistants?

In a world where now all consumers have to do is say, “Alexa, reorder coffee” and it will be delivered within two days, businesses are seeing the importance of a voice-enabled experience. But it doesn't mean that all consumers are using voice technology like this. A...

Traditional Media to Retain Lead in Advertising to Kids

As ad spend targeted towards kids continues to rise, so does the amount of spend dedicated to digital advertising. New findings [download page] from PwC and SuperAwesome reveals that of the $4.3 billion estimated to be spent globally on kids advertising this year,...

What Constitutes Unethical Marketing?

An overwhelming majority (92%) of marketers consider themselves to be ethical, according to research [pdf] released by Phrasee. But the same research also reveals that one-quarter have been pressured to use unethical marketing tactics at work. Consumers tend to have a...

The World’s Most Valuable Brands Continue to Grow

BrandZ has released its Top 100 Most Valuable Global Brands 2019 report [pdf] showing continued growth in value of the world's most valuable brands, albeit not at the rate from last year. The report indicates that the value of the top 100 brands grew by 7% in the past...

Video is the Dominant Ad Format in the US

The US advertising marketplace is expected to grow by 8% (not including cyclical events such as the Olympics and the World Cup) in 2019 and, according to new data from the Standard Media Index (SMI), much of that ad growth will come from small and medium-sized...

How Does A Corporate PR Crisis Response Impact Stock Price?

Publicly-listed US companies that experienced a significant crisis lost an average of 15% of their stock value over the period of a year, according to a new study [download page] by Hot Paper Lantern. But the speed and effectiveness of a company's response makes a...

US Online and Traditional Media Advertising Outlook, 2019-2023

PwC has issued its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2023. [Editor's note: If you're interested in media trends, the 5th annual...

Here’s A Look At B2B Marketers’ Most Desired Metrics

Just over a year ago, B2B marketers reported that one of their biggest challenges was not being able to measure impact across channels - and that the top metric they wanted to use in the next 12-18 months was measuring ROI across channels. One year later, a new Demand...

Pay-TV Services Still Lag in Customer Satisfaction

Video streaming continues to gain a competitive edge on traditional TV. Earlier this year, a study found that more US consumers subscribe to a video streaming service than to pay-TV. Adding fuel to the fire, now a new report [download page] from the American Customer...

Who’s Dedicating the Largest Share of Wallet Online?

US consumers are becoming more diverse, and so are their spending habits - at least to some extent. One thing that all age groups, ethnicities and income levels have in common is that online's share of their wallet has increased in the past two years, per a new report...

The Average CMO Tenure Dipped Slightly in 2018

The average tenure of CMOs at 100 of the most advertised consumer brands in the US experienced a slight drop last year, but remains slightly longer than it was in 2016. That’s according to the latest annual analysis from Spencer Stuart, which also notes a shift...

What Leads People to Choose A New Retailer?

Consumers are still highly influenced by word of mouth (W-O-M) when it comes to trying out a new retailer. A full 45% of consumers say that a friend or family member had recommended the most recent retailer they had purchased from for the first time, per findings from...

Even Affluents Are Engaging in CPG Deal-Seeking Behavior

Despite reported economic growth in the US in Q1 2019, half of the US population have experienced financial difficulties that have led many to look for ways to save money in order to make ends meet. It turns out that this deal-seeking behavior is not necessarily...

3 Surprising Findings About E-Commerce Marketing

Retailers are clearly keen on finding new customers, as four in 5 (81%) digital retail leaders say that in 2018 acquisition marketing was among their largest marketing investment priorities, making it the leading investment initiative. This appears to have been a...

Father’s Day Spending Expected to Reach A New High

Father’s Day spending is estimated to rise from last year's $15.3 billion to reach $16.0 billion, says the NRF in a new forecast, pushing this year’s total to a new peak. This growth comes despite a slight dip in the percentage of American adults planning to celebrate...

TV Advertisers Are Embracing Data-Enabled Advertising

Data-enabled TV advertising is set to see significant growth in the next year - and is already becoming more widespread. A recent survey [download page] of more than 150 television advertisers and marketers by Blockgraph (a division of FreeWheel) reveals that 29% of...

Growth in US Adults’ Media Time Levels Off

US adults' media consumption appears to be flatlining, as a new estimate from eMarketer projects they'll spend about the same amount of time on media in 2019 as they did in 2018. The data from eMarketer suggests that adults (18 years and older) will spend an average...

What Metrics Are ABM Marketers Using to Measure Success?

The increased adoption of account-based marketing (ABM) doesn't mean that B2B marketers are taking their eye away from the KPIs they've become accustomed to. In a recent Demand Gen Report (DGR) study [download page] - produced with LeanData and Vidyard - of more than...

Five Points About Podcast Advertising

With more Americans listening to podcasts than ever before, podcast advertising revenues are also on the rise, with just 22 companies self-reporting revenues of $344.7 million in 2018, in a market estimated to total $479.1 million (up 53% year-over-year). These...

Half of Global Media Ad Spend Forecast to Be Online Next Year

Global internet advertising spend is projected to account for about half of total media advertising dollars next year - and it's well on its way to fulfilling this projection, according to new research [subscription required] from WARC. The research firm analyzed...

Lower-Income Americans Still Lagging in Tech Adoption

Perhaps not surprisingly, lower-income adults in the US have lower levels of technology adoption compared to those with higher incomes. A Pew Research study reveals that while 94% of Americans with a household income (HHI) of more than $100K have home broadband, only...

Social Media Dominates Video Content Promotion Efforts

A large majority (89%) of marketers use video as part of their content strategy, which is not surprising considering marketers believe video converts better than other content. But how do marketers get their video content to their audiences? A new report [download...

Is Your B2B Content Targeting the Wrong Job Level?

The most successful B2B content marketers prioritize delivering content to the right audience, but do they know who is accessing their content most? Although about two-thirds (64%) of the total audience for B2B content are those individuals with a job level of manager...

4 Points About Lead Generation Landing Pages

About one-third (35.6%) of marketers believe that the average conversion rate for a typical landing page lead generation campaign is between 10-20%. However, a new survey of more than 160 marketing contacts from SmartBrief shows there is often a dichotomy between what...

What Do Marketers Prioritize When Choosing Social Platforms?

Seven in 10 social marketers say that increasing brand awareness is one of their top goals. To help achieve this, more than half (54%) of marketers are prioritizing potential audience reach when considering which social platforms to invest in, per a new report...

3 in 4 Marketing Execs Expect CMOs to Be More Prevalent On Boards

CMOs' roles have changed in scope and importance in the past few years as they take on the responsibilities of customer experience, data analytics and brand. However, very few hold seats as directors on company boards, with a new study [download page] from Spencer...

US Out-of-Home Ad Spend Continued to Grow in 2018

US out-of-home (OOH) revenues experienced a 4.5% year-over-year increase in 2018 to reach a new high of $8 billion, according to figures released by the Out of Home Advertising Association of America (OAAA). The 2018 growth rate represented a step up from comparable...

The 10 Most Valuable Global Retail Brands in 2019

The world’s most valuable retail brands experienced a 33% growth in brand value this year, according to data from BrandZ. Reaching a total of $1.4 trillion, the top 75 most valuable global retail brands saw their worth grow by $339 billion from 2018. BrandZ arrives at...

Captioned Video Ads Show A Lift in Brand Linkage

Advertisers are increasing their video budgets this year, but are they missing out on one key element that could make a difference to audience engagement? A new survey from Verizon Media has found that 7 in 10 (69%) US consumers watch videos without sound in public...

How Are CDPs Helping Enterprise Businesses?

Roughly half (51%) of global enterprise companies are currently using a customer data platform (CDP), with larger enterprise organizations (those with annual revenues of at least $500 million) being more likely than smaller ones (annual revenue of $50-$500 million) to...

Small Businesses Remain Loyal to Facebook Advertising

Good news for Mark Zuckerberg - in the US, small businesses have not wavered in their use of advertising on Facebook, according to a survey by CNBC and SurveyMonkey. More than one-quarter (26%) of the 2,100 small business owners surveyed said they had advertised on...

How Are Email Response Rates Trending?

Email click-through declined for business as usual emails in Q4 2018 on a year-over-year basis, per the latest email and benchmark trends report [download page] from Epsilon. Segmenting the data by industry, financial services (credit cards and banks) had the highest...

Private Marketplace Ad Spend to Soon Exceed Open Exchanges

US advertisers are set to spend close to $16 billion dollars on digital display ads bought in real-time on private marketplaces (PMPs) by 2021, according to the latest forecast from eMarketer. The analysis also predicts that the dollars spent via PMPs will overtake...

More Consumers Are Now Upping Their Spending Than Cutting Back

In the midst of a recession a decade ago, about 3 times more consumers said they had been spending less money (53%) in recent months than those who self-reported spending more (17%). But for the first time since that period, the share of consumers spending more (34%)...

B2B Marketers Expect to Quickly See Results From AI Solutions

The majority (84%) of B2B organizations are in some stage of AI adoption, whether it be planning, evaluating, implementing or currently using AI-powered tools. And half as many (42%) are aware of and using at least some of the AI capabilities that already exist in...

Building A Data Dashboard? Here Are Some Questions to Ask First.

With CMOs in the US using data more than two-fifths of the time in decision making, it’s no wonder that more than half (55%) of marketing influencers say that one of their main objectives for a marketing data dashboard strategy is to improve how marketing makes...

Where Is Social Media Marketing Headed?

Facebook remains the most used social media platform among marketers again this year, but Instagram is gaining in popularity as companies plan to increase their activity on the platform, per the latest annual Social Media Marketing Industry Report [download page] from...

Five Points About Personalization

While very few marketers would dispute the effectiveness of personalization, there are still barriers to being able to personalize at scale, namely the time and cost involved in creating personalized content. A recent survey of more than 1,000 US consumers from...

US Online Ad Revenues Pass $100 Billion Milestone in 2018: 8 Notes

Online ad revenues grew rapidly again this past year, up almost 22% and surpassing a $100 billion milestone to reach $107.5 billion, per the latest revenue report [pdf] from IAB and PwC. Revenues for the 4th quarter grew by about 19.8% year-over-year as the shift to...

How Can Marketers Decrease Wasteful Spending?

Three in 10 marketing professionals say that one of the challenges they are currently facing is wasted marketing spend, per a new report from Albert and Forrester. So, what are marketers doing to turn this around? One approach is considering bringing advertising...

1 in Every 10 Adults in the US Doesn’t Use the Internet

The proportion of US adults who do not use the internet continues its slow decline, per data from the Pew Research Center, as the percentage of the US adult population who do not use the internet has more than halved in fewer than 10 years. Still, 1 in 10 adults...

Increased Amazon Ad Spend Brings Results

Advertisers are reaping the benefits of their increased investments in Amazon Sponsored Brands and Products, per new research [download page] gathered from Merkle clients. While spend on Amazon Sponsored Brands has increased a full 77% year-over-year (YOY) in Q1 2019,...

Mother’s Day Spending Expected to Reach New Peak This Year

Mother’s Day spending is expected to total a record $25 billion this year, says the NRF in a new forecast, representing an 8% increase from last year’s $23.1 billion. Some 84% of American adults are planning to celebrate Mother’s Day (down from 86% in 2018), with...

Strategic Content Marketers Use More Development Aids

More than three-quarters (76%) of organizations say they take a strategic approach to managing content. These organizations are also much more likely to use development aids - such as editorial calendars and formal workflow processes - than those organizations who do...

Does Twitter Engagement Follow the 80/20 Rule?

Fewer than one-quarter (22%) of US adults use Twitter, making it one of the least used of the top social media platforms in the US. Of those who are on Twitter, a mere 10% account for the vast majority of the tweets, per a recent report from Pew Research Center. But...

TikTok: How Fast Is It Growing in the US, And Who’s Using It?

Watch out, there's a new social media kid in town. Taking advantage of the current popularity of short-form mobile videos, made all the rage by the likes of Snapchat and Instagram Stories, TikTok has seen its growth in the US almost quadruple in just one year,...

Which Companies’ Marketing Campaigns Are Sparking Conversation?

Even in the digital age, word-of-mouth still matters and if a brand’s marketing efforts are being talked about, it likely means it’s on the minds of consumers when they are ready to make a purchase decision. Knowing the importance of getting consumers talking about...

Advertisers Plan More Spend Across Online Video Ad Formats

Major advertisers plan to spend 25% more this year on digital video than they did in 2018. And as they invest more in video, advertisers are also expanding the use of newer ad formats such as shorter ads, vertical video ads and Stories, per a new report [PDF] from the...

Consumers Love Amazon, But May Be Questioning Its Ethics

Amazon is no longer the top company for corporate reputation in the eyes of Americans. Dropping to the second position in the most recent Axios Harris Poll of the 100 Most Visible Companies [download page], Amazon still ranks high in areas like growth, products and...

What Do SEO and PPC Agencies Charge?

Around 1 in 5 US agencies offering either SEO (19.7%) or PPC (21.7%) services have a minimum single project spend of more than $5,000, according to the latest Digital Marketing Industry Pricing Survey [download page] from Credo. Search remains a critical channel for...

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