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Shoppers Say Visual UGC is Influential in Their Purchase Behavior

Shoppers Say Visual UGC is Influential in Their Purchase Behavior

Consumers find reviews a useful resource when they are considering purchasing a product, and with more shoppers including their own photos and videos as part of their review, brands are likely to benefit. A report [download page] from Bazaarvoice finds that 62% of...

Digital Expected to Hit Half of All Global Ad Spend This Year

Digital Expected to Hit Half of All Global Ad Spend This Year

After a challenging year last year for global advertising, in which spending fell by 8.8%, 2021 is expected to bring a rebound in ad investment. A report [download page] from dentsu, which forecasts ad spend into 2022, estimates that this year will bring global ad...

US CPG Spending Grew by 19% Last Year

US CPG Spending Grew by 19% Last Year

Although consumer packaged goods (CPG) sales were already on the upswing, the pandemic brought about a surge in spending on these products throughout 2020. So says data [press release] from NCSolutions, which reveals that US households increased their CPG spending in...

An Estimated 2 in 3 Clicks on Google Search Ads Occur on Phones

An Estimated 2 in 3 Clicks on Google Search Ads Occur on Phones

Combined, smartphones and tablets accounted for a little more than two-thirds (67.8%) of total search ad clicks in Q4 2020, with smartphones making up the vast majority of that figure, per Merkle’s Q4 2020 Digital Marketing Report [download page]. In an analysis of...

Cord-Cutting Intent Jumps

Cord-Cutting Intent Jumps

Although many households have chosen to use subscription video-on-demand (SVOD) services alongside their pay-TV subscription, the share of households that are planning to cut the cord is on the rise. A recent report [download page] from The Trade Desk reveals that 27%...

Amazon US Sponsored Brands Videos Maintain High Conversion Rate

Amazon US Sponsored Brands Videos Maintain High Conversion Rate

Amazon US Sponsored Brands video ads continue to perform well. Indeed, they once again outperformed static Sponsored Brand ads in conversion rate as well as click-through rate in Q4 2020, per a report [download page] from Tinuiti. An analysis of anonymized performance...

Valentine’s Day Consumer Spending Expected to Fall

Valentine’s Day Consumer Spending Expected to Fall

Total consumer retail spending on Valentine’s Day is expected to dip this year as fewer people plan to celebrate the holiday, per an annual survey from the National Retail Federation (NRF). Although close to three-quarters (73%) of celebrants feel that celebrating is...

B2C Content Marketers Turn to Livestreaming in Greater Numbers

B2C Content Marketers Turn to Livestreaming in Greater Numbers

The pandemic made it necessary for B2C content marketers to think on their feet and pivot from what they had originally planned for 2020. A recent report [pdf] from the Content Marketing Institute (CMI) and MarketingProfs indicates that they were able to rise to the...

What’s in CMOs’ Growth Plans This Year?

What’s in CMOs’ Growth Plans This Year?

Marketing leaders appear to be focusing on existing rather than new markets, with a study by Gartner revealing that close to three-quarters of CMOs say they will keep their attention on existing customers to spur growth in 2021. The survey of more than 350 marketing...

US Households Amass More SVOD Subscriptions

US Households Amass More SVOD Subscriptions

Last year was another good year for subscription video-on-demand (SVOD) services. Recent data from Kantar finds that by the end of 2020 there were 233 million video streaming subscriptions in the US. While a lot of the growth of SVOD services in 2020 can be attributed...

2 in 3 Play Mobile Games

2 in 3 Play Mobile Games

One of the many things smartphones brought to mobile users is the sophistication of games made available to play on their phones. Gone are the days of playing Snake on a Nokia – now iPhone and Android apps offer a wealth of games that have led to 65% of Americans and...

5 Points About Media Reach and Audience Demographics

5 Points About Media Reach and Audience Demographics

The shift towards digital media continues. More US adults are spending time with digital forms of media than have in the past, while, at the same time, more traditional forms of media such as broadcast TV and print newspapers are seeing a decline in usage, per...

B2B Marketers Keep the Focus on Revenue in 2021

B2B Marketers Keep the Focus on Revenue in 2021

About half (51%) of B2B marketers say that revenue/bookings is an extremely important way that marketing gets measured, according to a recent report [download page] from Fortella that takes a look at the importance of revenue-driven marketing. Among the more than 100...

Smart Speaker Usage Surges at Year-End

Smart Speaker Usage Surges at Year-End

Across all devices, in-home data usage in the US experienced year-over-year growth during every month in 2020, with the highest growth seen at the start of the COVID-19 pandemic, per recent data from Comscore. Although in-home data usage grew by 16% year-over-year...

Trust in Tech Industry Falls; People Skeptical of News Sources

Trust in Tech Industry Falls; People Skeptical of News Sources

At a time when public trust in institutions and business is not only desired but could be considered vital, it looks as though the public’s trust has faltered. Although this year’s Edelman’s Trust Barometer shows the public still trusts business in general to do the...

US Video Game Spending Grew by 27% Last Year

US Video Game Spending Grew by 27% Last Year

Without a doubt, video games are a big business, especially at a time when the industry has a more captive audience than usual. As proof, data provided by NPD Group shows that, in 2020, total US consumer sales for the video game industry grew by more than one-quarter...

Most B2B Exhibitors Will Continue Virtual Events Post-Pandemic

Most B2B Exhibitors Will Continue Virtual Events Post-Pandemic

Some 4 in 10 B2B event organizers plan to hold a virtual event in 2021, according to a new report [download page] from the Center for Exhibition Industry Research (CEIR) on trends in the virtual event space. Based on a poll of more than 340 executives at organizations...

Consumers Turned More to These Online Services During the Pandemic

Consumers Turned More to These Online Services During the Pandemic

Even before the pandemic, people were heading online to shop, watch videos, keep up-to-date with friends and family and read the news. However, the pandemic has led to increased use of certain online services. Here’s what a Morning Consult survey of 2,200 US adults...

Public Trust in Advertising Practitioners’ Integrity Worsens

Public Trust in Advertising Practitioners’ Integrity Worsens

Another year has gone by and advertising professionals’ standing among the least trusted professions in the US has not improved. The most recent annual Gallup report on honesty and ethics in professions puts advertising practitioners just slightly better than car...

TikTok Shines in Hours Spent per User

TikTok Shines in Hours Spent per User

2020 was quite the year for TikTok: the number of US adults using TikTok doubled in 2020, and the year also witnessed increased engagement with the app among younger users as a result of the pandemic. In fact, the number of monthly hours users spent with the app on a...

Viewers of YouTube Influencer Videos Report Impact of Endorsements

Viewers of YouTube Influencer Videos Report Impact of Endorsements

About two-thirds (67%) of 13-24-year-olds who watch online videos say they are watching more digital video because of the pandemic. Findings from a recent report [excerpt download page] from Hub Research shows that increased online video viewing is mostly reserved to...

Global Digital Games Revenue Up 12% in 2020

Global Digital Games Revenue Up 12% in 2020

The digital games and interactive media industry grew by 12% year-over-year in 2020, representing revenue of $139.9 billion, according to new figures [download page] from SuperData. Here’s a roundup of the report’s insights into gaming in 2020, as well as the...

Holiday 2020 Data Hub [Updated]: Results Recap

Holiday 2020 Data Hub [Updated]: Results Recap

Despite much lower predictions, data from the National Retail Federation (NRF) finds that retail sales, including online and other non-store sales, for the November through December 2020 holiday season grew by an impressive 8.3% over the same period in 2019, reaching...

B2C Marketers Outline Their Top Concerns and Priorities This Year

B2C Marketers Outline Their Top Concerns and Priorities This Year

Even before the pandemic, consumers were looking for convenience across most facets of their shopping experiences, but after the COVID-19 outbreak, the need for convenient and safe ways to shop have become essential. B2C marketers are very much aware of this demand,...

The B2B Exhibition Industry Remained Grounded in Q3

The B2B Exhibition Industry Remained Grounded in Q3

Third-quarter data reveals that 2020 continued to be a terrible year for the B2B exhibition industry. This is per findings from the Center of Exhibition Industry Research (CEIR), which shows that their Total Index saw a decline of 98.1% over the same quarter in 2019....

SVOD at About 1 in 8 Live TV Viewing Minutes

SVOD at About 1 in 8 Live TV Viewing Minutes

While the percentage of US households using SVOD services has continued to rise, as has the share of households who subscribe to both pay-TV and SVOD services, SVOD's portion of live TV minutes tapered off towards the end of 2020, per data from Nielsen. Nielsen’s data...

Troubles Measuring Impact Hinder B2B Video Efforts

Troubles Measuring Impact Hinder B2B Video Efforts

About half (51%) of marketers and sales professionals (largely in B2B or B2B and B2C firms) have expressed satisfaction with their video efforts in 2020. Perhaps guided by this satisfaction as well as the potential benefits of a video strategy, the majority of the...

B2B Marketers Claim Higher ROI from ABM

B2B Marketers Claim Higher ROI from ABM

Companies are continuing to invest in ABM with on average more than one-quarter (27%) of marketing budgets being dedicated to the tactic, according to a study [download page] of B2B marketers from ITSMA and ABM Leadership Alliance. This budget share is no wonder,...

How Do People Come to Be “Visible Experts” in Their Field?

How Do People Come to Be “Visible Experts” in Their Field?

The majority (56.1%) of Visible Experts’ clients say they learn just from working with the expert, but they also experience a variety of other benefits, according to a recent report [pdf] from Hinge. Per responses from the 220 Visible Experts and 275 clients surveyed,...

A New Breed of B2B Decision-Makers?

A New Breed of B2B Decision-Makers?

The way B2B companies do business has evolved. With more emphasis being put on digital transformation that has only been exacerbated by COVID-19 and changing customer behaviors, B2B decision-makers are changing as well, as a younger generation takes their seat at the...

Content Marketing on Twitter: 4 Points

Content Marketing on Twitter: 4 Points

As one of the top 5 social media apps US consumers cannot do without, Twitter remains a destination for brands to engage with their customers. It’s also a place where content marketers can share and discuss content either with their prospects or with each other....

Here Are Forecasts for the Global Ad Market This Year

Here Are Forecasts for the Global Ad Market This Year

Following a year that saw the global advertising market contract by 5.8%, projections are more optimistic for 2021, with an expected 12.3% year-over-year growth. This is per a year-end report [download page] from GroupM which also estimates that internet advertising...

What Do Digital Media Pros See As Their Top Challenges This Year?

What Do Digital Media Pros See As Their Top Challenges This Year?

Digital media experts think that third-party cookie deprecation will be a top challenge in the industry this year, according to Integral Ad Science's (IAS) latest Industry Pulse report [download page]. Here’s what the report has to say on other challenges, priorities...

B2B Digital Sales Amid the Pandemic: 6 Points

B2B Digital Sales Amid the Pandemic: 6 Points

The majority (55%) of B2B sales professionals think that their business will recover from the pandemic and resultant global recession, and for 78% a digital selling strategy will be instrumental to recovery. So finds Altimeter’s latest report [download page] on the...

Older Adults Spending More Time and Money on Video Games

Older Adults Spending More Time and Money on Video Games

It’s been established that the image of the stereotypical video game player differs considerably from what the average gamer really is. Even with some myths dispelled, gaming is still perceived as an activity for younger people. However, data [press release] from The...

How is the US Ad Market Projected to Fare This Year?

How is the US Ad Market Projected to Fare This Year?

After a pandemic-induced contraction of 3.9% in 2020, the US advertising market is expected to rebound to 6.2% year-over-year growth this year. So says a year-end report [download page] from GroupM, which also forecasts that this year internet advertising will account...

6 Points About Content Marketing and Search

6 Points About Content Marketing and Search

The events of 2020 saw content consumption and engagement rise, particularly in the B2B arena, signaling the importance of content marketing in an increasingly digital world. As such, a new report [download page] from SEMrush examined a range of content marketing...

4 Points About Consumer Behavior Changes Spurred by COVID

4 Points About Consumer Behavior Changes Spurred by COVID

Thanks to the COVID-19 pandemic, 2020 has been a year of disruption for consumers and businesses – and according to new data from McKinsey, the vast majority (78%) of consumers have tried a new shopping behavior since the pandemic began. Here are 4 key highlights from...

Not All Traditional Media Expected to Bounce Back Next Year

Not All Traditional Media Expected to Bounce Back Next Year

Cinema, out-of-home (OOH) and print are just some of the ad types whose investment has been hit hard this year, according to WARC’s latest report [download page] on global ad trends for 2020/21. By all accounts, cinema has taken a hard hit as a result of the COVID-19...

Dual Pay-TV & SVOD Subscriber Households Continue to Grow

Dual Pay-TV & SVOD Subscriber Households Continue to Grow

The gap between pay-TV and subscription video-on-demand (SVOD) services has widened. While in 2019, the proportion of households with SVOD services and pay-TV subscriptions was nearly at parity, the share of households with SVOD services only (20%) has surpassed that...

Cord-Cutting Slows in Q3

Cord-Cutting Slows in Q3

Although pay-TV providers continue to suffer from consumers cutting the cord, the number of subscribers they shed in Q3 2020 was significantly less than it was during the same period last year. That's according to data from the Leichtman Research Group (LRG), which...

OOH Ad Revenues See Big Fall Again in Q3

OOH Ad Revenues See Big Fall Again in Q3

The third quarter of 2020 was another disappointing quarter for out-of-home advertisers (OOH), with the Out of Home Advertising Association of America (OAAA) reporting that OOH advertising revenues dropped 36% over the same quarter last year, bringing in $1.3 billion...

[New Report] US Media Audience Demographics: 7th Annual Edition

[New Report] US Media Audience Demographics: 7th Annual Edition

Media time is an essential element of American life. But life has been anything but routine this year. The 7th annual US Media Audience Demographics report poses the question: who's listening to, reading, or watching what? Now more than ever, access to this knowledge...

These are the Highest-Ranking Brands Among US Adults in 2020

These are the Highest-Ranking Brands Among US Adults in 2020

After being conspicuously absent last year, Amazon has made its way back on YouGov’s BrandIndex list of the best brands as rated by adults in the US. The e-commerce giant ranks at #3 this year, almost making it back to the #2 rank it enjoyed two years ago. YouGov’s...

Manufacturing Content Marketers Turn to Video

Manufacturing Content Marketers Turn to Video

Manufacturing marketers are more likely to turn to video as a content type than content marketers overall, according to a recent report [pdf] from Content Marketing Institute (CMI), MarketingProfs and GlobalSpec The report outlines a range of content and channel...

Q3 Video Game Spending Continues Rise

Q3 Video Game Spending Continues Rise

So far this year, spending on video game products has achieved historic highs, with year-over-year (y-o-y) growth in Q2 and Q3 reaching double digits. This is per recent data [press release] from The NPD Group, which found that consumer spending on video game products...

8 in 10 Digital Minutes Are Spent on Our Mobile Devices

8 in 10 Digital Minutes Are Spent on Our Mobile Devices

Mobile app usage has seen a notable increase since COVID-19, and new data [download page] from Comscore confirms this trend, reporting global growth not only in mobile minutes, but apps’ continued dominance of those minutes. The report also outlines overall changes in...

B2B Marketers Pick Up New Skills During the Pandemic

B2B Marketers Pick Up New Skills During the Pandemic

This year has brought about a lot of changes for B2B marketers, with a new survey from MarketingProfs finding that in the last 6 months B2B marketers have had to deal with balancing work and changes to home life (58%), working more hours than ever before (42%) and...

DOOH Advertisers to Hike Spending, but See Challenges

DOOH Advertisers to Hike Spending, but See Challenges

Digital out-of-home (DOOH) advertising consistently accounts for a growing share of total out-of-home ad spending. And, although it’s been a difficult year for out-of-home (OOH) advertising in general, with total spending dropping some 45% year-over-year in Q2, recent...

Half of Marketers Using Salesforce Report Employing AI

Half of Marketers Using Salesforce Report Employing AI

Artificial intelligence (AI) capabilities appear to be in higher demand because of the pandemic, with a report [download page] from Bluewolf (an IBM Company) finding that about two-thirds (65%) of marketers using Salesforce cite increased demand for AI capabilities...

QR Code Use Continued Downward Trend in Q2

QR Code Use Continued Downward Trend in Q2

One change that the COVID-19 pandemic appears to have wrought is an increasing frequency in the use of mobile devices to make purchases. In fact, during the second quarter of 2020 the average number of purchases made via the mobile web more than doubled over the year...

Most People Will Decide to Watch A TV Show After One Episode

Most People Will Decide to Watch A TV Show After One Episode

TV viewers will make a judgement call on a show after a single episode, and most prefer shorter series, according to new figures [download page, free excerpt available] from Hub Entertainment Research. The study breaks down viewing habits at a time when consumers are...

Streaming Video Discovery Driven Organically; Pay-TV Relies on Ads

Streaming Video Discovery Driven Organically; Pay-TV Relies on Ads

Although more viewers are turning to online as their default source for viewing shows, many are still opting for traditional TV. That said, how viewers tend to discover new shows also varies depending on the platform they are using, per a report [download page, free...

Disruption: How The 2020 Pandemic Changed Email

Disruption: How The 2020 Pandemic Changed Email

[Sponsored by Validity] We've spent much of this year watching trends in email, analyzing patterns, and working to understand how the 2020 pandemic is changing email marketing. Our analysis over the past 8 months uncovers key shifts in how companies use email to reach...

Half of B2B Marketers Say They’ve Recently Felt Burnt Out

Half of B2B Marketers Say They’ve Recently Felt Burnt Out

It’s safe to say that 2020 has been a challenging year for most individuals, and it appears that the events of the year have had an impact on marketers both personally and professionally. In a recent RollWorks survey [download page] of more than 200 B2B marketing and...

What’s the State of the Marketing-IT Relationship?

What’s the State of the Marketing-IT Relationship?

Human experience and digital transformation are top opportunities for digital collaboration between marketing and IT teams, but the majority of marketing and IT professionals would not describe their common goals as ‘agile,’ according to a recent report [download...

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